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SALES & MARKETING STATS
BY:
ON AVERAGE, SALES ONLY FOLLOW UP 10% OF ALL
LEADS GENERATED
90% of
leads do
not get
followed up
correctly
47% of the 90%
that do not get
followed up by
sales will
eventually buy
6 9 % o f l e a d s g e t n o f o l l o w - u p a t a l l
s l a c k e r
67% are still
planning to
buy after 12
months
40% of web form prospects receive
late and 20% never get sent any information or
follow-up
78% of companies don’t
have a functioning lead
nurtur ing program,
wh ich can produce
associated reporting
M o r e s e l l i n g i s r e q u i r e d a t e x e c u t i v e l e v e l f o r h i g h v a l u e /c o m p l e x s a l e s
8 0 % o f s a l e s c l o s e a f t e r t h e e i g h t h c o n t a c t
8 0 % o f s a l e s c l o s e a f t e r t h e e i g h t h c o n t a c t
