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A PROJECT REPORT ON SALES MARKETING OF BAJAJ AUTOMOBILES SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION(B.B.A.) TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SUBMITTED TO: SUBMITTED BY: Mr.RAJESH BAJAJ DIVYA SHARMA 1

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Page 1: Sales Marketing of Bajaj Automobiles

A PROJECT REPORT

ON

SALES MARKETING OF BAJAJ AUTOMOBILES

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION(B.B.A.)TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

SUBMITTED TO: SUBMITTED BY:Mr.RAJESH BAJAJ DIVYA SHARMA

BBA 6TH SEM

0611701704

TECNIA INSTITUTE OF ADVANCED STUDIES (Affiliated to Guru Gobind Singh Indraprastha University)

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DECLARATION

I hereby declare that this project entitled “SALES MARKETING OF BAJAJ AUTOMOBILES” is an original work and the same has not been submitted to any another institute for any other degree.

All sources of information and help are authentic and have been acknowledged in the project report.

DIVYA SHARMA(STUDENT)

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CERTIFICATE

This is to certify that Divya Sharma,student of BBA 6th sem of Tecnia Institute of Advanced Studies affiliated to “Guru Gobind Singh IndraprasthaUniversity,Delhi”has completed her project under my supervision.She madethis project with my complete satisfaction and as per the requirement of thecourse.

Mr Rajesh BajajProject GuideFaculty(TIAS)

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ACKNOWLEDGEMENT

With an overwhelming sense of gratitude,I acknowledge the valuable guidance and consistent encouragement extended to me by our knowledgeable faculty members with whose guidance,I am able to accomplish this endeavor.Their technical acumen and years of experience have provided me with crucial inputs at a critical stage.

I am especially thankful and grateful to my project guideMr RAJESH BAJAJ who motivated and helped me in completing myproject.

STUDENTDIVYA SHARMA

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TABLE OF CONTENTS

CHAPTER- 1 Page no. INTRODUCTION 6COMPANY PROFILE 7PRODUCTS PROFILE 14

CHAPTER-2SIGNIFICANCE AND MANAGERIAL USEFULNESS 27 OBJECTIVES 28SCOPE OF STUDY 28 METHODOLOGY 30

CHAPTER-3CONCEPTUAL DISCUSSION 31

CHAPTER-4DATA ANALYSIS 38SWOT ANALYSIS 43

CHAPTER-5ANNUAL REPORTS 47

CHAPTER-6SUGGESTIONS AND RECOMMENDATIONS 54

CHAPTER- 7 BIBLIOGRAPHY 55

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INTRODUCTION

BAJAJ Brand is the visual expression of our thoughts and actions.

It conveys to everyone our intention to constantly inspire confidence.

Our customers are the primary audience for our brand.

Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is

by our own vision. Everything we do is always reinforce the distinctiveness

and the power of our brand. We do this by living our brand essence and by

continuously seeking to enhance our customers’ experience.

In doing so, we ensure a special place for ourselves in the hearts and the

minds of our customers.

Our Brand Essence

Our brand essence encapsulates our mission at Bajaj.

It is the singular representation of our terms of endearment with our

customers.

It provides the basis on which we grow profitably in the market.

Blending together youthful creativity and competitive technology to exceed

the spoken and the implicit expectations of our customers.

By challenging the given. By exploring the unknown and thereby stretching

ourselves towards future.

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COMPANY PROFILE

Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan

to produce a range of the latest, state-of-art two-wheelers in India. Since the

tie-up in 1986, Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S

Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real

cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500 company with a

turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy Industries

has crafted new technologies for over a hundred years. These technologies

have redefined space systems, aircrafts, jet engines, ships, locomotive,

energy plants, construction machinery, automation systems, apart from a

range of high quality, high reliability two-wheelers. Kawasaki has given the

world its legendary series of 600-1200cc Ninja and1600 Vulcan bikes.

Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator

redefines the pleasure of "biking" in looks as well as performance.

Our Brand Values

Brand values: Learning, Innovation, Perfection, Speed and Transparency.

Bajaj constantly inspires confidence through excitement engineering.

Learning:

Learning is how we ensure proactivity.

It is a value that embraces knowledge as the platform for building well

informed, reasoned, and decisive actions.

Innovation:Innovation is how we create the future.

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It is a value that provokes us to reach beyond the obvious in pursuit of that

which exceeds the ordinary.

Perfection:

Perfection is how we set new standards.

It is a value that exhibits our determination to excel by endeavouring to

establish new benchmarks all the time.

Speed:

Speed is how we convey clear conviction.

It is a value that keeps us sharply responsive, mirroring our commitment

towards our goals and processes.

Transparency:

Transparency is how we characterise ourselves.

It is a value that makes us worthy of credibility through integrity, of trust

through sensitivity and of loyalty through interdependence

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HISTORICAL BACKGROUND

2005  

December Bajaj Dicsover launched

June Bajaj Avenger launched

February Bajaj Wave launched

2004  

Sept/Oct Bajaj Discover DTS-i launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

January Bajaj unveils new brand identity, dons new symbol, logo and brandline

2003  

October Pulsar DTS-i is launched.

October 107,115 Motorcycles sold in a month.

July Bajaj Wind 125,The World Bike, is launched in India.

February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle

segment.

2001  

November Bajaj Auto launches its latest offering in the premium bike segment ‘Pulsar’.

January The Eliminator is launched.

2000  

The Bajaj Saffire is introduced.

1999  

Caliber motorcycle notches up 100,000 sales in record time of 12 months.

  Production commences at Chakan plant.

1998  

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June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi.

October Spirit launched.

1997  

  The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.

1995  

November

29 Bajaj Auto is 50.

 

Agreements signed with Kubota of Japan for the development of diesel engines

for three-wheelers and with Tokyo R&D for ungeared Scooter and moped

development.

 The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth

vehicle.

  One million vehicles were produced and sold in this financial year.

1994  

  The Bajaj Classic is introduced.

1991  

  The Kawasaki Bajaj 4S Champion is introduced.

1990  

  The Bajaj Sunny is introduced.

1986  

  The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.

  500,000 vehicles produced and sold in a single financial year.

1985  

November The Waluj plant inaugurated by the erstwhile President of India, Shri Giani

Zail Singh.

  Production commences at Waluj, Aurangabad in a record time of 16 months.

1984  

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January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.

1981  

  The Bajaj M-50 is introduced.

1977  

  The Rear Engine Autorickshaw is introduced.

 Bajaj Auto achieves production and sales of 100,000 vehicles in a single

financial year.

1976  

  The Bajaj Super is introduced.

1975  

  BAL & Maharashtra Scooters Ltd. joint venture.

1972  

  The Bajaj Chetak is introduced.

1971  

  The three-wheeler goods carrier is introduced.

1970  

  Bajaj Auto rolls out its 100,000th vehicle.

1960  

 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi

Plant.

1959  

 Bajaj Auto obtains licence from the Government of India to manufacture two-

and three-wheelers.

1948  

  Sales in India commence by importing two- and three-wheelers.

1945  

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November

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Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private

Limited.

ORGANIZATIONAL CHART

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

   

Committees of the Board

Audit Committee  

S.H. Khan Chairman

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Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 178.6cc

Max. Power 16.5 BHP @ 8000rpm

Gear Box 5 Speed

Ignition CDI

Front Brakes Disc

Rear Brakes Drum

Front Tyre 90/90 X 17

Rear Tyre 130/90 X 15

Wheelbase 1475mm

Ground Clearance 0mm

Dry Weight 154 Kg

Tank Capacity 14 Litres

BAJAJ DISCOVER ELECTRICSTART

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Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 124.52cc

Max. Power 11.51 BHP @ 8000rpm

Gear Box 4 Speed

Ignition CDI

Front Brakes 130mm Drum

Rear Brakes 130mm Drum

Front Tyre 2.75 X 17

Rear Tyre 3.00 X 17

Wheelbase 1305mm

Ground Clearance 0mm

Dry Weight 129 Kg

Tank Capacity 10 Litres

Price On Road Mumbai Rs. 50710

BAJAJ PULSAR

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Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 143.9cc

Max. Power 13.02 BHP @ 8500rpm

Gear Box 5 Speed

Ignition CDI

Front Brakes 240mm Disc

Rear Brakes 130mm Drum

Front Tyre 2.75 X 18

Rear Tyre 100/90 X 18

Wheelbase 1320mm

Ground Clearance 155mm

Dry Weight 134 Kg

Tank Capacity 18 Litres

Price On Road Mumbai Rs. 58700

Colours Black, Silver, Blue & Red

BAJAJ WAVE

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Model: Bajaj Wave DTS-i

Year: 2006

Category: Scooter

Rating: Do you know this bike?

Click here to rate it. We miss 1 vote to show the rating.

Engine and transmission

Displacement: 110.00 ccm (6.71 cubic inches)

Engine type: Single cylinder

Stroke: 4

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Power: 8.00 HP (5.8 kW))

Torque: 1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)

Fuel system: Injection

Ignition: CDI Electronic

Cooling system: Air

Transmission

type

final drive:

Belt

Physical measures

Weight incl. oil,

gas, etc:110.0 kg (242.5 pounds)

Wheelbase: 1,225 mm (48.2 inches)

Chassis and dimensions

Front brakes: Expanding brake (drum brake)

Rear brakes: Expanding brake (drum brake)

Speed and acceleration

Other specifications

Fuel capacity: 5.00 litres (1.32 gallons)

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BAJAJ WIND 125

Model: Bajaj Wind 125

Year: 2006

Category: Sport

Rating: 68.9 out of 100. Show full rating and compare with other

bikes

Engine and transmission

Displacement: 124.60 ccm (7.60 cubic inches)

Engine type: Single cylinder

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Stroke: 4

Power: 10.80 HP (7.9 kW)) @ 8500 RPM

Torque: 9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM

Cooling system: Air

Gearbox: 5-speed

Transmission

type

final drive:

Chain

Physical measures

Weight incl. oil,

gas, etc:121.0 kg (266.8 pounds)

Wheelbase: 1,260 mm (49.6 inches)

Chassis and dimensions

Front brakes: Single disc

Rear brakes: Expanding brake (drum brake)

Speed and acceleration

Other specifications

Fuel capacity: 13.00 litres (3.43 gallons)

Reserve fuel

capacity:2.00 litres (0.53 gallons)

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BAJAJ CT 100

Engine

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Type 4  stroke

Cooling Type Air Cooled

Displacement 99.27 cc

Max Power 8.2 bhp( 6.03 kW) @ 7500 rpm

Max Torque 8.05 Nm @ 4500 rpm

Ignition Type C.D.I

Carburettor Keihin-Fie

Transmission Type 4 speed gear box

Electrical System

System 12 V, AC+DC

Head Light 35/35 W

Horn 12 V, DC

Chassis

Chassis Type Tubular construction

Suspension

Front Suspension Telescopic

Rear Suspension Swing arm type with dual co-axial springs

(spring-in-spring) and hydraulic shock absorbers

Tyres

Front Tyre Size 2.75 x 17, 4/6 PR

Rear Tyre Size 3.00 x 17, 6 PR

Brakes

Front Brakes Mechanical expanding shoe, Friction type

Rear Brakes Mechanical expanding shoe, Friction type

Fuel Tank

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Fuel Tank Capacity 10.5  litres

Reserve Capacity 2.2  litres

Dimensions

Overall length 1945 mm

Overall width 770 mm

Overall height 1065 mm

Wheel Base 1235 mm

BAJAJ GC 1000

Engine

Type Four Stroke, Single Cylinder, IDI, Compression Ignition  

Cooling Type Forced Air Cooled

Displacement 416 cc

Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm

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Max Torque 20 Nm @ 2400 rpm

Ignition Type Electric start

Transmission Type 4 forward & 1 reverse gear

Clutch Type Single plate,dry friction type,foot operated

Electrical System

System System 12V DC

Chassis

Chassis Type Semi Monocoque

Suspension

Front Suspension Antidive leading link with helical compression spring & shock absorber

Rear Suspension Independent suspension with spring & shock absorber

Tyres

Front Tyre Size 4.5x10,8PR

Rear Tyre Size 4.5x10,8PR

Brakes

Front Brakes Hydraulic brakes with auto adjuster

Rear Brakes Hydraulic brakes with auto adjuster

Fuel Tank

Fuel Tank Capacity 8  litres

Dimensions

Overall length 2960 mm

Overall width 1375 mm

Overall height 1810 mm

Wheel Base 2025 mm

Ground Clearance  170 mm

Minimum Turning Radius  2.75 m

GVW 990 kg

Loading Tray

Length (Pick up) 1500 mm

Width (Pick up) 1325 mm

Height (Pick up) 250 mm

Length (HiDec) 1500 mm

Width (HiDec) 1325 mm

Height (HiDec) 1050 mm

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BAJAJ RE DISEL MEGA

Engine

Type 4 stroke, single cylinder, compression ignition  

Cooling Type Forced Air Cooled

Displacement 416.6 cc

Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm

Max Torque 20 Nm @ 2400 rpm

Ignition Type Electric start

Clutch Type single plate, dry friction, foot operated

Electrical System

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System 12 V, DC

Chassis

Chassis Type Semi monocoque chassis with stamped members welded

Suspension

Front Suspension Antidive link with helical coil compression spring & shock

absorbers

Rear Suspension Swing arm with helical coil compression spring & shock

absorbers

Tyres

Front Tyre Size 4.5x10,8PR

Rear Tyre Size 4.5x10,8PR

Brakes

Front Brakes Hydraulic brakes with tandem mater cylinder & auto adjuster

Rear Brakes Hydraulic brakes with tandem mater cylinder & auto adjuster

Fuel Tank

Fuel Tank Capacity 8  litres

Dimensions

Overall length 3090 mm

Overall width 1375 mm

Overall height 1880 mm

Wheel Base 2025 mm

Ground Clearance  170 mm

GVW 876 kg

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SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE STUDY

It isn't surprising that the company is in no mood to take its hand off the

throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly

puts it, "We pioneered India's motorcycle industry, and it's our

responsibility now to take the industry to the next level. We'll do all it takes

to reach there.''

At BAJAJ, our goal is not only to sell you a bike, but also to help you every

step of the way in making your world a better place to live in. Besides its

will to provide a high-quality service to all of its customers, BAJAJ takes a

stand as a socially responsible enterprise respectful of its environment and

respectful of the important issues.

BAJAJ is strongly committed not only to environmental conservation

programmes but also expresses the increasingly inseparable balance between

the economic concerns and the environmental and social issues faced by a

business. A business must not grow at the expense of mankind and man's

future but rather must serve mankind.

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OBJECTIVE AND SCOPE OF STUDY

Environmental policy

Towards creating and preserving a cleaner environment

Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is

committed to prevention of pollution, continual improvement of our

environmental performance and compliance with all applicable

environmental legislation and regulations.

Towards this, we shall strive to:

Create a proactive environment management system that addresses all

environmentally significant aspects related to our products and processes,

Minimise the generation of waste and conserve resources Through better

technology and practices, and Promote environmental awareness amongst

our employees and motivate them to fulfill our commitments.

Quality Policy

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We at Bajaj Auto continue to firmly believe in providing the customer Value

for money, for years through our products and services. This we shall

maintain and improve.

In our decision making, quality, safety and service will be given as much

consideration as productivity, cost and delivery.

Quality shall be built into every aspect of our work life and business operations. Quality

improvements and customer satisfaction shall be the responsibility of every employee.

TPM Policy

We at Bajaj Auto adopt Total Productivity Maintenance as a means of

creating a safe and participative work environment in which all employees

target the elimination of losses in order to continuously enhance the

capacity, flexibility, reliability and capability of its processes, leading to

higher employee morale and greater organizational profitability.

.

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METHODOLOGY

BAJAJ Motors takes considerable pride in its stakeholder relationships,

especially ones developed at the grassroots. The Company believes it has

managed to bring an economically and socially backward region in

Dharuhera, Haryana, into the national economic mainstream.

An Integrated Rural Development Centre has been set up on 40 acres of land

along the Delhi-Jaipur Highway. The Centre-complete with wide approach

roads, clean water, and education facilities for both adults and children-now

nurtures a vibrant, educated and healthy community

The Foundation has adopted various villages located within vicinity of the

BAJAJ factory at Dharuhera for integrated rural development. This includes:

Installation of deep bore hand pumps to provide clean drinking water.

Constructing metalled roads and connecting these villages to the

National Highway (NH -8).

Renovating primary school buildings and providing hygienic water

and toilet facilities.

Ensuring a proper drainage system at each of these villages to prevent

water-logging.

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Promoting non-conventional sources of energy by providing a 50 per cent subsidy on biogas plants.

CONCEPTUAL DISCUSSION

Awards

 

Product Award Year By

Mr. Rajiv Bajaj - Man of the year

2005

2005 Autocar Professional

Mr. Rajiv Bajaj - Automotive Man of

the year 2005

2005 Bike India & NDTV India

Bajaj CT 100 - Motorcycle Total

Customer Satisfaction Study 2005

2005 TNS Automotive

Bajaj Discover DTS-i - Bike of the

Year 2005

2005 OVERDRIVE Awards 2005

Bajaj Discover DTS-i - Indigenous

Design of the Year 2005

2005 OVERDRIVE Awards 2005

BAJAJ AUTO - Bike Maker of the

Year 2004

2004 ICICI Bank OVERDRIVE

Awards 2004

DTS-i Technology - Auto Tech of

the Year 2004

2004 ICICI Bank OVERDRIVE

Awards 2004

Bajaj Pulsar DTS-i Bike of the Year

2004

2004 ICICI Bank OVERDRIVE

Awards 2004

Wind 125 Two Wheeler of the Year

2004

2004 CNBC AUTOCAR Awards 2004

Wind 125 Bike of the Year 2004 2004 Business Standard Motoring

Bajaj Pulsar 180 DTS-i BBC World 2003 BBC World Wheels Award 2003

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Wheels Viewers Choice Two

Wheeler of Year 2003

Bajaj Pulsar 180 DTS-i BBC World

Wheels Award for Best Two

Wheeler between Rs 55,000 to Rs

70,000

2003 BBC World Wheels Award 2003

Bajaj Pulsar 150 DTS-i BBC World

Wheels Award for Best Two

Wheeler between Rs 45,000 to Rs

55,000

2003 BBC World Wheels Award 2003

Bajaj Boxer AT KTEC BBC World

Wheels Award for Best Two

Wheeler under Rs 30,000

2003 BBC World Wheels Award 2003

Bajaj Pulsar - Motorcycle Total

Customer Satisfaction Study

2003 NFO Automotive

Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE

Awards 2003

Bajaj Pulsar - Most exciting bike of

the year

2002 OVERDRIVE Awards

Bajaj Eliminator - Bike of the year 2002 OVERDRIVE Awards

Bajaj Eliminator - Most exciting bike

of the year

2001 OVERDRIVE Awards

Award Year By

All India Trophy for Highest

Exporter

1998-99 EEPC

Focus LAC Award for

Outstanding Performance

1998-99 India Trade Promotion

Organisation

Export Excellence 1998-99 EEPC

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Certificate of Merit 1998-99 India Trade Promotion

Organisation

Award for Export Excellence 1997-98 EEPC

Export Excellence 1997-98 MCCIIA

All India Trophy for Highest

Exporter

1997-98 EEPC

Top Exporter Shield - Western

Region

1996-97 EEPC

Export Excellence 1996-97 MCCIA

Regional Top Exporter - Large

Scale Manufacturer

1995-96 EEPC

Highest Export Performance 1995-96 EEPC

Outstanding Export Performance 1995-96 Government of India, Ministry of

Commerce

Export Excellence Award 1995-96 MCCIA

Top Exporter Shield - Western

Region

1995-96 EEPC

Certificate of Merit 1995-96 Government of India, Ministry of

Commerce

Award for Export Excellence 1994-95 EEPC

Regional Top Exporter - Large

Scale Manufacturer

1994-95 EEPC

All India Special Shield -

Consumer Durables Exporter

1994-95 EEPC

National Export award for

Outstanding Performance

1994-95 Government of India, Ministry of

Commerce

Western Region Top Export

Award

1994-95 EEPC

All India Special Shield - 1994-95 EEPC

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Consumer Durables

Regional Special Shield - Capital

Goods Category

1993-94 EEPC

Award for Export Excellence 1993-94 EEPC

Capital Goods Export 1992-93 EEPC

Regional Special Shield - Capital

Goods Category

1990-91 EEPC

Certificate of Export Excellence 1986-87 EEPC

Certificate of Export Recognition 1980-81 EEPC

Certificate of Export Recognition 1979-80 EEPC

Award for Export Excellence 1979-80 EEPC

Certificate of Merit 1978-79 Government of India, Ministry of

Commerce

Certificate of Export Recognition 1978-79 EEPC

Award for Export Excellence 1977-78 EEPC

Certificate of Export Recognition 1977-78 EEPC

Export Promotion 1976 FICCI

Golden Jubilee Export Year

Award

1976 FICCI

Export Excellence 1975-76 EEPC

 

Safety Award Year By

Meritorious Performance in

Industrial Safety

for three consecutive years

2001 National Safety Council

Certificate of Excellence 2001 National Safety Council

Achieving Lowest Average 2001 National Safety Award

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Frequency Rate

Achieving Lowest Average

Frequency Rate

2000 National Safety Award

Meritorious Performance in

Industrial Safety

for three consecutive years

2000 National Safety Council

Achieving Longest Accident-free

Period under Heavy Engineering

Industries Group

1999 National Safety Council

Meritorious Performance in

Industrial Safety

for three consecutive years

1999 National Safety Council

Achieving Longest Accident-free

Period under Heavy Engineering

Industries Group

1998 Council of Industrial Safety

Achieving Lowest Average

Frequency Rate

1998 National Safety Award

Meritorious Performance in

Industrial Safety

for three consecutive years

1998 National Safety Council

Achieving Lowest Frequency

Rate under Heavy Engineering

Industries Group

1997 Council of Industrial Safety

Achieving Longest Accident-free

Period under Heavy Engineering

Industries Group

1997 Council of Industrial Safety

Longest Accident-free Period 1992 Council of Industries, Mumbai

Best Safety Performance 1989 CII

Longest Accident-free Period 1987 National Safety Council

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DATA ANALYSIS

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S.W.O.T ANALYSIS OF BAJAJ

SWOT Analysis is a tool used for understanding an organization's strengths,

weaknesses, opportunities and threats.

The SWOT Analysis tool can be used in identifying an organization's

strengths (S) and weaknesses (W), and  examining the opportunities (O) and

threats (T) it is facing. The outcome from a SWOT Analysis enables

organizations to focus on strengths, minimize weaknesses, address threats,

and take the greatest possible advantage of opportunities available.

Strengths:

Our members value the professional designation.

We have a lower course fee structure than similar programs.

We provide good customer service.

Our instructors are highly-regarded in the profession.

We have a small staff and low overhead.

Weaknesses:

We are slow to make decisions and adapt to changes that affect the

profession.

The professional designation is rarely included as a condition of

employment.

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We are overly dependent on key volunteers who developed and teach our

certification courses.

We do not have the resources to research the market and promote the

designation.

Opportunities:

Our business sector is expanding, with many future opportunities for

success

Our local council wants to encourage local businesses with work where

possible

Our competitors may be slow to adopt new technologies

Threats:

Will developments in technology change this market beyond our ability

to adapt?

A small change in focus of a large competitor might wipe out any market

position we achieve

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PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS

At BAJAJ, our goal is not only to sell you a bike, but also to help you at

every step in making your world a better place to live in. Besides its will to

provide a high-quality service to all of its customers, BAJAJ takes a stand as

a socially responsible enterprise respectful of its environment and respectful

of the important issues.BAJAJ is strongly committed not only to

environmental conservation programmes but also expresses the increasingly

inseparable balance between the economic concerns and the environmental

and social issues faced by a business. A business must not grow at the

expense of mankind and man's future but rather must serve mankind.

"We must do something for the community from whose land we

generate our wealth."

We at BAJAJ are committed to demonstrate excellence in our

environmental performance on a continual basis, as an intrinsic element

of our corporate philosophy.

To achieve this we commit ourselves to:

1. Integrate environmental attributes and cleaner production in all our

business processes and practices with specific consideration to

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substitution of hazardous chemicals to strengthen the greening of supply

chain.

2. Continue product innovations to improve environmental

compatibility.Comply with all applicable environmental legislation and

also controlling our environmental discharges through the principles

of"alara" (as low as reasonably achieva).

3. Institutionalise resource conservation, in particular, in the areas of oil,

water, electrical energy, paints and chemicals.

4. Enhance environmental awareness of our employees and dealers /

vendors, while promoting their involvement in ensuring sound

environmental management.

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ANNUAL REPORT AND SALES PERFORMANCE

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SALES OF MOTORCYCLES IN LAST 2 YEARS

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SALES PERFORMANCE FOR JULY 2006

Product For July 2006 Upto July 2006 For July 2005 Upto July 2005

Motorcycles 171,115 739,302 115,216 537,759

Geared Scooters 696 5,253 5,642 26,184

Ungeared Scooters 1,347 4,822 6,627 14,885

Step thrus  - - - 870

Total 2 wheelers 173,158 749,377 127,485 579,698

Three Wheelers 26,663 97,538 22,585 75,896

Grand Total 199,821 846,915 150,070 655,594

Sales in numbers for the month of June 2006

1st July 2006

Product For June 2006 Upto June 2006 For June 2005 Upto June 2005

Motorcycles 183,549 568,187 130,710 422,543

Geared Scooters 3,301 4,557 7,640 20,542

Ungeared Scooters 1,335 3,475 2,987 8,258

Step thrus  - - - 870

Total 2 wheelers 188,185 576,219 141,337 452,213

Three Wheelers 25,687 70,875 19,966 53,311

Grand Total 213,872 647,094 161,303 505,524

 

 

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RECOMMENDATIONS AND SUGGESTIONS

The company should concentrate more on sales and marketing

department so that more and more products can be sold out.

Advertisements should be the best method to advertise the products

and popular among the public.

Cheaper products(Motorcycles) should be introduced by the

company so that it can reach the middle class public.

Transparency should be made in between the product details and the

original product sold to the customers.

Company –customer ratio should be maintained.

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BIBLIOGRAPHY

Books:-

Marketing Management – By Philip Kotler

Marketing Management- By C.B.Gupta

Magazines:-

Auto magazine Over drive magazine

Business today

Websites:-

www.bajajindia.com

www.google.com

www.msn.com

Newspapers:-

Times of India

The Indian Express

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