Turin, 21 April 2023

SALES & MARKETINGUsed Vehicles & Marketing New Media

Iveco - New Iveco sites New & UsedUSED : Service specification

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Index

Main Objectives

IVECO Used Website: Current situation

New Iveco Used Website: Navigation scheme

Iveco-Used main HP

Markets / UTC / Dealers HP

SEO activities: URL aspects & text

Searching engine aspects

Markets Realization Timetable

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Main objectives - Project Objective

Object of this document is to list the characteristics of the future IVECO-USED corporate website in order to:

• improve the web graphic

• improve user experience

• improve and ease search criteria

• quicker and easier vehicles uploading

• create a common database to be shared among the markets

• improve IN & OUT vehicles flow efficiency (also through Remos)

• increase the efficiency of the website according to the SEO requirements

• data capture and lead generation

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Current situation: Iveco-Used structure

Global/InternationalGlobal/International

Website HPWebsite HP

Markets HPsMarkets HPs

Advanced / Simple SearchAdvanced / Simple Search

Vehicles pagesVehicles pages

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Current situation: weakness points

• Web graphic too obsolete

• Advanced search not user friendly

• Slowness in showing the search result

• No pictures in the vehicles list

• Absence of geographical search

• Complicated vehicle data entry

• Absence of UTC/Dealer HPs

• Not logical URL structure (not SEO oriented)

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New Iveco Used Website: Navigation scheme

Worldwide HP

MKT HP

UTC HP Dealers HPs

Vehicle pages

MKT HP

UTC HP Dealers HPs

Vehicle pages

MKTsearch

worldsearch

utc/dealersearch

Vehicle pages

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Iveco-Used Home Page (*)

Main requests:

• Iveco Graphic and frame (see http://web.iveco.com/Italy)

• Markets selection trough: map / combo box

• Simple worldwide search (icons + three search fields)

• Promotion area where inserting banners & links

• Worldwide search button

• Virtual vehicles vehicle gallery (random selection from newest stock vehicles)

• On the top of the page: language selection, contact us, etc

• Box where to insert text parts (potential teasers)(*) This homepage has to be used to create global, market, dealer and UTC pages

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Iveco-Used main HP: Iveco Graphic and frame

Select your market (no navigation Select your market (no navigation menu, see next page)menu, see next page)

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Iveco-Used main HP: Markets selection trough: map / combo box

Select your Select your marketmarket

Special offer Search for dealer Contact usAdvanced search

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Iveco-Used main HP: Search engine (icons + three search fields)

The search engine structure above is the truckscout24 one that can be mantained with some minor customization, as below:

• Combo box on top with country selection (only on main HP)

• The rest like it is: Vehicle type, Category, Make, Model

• Advanced search link near the search button

• On search vehicle type mantain: Trucks, Tractor, Vans, Trailers & Semitrailers.

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Iveco-Used markets HP: Iveco Graphic and frame

Market navigation MenuMarket navigation Menu

Advanced searchAdvanced search

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Iveco-Used markets internal pages: Promotion area where inserting banners & links

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Market pages navigation menu

Market navigation Market navigation MenuMenu

Page 1

Page 2

Page 3

Page 1 Page 2 Page 3

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Iveco-Used market HP: Search engine (icons + three search fields)

The search engine structure above is the truckscout24 one that can be mantained with some minor customization, as below:

• The search has to be limited to the market

• The rest like it is: Vehicle type, Category, Make, Model

• Advanced search link near the search button

• On search vehicle type mantain: Trucks, Tractor, Vans, Trailers & Semitrailers.

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Iveco-Used dealers/UTC HP: Iveco Graphic and frame

Advanced searchAdvanced search

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Iveco-Used Dealers/UTC: Search engine (icons + three search fields)

The search engine structure above is the truckscout24 one that can be mantained with some minor customization, as below:

• The search has to be limited to the dealer/UTC vehicles

• The rest like it is: Vehicle type, Category, Make, Model

• Advanced search link near the search button

• On search vehicle type mantain: Trucks, Tractor, Vans, Trailers & Semitrailers.

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SEO activities: URL aspects & text

In order to be in line with SEO we need to have a URL structure containing a descriptive part of the page.

The URL will have to be descriptive according to the language tooFor example: http://topused.auto.de/Iveco_AD_440E43

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Searching engine aspects

The current fields that are present in the Autodo! “quick search” and “detailed search” are exhaustive according to the Iveco needs.

We want just to emphasize again the request about the geographical search (i.e. iveco stralis in 200 km from Milan)

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Vehicles list & Vehicle Page

Vehicle list + vehicle page are perfect as they are in the MAN site.

Obviously they need to be adapted to the Iveco graphic

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Things to be decided together

• Where inserting the worldwide search button in the Markets HP

• Where insert text parts in the HPs

• Rules about surfing inside the site

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Markets Realization Timetable

Markets creation timetable:

• Italian market by: 10/06/2010

• German Market by: 30/06/2010

• France Market by: 15/07/2010

• Spanish Market by: 15/09/2010

• UK market by: 30/09/2010

• Poland market by: 15/10/2010

• INE (North Europe) Markets by: 31/10/2010

• Benelux Markets: 15/11/2010

Turin, 21 April 2023

SALES & MARKETINGUsed Vehicles & Marketing New Media

Iveco - New Iveco sites New & UsedNEW - Service specification

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New vehicle navigation dynamic

New domain registration:

http://sofort-verfuegbare-nutzfahrzeuge.iveco.com

Iveco new vehicle search microsite in a new window:

Hosted on IVECO platform.

Hosted on Autodo platform.

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Navigation dynamics

Simple search

Link to the advanced search

Form for the data capture

Search results

Vehicle information page

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Page structure

Logo that goes to the home of the microsite

Filter by images

Simple search „Searched vehicle not

found?“

Button to the contact form

Link to brand

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homepage with graphics

Logo that goes to the home of the microsite

Button to the contact form

Link to brand

Simple search

Filter by images

„Searched vehicle not

found?“

Vechicle slide show

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Result page with graphics

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Detail page with graphics

Keyvisual, with the main image of the vehicle information page, for graphic guideline see

product pages in www.iveco.co.uk

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The page for the simple search – new vehicle

1.) Schnellsuche/ Simple search

name of selection field Content of Drop-Down Name des Auswahlfelds Inhalt im Drop-Down

Model Tractor unit; rigid; chassis cab; Light CV; Trailer; Other Modell/ TypBody group http://topused.autodo.de/suche.php Aufbaugruppe http://topused.autodo.de/suche.phpBody http://topused.autodo.de/suche.php Aufbau http://topused.autodo.de/suche.php

State

Bayern; Baden-Württemberg; Berlin; Saarland; Rheinland-Pfalz; Hessen; Thüringen; Sachsen; Nord-Rhein-Westfalen; Sachsen-Anhalt; Brandenburg; Niedersachsen; Bremen; Hamburg; Mecklenburg-Vorpommern; Schleswig-Holstein Bundesland

ZIP Code (no Drop-Down; free Input) PLZ (kein Drop-Down; freie Eingabe)Incl. radius of Scaling: 5km; 10km; 20km; 50km; 100km; 200km Umkreis Staffelung: 5km; 10km; 20km; 50km; 100km; 200km

English

1.) Schnellsuche/ Simple search

name of selection field Content of Drop-Down Name des Auswahlfelds Inhalt im Drop-Down

Model Tractor unit; rigid; chassis cab; Light CV; Trailer; Other Modell/ TypSattelzugmaschine; Fahrgestell ohne Aufbau; Fahrgestell mit Aufbau; Transporter; Sonstiges

Body group http://topused.autodo.de/suche.php Aufbaugruppe http://topused.autodo.de/suche.phpBody http://topused.autodo.de/suche.php Aufbau http://topused.autodo.de/suche.php

State Bundesland

Bayern; Baden-Württemberg; Berlin; Saarland; Rheinland-Pfalz; Hessen; Thüringen; Sachsen; Nord-Rhein-Westfalen; Sachsen-Anhalt; Brandenburg; Niedersachsen; Bremen; Hamburg; Mecklenburg-Vorpommern; Schleswig-Holstein

ZIP Code (no Drop-Down; free Input) PLZ (kein Drop-Down; freie Eingabe)Incl. radius of Scaling: 5km; 10km; 20km; 50km; 100km; 200km Umkreis Staffelung: 5km; 10km; 20km; 50km; 100km; 200km

German

alternative or additional images

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The page for the advanced search – new vehicle

2.) Detailsuche/ Advanced search

name of selection field Content of Drop-Down Name des Auswahlfelds Inhalt im Drop-Down

Model Tractor unit; rigid; chassis cab; Light CV; Trailer; Other Modell/ TypBody group http://topused.autodo.de/suche.php Aufbaugruppe http://topused.autodo.de/suche.phpBody http://topused.autodo.de/suche.php Aufbau http://topused.autodo.de/suche.php

State

Bayern; Baden-Württemberg; Berlin; Saarland; Rheinland-Pfalz; Hessen; Thüringen; Sachsen; Nord-Rhein-Westfalen; Sachsen-Anhalt; Brandenburg; Niedersachsen; Bremen; Hamburg; Mecklenburg-Vorpommern; Schleswig-Holstein Bundesland

ZIP Code (no Drop-Down; free Input) PLZ (kein Drop-Down; freie Eingabe)Incl. radius of Scaling: 5km; 10km; 20km; 50km; 100km; 200km Umkreis Staffelung: 5km; 10km; 20km; 50km; 100km; 200km

GVW (t) from…to http://topused.autodo.de/suche.php?aktion=detailsuche zul. Gesamtgewicht (t) von…bis http://topused.autodo.de/suche.php?aktion=detailsuchePower (kW/ PS) from…to http://topused.autodo.de/suche.php?aktion=detailsuche Leistung (kW/ PS) von…bis http://topused.autodo.de/suche.php?aktion=detailsucheLoading area length (mm) from…to http://topused.autodo.de/suche.php?aktion=detailsuche Laderaumlänge (mm) von…bis http://topused.autodo.de/suche.php?aktion=detailsucheWheel base (mm) from…to http://topused.autodo.de/suche.php?aktion=detailsuche Radstand (mm) von…bis http://topused.autodo.de/suche.php?aktion=detailsucheDriver's cab http://topused.autodo.de/suche.php?aktion=detailsuche Fahrerhaus http://topused.autodo.de/suche.php?aktion=detailsuchePayload (t) from…to http://topused.autodo.de/suche.php?aktion=detailsuche Nutzlast (t) von…bis http://topused.autodo.de/suche.php?aktion=detailsucheWheel plan http://topused.autodo.de/suche.php?aktion=detailsuche Radformel http://topused.autodo.de/suche.php?aktion=detailsucheGearbox type http://topused.autodo.de/suche.php?aktion=detailsuche Getriebeart http://topused.autodo.de/suche.php?aktion=detailsucheEmission category http://topused.autodo.de/suche.php?aktion=detailsuche Schadstoffklasse http://topused.autodo.de/suche.php?aktion=detailsucheColour http://topused.autodo.de/suche.php?aktion=detailsuche Farbe http://topused.autodo.de/suche.php?aktion=detailsuche

English2.) Detailsuche/ Advanced search

name of selection field Content of Drop-Down Name des Auswahlfelds Inhalt im Drop-Down

Model Tractor unit; rigid; chassis cab; Light CV; Trailer; Other Modell/ TypSattelzugmaschine; Fahrgestell ohne Aufbau; Fahrgestell mit Aufbau; Transporter; Sonstiges

Body group http://topused.autodo.de/suche.php Aufbaugruppe http://topused.autodo.de/suche.phpBody http://topused.autodo.de/suche.php Aufbau http://topused.autodo.de/suche.php

State Bundesland

Bayern; Baden-Württemberg; Berlin; Saarland; Rheinland-Pfalz; Hessen; Thüringen; Sachsen; Nord-Rhein-Westfalen; Sachsen-Anhalt; Brandenburg; Niedersachsen; Bremen; Hamburg; Mecklenburg-Vorpommern; Schleswig-Holstein

ZIP Code (no Drop-Down; free Input) PLZ (kein Drop-Down; freie Eingabe)Incl. radius of Scaling: 5km; 10km; 20km; 50km; 100km; 200km Umkreis Staffelung: 5km; 10km; 20km; 50km; 100km; 200km

GVW (t) from…to http://topused.autodo.de/suche.php?aktion=detailsuche zul. Gesamtgewicht (t) von…bis http://topused.autodo.de/suche.php?aktion=detailsuchePower (kW/ PS) from…to http://topused.autodo.de/suche.php?aktion=detailsuche Leistung (kW/ PS) von…bis http://topused.autodo.de/suche.php?aktion=detailsucheLoading area length (mm) from…to http://topused.autodo.de/suche.php?aktion=detailsuche Laderaumlänge (mm) von…bis http://topused.autodo.de/suche.php?aktion=detailsucheWheel base (mm) from…to http://topused.autodo.de/suche.php?aktion=detailsuche Radstand (mm) von…bis http://topused.autodo.de/suche.php?aktion=detailsucheDriver's cab http://topused.autodo.de/suche.php?aktion=detailsuche Fahrerhaus http://topused.autodo.de/suche.php?aktion=detailsuchePayload (t) from…to http://topused.autodo.de/suche.php?aktion=detailsuche Nutzlast (t) von…bis http://topused.autodo.de/suche.php?aktion=detailsucheWheel plan http://topused.autodo.de/suche.php?aktion=detailsuche Radformel http://topused.autodo.de/suche.php?aktion=detailsucheGearbox type http://topused.autodo.de/suche.php?aktion=detailsuche Getriebeart http://topused.autodo.de/suche.php?aktion=detailsucheEmission category http://topused.autodo.de/suche.php?aktion=detailsuche Schadstoffklasse http://topused.autodo.de/suche.php?aktion=detailsucheColour http://topused.autodo.de/suche.php?aktion=detailsuche Farbe http://topused.autodo.de/suche.php?aktion=detailsuche

German

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Modules for the vehicle information page

• Overview - Übersicht

• Vehicle data – Fahrzeugdaten

• Images – Bilder

• Contact - Kontakt• Financing – Finanzierung

(should be the possibility to directly link to other pages e.g. www.ivecocapital.de, promotions,…)

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Data capture form

• List of the fields and controls

– Title - Anrede: Herr, Frau (drop down field)

– Name - Name (*) (Text field)

– Surname – Vorname (*) (Text field)

– Company – Firma (Text field)

– street; no. – Straße, Hausnummer (*) (Text field)

– Postal Code - PLZ (*) (Text field)

– City – Ort (*) (Text field)

– Phone - Telefon (*) (Text field)

– Email – E-Mail (*) (Text field, email sintax control)

– Message – Nachricht (text area)

(*) Compulsory fields

TO BE DEFINED AND SHARED: the mail list to send the contacts to.

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The search has produced no vehicles

Best solution:

Like MAN autodo: http://topused.autodo.de/suche.php

The vehicle selection is always adapted to the current vehicle stock.

Is it not possible to get no search results?

e.g. new field:

„Searched vehicle not found?“

( link should be on a contact form like we created on page 30!)

This button has to be inserted in the same position within the simple and advanced search beside the „show

vehicle button“.

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New vehicle delivery timeline

• Online Date: 06.07.2010