SAIA · PDF fileBelow: Members of the Empangeni Informal Traders group (from right) Nokuthula Chiya, Ntombi Motshidi, Patrick Kikine, ... sector and its products and services

SAIAFSC Consumer Education Initiative

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Consumer education:

The process of gaining knowledge and skills to manage personal resources and to make

decisions that affect individual well-being and the public good

Project: Commuters financial literacy programme

Funded by: SAIA and the FSB Service Provider: ComutaNet

Reaching commuters using taxis, trains and buses.

ComutaNet is the biggest commuter marketing company in Africa reaching 17,7 million economically active South African

consumers daily through its national infrastructure.

Themes

- Money management - Debt and credit - Short-term insurance - Rights and responsibilities of consumers - Mzansi standards


Interactive media types used

Roving stage trailer

Kiosks


Rank TV

Star Taxi Music

Commuter FM

Audio visual media types used

Star Radio


In taxis

Different communication channels (continues)

Rank TV

Audio visual media types (continues)

Consumer education:

Creating a critical mass of individuals within society who understand the financial system

sufficiently to integrate its use into their daily lives

Noordt Str. in the morning (549 400 commuters per day)

Project: Community Workshops

Funded by: SAIA and the LOA

Service Provider: Inzala

Right: Community workshops aimed at specific communities within our target group (LSMs 1-5 and black people) during which financial literacy education was facilitated.

Consumer education:

Empowering consumers with knowledge and skills to enable them to make more informed decisions about their finances and lifestyles

Below: Maria Mabunda and Tiveka Modjadji Mathebula, members of the Macena Community Garden group are collecting peppers which they grow for sale. The women attended a workshop at Muyixe village, five kilometres outside the Kruger National Park in Limpopo.


Above: Mamelodi Old Age group member Rosinah Malatji (in the green top) says the workshop inspired her to open a Mzansi bank account to save for her grandchild Ntombi (standing next to her), who she is raising. Mrs Malatji told the group that every cent counts and even if a person does not have a lot of money, saving R10 can soon lead to a nest egg for emergencies or saving for a brighter future.

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Right: Pinkie Mkhiliphi, Thembelihle Dladla and Lindiwe Mkhaliphi, members of the Barvale Agricultural Group, a group of young people who are orphans. They work together growing vegetables to sell in the community to help support their siblings. The financial literacy workshop will help them do the finances of their farming group.

Project: Community

Workshops

Above: Lindiwe Magopane and Maisido Masilela, partners in a small catering company called Lydenburg Catering Group attended a financial literacy consumer education workshop in Lydenburg.


Below: Members of the Empangeni Informal Traders group (from right) Nokuthula Chiya, Ntombi Motshidi, Patrick Kikine, Ngcobo Patience, Pretty Khuzwayo, Mandla Madondo discussing their budgets in a workshop at the Empangeni Library.


Above: Members of the Masincedane Community Group at the workshop in the Du Noon Community Centre in the Western Cape.


Below right: Elizabeth Khanyile, member of the Wemaso Womens Forum, is a breadwinner and sells shoes to support her family of four. She said the workshop encouraged her to save. She is going to see how much she can save by the end of the year.


Below: Mineworkers' union members (from left) Agnes Msibi, Sinky Kodi, Morela Matenchi and Madimabe Makuoa, attended a workshop at Rosenekal. Mr Matenchi said he joined a stokvel four years ago and saved all his payouts in a fixed deposit account. At the end of 2007, he was amazed to find that he had enough to buy his first car.


Above: Meisy Sebakle, Maria Ramaipato and Maferefere Moloi are enjoying their lunch in the sun before going back into the workshop.


Mooi Mofokeng (centre), holding the organisation's new shirts.

Members of Maluti A Phofung Child Care Forum attended the workshop at the Tsotetsi Childcare Centre in Phamong.

They were pleased to participate in the financial literacy consumer education programme as they have just been given money by sponsors.


Below: Boitumelo Phillips and Ipeleng Moleleki of the Boichoc Youth Society in a role play about debt.


Above: Reuben Visser from the Postdene Youth Group concentrates on his assignment.


Below: Burial Society members participated in a workshop at the Iziko Lobom Community Hall in ImizamoYethu. They discussed the importance of budgeting to make sure you have enough for funeral policy premiums every month - so that they do not lapse.


Below right: These members of the Emthonjeni Peer Educators group attended a financial literacy consumer education workshop in Machadadorp, Mpumalanga in May. They work in their communities teaching people about HIV and Aids, tuberculosis and other preventable illnesses.


Trade union members participated in KwaZulu Natal workshops in Phase Two.

Noxolo Bunn (right), who conducts workshops in the Mthatha, Queenstown and Bizana areas, says putting something back into the economy of communities is important to her.

"We identify local caterers to provide meals during the workshops to boost the local economy of the communities we educate.”


Project: Shoppa shows and Mall theatres

Funded by: SAIA and the FSB Service Provider: Provantage

Consumer education were done to educate shoppers in 20 emerging malls – most near major taxi ranks.

Mall theatres and Shoppa shows were conducted in emerging malls

Mall theatres

Project: Shoppa shows and Mall theatres

Shoppa shows

Project: Shoppa Shows and Mall Theatres

Project: Shoppa shows and

Mall theatres

Project: Financial literacy in schools

Funded by: SAIA and the FSB

Service Provider: Bright Media


Innovative multimedia resource and teacher development intervention for teachers of Grades 11 and 12, using

face-to-face workshops. Printed material for teachers included practical lesson resources and regional radio was used

to reach the lower LSM groups.



Project: EMS Resource file

Contributors: SAIA, the FSB and the Financial Services Consumer Education Foundation

Service Provider: e-Learning Laboratory (e-Lab)


A need was identified by the Department of Education and the FSB regarding the skills level of teachers to teach

Economic Management Services (EMS) in the General and Education Training (GET) band.


Many teachers felt that they do not have the correct background, or the necessary skills to

teach the subject.


The aim of this project was to create a resource file to develop teachers.

Consumer education:

Developing consumers’ skills, attitudes, knowledge and understanding of the financial

sector and its products and services

An industry committed to empower its consumers

Thank you

Documents

SAIA · PDF fileBelow: Members of the Empangeni Informal Traders group (from right) Nokuthula Chiya, Ntombi Motshidi, Patrick Kikine, ... sector and its products and services