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[email protected] 469.665.9433 www.3FORWARD.com ©3FORWARD, LLC – All Rights Reserved Pricing and terms valid through 3-‐31-‐2013
SALES OPTIMIZATION™ Playbook Applying The Science of Sales Management To Sales Process Improvement
Transforming your sales model to be successful in today’s market is imperative for most companies. 3FORWARD’s SALES OPTIMIZATION™ Playbook provides CEOs and Sales Leaders with a fully documented end-‐to-‐end sales process – custom tailored to your organization – that helps you make the changes you need. Benefits of the Playbook include:
Ø Applies the science of sales process optimization to improving the quantity and quality of sales leads and qualified opportunities
Ø Creates specific improvements and action plans to increase your sales results
Ø Transforms your sales model to be successful in today’s buyer empowered market
SALES OPTIMIZATION™ Playbook Includes Our SALES OPTIMIZATION™ Playbook includes our two-‐day SALES OPTIMIZATION Workshop for CEOs, company owners and your sales leadership. Held at the location of your choice. • WORKSHOP Day One goes inside the numbers to establish the sales revenue forecast, target pipeline values by stage and quarter, lead generation requirements, sales team sizing, quota assignments and sales organization throughput requirements. o Includes our 2013 SALES REVENUE ASSURANCE™ Sales Planning Workbook
• WORKSHOP Day Two is your road map to making the sales number, with a focus on structure, process and measurement. We take your leadership team stage by stage through the elements of best-‐in-‐class sales organizations and help you prioritize your focus and investment strategy to begin improving your selling effectiveness.
• After completing the SALES OPTIMIZATION™ Workshop, 3FORWARD creates your customized sales leadership system. This fully documented end-‐to-‐end sales plan includes finalized workflows, procedures and templates for each of the following elements of your company’s optimized selling process. Sales Model • Sales structure, quotas and budget • Selling roles and responsibilities • Territory alignment and design • Hiring profiles, compensation recommendations
Sales Model • Sales structure, quotas and budget • Selling roles and responsibilities • Territory alignment and design • Hiring profiles, compensation recommendations
Sales Process • Account targeting and prioritization • Account planning process & framework • Sales stage design, workflows and SLAs • Opportunity qualification process
Sales Process • Account targeting and prioritization • Account planning process & framework • Sales stage design, workflows and SLAs • Opportunity qualification process
Cost: $39,500
[email protected] 469.665.9433 www.3FORWARD.com ©3FORWARD, LLC – All Rights Reserved Pricing and terms valid through 3-‐31-‐2013
About 3FORWARD 3FORWARD’s Leadership Before launching 3FORWARD in 2007, co-founders Dan Hudson and Matt Smith had already enjoyed successful careers in B2B sales leadership, marketing and business development. Each has been in the sales world for more than 25 years and along the way developed a strong belief in the science of selling over sales as an art. Hiring 3FORWARD is a different experience than buying time from most consulting companies. Both of us have carried a sales bag for years before starting our company and we still love the sales experience. We don’t use rookie MBAs on our client projects. We much prefer rolling up our sleeves with you and your team, getting our hands dirty and helping you reach your revenue goals faster than if you have to tackle them by yourself.
We help CEOs and Sales Leaders build sales revenue plans, formalize sales processes and improve demand generation programs. Need to jumpstart sales at your company, let’s have a conversation.
DAN HUDSON 3FORWARD co-founder and President, Dan Hudson has a B2B sales and sales leadership
background of more than 30 years. At 3FORWARD Dan is responsible for the company’s sales strategies, new business development and is actively involved in all client engagements. Dan’s experience extends across industries including IT outsourcing and services,
business process outsourcing, computer hardware and software, health care and telecommunications.
Dan is a member of Marketing Executive’s Networking Group, AberdeenGroup’s Business Review Research Panel, founder & co-chair of Dallas Social Media Breakfast and a member of International Association of Outsourcing Professionals.
MATT SMITH 3FORWARD co-founder and Executive Vice President, Matt Smith has a B2B sales and marketing background of more than 25 years. Matt is responsible for 3FORWARD’s marketing and social media strategies and is actively involved in all client engagements. Matt’s experience extends across industries including ITO and
BPO, systems integration, IT hardware and services, software, pharmaceuticals and banking/financial services. Matt is a member of the Marketing Automation Software Advisory Board, founder / co-chair of Dallas Social Media Breakfast and past chair of the Outsourcing Institute’s Road Show Series.
Connect on Linkedin http://www.linkedin.com/in/danhudson3forward
Follow on Twitter
http://twitter.com/Dan_3forward
Connect on Linkedin http://www.linkedin.com/in/mattsmith3forward
Follow on Twitter
http://twitter.com/mattat3forward
Visit Us @ www.3FORWARD.com
