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Who we are
A note from John Green:
The way we work is focused on one
principle – what is going to make life
simpler for you? We take great pride in
providing excellent service alongside
outstanding expertise and
understanding.
We believe in fair and transparent
relationships that last a lifetime. For us,
it's not about making a quick buck. We're
driven by an ambition to never lose a
client. We make sure you know exactly
what you're paying, and guarantee there
will never be hidden charges.
When you work with us, you'll be dealing
with real people who care and want you
to have the best experience possible.
We make international payments
straightforward. We're always on hand to
explain and give you updates – and
when you call, you'll always speak to
one of the team. Within three rings.
Because we just don't believe in making
people speak to machines.
We're with you every step of the way,
talking you through the process. We'll
help you find the best, most competitive
way of transferring your money. Your
payments will arrive quickly and safely,
and we'll let you know when everything's
gone through.
We work hard to get you the best deals,
and give you service that will make you
smile, feel reassured and recommend
us. That's why so many of our clients
come back to us again and again.
You'll be taken care of as though you're
our only customer. You're not just a
number, you're a client who's chosen us
– and we respect and value that.
If you ever feel you're not receiving this
kind of service, please contact me right
away.
Our promise to you
John Green
Chief Executive Officer,
World First USA, Inc.
Who we are
Ensuring the safety and
security of your money is
central to our business.
World First USA, Inc. is licensed as a
Money Transmitter Business that
operates under USA anti-money
laundering laws and regulations. As a
non-depository financial institution World
First USA, Inc. follows all rules and
guidance of FinCEN and the Office of
Foreign Assets Control (OFAC),
including the Bank Security Act (BSA)
and USA Patriot Act 2001.
Our parent company World First UK Ltd
is an authorized Payment Institution
under the Financial Conduct Authority
(no 502759). As a member of the World
First Group* of companies, World First
USA, Inc. complies fully with these
regulations to ensure your funds are
appropriately safeguarded and
segregated from business funds in line
with the requirements. Being authorized
and regulated requires our companies to
hold sufficient capital to protect our
business and further safeguard our
customers.
We maintain high levels of capital and
have a 3A2 credit rating from Dun &
Bradstreet. We are totally transparent
about our financial statements. You can
download our audited accounts from our
website ‘Security of your money’ section.
If you’d like a bank reference for us please
give us a call, we’d be happy to oblige. More
detailed information can be found in the
security section of our website:
www.worldfirst.com/us/about-us/security
*World First Group means any company that is a
subsidiary, subsidiary undertaking or holding company
of World First UK Ltd. It includes World First Pty Ltd and
World First USA, Inc. and World First Asia Ltd.
Your business in safe hands
World First
UK Ltd31 Jan ‘14 31 Jan ‘13 31 Jan ‘12
Turnover ($m) 9,666 7,425 4,695
Gross Profit ($m) 41.0 29.0 23.9
PBT ($m) 12.4 8.5 7.1
Who we are
John Green
Chief Executive Officer
John joined World First in September
2012 to build our US operation. He
started his career in international
payments being responsible for global
operations for Ruesch International.
After several years with Ruesch, he went
on to run a consultancy for this same
industry. John holds a Master of
International Business from the
University of South Carolina with a
French language specialty.
John Min
Chief Economist
John also joined World First in
September 2012 to build our US
operation. John has over 20 years of
financial service and consulting
experience in sales and management.
He holds a PhD in Economics from
George Mason University and holds an
MBA from George Washington
University. John also teaches graduate
finance courses for New England
College of Business.
Jonathan Brockmeier
Chief Financial Officer
Jonathan joined World First in January
2014. He is a graduate of Georgetown
University Law Center and holds an
MBA from the University of Houston.
After eight years in legal practice
specializing in corporate due diligence,
FCPA and BSA / AML Law he joined our
team. Jonathan is an avid outdoorsman,
an amateur scientist and has a
formidable volleyball serve!
Our management
Our team is made up of smart, friendly,
experienced, straight-talking professionals.
What we offer
No matter what your business does, if
you need to make just one payment, set
up payments for lots of people, protect a
favorable rate for the future or want to do
more to protect your business from
currency fluctuations, then look no
further – we’ll find the right product to
suit you and your business’ needs and
appetite for risk.
International payment
solutions for your business
Buy now, pay now or Spot Contracts
Sleep easy or Firm Orders
Buy now, pay later or Forward Contracts
World First Online
What we offer
Buy now, pay now
If you need to make an international payment right
away (or with very little notice) then “Buy now, pay
now” could be the option for you. We would offer
you a rate based on the live exchange rate of the
day and you can make a payment there and then.
The banks usually call this a Spot Contract. They’re great if you just
need to get it done. When a payment sneaks up on you, or you
choose to use the spot contract for a one-off payment, you can be
rest assured we’ll make sure you the best rate possible.
What we offer
Sleep easy
If you know the rate you would like to achieve, or know
the rate you definitely don’t want, but don’t have time
to keep track of what’s going on – just tell us.
If the rate gets to where you want – we’ll take action and book it for you.
And if it gets to where you don’t want it – we’ll do the same again. We’ll
strike while the iron’s hot to make sure that you get the best deal possible.
Take profit order - Set a best case rate. If currency rates move in your
favor and your target rate is achieved, we’ll buy or sell your currency.
Stop loss order - Agree to the ‘worst case’ rate you’re prepared to accept,
and if the market moves against you, we’ll automatically buy or sell your
currency so you’re protected.
One Cancels Other (OCO) - A combination of a take profit order and a
stop loss order. If one is executed the other is automatically cancelled.
This will help you achieve a favorable target rate, while also protecting
you against adverse market moves, allowing you to set a ‘worst
case’ rate.
What we offer
Buy now, pay later
If you want to lock in a rate, but aren’t ready to
make a transfer – fix a rate up to three years in
advance.
The great thing about this is that you’ll know exactly how much you’ll
get when you’re ready to transfer. If we were going to be all fancy
about it, we’d call this a Forward Contract.
The major advantage of a forward contract lies in budgeting. If you
pay an invoice the day it’s due, you’re taking a chance with whatever
the rates happen to be that day. By setting a forward contract, you
know exactly how much you will be paying, no matter what the
exchange rate will be when it comes time to pay.
Who we are
A flexible forward contract allows you to fix exchange rates on a
lump sum and then make staggered, smaller payments from it, all
at the same fixed exchange rate.
It’s ideal if you have a series of invoices to pay. You can do it safe in the knowledge that
your total costs won’t escalate because of fluctuations in the exchange rate.
When you reach the end of your contract, you should also reach the end of your balance. If
you reach the end of the contract time period and haven’t used the total amount, you can
talk with your dealer and decide how to proceed. We can sell the surplus amount on the
contact back to the market and/or possibly extend your contract.
Flexible Forward Contracts
Who we are
So, you’ve decided a forward contract is exactly what you need.
You’ve settled on how much you want to book and how far in
advance. Simply get in touch with one our dealing team to lock in
the rate.
To secure the forward contract you may need to pay an initial deposit, then the balance of
the total contract will be due at the end of the agreed contract time. The deposit covers the
risk we take securing the rate you want for the future date. The deposit amount is usually
5% of the total amount you are purchasing. We can talk with you about options available for
reducing or removing the deposit requirement.
During the lifetime of the contract, if the market moves out of your favor, then you may also
be called for further deposit. We’ll email you to let you know if the market moves 3% against
you, and once it moves 4% we may contact you asking for an additional deposit.
So, for example, you decide to book a forward contract of $100k, you’d be required to
place a $5k deposit to confirm the contract. If the market moves 3% against you we’ll let
you know and if the market were to move 4% against you, we may get in touch asking
for an additional deposit.
Buy now, pay later – How it works
Who we are
Who handles your transactions…
Once you’re registered with us, you’ll be assigned a designated
dealer. They will be your point of contact that you can go to with any
and all questions, discussions, and transactions. When you call in to
speak with them, your call will be answered – by a person, not a
machine – within three rings.
A dedicated dealer can be your eyes and ears on the market –
watching it and alerting you when it moves in your favor so that you
don’t have to worry about missing out on a great rate.
Your dealer can also help you make decisions about your payments.
They can suggest services, construct payment plans, and keep you
as informed as you’d like to be about the market.
Your dedicated dealer
Who we are
Transacting online
World First Online
If you prefer working online, our easy-to-use platform allows you to make
payments, add and view beneficiaries, view statements and much more, any
time of day or night you want to work.
World First Online has been built for you. Whether you’re making one payment
or thousands, it’s extremely straightforward to use. You can customize user
permissions for your company, so while your team are busy adding payments,
you can authorize them with a simple click.
World First Online allows you more flexibility and helps you stay on top of your
payments.
The platform provides lots of options for you, including:
•Book a forward contract by simply selecting a future date
•Make lots of payments from one trade
•Use one payment for several trades
As always, if you run into a question or an issue at any point while
using World First Online, all you need to do is call in and we will
be happy to help.
Who we are
GO PAY is our Bulk Payments Service, it is a simple,
convenient and secure way to make regular payments such as
salaries, expenses and supplier payments.
Managed via World First Online, the service is ideal for companies that wish to more
than 10 payments in one batch in a particular currency.
Once your account has been opened, you simply upload via Excel CSV file the bank
account details of everyone you wish to pay, which are automatically stored for future
use. Then when you are ready to pay a selection of these beneficiaries, you import the
payment Excel CSV template file with the currency, amounts and who you wish to pay.
Within 60 seconds GO PAY will execute the trades and schedule the payments and
provide you an individual confirmation for each payment.
So if you are a tour operator or a payroll company that requires to make regular Bulk
Payment GO PAY is a viable solution that will increase your efficient levels, provide a
full audit trail, reduce banking fees and preload payments saving time and hassle.
GO PAY, Bulk Payments
Paying invoices
Does it matter what currency you use to pay your suppliers?
No one knows where the market is going to go, especially your suppliers who you
just agreed to pay in US Dollars. So, to protect themselves from any unexpected
moves in the market there’s a good chance their policy is to mark up your invoice.
Meaning you could be paying more than you need to.
By deciding to pay in the local currency it lets you take control of how much your
supplies are costing you. There’s no need for them to be marked up either.
So you can use our service to know exactly what you’re paying. Your designated
dealer can work with you to find the solution to manage your exchange rate risk
effectively and get you the most for your money. Let us be your eyes and ears on
the markets, and you can concentrate on running your business.
Local currency
Market expertise
How does the market relate to you?
The currency markets are on the move constantly. Meaning you could spend all day, every
day, trying to figure out its next move. Let us take on that role for you. We have daily and
weekly updates, delivered straight to your inbox, that let you find out what’s going on.
They’re written by our Chief Economist, John Min, who holds a PhD in Economics – so he’s
got a pretty good handle of what’s going on. And then there’s your dedicated dealer who can
be your eyes and ears on the market too. So whatever way you look at it, we’re here to help
you make the most informed decisions about your international payments.
You can sign up for our updates here: www.worldfirst.com/us/foreign-exchange
Whatever your approach may be, we are here to help.
Market volatility
“World First’s detailed evaluation of our business and understanding
of our foreign exchange requirements has led to Sunvil now having a
strong foreign exchange hedging policy which has benefited the
group accordingly.”
Ismet Emin, Group financial controller, Sunvil Holidays
“I would highly recommend Alex and his team to anyone looking for
a genuine foreign exchange company that will take an interest in you
and your business and offer the guidance and advice others simply
don’t and wont.”
James Moore, Managing Director, Affordable Car Hire
“World First worked with us to find a suitable product to protect out
bottom line. They listened to what we wanted and built something
bespoke. This coupled with great rates and an immaculate service is
why I am happy to recommend World First to anyone.”
Alan Swaine, Group Finance Director, Gio Goi
“We were so impressed that we recommended our parent company
in the US who also use World First. Danny has worked with myself
and them late in to the night to accommodate our needs, not
something you get in many businesses today.”
Michael Waine, Managing Director, Drive Medical Ltd
What our clients say
More about us
We’d love to hear from you, to learn about your business
and your aims – and to see how we can help.
Get in touch
571.447.4900Toll free: 877.966.8656
www.worldfirst.com
2800 Crystal Drive, Suite 310
Arlington, VA 22202
Opening hours:
Mon - Fri, 8.00am - 6.00pm
Disclaimer:
Scenario or performance estimates contained herein are subject to
change without notice. The research contained herein has been
generated by employees of The Company, and is a true reflection of
their views and opinions. Any sales annotations, however, should
not be considered objective or independent of the interests of the
trading and distribution desks concerned.
We’d love to helpThis is where it all starts…
