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Sales Intelligence Tips and Tricks
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Google Search Tricks
+ (plus sign): both words
OR (uppercase): either word or both
– (minus sign): one but not the other word
“Quotation Marks”: Treats words as a phrase
On Site: Use site: search a specific site
Search Within a Web Address: Use url: e.g., "plastics industry" inurl:research
Asterisk: Use an * when you can't remember
Job Titles: "vice president of * at widget corp"
Email Search: "*@widegetcorp.com"
Google News: Click the News tab on the results page
Sort by Date: Click 'Tools' then 'Anytime'
Documents: Enter search terms then Filetype: and then choose a type xls, xlsx, ppt, pptx, doc, docx, pdf
Non-Profit Donations: "person's name" + city + (donor OR donation) filetype:pdf
Core Invisible Websites
Company Search: www.buzzfile.com/home/basic
Business Card Lookup: https://connect.data.com
US News: www.yougotthenews.com
People Search Professional: www.linkedin.com
People Search Personal: www.facebook.com and www.yougotsocial.com
Subscription Databases for Free
On your public library's website; find the online databases to access 24/7 using your library card
Hunting for Business
Google Example: (medical OR "health care" + association + ("member directory" OR "membership directory) site:.org filetype:pdf
Google Example: (president OR vp) + sales + "*@*.com" inurl:list filetype:xls OR filetype:xlsx
Google: (president OR ceo) + CA inurl:membershipsite:.org filetype:pdf
LinkedIn: Use Boolean inside the search form, e.g., "vice president" + marketing; use the various filter options on the right side; click + to open a filter and then enter a city, industry, school, etc. into the form
LinkedIn Power Search: www.samrichter.com/li
Relationships: www.samrichter.com/reachable
Referrals: www.samrichter.com/refer
Additional Invisible Websites
Facebook Advanced: On a Facebook page, copy end of URL, e.g., www.facebook.com/sam.richter12; go to www.yougotsocial.com, click 'Power Search;' and follow the instructions.
Executives via Google: "person's name" + "company name" site:zoominfo.com
Political Contributions: www.opensecrets.org/donor-lookup
Golf Handicap: www.ghin.com
Address Search: www.411.com
View a Home: www.zillow.com & Google Earth App
Neighbors: www.whitepages.com (reverse address)
Public Documents: www.blackbookonline.info
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