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sales@spotsndots.com Copyright 2017.The Daily News of TV Sales Friday, November 17, 2017

NIELSEN REPORT: TV IS STILL KINGTOTAL AUDIENCE REPORT There’s reason for the television industry to give thanks a bit early this year: TV is still king. Television users spent just under six hours—five hours and 56 minutes to be exact—per day with medium during Q2 according to Nielsen’s just-released Total Audience Report. It stacks up all the various electronic media side-by-side and shows just how powerful video remains. TV may’ve lost about 20 minutes of live and time-shifted viewing during the past two years, but the typical American still spends twice as much time with television as second-place finisher AM/FM radio. Overall media time now totals 10 hours and 48 minutes per day. For advertisers worried about consumers racing past their commercials, the report offers some comfort. Nielsen says DVR/time-shifted TV viewing remains pretty flat at 1 hour and 55 minutes per day. That’s actually 2 minutes less than in 2015. In other words most people watch TV live, commercials and all. Nielsen’s fresh analysis based on Q2 data also suggests there may be some plateauing of time spent online. While smartphone app and mobile web usage is up to three hours a day—a half hour more than a year ago—time spent online with a computer dropped by 15 minutes. It seems mobile’s growth came in part from the fact that people are simply spending more time with devices. “Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer,” Nielsen SVP of audience insights Peter Katsingris says. That’s not the only change. Nearly six-in-ten (58.7%) TV households—or 69.5 million homes—report owning at least one internet-enabled device that is capable of streaming content to the television set. That’s up 12% compared to last year. And more than a quarter of all TV homes have at least two devices with the ability to stream content on a TV screen. That includes Smart TVs and services like Apple TV, Google Chromecast, Amazon Fire TV, or Roku as well as web-enabled video game consoles. “The emergence of such devices is satiating consumers’ desire to access content with the press of a button,” Nielsen says in a blog post. The ratings company says connected TV homes tend to be younger, more affluent, and more likely to have children. Nearly half of enabled-device homes are under the age of 45 and a majority work in white-collar occupations. There’s also a larger proportion of Hispanics and Asian-Americans. “These homes have the potential to deliver the types of viewers coveted by marketers and advertisers, especially considering the fragmented media landscape,” Nielsen says. A lot more connected TVs will probably be showing up in households whether under the Christmas tree or in time for the Super Bowl. “Current trends point to the increased adoption of newer technologies in TV homes, Nielsen says.

ADVERTISER NEWS A report on CBNC.com says that the big-box retailer, Walmart is making gains against its competitors, including Amazon. “The discount giant is clearly reaping the benefits of its massive investments in associates, stores, technology, and acquisitions,” according to Retail Metrics’ Ken Perkins in a note to clients. “Walmart is taking share and growing its food business.” That segment of Walmart’s business

was a notable bright spot in the retailer’s latest quarter, even with Amazon buying supermarket chain Whole Foods. Both Target and Amazon are making price cuts to more closely align with Walmart’s “everyday low price” model. Walmart currently has more than 1,100 stores in the U.S. where consumers can fulfill online grocery orders for in-person pickup and plans to add another

1,000 locations next year. Walmart shares hit an all-time high on Thursday morning following the company’s upbeat third-quarter results and heavy momentum heading into the holiday season……The Volkswagen Group plans to spend $11.8 billion by 2025 to develop and manufacture all-electric and plug-in hybrid vehicles as it seeks to comply with upcoming stringent rules in China. Volkswagen executive Jochem Heizmann told Reuters, “We need high volumes of new energy vehicles (NEVs)… we are working full speed on that.”……The U.S. Food and Drug Administration has decided to endorse benralizumab, marketed under the brand name Fasenra, following a positive recommendation for the product in Europe. The news is another milestone for AstraZeneca as the company continues to rebuild its drug portfolio to put patent losses on older medicines behind it. Fasera will compete with GlaxoSmithKline’s Nucala and Teva’s Cinqair, two other injectable antibody drugs for severe asthma. AstraZeneca believes that its product’s potency and convenient dosing could give the company an edge over its competitors. Shares in AstraZeneca were up by 1% on Wednesday following the overnight news……Forever 21 says it received notification from a third party that payment cards used in some of its stores in recent months may have been subject to unauthorized access. The company said that the unauthorized access appears to have occurred only on “certain” devices at times when the encryption on those devices was not operating. The investigation is focused on transactions at stores from March to October of this year.……J.M. Smucker Company reported a second-quarter sales hike of 1% to $1.92 billion. That was a $9.7 million increase from the same period last year and was due to higher pricing for its Jif Peanut Butter and Smucker’s brand jam and jellies. However, the company reported that Folger’s coffee sales continued to be down, but were offset by gains in its Dunkin’ Donuts and Cafè Bustelo brands. Pet food and international sales sectors showed growth as well, according to the company.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS Chef David Chang has signed on to be a special correspondent for NBC Sports for the upcoming Winter Olympics from Pyeongchang, South Korea. Chang is the founder of Momofuku restaurants and is a second generation Korean American. He will contribute segments looking at the food and culture of South Korea. NBC Sports and Chang have already filmed two pieces that will air in the games. The first is from the streets of Seoul, where Eastern and Western cultures and foods are being reinvented in a uniquely Korean way. Chang then explores the vegetarian temple cuisine of ancient Korea and Gaon, one of two South Korean restaurants to hold three Michelin stars. He will be on site in Pyeongchang during the games, appearing in field pieces and studio segments…… NBC is developing an American remake of a German legal comedy/drama called Danni Lowinski. 20th Century Fox Television and Intrigue Entertainment picked up the U.S. rights to the project about a hairdresser-turned-lawyer who sets up a mall kiosk law practice after being rejected by mainstream law firms. Ian Brennan (Glee) is involved with the project as the writer and executive producer. Other executive producers include Tariq Jalil, Lucas Carter, Jan David Frouman, Michael Schmidt and Shirley Bowers. The CW network and CBS Studios made an earlier unsuccessful attempt at a U.S. version of the show…… The ABC drama Scandal will air its final eleven episodes starting on Thursday, January 18th. The network will also air the midseason premiers of Grey’s Anatomy and How to Get Away with Murder on the same night. Additionally, ABC announced new season debuts for Match Game and a new game show called Child Support. Match Game’s new season returns to primetime on Wednesday, January 3rd at 10 PM (ET) with Alec Baldwin returning to host. Child Support is a one-hour studio-based series from Ricky Gervais and Banijay Studios North America. The series will feature adult contestants, interactions between comedian Gervais, and a group of five kids who say the most unpredictable things. Contestants are asked to answer 10 questions correctly to earn the top prize. If they answer incorrectly; the contestants have a chance to be saved by the 5 kids who have been asked the same questions by Gervais. Child Support will be hosted by actor Fred Savage (The Wonder Years) and debuts on Friday, January 5th at 8 PM (ET)……Univision Communications has announced that Roberto Ruiz has been promoted to executive vice president of research, insights, and analytics. He will continue to report to Jessica Rodriquez and will be based in New York. Ruiz joined Univision in 2008 as vice president of strategy and insights……Fox will premiere the next season of X-Files and the new Ryan Murphy drama 9-1-1 on the same night, Wednesday, January 3rd at 8 PM (ET). The X-Files, with David Duchovny and Gillian Anderson, begins its new 10-episode season followed by 9-1-1 at 9 PM (ET). 9-1-1 will explore the high-pressure experiences of police, paramedics, and firefighters and the cast includes Angela Bassett, Peter Krause, and Connie Britton in lead roles.

AVAILS Marketing Producer - New York: This is an opportunity to be an integral part of the marketing and sales team at WABC-TV. The position requires a minimum 3 years production experience. Responsibilities include script writing, producing and directing client shoots, editing footage to create TV and Digital Vignettes. To apply, please log on to www.disneycareers.com and search for requisition # 492769BR. Please provide a link to past projects with your resume if possible. No calls please. EOE/F/M/V/D.

WOGX-FOX 51 in Gainesville, FL is looking for an Account Executive to handle an established account list along with developing new business. Very competitive commission structure and benefits. Must be driven, detail oriented, solution based and proficient in Word/Excel, with Wide Orbit a plus. CLICK HERE for more information or to apply now. EOE/M/F/Veteran/Disabled. KOIN 6 TV in Portland, Oregon seeks an experienced Local Sales

Manager. The LSM is responsible for leading, teaching, and motivating the sales team along with growing local revenue, and works with management to develop new and non-traditional revenue streams, sales packages, promotions and internet while overseeing implementation. Bachelor’s degree and a minimum of three years sales management experience including local and digital sales required. CLICK HERE for more info or to apply now. EOE/M/F/V/D WPBF 25, Hearst Television’s ABC affiliate in beautiful West Palm Beach, FL, seeks a National Sales Manager to join our winning team. Our ideal candidate will have a proven record of growing revenue share, while over-achieving TV, digital and multi-platform budgets. Prior experience handling Political business is a plus. Our NSM will be responsible for setting the vision and leading our excellent team of National sellers to continued success. Applicants must possess strong leadership, negotiation, interpersonal, organizational and computer skills. CLICK HERE to apply. EOE. WCMH-TV / NBC4 in Columbus, OH seeks a General Sales Manager to lead a talented sales team and take their performance into the future of Next-Gen TV. The ideal candidate is a strong visionary with demonstrable success at the senior broadcast and digital sales management level. The GSM will ensure goal achievement through planning, setting systems for success, including arranging targeted training and accountability to generate positive results and raise the level of the team’s proficiency. CLICK HERE to apply. EOE M/F/D/V ~ Background check required.

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11/17/2017

Rita Rudner

We’ve begun to long for the pitter-patter of little

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The Daily News of TV Sales @ www.spotsndots.com PAGE 3

WE LIKE COMPANY WHILE WATCHING TV People enjoy watching TV with other people, according to a new study by the Interactive Advertising Bureau (IAB). The study found that 93% of Americans regularly watch TV with at least one other person. The study surveyed 1,223 video viewers between the ages of 13 and 64. Of the 93% who do not watch TV alone, nearly 60% said they watch with a spouse or partner, and 41% said they watch with a child or children. “Watching TV has always had an important social component, and this has absolutely continued as OTT platforms become ever-more important parts of people’s viewing rituals,” said Chris Kuist, SVP of Research and Impact for the IAB, per Adweek. “This social aspect of biggest screen in the house is powerful, and is being amplified on OTT platforms in ways that can greatly benefit marketers.” Co-viewing on OTT devices tends to be more popular among younger viewers (18-34), those in larger households, or viewers with strong brand engagement. OTT viewers are also more likely to engage with brand-related activities, including searching for products, social discussions, or online searches.

FACEBOOK: WE HAVE TO DO IT TOO? Facebook is fighting against Federal Election Commission (FEC) advertising rules that broadcasters currently have to abide by. According to MediaPost, the FEC has opened comments over whether online political ads should carry disclaimers similar to the ones TV and newspaper ads must carry; a disclaimer that identifies the person responsible for the ad. Facebook is arguing that they should be able to use an icon or an “obvious indicator” rather than the full disclaimer — mostly because some of the ads on Facebook are so small, the full disclaimer would not fit. In comments filed with the FEC, Facebook general counsel Colin Stretch said: “An approach that prescribes both precisely what information must be disclosed and the transparency goals that must be achieved, but that maintains flexibility as to the specific interface elements by which that information is displayed, would ensure that the Commission’s rules will be relevant and viable for the technology that exists today and the technology that will be developed in the future.” In a Nov. 1 post, Facebook CEO Mark Zuckerberg said they plan to show more accountability for political advertisements, including “rolling out a tool that lets you see all ads a page is running, and also an archive of ads political advertisers have run in the past.”

VIACOM SALES STROGEST SINCE 2014 Viacom, parent company of MTV, Comedy Central and Paramount, said Thursday it expects high single-digit declines in revenue from U.S. cable operators and online distributors in the first half of 2018, sending its shares down 8 percent. Domestic ad sales were flat in the last quarter at $936 million. Still, US domestic ad sales were Viacom’s strongest since 2014, according to a Jefferies report.

FCC VOTE MEANS MAJOR CHANGES AHEAD FOR TV The FCC voted Wednesday to eliminate the radio-television cross-ownership rule and several media ownership regulations targeting the television industry—including eliminating the attribution rule for TV joint sales agreements, and the repeal of the 42-year newspaper-broadcast cross-ownership ban. “This reverses 50+ years of regulation,” says Patrick Communications President Larry Patrick. “It allows broadcasters to operate two of the top four stations in a market. Shared costs, reduced overhead and a stronger

selling platform could mean profit margins can increase 5-8 percent or more for local operations.” Patrick says the changes allow TV stations to compete more evenly. “When negotiating for retransmission rates from cable and satellite, it’s TV against huge players like AT&T, Comcast, etc. TV will benefit from more market share to help balance the playing field.” Look for station swaps that will give an owner two stations in a market. That

leads to more efficiencies; just one GM, one traffic team, big reduction in the news operations, etc. Margins should go to 35-40 percent once again. Will TV broadcasters be interested in buying newspapers? One executive said as newspapers reach the end of their life cycle, we’re much more likely to see the purchase of broadcast properties, not newspapers.

DONE DEALS Gerry McGavick will return to WMUR-TV in Manchester, NH in the newly created director of sales position. Additionally, WMUR local sales manager Michael Taffaro has been promoted to general sales manager, overseeing daily WMUR sales operations and reporting to McGavick. Before returning to WMUR, where he served from 2001 to 2011 as GSM, McGavick was GM for Derry, NH-based WBIN TV.

11/17/2017

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