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Salesforce Commuter Transportation
[email protected], @ldbennett Lauren Bennett - Manager, Transportation
Basic Layout - Mountain Footer Right
First level text is set at twenty point Salesforce Sans and does not have a bullet• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet• Second level is eighteen point Salesforce Sans
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25 81 111 27kCountries Cities Buildings Employees
Salesforce Employee Mobility Challenges
HQ – San Francisco• Local public transit at capacity• Congestion• Public transit does not serve all areas equally• Finding space for bikes in urban real estate• Recruitment and retention of talent
Rest of World
• Parking!
• Lack of good, frequent transit options
HQ and rest of world have very different challenges
% mode
33% BART
22% Bus (all providers)
10% Walk
7% SOV
6% Salesforce Shuttle
3% Ferry
3% Bicycle
2% Caltrain
2% Carpool
2%Other private shuttle (e.g.
Chariot)
1% Ride on demand
Behavior Change through Tiny Habits
www.behaviormodel.org• Motivation• Triggers • Ability
BJ Fogg, Stanford University – Behavior Change Model
No Free Parking
Global Policy• Salesforce does not pay for employee parking
Real Estate Decisions – Review Transportation Options – Make Recommendations• Understand all the decision points and processes, and then figure out where to add a transportation review.• How are Real Estate decisions made?• What information is reviewed? And who reviews?
• Real Estate Strategy, Transactions, Sustainability
• Create Guidelines
Easier said than done
Salesforce Shuttle
Primary goal – to serve areas where public transit is non-existent or infrequent
Program Metrics -• Rider Mobile App – real time info• Analytics• Rider Survey
Bikes
Retrofitting is hard!• Best scenario is to set company wide guidelines for bike rooms – rack design specs, lockers, benches, etc.• Work with Sustainability when calculating LEED score.
Make it Fun• Bike rooms are often overlooked spaces – fun can go a long way.
Infrastructure
Bikes
Creating opportunities for people to bike – low barrier for entry – enabling tiny habits
Events
Zagster to Lunch
Communications
Problem – Where to house commute info unique to each office & how distribute to local employees• Needs to be easy to find, dynamic, easy to update, accessible by all employees, a single source of truth
Solution–a Series of Commuter Guides• Create in Google docs - shareable, editable at any time• Create trackable link• Share on internal web platforms – e.g. Slack, Chatter
How do you create and scale a global communications platform?
What’s Next?
What new modes and areas of service are on the forefront?• Commuter Platforms• Shared Services – scooters, bikes, cars• Dynamic Ridesharing• Analytics
Looking into the future of Salesforce programs …