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7/24/2019 Sales&Operation Planning
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191
Operations and
Supply ChainManagement
CHASE | SHANKAR | JACOBS
14
e
7/24/2019 Sales&Operation Planning
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SALES AND
OPERATONSPLANNN!
Chapter Nineteen
Copyright 2014 by The McGraw-Hill Companies, Inc !ll rights reser"e#McGraw-Hill$Irwin
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Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*ate+i,ite$-
A##right.
re.er*e$-
Learning O"#e$ti%es
+O1/01 n$er.tan$ "hat .a#e. an$operation. p#anning i. an$ ho" it oor$inate.,an%3at%ring #ogi.ti. .er*ie an$
,ar5eting p#an.-
+O1/02 Con.tr%t an$ e*a#%ate aggregatep#an. that e,p#oy $i6erent .trategie. 3or
,eeting $e,an$-
+O1/07 E8p#ain yie#$ ,anage,ent an$ "hyit i. an i,portant .trategy-
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Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*ate+i,ite$-
A##right.
re.er*e$-
&hat s Sales and OperationsPlanning'
Sa#e. an$ operation. p#anning i. a proe.. that he#p.
9r,. pro*i$e better %.to,er .er*ie #o"er
in*entory .horten %.to,er #ea$ ti,e. .tabi#i:e
pro$%tion rate. an$ gi*e top ,anage,ent a han$#eon the b%.ine..-
;he proe.. on.i.t. o3 a .erie. o3 ,eeting.
9ni.hing "ith a high
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Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*ate+i,ite$-
A##right.
re.er*e$-
Ma#or Sales and OperationsPlanning A$ti%ities
7/24/2019 Sales&Operation Planning
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Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*at
e+i,ite$-
A##right.
re.er*e$-
Sales and Operations PlanningA$ti%ities ( O%er%ie)
Sa#e. an$ operation. p#anning "a. oine$ byo,panie. to re3er to aggregate p#anning-
;he ne" ter,ino#ogy i. ,eant to apt%re thei,portane o3 ro..
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7/29197
Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*at
e+i,ite$-
A##right.
re.er*e$-
Types o* Planning
)#anning 3o%.ing on a hori:on greater than 1year %.%a##y per3or,e$ ann%a##y
+ong,onth. ti,e inre,ent. are "ee5#y ,onth#y or
?%arter#y
'nter,e$iate
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Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*at
e+i,ite$-
A##right.
re.er*e$-Aggregate Operations
Plans Spei9e. the opti,a# o,bination o3
)ro$%tion rate &%nit. o,p#ete$ per %nit o3 ti,e(
or53ore #e*e# &n%,ber o3 "or5er. nee$e$ in a perio$(
'n*entory on han$ &in*entory arrie$ 3ro, pre*io%.perio$(
)ro$%t gro%p or broa$ ategory &aggregation(
)#anning $one o*er an inter,e$iate ,onth.
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Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*at
e+i,ite$-
A##right.
re.er*e$-Produ$tion Planning
En%ironment 'n genera# the e8terna# en*iron,ent i. o%t.i$e
the pro$%tion p#anner. $iret ontro#-
'n .o,e 9r,. $e,an$ an be ,anage$-
Co,p#e,entary pro$%t. "or5 3or 9r,. 3aing
y#ia# $e,an$ %t%ation.-
ith .er*ie. y#e. are ,ore o3ten ,ea.%re$
in ho%r. than ,onth.-
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Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*at
e+i,ite$-
A##right.
re.er*e$-
nputs to the Produ$tionPlanning System
7/24/2019 Sales&Operation Planning
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Copyright
2014byM!ra"
Hi##E$%ation&'n$ia()ri*at
e+i,ite$-
A##right.
re.er*e$-Produ$tion Planning
Strategies )ro$%tion p#anning
.trategie. are the
p#an. 3or ,eeting
$e,an$- ;ra$e o6.
in*o#*e$ in#%$e"or5er. e,p#oye$
"or5 ho%r. in*entory
an$ .hortage.-
A p%re .trategy %.e.=%.t one o3 the.e
approahe. a ,i8e$
.trategy %.e. t"o or
,ore-
Cha.e
.trategy
Math the pro$%tion rateby hiring an$ #aying o6e,p#oyee.
M%.t ha*e a poo# o3 ea.i#ytraine$ app#iant. to $ra"on
Stab#e
"or53ore
D*ariab#e
"or5ho%r
.
ary the n%,ber o3 ho%r."or5e$ thro%gh e8ib#e"or5 .he$%#e. or
o*erti,e
+e*e#
.trategy
Fe,an$ hange. areab.orbe$ by %t%atingin*entory #e*e#. or$erba5#og. an$ #o.t .a#e.
S%b