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Salmon – price, demand and market trends
Kolbjørn Giskeødegård, Director
21 November 2018
Salmon supply – growth dramaticly down after 2012
0
500
1 000
1 500
2 000
2 500
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Volume global
2003-12: CAGR 8%
2013-17: CAGR 2%
Source: Kontali and Nordea est
2
Average harvesting weights Norway, Chile, Faroes
3 •
4
4.2
4.4
4.6
4.8
5
5.2
5.4
5.6
5.8
6
2012 2013 2014 2015 2016 2017 2018E
Kilo
WFE
Chile Norway Faroes
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
2018 2017
Kil
o W
FE
1H 2H
Source: Kontali and Nordea est
Norway: Harvesting weights, number harvested, biomass
4 •
-0.8
-0.6
-0.4
-0.2
0
0.2
0.4
0.6
Ch
an
ge
in w
eig
ht k
ilo
s
2H 2018:
Volumes: + 18,900 tonnes (4%)
Weight – 212 grams (-4.5%)
Number of fish + 9.3 mill (9%)
Biomass: -3.5% y/y (Nordea est.)
Source: Kontali and Nordea est
5
Markets, prices, demand
Source: Nordea
6
Global markets – “other” up twice as much as EU/USA
0
50
100
150
200
250
300
350
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Ind
ex (2006=100)
EU USA Other Markets
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
EU USA Other Markets
Sources: Kontali and Nordea Markets
7
Market shares 2006 and 2020E
EU51 %
USA23 %
Japan4 %
Russia4 %
Other Markets18 %
2006
EU40 %
USA18 %
Japan3 %
Russia3 %
Other Markets36 %
2020E
Sources: Kontali and Nordea Markets
Prices in NOK doubles in ten years
8 •
0
10
20
30
40
50
60
70
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018E
Salm
on
pri
ce (N
OK
/kg
)
30’ish 40’ish 60’ish
Kilde: FishPool og Nordea est
When is salmon too expensive and when do low price
trigger demand hike?
«RED» ZONE (risk for price drop):
2009: NOK 37
2010: NOK 40
2014: NOK 45
2016: NOK 62
2018: NOK 70
9
Source: Nordea Markets
Split in the value chain – who takes the biggest chunk?
10 •
• Whole cake = price to consumer (observed)
• Norwegian part = Export price
• Difference = «Value add»
Prices to end consumer – split by part of the value chain
11 •
-
2,00
4,00
6,00
8,00
10,00
12,00
14,00
w1-2
015
w7
w13
w19
w25
w31
w37
w43
w49
w3
w9
w15
w21
w27
w33
w39
w45
w51
w5
w11
w17
w23
w29
w35
w41
w47
w1-2
018
w7
w13
w19
w25
w31
w37
w43
EU
R p
er
kilo
HO
G w
eig
ht
Export price Value add
Win-win situation - Value add +30%, spot price +38%
12 •
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
w1-2
015
w7
w13
w19
w25
w31
w37
w43
w49
w3
w9
w15
w21
w27
w33
w39
w45
w51
w5
w11
w17
w23
w29
w35
w41
w47
w1-2
018
w7
w13
w19
w25
w31
w37
w43
Valu
e a
dd
-EU
R p
er
kilo
Axis TitleValue added EUR/kg Linear (Value added EUR/kg)
-
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
w1-2
015
w7
w13
w19
w25
w31
w37
w43
w49
w3
w9
w15
w21
w27
w33
w39
w45
w51
w5
w11
w17
w23
w29
w35
w41
w47
w1-2
018
w7
w13
w19
w25
w31
w37
w43
EU
R p
er
kilo
Export price
Source: Kontali and Nordea est
4 years ago – 50/50 distribution of total value, now back to the same
13 •
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
w1-2
015
w7
w13
w19
w25
w31
w37
w43
w49
w3
w9
w15
w21
w27
w33
w39
w45
w51
w5
w11
w17
w23
w29
w35
w41
w47
w1-2
018
w7
w13
w19
w25
w31
w37
w43
Spot Value add
Source: Kontali and Nordea est
14
The future
15
Walking in the mountains – long trend is obvious, but what
is the visibility on short and medium term?
Short term – down (November 2018 as in 2017)
16 •
30.00
35.00
40.00
45.00
50.00
55.00
60.00
65.00
70.00
21-0
8-2
018
23-0
8-2
018
27-0
8-2
018
29-0
8-2
018
31-0
8-2
018
04-0
9-2
018
06-0
9-2
018
10-0
9-2
018
12-0
9-2
018
14-0
9-2
018
18-0
9-2
018
20-0
9-2
018
24-0
9-2
018
26-0
9-2
018
28-0
9-2
018
02-1
0-2
018
04-1
0-2
018
08-1
0-2
018
10-1
0-2
018
12-1
0-2
018
16-1
0-2
018
18-1
0-2
018
22-1
0-2
018
24-1
0-2
018
26-1
0-2
018
30-1
0-2
018
01-1
1-2
018
05-1
1-2
018
07-1
1-2
018
09-1
1-2
018
13-1
1-2
018
15-1
1-2
018
19-1
1-2
018
NO
K p
er
kilo
2018 2017
63.5
5347.1
0
10
20
30
40
50
60
70
2018 fwd oct 2018 "Actual" 2017
NO
K p
er
kilo
Source: Fishpool
17 •
Short /medium term:
Flattish – although 2019 contract trending slightly down
Source: Fishpool
50
52
54
56
58
60
62
64
66
68
70
21-0
8-2
018
23-0
8-2
018
27-0
8-2
018
29-0
8-2
018
31-0
8-2
018
04-0
9-2
018
06-0
9-2
018
10-0
9-2
018
12-0
9-2
018
14-0
9-2
018
18-0
9-2
018
20-0
9-2
018
24-0
9-2
018
26-0
9-2
018
28-0
9-2
018
02-1
0-2
018
04-1
0-2
018
08-1
0-2
018
10-1
0-2
018
12-1
0-2
018
16-1
0-2
018
18-1
0-2
018
22-1
0-2
018
24-1
0-2
018
26-1
0-2
018
30-1
0-2
018
01-1
1-2
018
05-1
1-2
018
07-1
1-2
018
09-1
1-2
018
13-1
1-2
018
15-1
1-2
018
19-1
1-2
018
FY 2019
Long term: Up - the market potential is “unlimited”, supply the issue
-200
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Change 2010-20 Change 2020-30
Asia Pacific Africa/M.E Central & South America Europe North America
Asia Pacif ic28 %
Africa/M.E8 %
Central & South America
10 %
Europe36 %
North America18 %
2010
Asia Pacif ic66 %
Africa/M.E7 %
Central & South America
6 %
Europe14 %
North America7 %
2030
Source: World Bank
18
Growth global middle class, mill persons
Share of global middle class per region
19
How much supply growth can the market absorb at stable
prices?
y = -1.7964x + 0.1788R² = 0.5992
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
-10% -5% 0% 5% 10% 15% 20%
Pri
ce
ch
an
ge
Supply change %
2014
20182015
2016
2014
2017
Source: Nordea estimates
• If the market is like average 2014-18 NOK 64, EBIT NOK 27
• If the market is in «2015 or 2017 mode», NOK 60, EBIT NOK 23
• If use the 2011 scheme, a 4% supply growth => 9% price decline NOK 55, EBIT NOK 18
• If we use 2016, extreme shift, supply +4%, price + 37% NOK 83, EBIT NOK 56
• Regardless of scenario, fish farmers EBIT margin will be
3.5 to 11 times average historical earnings in the period 1985 to 2010
• And the current price level offers very good business opportunities also for the customers processing and selling the
farmed Atlantic Salmon
• Which is the perfect introduction to wish us all a
20
The 2019 price
Thanks!
Kolbjørn Giskeødegård, Director
Nordea Bank Abp, filial i Norge, Essendrops gate 7, PO box 1166 Sentrum, 0107 Oslo, Norway, 920058817 MVA (Norwegian Register of Business Enterprises)
Nordea Bank Abp, Helsinki, Finland, 2858394-9 (Finnish Patent and Registration Office)
Nordea Markets is the name of the Markets departments of Nordea Bank Abp.
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