SalesForce

Agenda

• Cloud Computing

• CRM

• Salesforce

• Sales force editions

• Job Opportunity in Salesforce

Cloud Computing

• Delivery of computed services over the internet.

• A Computing type that relies on sharing computing

resources rather than having local servers or personal

devices to handle applications.

• Services such as servers, storage & applications are provided

to an organization over the Internet.

Evolution of Cloud Computing

• It started evolving in the 1950s with mainframe computing.

• The concept of virtual machines (VMs) was created around 1970.

• In 1990s, virtualized private network connections were offered by

telecommunication companies.

• The evolution of cloud computing is briefly explained below:

– Grid computing: Solving large problems with parallel computing

– Utility computing: Offering computing resources as a metered service

– SaaS: Network-based subscriptions to applications

– Cloud computing: Anytime, anywhere access to IT resources delivered

dynamically as a service

Classification of Cloud Computing

• IaaS - Infrastructure as a Service. A model which outsources

the equipment to support storage, hardware, servers and

networking components.

• PaaS - Platform as a Service. A model that rents hardware,

operating systems, storage and network capacity over the

Internet.

• SaaS - Software as a Service. A software distribution model,

hosted by a application service provider that is offered to

customers over the internet.

Types of Cloud Computing

• Public Cloud

Its a model where services are offered over the Internet that is

open for public use, on a pay-per-usage basis.

• Private Cloud

It’s a model where the services are offered to a single

organization, managed internally or externally by a third party.

• Hybrid Cloud

It’s a model that is a mix of public and private clouds.

• Community Cloud

Its an infrastructure shared by several organizations supporting a

specific community.

Vendors

*Source:http://www. http://vendorslandscape.com/

CRM

• Customer Relationship Management (CRM) is a strategy that

helps a business to manage its customer & sales relationships.

• CRM is focused on customer interaction and designed in order

to optimize revenue, profitability and customer loyalty.

• CRM application activities are standardized, automated and

shared across organizations for improving customer interaction

of the companies.

Purpose

• The most obvious purpose of customer relationship

management is to help a business retain its customers.

• It helps the business understand what needs to be done in order

to get more customers.

• To reduce costs by managing costly complaints and finding out

what services are useless / useful for the customers.

Fundamentals

• Retaining the existing customers and building a relationship with

other value-adding allies is critical to any corporate performance

these days.

• Businesses compete multiple product offered, created or

delivered by networks, alliances and partnerships.

• CRM recognizes that long-term relationships with customers is

one among the most important assets for any organisation.

Sales Cycle

*Source:http://www. http://pipedrive.com/

Understanding CRM Terminologies

• Accounts – an organization or a company that you want a

business relationship with. Like a prospect, partner(s),

competitor(s) or re-sellers.

• Contacts – any individual from database associated to specific

accounts.

• Leads – contacts received from different sources.

• Opportunities – the potential sales deal that you want to track

from the lead.

• Report – Real time summaries based in the information.

SalesForce

• Salesforce, headquartered in San Francisco, California, was

found in 1999 by Marc Benioff & Parker Harris.

• It’s a global cloud computing company.

• Salesforce is known for its Customer Relationship

Management (CRM) product.

• It’s expanded into the ‘Social Enterprise Arena’.

• Most innovative company – No.1, Forbes Magazine.

• Best 100 companies to work for – No.7, Fortune Magazine.

Why SalesForce

• Affordable: delivers a CRM for Nonprofit organizations at a

low cost.

• Accessible: allows you to reduce the need to upgrade and

maintain hardware and expensive networks.

• Complete Solution: includes Sales, Marketing, Service and

Partners for better solutions.

• Security: provides a safe environment for your data.

• Fast: Results are achieved fast due to focus on innovation.

SalesForce Products

• Sales Cloud - Sales force automation and CRM

• Service Cloud - Customer service, support, and help desk

• ExactTarget Marketing Cloud - Email, mobile, social, &

website marketing

• Salesforce1 Platform - Cloud application development

• Chatter - Enterprise social network

• Work.com - Sales performance management

*Source:http://www. http://focusonforce.com/

Pros & Cons of SalesForce

• Pros

– Proven innovator.

– Simple user interface.

– Delivering technology.

– Covers all stages of customer lifecycle.

• Cons

– Competitively weak in SaaS CRM industry.

– Fewer international data centres than competitors.

– No scope beyond CRM solutions.

– Solutions for only B2B no CRM for B2C.

SalesForce Editions

*Source:http://www. http://salesforce.com/

Who can Learn

• There are different types of jobs available in Salesforce, based on

your preferred job type and role, you should go for the specific

training track(s).

• The job role can be decided based on the following:

– For Fresher's – based on area that they want to venture in.

– For Experienced candidates – based on qualification, work

experience & the role that they have been / want to pursue.

• For a developers with programming knowledge, Choices are:

– Administration – ADM 201 for admin training

– Basic Developer – DEV 401

– Advance Developer – DEV 501

– Technical Architect – DEV 601

Who can Learn

• For a candidate without programming knowledge, Choices are:

– Administration – ADM 201 for admin training

– Basic Developer – DEV 401

– Sales Cloud Consultant

– Service Cloud Consultant

• For a candidate with little programming knowledge,

– You can set your path for career development journey in

SalesForce cloud computing

– Begins the training on Administration ADM 201 certification

– Then gradually venture into other tracks based on your interest

area and opportunity you want to have.

Job Opportunities in SalesForce

• Microsoft – Cloud computing to create 2 million jobs in India

and nearly 14 million new jobs worldwide by 2015.

• Gartner – Cloud market is expected to grow at an average of

50% every year till 2015.

• TOI – Enterprises used to spend about 32% of their IT budget

on in-house hardware in 2011, but that is down to 24% in

2012.

• IDC – The Indian Cloud Market may grow by more than 70%

• HCL – The industry ready workforce for new domains like

cloud and mobility may be as less as 5.7% of the current IT

workforce.

• 65% US companies are using cloud based solutions as on

today.

Job Opportunities in SalesForce

• 159% growth in demand for salesforce.com talent since 2009.

• 20 lacs new job will be available in India in next 1 year.

• Salesforce.com and Oracle announced a comprehensive 9 year

partnership encompassing all three tiers of cloud computing –

Applications, Platform & Infrastructure.

*Source:http://www. http://talentneuron.com/

Salary Trends in SalesForce

*Source:http://www. http://indeed.com/

Salary Trends in SalesForce

*Source:http://www.http://developer.salesforce.com/

Q & A

Q & A

THANK YOU