Tosi Blogger Outreach Campaign Summary

December 2014 - March 2015

Our Task To promote Tosi by leveraging the online blogger marketing channel. Our primary goal was to generate prospective customer brand awareness, drive reviews of SuperBites (other products were secondary), and leverage the brand equity of the select set of bloggers we sought to partner with. Specifics

● Introduce Tosi to new audiences - fans of

well established fitness, health, food and

mommy bloggers

● Collect “real” and unmitigated product

feedback

● Establish a database of bloggers who will be

good targets for future product reviews

(new releases) and promotion seeding

Secured Editorial ● Total blog partnerships secured* - 17

Blogger Engagement

● Blog page comments - 422

● Number of giveaway entries (4 sweeps) - 38,481

● Blog post Facebook actions - 43

● Blog post Tweets - 77

● Blog post Google+ ‘Plus Ones’ - 5

● Blog post “Add/Share This” actions - 55

● Instagram likes - 467

● Instagram engagements - 14

● Blogger Facebook page engagements - 15

● Blogger Twitter page engagements - 30

Total Blogger Outreach Social Engagements = 39,609

Estimated Total Online Impressions = 450,000 (post

impressions** & social impressions)

Notes:

- Last giveaway ends on 3/27. Stats collected on 3/24.

- *Of the 17 bloggers we partnered with, all but one

featured a blog post along with additional social channel

promotional support.

- **Impressions are based on a formula where we divide all

participa.ting blogs’ estimated monthly site visitors by 30

Blogger Stats Overview

© 2015 Saint Street

Link: http://ohmyveggies.com/marketplace/tosi-giveaway/ Post date: 2/10/2015

On-site: # of giveaway entries: 14,827 # of Facebook shares: 28 # of Twitter shares: 11 # of “Share This”: 43

Excerpt from blog post: “We’ve tried pretty much every nutrition bar and product on the market and, believe us, they’re hit or miss. But we were totally won over by Tosi—especially their new SuperBites.”

Sample photo:

© 2015 Saint Street

Link: http://www.chicvegan.com/tosi-super-bites/ Post date: 1/16/2015

On-site: # of comments: 1 Facebook: # of posts: 1 # of likes: 5 Twitter: # of tweets: 1 Pinterest: # of pins: 1 # of repins: 1

Excerpt from blog post: “Tosi SuperBites are Organic and available in Cashew and Almond. They come in adorable packets and already cut for you! They’re vegan, wheat-free, gluten-free, yeast-free, dairy-free, and trans-fat free. They’re also low glycemic, high in omega 3s, high in fiber, rich in anti-oxidants and phytonutrients, non-gmo, and locally sourced.”

Photo from blog post:

Sample comment:

© 2015 Saint Street

Link: http://pickyeaterblog.com/a-healthy-snack-giveaway-from-tosi-superbites/ Post date: 3/17/2015

*On-site: # of giveaway entries: 116 # of comments: 116 # of Facebook shares: 3 # of Twitter shares: 14 Sample comment:

Excerpt from blog post: “These crunchy and delicious superfood snacks are available in two flavors – Cashew and Almond. They feel like a cross between a crunchy granola bar and a nut-cluster. They are filling and taste absolutely amazing… I usually eat about half the bar for a snack and feel totally satisfied.” Sample photos:

*Giveaway ends Friday, March 27 - Stats taken on 3/24/2015

© 2015 Saint Street

Link: http://www.andreatooley.com/2015/01/friday-favorites-2/ Post date: 1/16/2015

Twitter: # of tweets: 1 # of favorites: 3 Instagram: # of posts: 1 # of likes: 300 # of comments: 11

Excerpt from blog post: “When Tosi reached out to me to try their product I was pumped. I was so excited to try a product made by physicians, with quality ingredients, and a great mission. They sent me a pack of the Tosi Super Bites and a package of the Vanilla meal replacement powder. So let me just tell you now- the SuperBites are insane. They are SOOO good.”

Sample photos:

© 2015 Saint Street

Link: http://www.veganbeautyreview.com/2015/01/tosi.html Post date: 1/20/2015

On-site:

# of Facebook likes: 1

# of Twitter shares: 2

# of “Share This” shares: 9

Twitter:

# of tweets: 1

Excerpt from blog post: “I’ve always been a die-hard snackaholic, but this past week I’ve really taken snacking to a whole other level (breastfeeding a newb and chasing a toddler munchkin around requires mad fuel, yo!). One yummy treat I’ve been eating every single day (no joke) is Tosi’s SuperBites.”

Photos from blog post:

Link: http://sweeps4bloggers.com/2015/01/tosi-chocolate-complete-meal/ Post date: 1/6/2015

On-site: # of comments: 102 # of giveaway entries: 9,130 Facebook: # of posts: 1 Twitter: # of tweets: 1

Sample comment:

Excerpt from blog post: “What are your plans for the new year? A new fitness program? Paying better attention to your diet and nutrition? Tosi Complete Meal is an easy and delicious way to fill me up and provide my body with nutrients. The powdered mix is available in vanilla and chocolate.”

Sample photos:

© 2015 Saint Street

Link: http://sweeps4bloggers.com/2015/01/tosi-superbites/ Post date: 1/19/2015

On-site: # of comments: 147 # of giveaway entries: 12, 281 Facebook: # of posts: 1 Twitter: # of tweets: 1

Sample comment:

Excerpt from blog post: “Yes, these Tosi Superbites are as delicious as they look! In addition to tasting great, they are packed full of nutrition. They are good for a quick meal on the go or as a snack to give me an energy boost.”

Sample photos:

© 2015 Saint Street

Link: http://www.budgetearth.com/getting-healthy-nutrients-with-tosi-health-products/ Post date: 1/24/2015

On-site: # of comments: 16 # of Facebook shares: 1 # of Twitter shares: 6

Twitter: # of tweets: 1

Sample comment:

Excerpt from blog post: “...End of the day, what we need most is good, healthy food in our house, since our body doesn’t really crave fast food and empty calories, it craves nutrition to keep it going. Recently, I learned about a company that I think is perfect for busy people like us who need nutritious food and supplements to keep our body healthy – Tosi.”

Sample photos:

© 2015 Saint Street

Link: http://www.livingsmartgirl.com/heres-to-your-health-with-tosi-complete/ Post date: 1/30/2015

Excerpt from blog post: “I’ve stood in the wellness section of countless grocery and health food stores looking from one supplement to the next while being utterly helpless to decide between them with the sheer amount of choices before me. As I’m sure some of you readers well know it’s a frustrating and near exhausting process. Like myself I’m sure you’ve asked yourself the same questions:

● What brand of supplements are the best? ● Which are made with harmful substances? ● Do they contain any foreign or harmful

substances, GMO, etc. When I was given the chance to work with Tosi to review their products it seemed like the answer had fallen straight into my lap and the pesky guess work had disappeared.”

Sample photo:

© 2015 Saint Street

Link: http://kellysthoughtsonthings.com/tosi-superbites-snacks/ Post date: 3/4/2015

On-site: # of Facebook shares: 2 # of Twitter shares: 35 # of Google +1’s: 4

Facebook: # of posts: 1 Twitter: # of tweets: 1 # of retweets: 15 Pinterest: # of pins: 1

Excerpt from blog post: “Let me tell you these snacks didn’t last very long in out house. My son who mainly eats CHIPS (he is 13) was munching these down daily. He liked the Cashew ones the best, so did I! My husband and daughter liked the Almonds ones. I brought a couple to my co-worker who isvegan and tells me she can’t ever find a snack that fills her up. She eat only half at break and said she was full.”

Sample photo:

© 2015 Saint Street

Link: http://coriscozycorner.com/simple-and-convenient-nutrition-with-tosi/ Post date: 2/17/2015

On-site: # of Facebook shares: 2 # of Twitter shares: 2

Pinterest: # of pins: 1

Excerpt from blog post: “Since the new year I have really tried to focus on healthier eating and weight loss. I recently discovered Tosi nutritional products and they fit perfectly in my new healthier lifestyle… My favorite Tosi products are the Tosi SuperBites. They are made with only a few simple ingredients… I now keep Tosi Super Bites in my purse so I always have a healthy snack handy so I won’t be tempted to eat things I shouldn’t. They are one of the best tasting, healthy snacks I have had. No more yucky but healthy bars from the health food store. I’ve got Tosi Super Bites! love that Tosi products work for both people looking to have/maintain better health and people who are looking to lose weight.”

Sample photos:

© 2015 Saint Street

Link: http://lifesabowl.com/2015/02/15/tosi-superbites-review-giveaway-nutty-breakfast-balls-recipe/ Post date: 2/15/2015

On-site: # of comments: 33 # of giveaway entries: 127

Facebook: Instagram: # of posts: 3 # of posts: 3 # of likes: 5 # of likes: 142 # of comments: 1 # of comments: 3 Twitter: Pinterest: # of tweets: 6 # of pins: 3 # of retweets: 3 # of repins: 3 # of favorites: 2

Excerpt from blog post:

“...They’re a great on-the-go snack and delicious swirled into yogurt or crumbled on top of oatmeal. Plus, they’re… gluten-free, yeast-free, and dairy-free, vegan, contain no trans fats, low-glycemic, a great source of omega-3, antioxidants, and phytonurtients, high in fiber, non-GMO, made from only natural ingredients and contain no preservatives, easily digested, and a natural source of plant protein. So what is this delicious product with a laundry list of health benefits? Tosi SuperBites.”

Sample photos:

Sample comment:

© 2015 Saint Street

Link: http://www.nutritionistreviews.com/2015/01/new-foods-of-2015-review.html Post date: 1/20/2015

Facebook: # of posts: 1 # of likes: 1 Twitter: # of tweets: 1 # of retweets: 2 # of favorites: 1

Excerpt from blog post: “I was recently contacted to try these Tosi SuperBites which come in almond and cashew flavors. I was very impressed with these! The nuts are toasted in them which adds a ton of flavor compared to raw nuts. They are packed with nutritious ingredients including almonds, flaxseed, sesame seeds and chia seeds.”

Sample photos:

© 2015 Saint Street

Link: http://newagemama.blogspot.com/2015/02/tosi-simple-convenient-snacks.html Post date: 2/1/2015

On-site: # of Facebook shares: 3 # of Twitter shares: 1 # of “Add This” shares: 3

Facebook: # of Facebook posts: 1 # of likes: 1 # of comments: 1

Twitter: # of tweets: 1

Excerpt from blog post: “If you're looking for a healthy snack that tastes amazing, Tosi might be just the thing for you. These high energy super bites are chock full of nuts, chai seeds, flax seed and other all-natural ingredients. Each package of bites is not only tasty, they're also gluten free, vegan, and organic.”

Sample photo:

© 2015 Saint Street

Link: http://mommysmemorandum.com/tosi-superbites-almond-cashew-great-snack/ Post date: 2/21/2015

On-site: # of Facebook shares: 2 # of Twitter shares: 4 Facebook: # of posts: 1 # of likes: 1 Twitter: # of tweets: 1 # of retweets: 1 # of favorites: 1

Excerpt from blog post: “...If you look closely at the Tosi SuperBites, you will notice they are divided into pieces rather than one big bar. I like this because I can portion properly and I don’t look like a vulture chomping away at a big bar. Instead I’m dainty and delicate with a smaller piece! Tosi SuperBites are my favorite snack. They are filling and the taste is so good–like a handful of cashews or almonds! I love them both, but almond is probably my favorite.” Sample photos:

© 2015 Saint Street

Link: http://katalysthealthblog.com/review-tosi-superbites/ Post date: 1/19/2015

On-site: # of comments: 5

Sample photos:

Excerpt from blog post:

“These bars go above and beyond what you could ever want in a snack bar. The nutrition in each bar as well as the limited amount of ingredients makes them a winner before the taste even pushes them above and beyond. I adore the crunch factor and nutty taste, and the sweetness is just enough. I’ll be super sad when the last bar is eaten, but I will be on the lookout for these bars for sure.

Thanks so much to the folks at Tosi for letting me try out your products! You guys have one killer line going on here!”

© 2015 Saint Street

Link: http://livinthesweatlife.com/blog/do-you-tosi/ Post date: 1/30/2015

On-site: # of comments: 1 # of Facebook shares: 1 # of Twitter shares: 2 # of Google+ shares: 1

Facebook: # of posts: 1 Twitter: # of tweets: 1 # of retweets: 1 # of favorites: 1

Excerpt from blog post: “When I go hiking, I always try to come up with that perfect snack to eat that will fuel my body in a healthy way… A couple of weeks ago I was sent a box of Tosi SuperBites. It was a combo pack with 6 cashew SuperBites and 6 Almond SuperBites. I thought it could be a great addition to my hiking snacks :) My favorite part is that these SuperBites have only 6 ingredients: organic cashews, organic golden flaxseed, white sesame seeds, organic chia seeds, organic evaporated cane juice, sea salt. They come individually wrapped which I love as an “on the go” snack that you can throw in your backpack or purse and head out the door.”

Sample photos:

Sample comment:

© 2015 Saint Street

Instagram: “Pre-workout fuel. New-to-me Raspberry Lemon @kevitakombucha and 1/2 a @tosihealth Super Bite! Tastes like a candy bar! #movemorefitness #fitfluential #freebie #snack”

Link: http://instagram.com/p/y5JvECCLH0/ Post date: 2/10/2015 # of likes: 25

© 2015 Saint Street