ONLINE SALES AND MARKETING

SHORT COURSE

A skill focussed course that is highly relevant to a number of industries- learn and

develop these skills to make yourself an asset to any business focussed on client

relations.

Brighten Careers Institute has designed their Online Sales and Marketing Short

Course to give students the research and market analyst skills to produce and

promote products.

This course combines theoretical information about working in Sales and Marketing

in Australia with insight into understanding Australian consumer behaviour,

planning promotional activities and preparing reports on the research conducted.

BRIGHTEN CAREERS INSTUTUTE | ABN: 38 165 061 736 | WEBSITE: BRIGHTEN CAREERS.COM.AU | PHONE: 02 9223 6658ADDRESS: LEVEL 5/ 12 OCONNELL S’T. SYDNEY NSW 2000 | EMAIL: CONTACT@BRIGHTENCAREERS.COM.AU

BRIGHTEN CAREERS INSTITUTE IS AN AUTHORISED DISTRIBUTER OF TAFE DIGITAL ENGLISH PROGRAMS

WHAT YOU NEED TO KNOW ABOUT THIS COURSE

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WHY YOU SHOULD STUDY WITH BRIGHTEN

At Brighten Careers Institute, we pride ourselves on being a student centric school that develops courses that help our students advance in their careers. Stand out from the crowd by studying Brighten Careers Institute’s Online Sales and Marketing Short Course. This self-paced course will allow you the fl exibility of choosing your own study environment and fi tting your study in around your busy work/ life schedule. Upon completion of this course, you will be able to demonstrate to potential employers that you have the skills, knowledge and ambition to work in a client facing role where you can reasearch client needs, communicate those needs effectively and create accurate reports responding to these fi ndings. This course would suit a person entering the job sector who is looking to learn about Sales and Marketing careers in Australia or a career changer who is looking to diversify their skill portfolio and resume.

Our partnership with TAFE digital gives our students the opportunity to study Sales and Marketing and learn about the roles of someone who works in Sales and Marketing in Australia while practising their English so that they can gain the confi dence they need to enter the

workforce.

Start your educational journey with Brighten Careers Institute

Teamed with TAFE digital English courses to match your needs

ADVANTAGES OF OUR SALES AND MARKETING SHORT COURSE

Introduction to the Australian consumer market

Issuance of BCI Certifi cate of Particpation

Issuance of TAFE Digital Certifi cate of Completion

WHAT YOU WILL GAIN FROM THIS COURSE

Our course prepares our students with thetheoretical knowledge they need before confi dently stepping into the workplace.Our course covers topics such as:

Course Structure

Topic 1. CONTRIBUTE TO THE HEALTH AND SAFETY OF SELF AND OTHERS

• Work safely • Implement work safety requirements • Participate in WHS consultative processes

Topic 2. PROMOTE PRODUCTS AND SERVICES

• Plan promotional activities • Co-ordinate promotional activities • Review and report on promotional activities

Topic 3. CONDUCT MARKET RESEARCH

• Conduct desk research to gather background market information • Develop research methodology and objectives • Recruit respondents • Gather data and information from respondents • Analyse research infromation • Prepare reseach reports

Topic 4. ANALYSE CONSUMER BEHAVIOUR

• Confi rm product or service market • Assess reasons for existing levels of consumer interest • Recommend focus of appeal for marketing strategies for product or service

Established in 1951, NSW TAFE digital is part of the NSW Department of Education and Communities. NSW TAFE is the leading publisher of language and literacy resources in Australia. Its range of online courses provides a rich multimedia learning environment of sound, animation and interactive tasks.

These high level work communication skills courses cover key areas such as: general language skills, pronunciation, writing, negotiating and problem solving and customer service.1. Learn the language of jobseeking2. Understand what Australian employers are looking for3. Learn how to tailor your jobseeking to local conditions4. Learn how to promote yourself in person, on the phone and in writing5. Be confi dent

WORLD WIDE ENGLISH

WORKPLACE COMMUNICATION SKILLS

ENGLISH FOR HEALTHPROFESSIONALS

ENGLISH FOR HOSPITALITY

English Level: • Level 1 • Level 2

• Level 3 • Level 4

• Level 5 • Level 6

• WCS

• EHP: Nurses • EHP: Doctors

• EFH

BEGINNERPRE- INTERMEDIATE INTERMEDIATE ADVANCED

ABOUT AMES:ABOUT TAFE DIGITAL