Sales and Nokia

8/9/2019 Sales and Nokia

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OBJECTIVES To know about the company.

To know the brand perception.

To know the acceptance of the brand.

To know the quality of the products.

To know the services provided.

To know the promotion strategies of the company.

To know the after sales services.



ABOUT THE COMPANY

Nokia has established itself as the market and brand leader inthe mobile devices market in India.

India is a very important country for nokia and is amongst thetop three markets for it globally.

Nokia has been working closely with operators in India toincrease geographical coverage and lower the total cost ofownership for consumers

The company has also launched seven nokia concept storesBangalore,Delhi,Jaipur,Hyderabad,Chandigarh,Ludhiana andChennai.



Recent Achievements for Nokia

India Ranked the 4th in the most trusted brand survey by brand equity -

2007

Ranked the no. 1 in the durables segment for the 2nd consecutiveyear by business world in its annual survey on most respectedcompanies in India 2006

Nokia was named the 'Brand of the Year' at the Confederation ofIndian Industry (CII) Brand Summit held in Chennai on 16 and 17th

February, 2005.

Nokia India won the Golden Peacock Award 2004 for the Nokia1100, which was selected as the most innovative product in thetelecom segment



PRODUCT STRATEGYNokia products are divided into five categories for five

separate markets: The Explore line is the technical leadership product

line. These are the N-series phones which push the

boundaries of what a phone is.

The Live and Classic lines are the broad appealproducts. These can be inspirational in nature, supportingone particular feature very well, or style oriented.

The Achieve line is focused on the enterprise. These are theE-series phones and smart phones.

The Entry line is focused on low end phones and emerging

markets.





SUPPLY CHAIN MANAGEMENT

Integrating CR practices into our business Our aim is to ensure that environmental, ethical, and

health and safety issues, as well as labor practices, arenot separate add-on features, but are embedded within

all our sourcing processes, including supplier selectionand relationship development. We expect thosecompanies in our supplier network to take a similarapproach.

Openness and trust are important aspects whenworking together with suppliers and driving

compliance. Some suppliers have well-developedcorporate responsibility programs, while others needmore support. The methods used to promote ethicalconsiderations among our suppliers include the NokiaSupplier Requirements, face-to-face meetings,assessments, contractual agreements, trainingprograms, and supplier-focused events.



Building a strong relationship

with our suppliers

Our sourcing activities can be divided into two categories:

Direct sourcing takes care of the material supply for Nokia

products, such as components, parts, packaging, contractmanufacturing, software development, and research anddevelopment.

Indirect sourcing covers equipment such as office furniture andcomputers. It also includes services like catering, IT consultancy,and marketing which purchase for our own consumption.

Our supply base management process is summarized in Figure 1.Environmental and ethical considerations have been integratedinto all the applicable processes. Supplier assessments play a keyrole in the supply base management process.





ANALYSIS

THEY HAVE GOOD QUALITY 1 YES 2 NO

YES 90% NO 10%

0

20

40

60

80

100

YES

NO



DUR ABLE 1 YES 85% 2NO 15%

0

10

20

30

40

50

60

70

80

90

YES

NO



ARE YOU SATISFIED WITH THE CELL PHONES? 1 YES 55% 2NO 45%

0

10

20

30

40

50

60

YES

NO



INTERPRETATION MOST OF THE CONSUMERS ARE SATISFIED WITH NOKIA

CELL PHONES.

FEATURES ATTR ACTING THEM THE MOST ARE:-

1 EASILY AVAILABLE2 DUR ABLE

3 GOOD QUALITY

4 STYLE

BUT THERE ARE STILL SOME CONSUMERS WHO FACEDPROBLEMS AND FEEL THAT IMPRO VEMENT IS NEEDED IN NOKIA HANDSETS.



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Sales and Nokia