Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers.If you have any questions please don’t hesitate to contact us: web-support@blend.dk.

We’re looking forward to seeing you at www.webshop.btx.dk

B2B Webshop

These marketing articles will be available for Blend Spring Opening 2012 collection. Customers must place a min. order of this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly

to each store begining of December 2011.Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-8880. Deadline – July 22nd.

BLEND Marketing Articles

LOOK BOOKSCARDBOARD28 cm wide x 48 cm high

Spring Opening 2012Sales book

BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk

For the Spring Opening season 2012 BLEND launches a rough and modern take on dockyard workwear as you know it from the middle of the 20th century. You can almost smell the oil of the engines mixed with saltwater and hear the sounds from the shipyard, the seagulls crying and ships unloading cargo. The collection captures the particular spirit from the docks in New England in a mix of traditional sailor uniforms and practical work wear.

The collection presents an overall 50s retro-look with fabrics in denims and twill, laundered cotton shirts and

the traditional cable knitwear. The colours reflect the theme: Navy blue, work wear checks in red and blue with some washed colours like light blue, light yellow, grey, caramel and white. The styling is highly inspired by an authentic naval look with clear references to blue collar workers.

An important key item for this collection is the pale blue chambray shirt that captures both the dockyard theme and the trend for the spring 2012. It’s timeless and still refreshingly modern and simple - works with both denim and twill jeans.

Dockyard Workers in New England

Collection FlowAutumn Opening

Julydel.

Aug.del.

Sep.del.

Jan.del.

Feb.del.

Express drop 1

He: 80 styles

She: 60 styles

He: 250 styles

She: 200 styles

Main Autumn

Aug.del.

Sep.del.

Oct.del.

Marchdel.

Aprildel.

Express drop 2

He: 80 styles

She: 60 styles

Spring Opening

Dec.del.

Jan.del.

Feb.del.

Marchdel.

Julydel.

Aug.del.

Express drop 4

He: 80 styles

She: 60 styles

Year End

Maydel.

Oct.del.

Nov.del.

Express drop 3

He: 250 styles

She: 200 styles

Feb.del.

Marchdel.

Aprildel.

Sep.del.

Oct.del.

Express drop 5

Main Spring

He: 80 styles

She: 60 styles

Nov.del.

Maydel.

Aprildel.

Express drop 6

High Summer

OPENING collections (Spring & Autumn)Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.

MAIN collections (Spring & Autumn)Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.

YEAR END & HIGH SUMMER Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.Their ships are good, their men are fine, Hurrah for the Black Ball Line…

(Traditional New England Sailor Song)

NOOS - 2012

6914Style

Description:

Call: 0365

Jeans-

654

Box:

100% Cotton

6925Style

Description:

Call: 0355

Jeans-

644

Box:

100% Cotton

6925Style

Description:

Call: 0345

Jeans-

651

Box:

100% Cotton

1

NOOS - 2012

6933Style

Description:

Call: 0335

Jeans-

652

Box:

100% Cotton

2

January/February/March Basic - 2012 NOS

2900Style

Description:

Call: 2326

Shirt l/s-

005

Box:

40'S POPLIN, 100% COTTON, 120 GRM

155 230

SLIMFIT

3915Style

Description:

Call: 2302

Knit-

005

Box:

100% COTTON

155 197 245

REGULAR

3917Style

Description:

Call: 2302

Sweater-

005

Box:

100% COTTON

155 197 245

REGULAR

3

January/February/March Basic - 2012 Spring Opening

3918Style

Description:

Call: 2313

Sweater-

230

3 COLORS IN A BOXBox:

100% COTTON

245 815

REGULAR

3919Style

Description:

Call: 2302

Cardigan-

155

Box:

100% COTTON

815

REGULAR

3920Style

Description:

Call: 2302

Knit-

230

Box:

100% COTTON

REGULAR

4

January/February/March Basic - 2012 Spring Opening

4910Style

Description:

Call: 2302

T-shirt s/s-

005

Box:

100% COTTON, 1X1 RIB, 190GRM

155 197 245 813

SLIMFIT

4911Style

Description:

Call: 2302

T-shirt s/s-

005

Box:

100% COTTON, 1X1 RIB, 190GRM

155 197 245 813

SLIMFIT

4912Style

Description:

Call: 2302

T-shirt s/s-

005

Box:

100% COTTON, 1X1 RIB, 190GRM

245

SLIMFIT

5

January/February/March Basic - 2012 Spring Opening

4913Style

Description:

Call: 2302

T-shirt l/s-

005

Box:

100% COTTON, 1X1 RIB, 190GRM

155 813

SLIMFIT

4914Style

Description:

Call: 2302

T-shirt l/s-

005

Box:

100% COTTON, 1X1 RIB, 190GRM

813

SLIMFIT

4915Style

Description:

Call: 2302

T-shirt l/s-

005

Box:

100% COTTON, 1X1 RIB, 190GRM

230

SLIMFIT

6

January/February/March Basic - 2012 Spring Opening

4916Style

Description:

Call: 2302

T-shirt l/s-

230

Box:

100% COTTON, 1X1 RIB, 190GRM

813

SLIMFIT

4917Style

Description:

Call: 2302

T-shirt s/s-

005

Box:

100% COTTON, 1X1 RIB, 190GRM

155 245 813

SLIMFIT

4918Style

Description:

Call: 2302

T-shirt s/s-

230

Box:

100% COTTON, 1X1 RIB, 190GRM

813

SLIMFIT

7

January/February/March Basic - 2012 Spring Opening

4919Style

Description:

Call: 2302

T-shirt s/s-

005

Box:

100% COTTON, SINGLE JERSEY 40/1, 160GRM

141 155

SLIMFIT

4920Style

Description:

Call: 2302

T-shirt s/s-

005

Box:

100% COTTON, SINGLE JERSEY 40/1, 160GRM

197

SLIMFIT

4921Style

Description:

Call: 2302

T-shirt l/s-

005

Box:

100% COTTON, SINGLE JERSEY 40/1, 160GRM

155 230

SLIMFIT

8

January/February/March Basic - 2012 Spring Opening

4922Style

Description:

Call: 2302

T-shirt l/s-

141

Box:

100% COTTON, SINGLE JERSEY 40/1, 160GRM

813

SLIMFIT

4923Style

Description:

Call: 2302

T-shirt s/s-

005

Box:

100% COTTON, PIQUE 2000, 220GRM

141 155 197 230 813

REGULAR

4924Style

Description:

Call: 2316

T-shirt s/s-

005

6 COLORS IN A BOXBox:

60% COTTON, 40% POLYESTER SINGLE JERSEY, 160GRM

141 147 155 197 230

REGULAR

9

January/February/March Basic - 2012 Spring Opening

4925Style

Description:

Call: 2302

Tank top-

005

Box:

100% COTTON, 1X1 RIB

155 245 813

SLIMFIT

5900Style

Description:

Call: 2305

Sweatshirt-

147

Box:

65% COTTON, 35% POLYESTER, BRUSHED, MELANGE,

245

SLIMFIT

5901Style

Description:

Call: 2305

Sweatshirt-

230

Box:

65% COTTON, 35% POLYESTER, BRUSHED, MELANGE, 320GRM

SLIMFIT

10

January/February/March Basic - 2012 Spring Opening

9902Style

Description:

Call: 2306

Socks-

100

3 PAIRSBox:

78% COTTON, 20% POLYAMID, 2% ELASTHAN

9903Style

Description:

Call: 2306

Socks-

818

3 PAIRSBox:

78% COTTON 20% POLYAMID 2% ELASTHAN

9905Style

Description:

Call: 2307

Boxers-

005

2PACK, 005+100Box:

95% COTTON 5% ELASTHAN, 40/1, FULL LYCRA

100

11

December 2011 Spring Opening

1000Style

Description:

Call: 2326

Jacket-

034

Box:

100% COTTON, TWILL

230

1002Style

Description:

Call: 2326

Jacket-

034

Box:

100% COTTON, CANVAS, PIGMENT DYED

230

1020Style

Description:

Call: 2326

Shirt l/s-

016

Box:

100% COTTON, ENGINEER STRIPE, 350 GR

REGULAR

12

December 2011 Spring Opening

2000Style

Description:

Call: 2326

Shirt l/s-

209

Box:

100% COTTON, YD CHECK, FLANNEL, 130 GR

245

SLIMFIT

2002Style

Description:

Call: 2326

Shirt l/s-

197

Box:

100% COTTON, YD CHECK, OXFORD, 120 GR

230

REGULAR

3000Style

Description:

Call: 2300

Knit-

230

Box:

7GG, 70% COTTON / 30% ACRYL

245 815

REGULAR

13

December 2011 Spring Opening

3015Style

Description:

Call: 2300

Knit-

230

Box:

7GG, 70% COTTON / 30% ACRYL

815

REGULAR

4003Style

Description:

Call: 2302

T-shirt s/s-

016

Box:

100% COTTON, SINGLE JERSEY 40/1 IREG.

245 815

REGULAR

4006Style

Description:

Call: 2302

T-shirt s/s-

230

Box:

Y/D STRIPE. 100% COTTON SLUBYARN, SINGLE JERSEY

815

SLIMFIT

14

December 2011 Spring Opening

5000Style

Description:

Call: 2313

Sweatshirt-

230

3 COLORS IN A BOXBox:

100% COTTON AMERICAN FLEECE 320 GR/M2. UNBRUSHED

245 813

REGULAR

6045Style

Description:

Call: 2319

Jeans-

802

Box:

100% Cotton

6052Style

Description:

Call: 2321

Shirt l/s-

721

Box:

100% Cotton

15

December 2011 Spring Opening

7000Style

Description:

Call: 2326

Trouser-

034

Box:

100% COTTON HEAVY TWILL. HEAVY PA BACK

112 197 230 245

CHINO

16

January 2012 Spring Opening

1004Style

Description:

Call: 2329

Jacket-

818

Box:

100% NYLON, TASLAN

230

1005Style

Description:

Call: 2329

Jacket-

034

Box:

100% NYLON, TASLAN

230

1006Style

Description:

Call: 2330

Jacket-

112

Box:

60% COTTON / 40% POLYAMIDE, OTTOMAN

230

17

January 2012 Spring Opening

1012Style

Description:

Call: 2331

Jacket-

230

Box:

50% PU 30% RAYON, 20% COTTON

2006Style

Description:

Call: 2326

Shirt l/s-

112

Box:

100% COTTON CHAMBRAY, 130 GR

230

REGULAR

2008Style

Description:

Call: 2333

Shirt l/s-

005

2008 + 2009Box:

100% COTTON POPLIN, YD STRIPE, 120 GRM

209

REGULAR

18

January 2012 Spring Opening

2009Style

Description:

Call: 2333

Shirt l/s-

005

2008 + 2009Box:

100% COTTON POPLIN, YD STRIPE, 120 GRM

REGULAR

2012Style

Description:

Call: 2326

Shirt l/s-

230

Box:

100% COTTON. YD, 155 GR

REGULAR

2027Style

Description:

Call: 2326

Shirt l/s-

515

Box:

YD.CHECK, 100% COTTON POPLIN, 120 GRM

531

REGULAR

19

January 2012 Spring Opening

3002Style

Description:

Call: 2300

Knit-

230

Box:

7GG 70% COTTON / 30% ACRYL

245 815

REGULAR

3004Style

Description:

Call: 2308

Knit-

141

3 COLORS IN A BOXBox:

12GG, 100 % NYLON

197 230

REGULAR

3005Style

Description:

Call: 2308

Knit-

141

3 COLORS IN A BOXBox:

12GG, 100 % NYLON

197 230

REGULAR

20

January 2012 Spring Opening

3006Style

Description:

Call: 2302

Knit-

230

Box:

12 GG, 100 % COTTON WITH CABEL PATTERN ALL OVER

815

REGULAR

3007Style

Description:

Call: 2302

Knit-

230

Box:

7GG, 100 %COTTON

815

REGULAR

4008Style

Description:

Call: 2314

T-shirt s/s-

005

4008 + 4009Box:

100% COTTON, SINGLE JERSEY 40/1

278 813

SLIMFIT

21

January 2012 Spring Opening

4009Style

Description:

Call: 2314

T-shirt s/s-

155

4008 + 4009Box:

100% COTTON, SINGLE JERSEY 40/1, 160GRM

245 813

SLIMFIT

4011Style

Description:

Call: 2302

T-shirt s/s-

016

Box:

100% COTTON, SINGLE JERSEY 40/1, SLUB YARN. 180GRM

230

REGULAR

4013Style

Description:

Call: 2302

T-shirt s/s-

230

Box:

100% COTTON, SINGLE JERSEY 30/1 180GR/M2

813

REGULAR

22

January 2012 Spring Opening

4016Style

Description:

Call: 2310

T-shirt s/s-

230

2 COLORS IN A BOXBox:

100% COTTON, SINGLE JERSEY 40/1, MELANGE, 160GRM

813

SLIMFIT

5002Style

Description:

Call: 2313

Sweatshirt-

197

3 COLORS IN A BOXBox:

100% COT MELANGE AMERICAN FLEECE 280

245 813

SLIMFIT

5004Style

Description:

Call: 2302

Sweatshirt-

230

Box:

100% COTTON AMERICAN FLEECE 280 GR/M2. BRUSHED

813

REGULAR

23

January 2012 Spring Opening

6046Style

Description:

Call: 2317

Jeans-

601

Box:

100% Cotton

6047Style

Description:

Call: 2318

Jeans-

602

Box:

100% Cotton

7004Style

Description:

Call: 2326

Trouser-

034

Box:

100% COTTON SPEC. CANVAS, GARMENT DYED

112 230

24

January 2012 Spring Opening

7008Style

Description:

Call: 2326

Trouser-

034

Box:

100% COTTON CANVAS, PIGMENT DYED

112 230

25

February 2012 Spring Opening

1008Style

Description:

Call: 2326

Jacket-

023

Box:

100% COTTON, TWILL

230

1009Style

Description:

Call: 2326

Jacket-

023

Box:

100% COTTON, TWILL

230

1014Style

Description:

Call: 2332

Jacket-

141

Box:

100% POLYESTER

197 230

26

February 2012 Spring Opening

1016Style

Description:

Call: 2326

Jacket-

034

Box:

100% COTTON. POPLIN, PIGMENTDYED, SLIGHT PEACH, PA

230

1017Style

Description:

Call: 2329

Jacket-

197

Box:

100% NYLON, TWILL CIRÉ

230 245

1022Style

Description:

Call: 2336

Jacket-

197

Box:

80% NYLON 20% POLYESTER, RIB STOP

230 245

27

February 2012 Spring Opening

2020Style

Description:

Call: 2326

Shirt l/s-

245

Box:

YD.STRIPE, 100% COTTON, 110 GRM

SLIMFIT

2022Style

Description:

Call: 2336

Shirt s/s-

155

Box:

100% COTTON CHAMBRAY, 135 GR

230

SLIMFIT

2024Style

Description:

Call: 2335

Shirt l/s-

230

2024 + 2025 + 2026Box:

YD.CHECK, 100% COTTON POPLIN, 120 GRM

REGULAR

28

February 2012 Spring Opening

2025Style

Description:

Call: 2335

Shirt l/s-

245

2024 + 2025 + 2026Box:

YD.CHECK, 100% COTTON TWILL, 120 GRM

REGULAR

2026Style

Description:

Call: 2335

Shirt l/s-

245

2024 + 2025 + 2026Box:

100% COTTON , YD CHECK, POPLIN, 120 GRM

REGULAR

3008Style

Description:

Call: 2302

Knit-

005

Box:

12GG, 100 %COTTON

197

REGULAR

29

February 2012 Spring Opening

3011Style

Description:

Call: 2300

Knit-

230

Box:

7GG, 70% COTTON / 30% ACRYL

815

REGULAR

3013Style

Description:

Call: 2302

Knit-

230

Box:

14GG, 100% COTTON

815

REGULAR

4015Style

Description:

Call: 2315

T-shirt s/s-

005

4 COLORS IN A BOXBox:

100% COTTON, SINGLE JERSEY 40/1 160GR/M2

155 245 815

SLIMFIT

30

February 2012 Spring Opening

4018Style

Description:

Call: 2309

T-shirt s/s-

005

4018 + 4019Box:

100% COTTON, SINGLE JERSEY 40/1, 160GR/M2

230 515

REGULAR

4019Style

Description:

Call: 2309

T-shirt s/s-

141

4018 + 4019Box:

100% COTTON, SINGLE JERSEY 40/1, 160GR/M2

197 815

REGULAR

4021Style

Description:

Call: 2302

T-shirt s/s-

230

Box:

100% COTTON, SINGLE JERSEY IN DENIM LOOK, 200GR/M2

REGULAR

31

February 2012 Spring Opening

4022Style

Description:

Call: 2302

T-shirt s/s-

230

Box:

100% COTTON, SINGLE JERSEY IN DENIM LOOK, 200GR/M2

SLIMFIT

4030Style

Description:

Call: 2302

T-shirt s/s-

230

Box:

100% COTTON, MELANGE SINGLE JERSEY

813

SLIMFIT

5008Style

Description:

Call: 2302

Sweatshirt-

112

3 COLORS IN A BOXBox:

100 % COTTON HEAVY JERSEY, PEACHED, 250 GR/M2

230 245

REGULAR

32

February 2012 Spring Opening

5009Style

Description:

Call: 2302

Sweatshirt-

112

3 COLORS IN A BOXBox:

100 % COTTON HEAVY JERSEY, PEACHED,250 GR/M2

230 245

SLIMFIT

5010Style

Description:

Call: 2304

Sweatshirt-

230

Box:

97% COTTON 3% ELASTHANE DENIM LOOK SWEAT 340 GR/M2.

REGULAR

6048Style

Description:

Call: 2324

Jeans-

604

Box:

67% Cotton, 33% Polyester

33

February 2012 Spring Opening

6051Style

Description:

Call: 2322

Shorts-

606

Box:

100% Cotton

7012Style

Description:

Call: 2326

Trouser-

023

Box:

100 %COTTON, HEAVY TWILL

109

34

March 2012 Spring Opening

2016Style

Description:

Call: 2334

Shirt s/s-

197

2016 + 2017Box:

YD.CHECK, 100% COTTON, 120 GRM

230

SLIMFIT

2017Style

Description:

Call: 2334

Shirt s/s-

245

2016 + 2017Box:

YD.CHECK, 100% COTTON, 120 GRM

SLIMFIT

3017Style

Description:

Call: 2302

Knit-

230

3 COLORS IN A BOXBox:

12GG, 100% COTTON

245 815

REGULAR

35

March 2012 Spring Opening

4023Style

Description:

Call: 2311

T-shirt s/s-

005

4023 + 4024Box:

100% COTTON, SINGLE JERSEY 40/1 160GR/M2

155 245

REGULAR

4024Style

Description:

Call: 2311

T-shirt s/s-

005

4023 + 4024Box:

100% COTTON, SINGLE JERSEY 40/1 160GR/M2

230 813

REGULAR

4026Style

Description:

Call: 2312

T-shirt s/s-

005

4026 + 4027Box:

100% COTTON, SINGLE JERSEY 40/1 160GR7M2

230 515

SLIMFIT

36

March 2012 Spring Opening

4027Style

Description:

Call: 2312

T-shirt s/s-

141

4026 + 4027Box:

100% COTTON, SINGLE JERSEY 40/1 160GR/M2

197 815

SLIMFIT

4029Style

Description:

Call: 2302

T-shirt s/s-

230

Box:

100% COTTON, SINGLE JERSEY 160GR/M2 MELANGE SLUB

813

REGULAR

6049Style

Description:

Call: 2325

Jeans-

605

Box:

100% Cotton

37

March 2012 Spring Opening

6050Style

Description:

Call: 2323

Shorts-

723

Box:

100% Cotton

6050Style

Description:

Call: 2318

Shorts-

602

Box:

100% Cotton

6054Style

Description:

Call: 2320

Bermuda-

643

Box:

67% Cotton, 33% Polyester

38

March 2012 Spring Opening

7002Style

Description:

Call: 2326

Shorts-

034

Box:

100% COTTON HEAVY TWILL. HEAVY PA BACK

112 197 230 245

CHINO

7006Style

Description:

Call: 2326

Shorts-

034

Box:

100% COTTON SPEC. CANVAS, GARMENT DYED

112 230

7010Style

Description:

Call: 2326

Shorts-

034

Box:

100 % COTTON CANVAS, PIGMENT DYED

112 278

39

March 2012 Spring Opening

7014Style

Description:

Call: 2326

Shorts-

023

Box:

100 %COTTON, HEAVY TWILL

109

7016Style

Description:

Call: 2327

Shorts-

230

7016 + 7018 + 7019Box:

100% COTTON POPLIN Y/D. PA BACK COATING

7018Style

Description:

Call: 2327

Shorts-

141

7016 + 7018 + 7019Box:

100% COTTON POPLIN Y/D. PA BACK COATING

40

March 2012 Spring Opening

7019Style

Description:

Call: 2327

Shorts-

005

7016 + 7018 + 7019Box:

100% COTTON POPLIN Y/D. PA BACK COATING

7020Style

Description:

Call: 2326

Shorts-

141

3 COLORS IN A BOXBox:

100% COT CANV PEACH PRINTED CHECK, PA BACK COATING

197 515

7024Style

Description:

Call: 2326

Shorts-

016

Box:

100 %COTTON, YD CHECK, GARMENT DYED

278

41

March 2012 Spring Opening

7026Style

Description:

Call: 2326

Shorts-

230

Box:

100% COTTON, ENGINEER STRIPE

LOOSE

7028Style

Description:

Call: 2326

Shorts-

023

Box:

100% COTTON. FINE TWILL. PIGMENT DYE. PA BACKSIDE.

112 278

7030Style

Description:

Call: 2326

Shorts-

023

Box:

100% COTTON. FINE TWILL. PIGMENT DYE. PA BACKSIDE.

112 278

42

March 2012 Spring Opening

7032Style

Description:

Call: 2326

Shorts-

034

Box:

100% COTTON HEAVY TWILL. HEAVY PA BACK

112 197 230 245

7034Style

Description:

Call: 2326

Shorts-

230

Box:

100% COTTON AM FLEECE, 320 GR

815

LOOSE

9000Style

Description:

Call: 2328

Swimshorts-

005

3 COLORS IN A BOXBox:

POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE

197 245

INSEAM 26

43

March 2012 Spring Opening

9001Style

Description:

Call: 2332

Swimshorts-

230

Box:

POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE

INSEAM 26

9002Style

Description:

Call: 2328

Swimshorts-

112

3 COLORS IN A BOXBox:

POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE

230 245

INSEAM 26

9003Style

Description:

Call: 2328

Swimshorts-

141

3 COLORS IN A BOXBox:

POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE

155 230

INSEAM 26

44

March 2012 Spring Opening

9004Style

Description:

Call: 2328

Swimshorts-

112

3 COLORS IN A BOXBox:

POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE

230 245

INSEAM 20

45

For the Spring Opening season 2012 BLEND launches a rough and modern take on dockyard workwear as you know it from the middle of the 20th century. You can almost smell the oil of the engines mixed with saltwater and hear the sounds from the shipyard, the seagulls crying and ships unloading cargo. The collection captures the particular spirit from the docks in New England in a mix of traditional sailor uniforms and practical work wear.

The collection presents an overall 50s retro-look with fabrics in denims and twill, laundered cotton shirts and

the traditional cable knitwear. The colours reflect the theme: Navy blue, work wear checks in red and blue with some washed colours like light blue, light yellow, grey, caramel and white. The styling is highly inspired by an authentic naval look with clear references to blue collar workers.

An important key item for this collection is the pale blue chambray shirt that captures both the dockyard theme and the trend for the spring 2012. It’s timeless and still refreshingly modern and simple - works with both denim and twill jeans.

Dockyard Workers in New England

Collection FlowAutumn Opening

Julydel.

Aug.del.

Sep.del.

Jan.del.

Feb.del.

Express drop 1

He: 80 styles

She: 60 styles

He: 250 styles

She: 200 styles

Main Autumn

Aug.del.

Sep.del.

Oct.del.

Marchdel.

Aprildel.

Express drop 2

He: 80 styles

She: 60 styles

Spring Opening

Dec.del.

Jan.del.

Feb.del.

Marchdel.

Julydel.

Aug.del.

Express drop 4

He: 80 styles

She: 60 styles

Year End

Maydel.

Oct.del.

Nov.del.

Express drop 3

He: 250 styles

She: 200 styles

Feb.del.

Marchdel.

Aprildel.

Sep.del.

Oct.del.

Express drop 5

Main Spring

He: 80 styles

She: 60 styles

Nov.del.

Maydel.

Aprildel.

Express drop 6

High Summer

OPENING collections (Spring & Autumn)Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.

MAIN collections (Spring & Autumn)Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.

YEAR END & HIGH SUMMER Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.Their ships are good, their men are fine, Hurrah for the Black Ball Line…

(Traditional New England Sailor Song)

Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers.If you have any questions please don’t hesitate to contact us: web-support@blend.dk.

We’re looking forward to seeing you at www.webshop.btx.dk

B2B Webshop

These marketing articles will be available for Blend Spring Opening 2012 collection. Customers must place a min. order of this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly

to each store begining of December 2011.Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-8880. Deadline – July 22nd.

BLEND Marketing Articles

LOOK BOOKSCARDBOARD28 cm wide x 48 cm high

Spring Opening 2012Sales book

BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk