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Sales Guide V1.00Claire Cheng
May, 2011
DIR-645Whole Home Router 1000
Product Briefing
Product Positioning
D-Link Smart Beam Algorithm
Target Market- DIR-645 Use Case
DAP-645 Selling Point
DAP-645 Features
Competitive advantage
Agenda
Product Briefing
Impressive Wireless Performance • 802.11n standard compliant
• Reliable performance with 2x2 MIMO technology
• Beam-forming support
High Range Coverage • State-of-the-Art Multiple Antenna algorithm
• Suitable for full house, multi-floor home users
Multi-media applications • USB SharePortTM Plus for extra SAMBA support
• DLNA certified for media contents sharing
Advanced security options • Parental control mechanism for better protection
Product Introduction
Extended
High-end
Mark
et S
eg
men
t
Wireless 11N High Coverage Router
DIR-618
Multi-Media
Streaming
Intelligent Antenna
High Gain antenna
802.11n Router
11n HD Media Router DIR-657
SD card support
Video streaming
Advanced QoS
Beamforming
Share Port PLUS
High Gain coverage
Standard Feature
set
Wireless N SmartBeam Router
DIR-645
Wireless 11N RouterDIR-615
Product Positioning
Coverage
NormalEntry-Level
Features
What is ?
D-Link TechnologyMultiple-element antennas can have different combinations switching to reach the optimal performance.
Reduce interference levels and transmit the signal in the direction of the particular users.
Auto selecting the antenna composition based on connected Station traffic quality according to PER (Packet Error Rate), RSSI and throughput.
Desired User 1
Desired User 2
2.4GHz cordless phone
2.4GHz wireless Camera
Interfering source
Multiple-element antennas can have different combinations switching to reach the optimal performance.
Reduce interference levels and transmit the signal in the direction of the particular users.
Auto selecting the antenna composition by PER (Packet Error Rate).
What makes it smart?
Extend the coverage
The D-Link SmartBeamTM system can automatically optimize its reception pattern and maximize the signal gain toward to the desired users to reduce the dead spots and extend the link range.
Interference Mitigation
The system can select the “best” antenna composition to provide the service in a specific direction.
This minimizes the co-channel interference and improves the SNR (signal-to-interference ratio) of the received signals effectively by avoiding sending the signals to the undesired users.
Power Efficiency
The system combines the inputs to multiple elements for more power gain and utilize the signal strength to prevent from wasting energy.
The advantage of
The scenario of
Easily set up entertainment network with DIR-
645 DLNA !
The Features
Plug-n-Play for new QoS experience! Port-based QoS allows the users to directly connect to the specific Ethernet port
based on their preferred priority of services.
The user can simply plug into the LAN port to activate QoS !
Medium priority
Low priority High
priority Uplink port
Port-based QoS- Better bandwidth control
IPTV
Skype phone
Data GIGABITETHERN
ET
Typical DSL Bandwidth :
• Downlink: 3-6Mbps
• Uplink: 384kbps-1Mbps
1000
Mbps
High Priority
Medium Priority
Low Priority
The DIR-645 QoS mechanism can reserve
the bandwidth at a certain level based on
different port priorities.
It especially guarantees the quality of real-
time multimedia streaming in a limited
network capacity.
IPTV
Skype phone
Data
Application-level QoS for better quality !
The application QoS enabled to allow the traffic to be prioritized from latency-
sensitive (such as YoutuBe, Media contents) to delay-insensitive communications
(e.g. Data).
The DIR-645 will automatically detect and the different types of traffic and
optimize the bandwidth based on different priority and streams.
VoIP
Media streaming
YouTuBe
Data (download, FTP)
SHAREPORT PLUS – An enhancement to SharePort that allows the multi-users
to share and sync the documents, media files and photos in the USB Disk from
local networks “simultaneously”.
USB
Hard-drive
SharePort ™ PLUS SharePort ™
Printer
USB
All wireless clients can share the Printer and contents in USB Disk “in turn”.
Movies files Music Photo
The contents in the USB Disk can be shared by all wireless clients “at the same time” !
12 3
SharePort PlusTM
DLNATM - CONNECTED AND ENJOY!!
The DIR-645 DLNA media server can easily access and
share music, video and photos with other DLNA compliant
devices through legacy Wi-Fi interface.
Digital frame
Music player
LCD TV
DIR-645
USB Hard Drive
Selling Point
Unique Selling PointFull-house Coverage
• Double Wi-Fi Range !
• Optimize the available power gain for longer range
Reliable Performance• Enhanced QoS to ensure the greater
throughput for latency-sensitive app.
• Advanced security with parental control
Multi-media Application
• DLNA compliant Media Server
• Multi-access of the files, photos and media contents sharing via USB port
WIDER!
Powerful
!
Share!
EEE Support• IEEE802.3az Energy Efficiency Ethernet
support.
• Lower power consumption, higher efficiency.
Green!
Media Sharing• D-Link SharePortTM for easy connection and sharing.
• DLNA compliant to enjoy the access to all the digital devices
•
Product Characteristics
True Gigabit Connectivity• High speed wired connection for multi-media streaming
• Energy Efficient Ethernet function for power saving
Range Boosting • Built-in D-Link SmartBeam multiple antenna design
• At least double coverage than dipole antenna
Enhanced QoS Engine• Easy Plug-n-Play via directly connecting to physical ports
• Optimize bandwidth for streaming and multi-media app.
GIGABITETHERN
ET
PRIORITY BY PORT
DOUBLE
COVERAGE
SharePortT
M
Thank You !