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Sam Bogoch
Director for Design, Interplay
11/5/2010
Media and Metadata
2Avid Confidential
Who is Avid?
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Who is Avid?
Workstation Workgroup Platform1990’s 2000’s 2010’s
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Media
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Media and Metadata
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Media and Metadata - Theory
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Media and Metadata - Reality
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Why is this?
• Management tools have lagged behind creative tools
• A linear, tape-based model worked for a long time
• Content is interesting – Databases are dry!
• Most media people are visual thinkers
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What can we do about it?
• Provide accessible systems to help manage this stuff
• Creat new business opportunities for our customers
• Ensure source media are 100% findable and reusable
• Keep listening and responding to our customers
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Interplay Media Asset Manager
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Interplay Media Asset Manager
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Interplay Media Asset Manager
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The structure of a MAM
AudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioEffectsAudioEffects
AudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusic
AudioSpeechAudio
SpeechAudio
SpeechAudio
SpeechAudio
SpeechAudio
SpeechAudioAmbAudioAmb
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ProductionProduction
Scene 1Scene 1 Scene 2Scene 2 Scene 3Scene 3
Take 1Take 1 Take 2Take 2 Take 3Take 3
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AudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioDialogAudioDialog
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Images leftProd. notesProd. notes
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Graphics& other
Graphics& other
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Where we’re headed
