Saint Street

Mrs. Dash Dashionista Recipe Challenge

Blogger Outreach Campaign Summary

July 2014

1

OUR TASK To promote Mrs. Dash’s Dashionista Recipe Challenge campaign, and to create brand awareness for Mrs. Dash seasonings. SPECIFICS • Recruit top-tier mommy bloggers to trial the product, create recipes and/or share their (or a family member’s) experience with the product on their blog and social pages • Promote the campaign’s public voting period

BLOGGER STATS

Secured Editorial • Total blog links secured – 40 • Total blog giveaways held - 6

On-Page Engagement • Blog giveaway entries – 24,695 • Blog page comments – 813 • Blog post Facebook actions – 284 • Blog post Tweets – 1,088 • Blog post Pinterest pins – 228 • Blog post Google+ Plus-Ones – 182 • Blogger Facebook page engagements – 293 • Blogger Twitter page engagements – 194 • Blogger Pinterest page engagements – 201 • Blogger Google+ page engagements – 106 Total Blogger Outreach Social Engagements* = 3,389 Estimated Total Online Blogger Outreach Campaign Impressions = 700,000 *This data was pulled directly from the collective set of 40 campaign-focused blog posts.

2 © 2015 Saint Street

Link: http://www.fromvalskitchen.com/2014/baked-crispy-garlic-herb-chicken-tenders/

Post date: 7/9/2014

On-site: # of comments: 12 # of Facebook likes: 4 # of Twitter shares: 82 # of Pinterest pins: 224 # of Google+ shares: 32

Facebook: # of posts: 1 # of likes: 22 # of comments: 16 # of shares: 1

Twitter: # of tweets: 3 # of retweets: 76 # of favorites: 31 # of replies: 6

Pinterest: # of pins: 14 # of repins: 156 # of likes: 10

Google+: # of posts: 1 # of +1’s: 26

Excerpt from blog post: “Have you ever seen the selection of Mrs. Dash Seasoning Blends in the grocery store: Did you ever wonder what you can do with them? You can do a lot!…I’d tried a couple in the past but many were new to me. I’m inspired to try them all and see what tasty things I can come up with. “

Photos from blog post:

Sample comment:


http://www.fromvalskitchen.com/2014/baked-crispy-garlic-herb-chicken-tenders/












Link: http://www.vivaveltoro.com/2014/06/mrsdash.html

Post date: 6/30/2014

On-site: # of entries: 9,075 # of comments: 65 # of Facebook likes: 53 # of Twitter shares: 406 # of Google+ shares: 9

Twitter: # of tweets: 1

Pinterest: # of pins: 4 # of repins: 4

Google+: # of posts: 1

Excerpt from blog post: “We’ve enjoyed trying these blends over the last week, sprinkling a ‘dash’ of it here and there on most everything. Vegetables, soup, chicken… It’s amazing the kind of flavor these bring, especially for all being salt-free. You’re getting real spices, vegetables like onion and tomato, and even some fruits like orange peel and oil of lemon. All without MSG, too.”


Sample comment:


http://www.vivaveltoro.com/2014/06/mrsdash.html

http://www.vivaveltoro.com/2014/06/mrsdash.html

Link: http://www.anutinanutshell.com/2014/07/mrs-dash-dashionista-recipe-challenge/

Post date: 7/7/2014

On-site: # of comments: 172 # of Facebook likes/shares: 111 # of Twitter shares: 8 # of Google+ shares: 83

Facebook: # of posts: 1 # of likes: 84 # of comments: 11

Twitter: # of tweets: 1 # of retweets: 1

Google+: # of posts: 1 # of +1’s: 65 # of comments: 8 # of shares: 2

Excerpt from post: “I’m inspired to create my own recipes with Mrs. Dash now that they sent me the entire collection. It’s a great way to add flavor to food without using salt. (They’re salt-free and MSG-free.) I’ve been using the original blend since college, but there are so many new seasoning blends I can’t wait to try!”


Sample comment:


http://www.anutinanutshell.com/2014/07/mrs-dash-dashionista-recipe-challenge/










Link: http://www.powered-by-mom.com/mrs-dash-seasonings-set-giveaway/

Post date: 7/8/2014

On-site: # of entries: 7,598 # of comments: 154 # of Facebook likes: 13 # of Twitter shares: 237



Twitter: # of tweets: 40 # of favorites: 4

Excerpt from blog post: “When I was trying to drastically reduce my salt intake years ago I switched to Mrs. Dash seasonings to help me get over my salt addiction and it worked! Today I use very little salt but I love the flavors other seasonings can give my food and Mrs. Dash makes it so easy to add that flavor to almost any dish!”


Sample comment:


http://www.powered-by-mom.com/mrs-dash-seasonings-set-giveaway/













Link: http://www.gameonmom.com/2014/07/vote-favorite-recipe-mrs-dashionista-recipe-challenge/

Post date: 7/7/2014

On-site: # of comments: 9 # of Facebook shares: 2 # of Twitter shares: 17 # of Pinterest pins: 1 # of Google+ shares: 1


Pinterest: # of pins: 1



Excerpt from blog post: “I prefer to use herbs and spices to make food interesting and delicious (don’t be a slave to the salt!), so I’ve been a fan of Mrs. Dash for years. You can always find their Original Blend in my cabinet, but the Extra Spicy is what I use most often.”


Sample comment:


http://www.gameonmom.com/2014/07/vote-favorite-recipe-mrs-dashionista-recipe-challenge/













Link: http://mamato5blessings.com/2014/06/hot-wings-seasoned-mrs-dash-recipe-challenge/ Post date: 6/30/2014

On-site: # of comments: 67


Twitter: # of posts: 1 # of retweets: 20 # of favorites: 2

Pinterest: # of pins: 1 # of repins: 20 # of likes: 6 Google+: # of posts: 1 # of +1’s: 18

Excerpt from blog post: “I recently started enjoyed cooking. Yet I am still learning and experimenting with different flavors and seasonings. This is why I like Mrs. Dash products because they are so versatile.”


Sample comment:


http://mamato5blessings.com/2014/06/hot-wings-seasoned-mrs-dash-recipe-challenge/













Link: http://monicasrrr.blogspot.com/2014/07/mrs-dash-dashionista-recipe-challenge.html

Post date: 7/9/2014

On-site: # of Google+ shares: 1

Facebook: # of posts: 1

Twitter: # of tweets: 5 # of retweets: 1 # of favorites: 1


Instagram: # of posts: 1 # of likes: 23 # of comments: 3

Excerpt from blog post: “I received the entire collection from Mrs. Dash, so I was thrilled to give them a try! I love that they are salt-free, which is so important for your blood pressure and many other reasons. They're also MSG-free!”

Photo from blog post:


http://monicasrrr.blogspot.com/2014/07/mrs-dash-dashionista-recipe-challenge.html










Link: http://www.babylovingmama.com/2014/07/mrs-dash-dashionista-recipe-challenge-minute-steak-recipe.html

Post date: 7/8/2014




Excerpt from blog post: “Have you tried Mrs. Dash recently…I was sent the entire collection to try. From Caribbean Citrus to Southwest Chipotle, they have a flavor for everything. I love that they have no salt and no MSG. Spices I can feel good about feeding my family.”


Sample comment:


http://www.babylovingmama.com/2014/07/mrs-dash-dashionista-recipe-challenge-minute-steak-recipe.html
















Link: http://momdoesreviews.com/2014/07/09/win-12-shakers-mrs-dashs-orig-seasonings-us-ends-714/

Post date: 7/9/2014


Facebook: # of posts: 11 # of likes: 7




Instagram: # of posts: 1 # of likes: 3

Excerpt from blog post: “Mrs. Dash Salt-Free Seasonings is here to put some extra flavor in your food!! Be sure to enter the giveaway and vote on your favorite recipe!”


Sample comment:


http://momdoesreviews.com/2014/07/09/win-12-shakers-mrs-dashs-orig-seasonings-us-ends-714/



















Link: http://adventuresof8.com/2014/07/mrs-dash-seasoning-blends-recipe-win-5000/

Post date: 7/8/2014

On-site: # of Twitter shares: 39 # of Google+ shares: 26

Twitter: # of tweets: 7 # of retweets: 28 # of favorites: 1 # of replies: 3

Excerpt from blog post: “We use Mrs. Dash® on almost everything since their salt-free seasoning blends add the perfect taste to any recipe. Last week while on a strict diet, I was only allowed to have veggies and I don’t think I could have survived without Mrs. Dash® Seasoning Blends!”




http://adventuresof8.com/2014/07/mrs-dash-seasoning-blends-recipe-win-5000/













Link: http://mommyknowswhatsbest.com/mrs-dash-dashionista-recipes/

Post date: 7/7/2014

On-site: # of entries: 989 # of comments: 9 # of Facebook likes: 12 # of Twitter shares: 45 # of Google+ shares: 1

Facebook: # of posts: 3 # of likes: 1 # of shares: 1



Excerpt from blog post: “When I cook, I love to add seasonings and spices to add flavor, but there are times when I don’t know how to mix spices or seasonings to create a certain taste. Thanks to Mrs. Dash Seasoning Blends, all of the guesswork is taken out of mixing and I can create the perfect, flavorful meal!”


Sample comment:


http://mommyknowswhatsbest.com/mrs-dash-dashionista-recipes/







Link: http://www.nyaproductreviewer.com/2014/07/vote-for-your-favorite-recipe.html

Post date: 7/8/2014



Excerpt from blog post: “Adding flavor with seasonings is the best way to enhance food without adding extra fat and calories. Mrs. Dash offers a rather large variety of seasoning blends that are both free of salt as well as MSG.”


Sample comment:


http://www.nyaproductreviewer.com/2014/07/vote-for-your-favorite-recipe.html










Link: http://www.3princesandaprincess2.com/2014/07/mrs-dashionista-recipe-challenge-vote.html

Post date: 7/8/2014



Excerpt from blog post: “Never leave your taste buds bland again! With Mrs. Dash seasoning blends the possibilities are endless from fabulous lunches to delicious dinners, your mouth (and stomach) will be happy.”




http://www.3princesandaprincess2.com/2014/07/mrs-dashionista-recipe-challenge-vote.html










Link: http://www.housewifeonamission.com/2014/07/mrs-dash-dashionista-recipe-challenge.html

Post date: 7/7/2014


Instagram: # of posts: 1 # of likes: 9 # of comments: 1

Excerpt from blog post: “Our family really loves using Mrs. Dash seasonings and marinades. I can honestly say we probably use Mrs. Dash seasonings almost every night we cook dinner-- they have so many great different seasonings!”


Sample comment:


http://www.housewifeonamission.com/2014/07/mrs-dash-dashionista-recipe-challenge.html










Link: http://www.simplysouthernmom.com/2014/07/cheesybeefandma.html#more-13000

Post date: 7/8/2014

On-site: # of comments: 59 # of Facebook likes: 10



Sample comment:

Excerpt from blog post: “I may not be a fashionista, but I can whip up tasty meals using some of the fifteen blends of Mrs. Dash seasoning, making me a Dashionista! One sneaky way to get some veggies into the meat lovers in my life is to whip up this Cheesy Beef and Mac recipe and throw in some veggies.”


http://www.simplysouthernmom.com/2014/07/cheesybeefandma.html




Link: http://www.mommatoldmeblog.com/2014/07/im-dashionista-southwest-chipotle-tres.html

Post date: 7/7/2014

On-site: # of comments: 5 # of Facebook likes: 4 # of Twitter shares: 2 # of Google+ shares: 5




Excerpt from blog post: “I bet you didn't know that Mrs. Dash has 14 unique and flavorful blends of SALT FREE seasonings, did you? We keep an arsenal of our favorites on hand at all times (hello Fiesta Lime and Lemon Pepper) to kick up our favorite recipes an extra notch.”


Sample comment:


http://www.mommatoldmeblog.com/2014/07/im-dashionista-southwest-chipotle-tres.html










Link: http://www.havingfunsaving.com/2014/07/vote-now-for-the-mrs-dash-dashionista-recipe-challenge.html

Post date: 7/7/2014

On-site: # of Facebook shares: 5 # of Twitter shares: 3




Excerpt from blog post: “Do you love finding new and exciting recipes? I know I do…and I love posting them too :) Well, Mrs. Dash held the “Mrs. Dash Dashionista Recipe Challenge” where fans submitted their favorite original recipes featuring Mrs. Dash seasoning blends… While you are voting – make sure to visit the pages, print the recipes, try them out… and then let me know how they were :)”



http://www.havingfunsaving.com/2014/07/vote-now-for-the-mrs-dash-dashionista-recipe-challenge.html


















Links: http://www.whatutalkingboutwillis.info/mrs-dashionista-recipe-challenge-voting/ http://www.whatutalkingboutwillis.info/italian-sage-meatloaf-mrs-dash/



Facebook: # of posts: 2 # of likes: 3 # of shares: 4

Twitter: # of tweets: 1 # of replies: 1


Excerpt from blog post: “Mrs. Dash has always been a favorite in our household. We normally have used the Original Blend, among a few others. Honestly I didn’t realize just how many flavors Mrs. Dash offered…”


Sample comment:


http://www.whatutalkingboutwillis.info/mrs-dashionista-recipe-challenge-voting/









http://www.whatutalkingboutwillis.info/italian-sage-meatloaf-mrs-dash/









Links: http://www.trendymomreviews.com/2014/06/recipe-carribean-chicken-and-pineapple_30.html http://www.trendymomreviews.com/2014/06/recipe-fiesta-lime-chicken-quesadillas.html






Excerpt from blog post: “The ‘Mrs. Dash Dashionista Recipe Challenge’ is currently in the judging stage. Personally, I submitted the recipe above and am in the running for a chance to win a $5,000 Grand Prize and other great prizes. The voting period is from 7/7/14 to 7/13/2014. Fans will be able to vote for their favorite Mrs. Dash-inspired original recipe.”

Photos from blog posts:

Sample comment:


http://www.trendymomreviews.com/2014/06/recipe-carribean-chicken-and-pineapple_30.html










http://www.trendymomreviews.com/2014/06/recipe-fiesta-lime-chicken-quesadillas.html










Links: http://sweeps4bloggers.com/2014/07/mrs-dash-dashionista-recipe-challenge/ http://mamalikestocook.com/seasoned-roasted-potatoes/

Post date: 7/7/2014

On-site: # of Twitter shares: 5 # of Pinterest pins: 2

Excerpt from blog post: “…I do use Mrs. Dash just about everyday. I love how versatile the blends are. I used the Steak Seasoning for for these flavorful Roasted Potatoes. They were delicious and I can easily make them again using another variety of Mrs. Dash for a different taste.”



http://sweeps4bloggers.com/2014/07/mrs-dash-dashionista-recipe-challenge/









http://mamalikestocook.com/seasoned-roasted-potatoes/





Link: http://www.savingsaidsimply.com/2014/07/vote-now-mrs-dash-dashionista-recipe-challenge.html Post date: 7/7/2014

On-site: # of Facebook shares: 8 # of Twitter shares: 3 # of Pinterest pins: 1 # of Google+ shares: 2



Excerpt from blog post: “The tallies are in for the Mrs. Dash Dashionista Recipe Challenge. And now Mrs. Dash needs our help! Starting today, July 7th through July 13th, your vote can make a difference and help a fellow Dashionista win a HUGE prize for their winning dish! Vote now for your favorite original Mrs. Dash Dashionista Recipe!”



http://www.savingsaidsimply.com/2014/07/vote-now-mrs-dash-dashionista-recipe-challenge.html














Link: http://www.coasahmom.com/quick-easy-cheesy-chops/

Post date: 7/8/2014

On-site: # of comments: 19 # of Facebook likes: 6 # of Twitter shares: 5 # of Google+ shares: 3

Facebook: # of posts: 1 # of shares: 1



Excerpt from blog post:

“Although we were not able to submit our recipe into the challenge (we missed the deadline) we still wanted to share it because well its just that awesome and amazingly simple to make! Mrs. Dash created the Dashionista challenge so that others could show off their skills and now the voting is open to the public.”


Sample comment:


http://www.coasahmom.com/quick-easy-cheesy-chops/







Link: http://www.makingtimeformommy.com/2014/07/12/vote-for-your-favorite-dashionista-recipe/


On-site: # of Twitter shares: 5 # of Google+ shares: 1

Excerpt from blog post: “I always love to check out how creative some people are, especially when it comes to creating new recipes in the kitchen. Recently, Mrs. Dash seasoning blends hosted a recipe challenge called the ‘Mrs. Dash Dashionista Recipe Challenge’… I’m loving the Carribean Chicken and Pineapple Sewers. Yum! Which is your favorite?”



http://www.makingtimeformommy.com/2014/07/12/vote-for-your-favorite-dashionista-recipe/












Link: http://www.thanksmailcarrier.com/2014/07/mrs-dash-seasoning-blends-review-giveaway.html

Post date: 7/2/2014

On-site: # of entries: 2,091 # of comments: 3




Excerpt from blog post: “And, while I would like to take full credit for the results, it is nearly always due to my ability to closely follow a recipe... and the knowledge that having a delicious seasoning as the finishing touch can make all the difference. Which is precisely where Mrs. Dash comes in!”



http://www.thanksmailcarrier.com/2014/07/mrs-dash-seasoning-blends-review-giveaway.html












Link: http://conservamome.com/mrs-dash-dashionista-recipe-challenge/

Post date: 7/9/2014



Excerpt from blog post: “Head over to the Mrs. Dash Dashionista Recipe Challenge where fans are submitting their favorite original recipes featuring Mrs. Dash seasoning blends…”


Sample comment:


http://conservamome.com/mrs-dash-dashionista-recipe-challenge/









Link: http://www.iheart-motherhoodblog.com/2014/07/mrs-dash-dashionista-recipe-challenge.html

Post date: 7/7/2014




Excerpt from blog post: “I enjoy trying new recipes & foods with my family, sometimes I will create an entire new meal but other days, it's nice to spice up a family favorite with a great seasoning! Mrs. Dash is a popular name in our pantry & I couldn't wait to add a little flavor to our next meal with their salt free seasonings!”


Sample comment:


http://www.iheart-motherhoodblog.com/2014/07/mrs-dash-dashionista-recipe-challenge.html











Link: http://www.2wired2tired.com/mrs-dash-dashionista-recipe-challenge

Post date: 7/7/2014


Excerpt from blog post: “When cooking, I often find it difficult to find the right combination of herbs to add flavoring to our food so that we don’t miss the salt flavor. That’s why I’m excited to work with Mrs. Dash. Their 15 different seasoning blends have taken the guess work out of my culinary dilemma.”


Sample comment:


http://www.2wired2tired.com/mrs-dash-dashionista-recipe-challenge









Link: http://www.mommykatie.com/2014/07/mrs-dash-dashionista-recipe-challenge.html

Post date: 7/7/2014




Excerpt from blog post: “I mean, when it comes to the seasonings we can use from the Mrs. Dash collection, the opportunities for recipes we can come up with are endless!”



http://www.mommykatie.com/2014/07/mrs-dash-dashionista-recipe-challenge.html










Link: http://www.armywifeandmommy.com/dashionista/ Post date: 7/12/2014

On-site: # of Facebook likes: 1 # of Twitter shares: 11



Excerpt from blog post: “A Dashionista? What’s a Dashionista? It it someone who loves to use any and all forms of Mrs. Dash seasoning blends! I, for one, am definitely a Dashionista!”



http://www.armywifeandmommy.com/dashionista/

http://www.armywifeandmommy.com/dashionista/

Link: http://queenofsavings.com/place-your-vote-in-the-mrs-dash-dashionista-recipe-challenge.html/

Post date: 7/7/2014

On-site: # of Facebook likes: 1 # of Twitter shares: 1 # of Google+ shares: 1




Google+: # of shares: 1

Excerpt from blog post: “Mrs. Dash asked cooks all across America to cook up something good with Mrs. Dash. The dishes have been submitted and the 14 finalists have been chosen. Head over to the Mrs. Dash facebook page here and cast your vote...”



http://queenofsavings.com/place-your-vote-in-the-mrs-dash-dashionista-recipe-challenge.html/



















Link: http://musthavemom.com/2014/07/mrs-dash-recipe-challenge.html

Post date: 7/2/2014

On-site: # of Facebook shares: 4 # of Twitter shares: 2 # of Google+ shares: 1




Excerpt from blog post: “Looking for your own unique recipe for your next get together! Give one of these recipes from Mrs. Dash a try! Add your own spin, or create it as is! Whichever you decide, I guarantee you and your guest will not be disappointed!”


Sample comment:


http://musthavemom.com/2014/07/mrs-dash-recipe-challenge.html







Link: http://www.outnumbered3-1.com/2014/07/mrs-dash-dashionista-recipe-challenge.html

Post date: 7/7/2014

On-site: # of comments: 3 # of Twitter shares: 1



Excerpt from blog post: “I am a big fan of adding spices to my recipes and I have found that the easiest yet tasty way to do that is by using Mrs. Dash. You can literally just dash on one of their many different spices to change up any meal from bland to delicious!”


Sample comment:


http://www.outnumbered3-1.com/2014/07/mrs-dash-dashionista-recipe-challenge.html











Link: http://www.onemommasavingmoney.com/2014/06/mrs-dash-dashionista-recipe-challenge.html






Excerpt from blog post: “Mrs. Dash Dashionista Recipe Challenge” is going on till June 29th! Head on over here and fans submit their favorite original recipes featuring Mrs. Dash seasoning blends…”



http://www.onemommasavingmoney.com/2014/06/mrs-dash-dashionista-recipe-challenge.html










Link: http://sevenclowncircus.com/guacamole-recipe/

Post date: 7/7/2014

On-site: # of Twitter shares: 2





Excerpt from blog post: “Did you know that Mrs. Dash now has 14 seasoning blends to help make your cooking needs even more spectacular? Gone are the days of one spice for one dish, now there’s a spice for just about anything!”



http://sevenclowncircus.com/guacamole-recipe/



Link: http://www.busyworkingmama.com/2014/07/mrs-dash-dashionista-recipe-challenge-sweepstakes.html Post date: 7/9/2014

On-site: # of Twitter shares: 2

Twitter: # of tweets: 3 # of replies: 1


Excerpt from blog post: “I don’t know about you, but I am always looking for fresh, delicious recipes to give me some inspiration in the kitchen …Granted, I always tweak each and every recipe to our family’s tastes, but they do serve as great inspiration. Right now, you can get inspired by perusing recipes and also vote in the Mrs. Dash ‘Dashionista Recipe Challenge.’”



http://www.busyworkingmama.com/2014/07/mrs-dash-dashionista-recipe-challenge-sweepstakes.html












Link: http://www.debrasrandomrambles.net/2014/07/mrs-dash-dashionista-recipe-challenge.html

Post date: 7/7/2014

Excerpt from blog post: “For a several week time period, the people of Mrs. Dash Seasonings took in peoples favorite original recipes featuring Mrs. Dash seasoning blends for a chance to win a $5,000 Grand Prize and other great prizes. Well, the submission period has come to a close and now they are looking for people to vote for their favorite recipe!”



http://www.debrasrandomrambles.net/2014/07/mrs-dash-dashionista-recipe-challenge.html










Link: http://www.cookingwithlibby.com/2014/07/the-mrs-dashionista-recipe-challenge.html



Excerpt from blog post: “Are you familiar with Mrs. Dash products? Well guess what? They are running a recipe challenge contest where their fans submit their favorite recipes to compete with others around the world. They need your help with it!”



http://www.cookingwithlibby.com/2014/07/the-mrs-dashionista-recipe-challenge.html










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