EDUCATION e University of Alabama; Tuscaloosa, AL Bachelor of Arts in Communication and Information Sciences; May 2016 Major: Public Relations Minor: General Business - Effective verbal and written communication skills, as well as organizational skills - Proficient in Adobe Photoshop, InDesign, Illustrator, Microsoﬅ OfficeSuite - Leadership experience with recruitment, campaign management and event planning EXPERIENCE Capstone Agency Assistant Account Executive Fall 2015 - Spring 2016 - Promoted from insights analyst to assistant account executive for Alabama Power - Implemented innovative campaigns that increased the overall perception of Alabama Power on the University of Alabama campus - Monitored and facilitated focus groups for Year One of the Alabama Power campaign - Was fiscally responsible for a $50,000 budget UA Student Government Association Assistant Communications Director for the Vice President of Student Affairs Spring 2015 - Fall 2015 - Implemented an election campaign that established a brand presence for the winning candidate of the Vice President of Student Affairs position - Responsible for all promotional media and material for the Student Affairs cabinet - Oversaw and promoted an event entitled Taste of Tuscaloosa that raised approximately $11,000 for the student need-based scholarship fund Kappa Kappa Gamma; Gamma Pi Chapter Public Relations Chairman 2014 - 2015 - Managed and updated the Gamma Pi website, as well as all social media accounts - Planned and hosted all events for Gamma Pi’s Parents’ Weekend - Creator and editor of the Gamma Pi newsletter for parents and alumnae - Responsible for managing a $22,000 budget that was used for promotional items Recruitment Chairman 2013 - 2014 - Planned recruitment events that hosted 2,200 potential new members - Designed promotional cards and invitations to showcase the Gamma Pi chapter - Trained all active members in recruitment workshops - Maintained fiscal responsibility for a budget of $35,000 Director of Choreography Spring 2015 - Fall 2015 - Coordinated the choreography competition event during Homecoming Week - Established and maintained rules and regulations for all participants - Delegated tasks to the choreography committee Peritus Public Relations Intern Summer 2015 Birmingham, AL - Created graphics and promotional material for a concert event called Land Aid - Pitched and secured a week-long media spot for Land Aid on a local radio station - Created media lists for distribution of pitches to increase brand exposure - Developed social media calendars for various clients Platform Magazine Writer/Editor Fall 2015 - Published three major articles and four blog posts over the course of the semester for an online public relations magazine - Edited articles of other staff writers for grammar and language before publication - Served on the graphic design team and created a poster to promote a marketing event CAMPUS INVOLVEMENT 2013 - Present Public Relations Student Society of America Publication Committee 2013 - Present Public Relations Council of Alabama 2014 - 2015 Black Warrior Film Festival Publicity Team 2014 - 2015 e Odyssey Olympia Media Group Writing Intern [email protected] sallyimmel.weebly.com 251.753.2601 SKILLS

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EDUCATIONThe University of Alabama; Tuscaloosa, AL

Bachelor of Arts in Communication and Information Sciences; May 2016

Major: Public Relations Minor: General Business

- Effective verbal and written communication skills, as well as organizational skills- Proficient in Adobe Photoshop, InDesign, Illustrator, Microsoft OfficeSuite- Leadership experience with recruitment, campaign management and event planning

EXPERIENCE

Capstone AgencyAssistant Account ExecutiveFall 2015 - Spring 2016

- Promoted from insights analyst to assistant account executive for Alabama Power- Implemented innovative campaigns that increased the overall perception of Alabama Power on the University of Alabama campus - Monitored and facilitated focus groups for Year One of the Alabama Power campaign- Was fiscally responsible for a $50,000 budget

UA Student Government AssociationAssistant Communications Director for the Vice President of Student Affairs Spring 2015 - Fall 2015

- Implemented an election campaign that established a brand presence for the winning candidate of the Vice President of Student Affairs position- Responsible for all promotional media and material for the Student Affairs cabinet - Oversaw and promoted an event entitled Taste of Tuscaloosa that raised approximately $11,000 for the student need-based scholarship fund

Kappa Kappa Gamma; Gamma Pi ChapterPublic Relations Chairman2014 - 2015

- Managed and updated the Gamma Pi website, as well as all social media accounts- Planned and hosted all events for Gamma Pi’s Parents’ Weekend - Creator and editor of the Gamma Pi newsletter for parents and alumnae - Responsible for managing a $22,000 budget that was used for promotional items

Recruitment Chairman 2013 - 2014

- Planned recruitment events that hosted 2,200 potential new members- Designed promotional cards and invitations to showcase the Gamma Pi chapter - Trained all active members in recruitment workshops - Maintained fiscal responsibility for a budget of $35,000

Director of Choreography Spring 2015 - Fall 2015

- Coordinated the choreography competition event during Homecoming Week- Established and maintained rules and regulations for all participants- Delegated tasks to the choreography committee

Peritus Public RelationsInternSummer 2015 Birmingham, AL

- Created graphics and promotional material for a concert event called Land Aid - Pitched and secured a week-long media spot for Land Aid on a local radio station- Created media lists for distribution of pitches to increase brand exposure- Developed social media calendars for various clients

Platform MagazineWriter/EditorFall 2015

- Published three major articles and four blog posts over the course of the semester for an online public relations magazine - Edited articles of other staff writers for grammar and language before publication - Served on the graphic design team and created a poster to promote a marketing event

CAMPUS INVOLVEMENT2013 - Present Public Relations Student Society of America Publication Committee2013 - Present Public Relations Council of Alabama2014 - 2015 Black Warrior Film Festival Publicity Team 2014 - 2015 The Odyssey Olympia Media Group Writing Intern

[email protected]

sallyimmel.weebly.com

251.753.2601

SKILLS