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Sahelian Air

An International Airline company in Sub-Saharan Africa

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Sahelian Air or the origins of an African project, in the ser-

vice of Africa!

Main objective: To facilitate air transport in Africa by offering African passengers new choices in terms of network quality of service, price, safety.

Background: Lack of an air carrier for West and Central Africa with a continental and international situation of force foreign companies to local African companies facing flight fares making it more diffi-cult access to air transport.

Ambition: Become within 5 years the leader and ref-erence in terms of air transport in West Africa and Central Africa and participate, as a result, the social and economic integration of African peoples.

To facilitate air transport: To facilitate air transport: To facilitate air transport: the priority and the ambition of the priority and the ambition of the priority and the ambition of

Sahelian AirSahelian AirSahelian Air.

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UNE STRATEGIE PERFORMANTE

Air Transport is an integrated complex and highly subject to the vagaries of international and local situations. The failure of a project may the fast if its viability is not based on a business plan, develop-ment and reflected on a sound, basic principles that support a sound financial basis. A team of experienced professionals are in the ser-vice of development of this powerful strategy.

Sahelian Air revolves around the creation of a group of local airlines which are developing domestic air routes, regional and international departure of the main capitals of the West and Central Africa. Bringing together African, European, American and other shareholders, Sahelian International Air Lines is an international company majority owned by pri-vate sub-Saharan promoters.

AN EFFECTIVE AND ORIGINALE ORGANIZATION

THE GUARANTEE OF A BETTER EFFICIENCYTHE GUARANTEE OF A BETTER EFFICIENCYTHE GUARANTEE OF A BETTER EFFICIENCY Sahelian Air is organized in a group of independent companies linked to a parent company, Sahelian In-ternational Air Lines which is headquartered in Senegal. Each company of the group is headed by a board of directors elected by shareholders. Under the super-vision of this council are recruited, an independent and professional, general managers and directors of departments of each of these companies.

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Sahelian Air gives special importance to the choice of its leaders and reflects mainly of training, compe-tence and experience of each member of its «Top Management». The relative independence of subsidiaries in the group does not exclude the coordination and cen-tralization of operation, commercial and strategic by Sahelian International Air Lines, the parent com-pany, who will have a decision-making power, con-trol and coordination of actions on each subsidiary. The standardization of methods and management tools and facilitate the consolidation and perform-ance analysis of each structure of Sahelian Air.

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SAHELIAN AIR : GROUP STRUCTURE

SAHELIAN INTERNATIONAL AIR LINES SAHELIAN INTERNATIONAL AIR LINES SAHELIAN INTERNATIONAL AIR LINES . . . Coordination center and operational control, Sahe-lian International Air Lines offers the dimensions in which each subsidiary are achievable development potential in satisfactory economic conditions , if not optimal. Sahelian International Air Lines has positioned itself as the heritage society’s airline group with the con-trol and management : � The fleet of aircraft, � The aircraft maintenance, � Technical and commercial crew, � The IT, � The coordination of operational, strategies, financial, marketing and commercial, � The coordination and supervision of studies necessary for a good air implantation .

SAHELIAN AIR SUBSIDIARIESSAHELIAN AIR SUBSIDIARIESSAHELIAN AIR SUBSIDIARIES With the ambition to establish itself, eventually, across the Sub-Saharan Africa, Sahelian Air begin its activities from several countries in West and Central Africa : Benin, Burkina Faso, Cameroon, Congo, Ivory Coast, Mali, Senegal and DR of Congo. Other countries will ultimately destined to join the group. In each of these countries, there is established a lo-cal subsidiary majority owned by natural persons and legal private premises. The local subsidiary, in coordination with Sahelian International Air Lines and other subsidiaries, de-fined the domestic, regional and international net-work to work for a better flow of people and goods from its national space. Thanks to the existence of Sahelian International Air Lines which has responsibility for the flight opera-tional aspect, the local subsidiary has as its main objective as the management and commercial assis-tance from its capital. With this organization and the assistance of interna-tional subsidiaries, the Sahelian Air Group offers huge possibilities to abolish fixed costs for better

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elasticity of the pricing policy for greater benefit of its customers. Punctuality, availability and quality are the «watchwords» for each of our subsidiary operate a totally local staff recruited exclusively on profes-sional criteria of training, experience, competence and commitment.

PARTNERS WITH INTERNATIONAL REPUTATION

Sahelian Air bases solidify its bases on technical, strategic and financial renowned partners with in-ternational perfectly master the air transport sector. TECHNICAL PARTNERSTECHNICAL PARTNERSTECHNICAL PARTNERS

Our main technical partner, a leader in delivering aircraft over 100 seats, provides expertise to promote the at-tainment of Sahelian Air. Airbus’s

strategic ambition to participate in developing the African air transport across Sahelian Air which wants to enjoy the climate of economic openness and political life of African sky.

An important technical partner, leader in the development of aircraft with fever than 100 seats, provides expertise to promote the attainment

of Sahelian Air, ATR, like its sister Airbus of EADS group, has a strategic ambition of participate in de-veloping the African air transport across Sahelian Air which wants to enjoy the climate of economic openness and political life of African sky..

The world leader in Global Distri-bution System (GDS), Sabre Air-line Solutions engages in Sahelian

Air providing the information needed to identify po-tential aviation market in Africa. His consulting de-partment accompanies Sahelian Air throughout its preparation phase, starting up but also during the first five years of flight operation. Sahelian Air will benefit from software tools last generation to build a reliable airline at the forefront of new technologies applied to air transport in commercial matters. FINANCIAL PARTENERSFINANCIAL PARTENERSFINANCIAL PARTENERS Sahelian Air supports its development on a double financial partnership :

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The private financial partnership For its initiation and development during the first five years, Sahelian Air involves only international private partners. These private financial partners are present in Europe, America and Asia. Their participation in Sa-helian Air provides funding of more than 100% of the investment program, in short and medium term of this new African airline company. Their participation in Sahelian International Air Lines, the parent company of the Sahelian Air Group, must cover 35% of the capital, allowing them to have a say on the management of funds and compli-ance with the objectives of Sahelian Air Group. The institutional financial partnership The institutional financial partners intervene during the extension and development of Sahelian Air Group. After the first five year of flight operations and expertise gained, Sahelian Air Group be entitled to financial assistance from private and public insti-tutional donors to finance the expansion of its fleet, the establishment of operational infrastructure and

strengthening some horizontal structures of Sahe-lian Air Group. Already, ongoing communication is established with the African Development Bank (ADB), European In-vestment Bank (EIB) OPEC Fund, the International Finance Corporation (IFC) and some other European and Arab cooperation funds.

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STRATEGIC PARTNERS

For its development and ensure its viability, Sahe-lian Air will develop a partnership strategy such as « win-win » with reputable international airlines. Choosing strategic partners is carried out following a diagnostic and precise analysis of potential recip-rocal contributions of each party. Sahelian Air has targeted and approached European, U.S. and Persian Gulf airlines companies for a strategic partnership equitable and reciprocal. Some areas of strategic co-operation will emerge from the launch of the first flights of Sahelian Air. The European Strategic PartnerThe European Strategic PartnerThe European Strategic Partner

The European strategic partner is a guar-antee of viability and future success of Sahelian Air both on the European market as its own market. The choice of this

European partner is made based on the in cognition, the « background » of partnership in the aviation sector but especially their location on the African air market.

The European airlines company targeted can offer to Sahelian Air assistance in training for its technical personnel, assistance in most European airports, in-ventory management of spare parts for the Sahelian Air fleet, commercial and technical assistance stop-overs on European use of its European cities as hub for connecting passengers of Sahelian Air. In return, Sahelian Air offers airport assistance in Africa, a commercial representation where the part-ner does not want to invest in infrastructure and personnel, sharing codes on the lines of the African network not covered by it, a partnership in achiev-ing these aircraft maintenance centers and training for careers in aviation. The U.S. Strategic PartnerThe U.S. Strategic PartnerThe U.S. Strategic Partner

The American partnership is deter-mined by the will of Sahelian Air opened the North American market.

This partnership allows you to draw an American/African air network and met different hubs available to Sahelian Air which uses them as areas of matches.

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The American partner benefits Sahelian Air network to develop a code-sharing program to African desti-nations. The Strategic Partner in Asia and the Middle The Strategic Partner in Asia and the Middle The Strategic Partner in Asia and the Middle EastEastEast

Sahelian Air putting in place when several companies in the Gulf begin development of their network in Sub Saha-ran Africa, it seems wise to

establish a synergy with one of them to improve cost saving as location that exploitation. The articulation network of Sahelian Air and its part-ner in this area can enjoy a direct opening to the en-tire Middle East and Asia (Hong Kong, Delhi, Singa-pore, Bangkok, Guangzhou, etc.). Avoiding a pas-sage via Europe. The duration of a trip from African capital to Asia is thus reduced from 6 to 8 hours on the current time.

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A FLUID NETWORK FOR AFRICA

The main objective of the founders of Sahelian Air is to establish an African airline quickly leader in the market. It is important to respond very quickly to the needs of populations in channeling more than 50% of the market by setting up a comprehensive air network. This must fully cover the areas of West an Central Africa. A FLUID AND COMPLETE NETWORK IN AFRICAA FLUID AND COMPLETE NETWORK IN AFRICAA FLUID AND COMPLETE NETWORK IN AFRICA The Sahelian Air network will develop so as to offer all possibilities for rapid movement between two Af-rican cities separated by several thousand kilome-ters. The domestic, regional and international net-work implemented by Sahelian Air make it leader in a market of over 350 Million potential customers. To do so, the air network is served by several hubs divided into West and Central Africa to provide a maximum possibility of transfers for a better quality of the actual offer. It is thus possible to provide a link between Accra and Abidjan via Bamako which possibility of matches in Bamako to Ouagadougou, Lome and

Cotonou but also in Abidjan to Lagos, Douala, Coto-nou, Accra and Brazzaville. Passengers who use the Sahelian Air network has always an alternative immediately in order to achieve the route of his choice a very short time and at lower price.

Inter-Network estimate

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An Extensive Network Abroad Apart from its African network expanded, Sahelian Air sims to open the world to African and Africa to residents of the world. Very quickly, Sahelian Air’s aircrafts transport its customers to several destinations in Europe, North America and Middle East where fast connections to the rest of the world will be proposed. An objective of market share in both ambitious and reasonable The potential aggregate annual air travelers in Af-rica is currently 20 Million passengers. Sahelian Air designed to carry 35% of this passengers at 2,350,000 passengers on international routes and 4,650,000 passengers in inter-lines.

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A MODERN FLEET TO SERVE

OUR PASSENGERS

Sahelian Air has chosen strategically and operationally to move toward a homogeneous fleet, the source of operational commonality and economic gains, while maintaining a high level of reliability and security.

To serve the longest lines, a mixed fleet of Airbus A330-300 and A340-300 will equip our international network. These modern aircraft, the technology, pro-

vide comfort and punctuality to our passengers. They can also emports of important cargo for the greater benefit of economic actors who travel. Eventually, more than a dozen aircraft will travel the heavens in the world in the color of Africa Saharan and Sahelian Air.

The inter-African network of Sahelian Air is assigned a fleet of the Airbus A320 family, safer and economic aircraft, which have been everywhere in the world proved its reliability and quality of service it provides to passengers. In addition, its cargo capacity pre-vailed improved compared to those of its main com-petitors.

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Finally, on the lines shorter or where the capacity needs are lower, Sahelian Air studying to acquisition of of low-capacity aircraft (ATR and Embraer), but equally suitable for air transport in Africa.

SECURITY AT THE HEART OF

OUR CONCERNS For Sahelian Air, safety in transporting people and goods is essential. To this end, a strategy was put in place :

• Modern Fleet, • Maintenance of the aircraft fleet to meet all the

best international standards, • Technical personnel specially selected and

trained, • Establishment of a permanent system of con-

trols, • Creating a quality system adequate, • Technical support partners globally recognized.

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EXCELLENCE IN TERMS OF QUALITY & PRICE REPORT

The objective of Sahelian Air is to provide quality service to international standards, with additional African touch in home and customization term for the treatment of the client. In this respect, Sahelian Air aims to become a benchmark among major inter-national airlines companies through the provision of services tailored to the needs of its customers and to watch them. This quality of service passes on this one hand by a staff specially trained and highly aware of the per-sonalization of customer service and secondly by a range of products to ensure the best comfort of pas-sengers. For Sahelian Air, the customer is the heart of any ac-tivity. We do not forget that it is always the final choice.

A TRADE POLICY ADAPTED

Sahelian Air provide its customers with a range tar-iff attractive and innovative, allowing everyone to find a deal that suits its needs and its possibilities. In addition, a specific program to businesses and administrations is developed. An effective loyalty program is set up for the greater benefit of customers, they are very frequent or oc-casional travelers more. The agreements reached with Sahelian Air with air-lines companies, both in Africa than in the rest of the world, offers its customers a wide range of des-tinations, as part of a trip ease and without coer-cion. Thanks to preferential agreements with major brands in the field of travel, including car rentals and hotels, Sahelian Air customers are offered a full range of services at preferential rates.

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PERFORMANTES AND ADAPTED SUBSIDIARIES

SAHELIAN AIRCRAFT LEASINGSAHELIAN AIRCRAFT LEASINGSAHELIAN AIRCRAFT LEASING Sahelian Aircraft Leasing is the heritage of Sahelian Air Group. From European law, it will have as main objective to acquire a fleet of aircraft, to purchase or lease aircraft for Sahelian Air. Other African companies will also have the advan-tage and the opportunity to include in customer of Sahelian Aircraft Leasing. SAHELIAN INDUSTRIESSAHELIAN INDUSTRIESSAHELIAN INDUSTRIES Providing Sub-Saharan Africa of a genuine aviation industry is also a target of Sahelian Air Group.

The strategic position of Af-rica offers an opportunity to attract European and Ameri-can demand in aircraft main-tenance to a market efficient and competitive.

The development of a major aircraft maintenance center is a respond to the strategy of our technical partner Airbus who wish to see, set up in Africa. A certified aeronautical maintenance center that pro-motes the development or their main activities. Sahelian Industries enjoys many advantages includ-ing those related to the existence of a pool of engi-neers and technicians, highly skilled and readily available, of the last multinational airlines company Air Afrique. Primarily service of Sahelian Air and other African airlines companies, Sahelian Industries is also a competitive alternative for certain International air-lines companies in the realization of «heavy mainte-nance».

SAHELIAN AIR ACADEMYSAHELIAN AIR ACADEMYSAHELIAN AIR ACADEMY

Sub-Saharan Africa must ensure adequate security and quality of service to meet international require-ments. A program to introduce training centers for trades in the airline is implemented in partnership with leaders of the European aviation training. The aeronautic training centers are the tools of quality management with the continuous updating

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of knowledge so many of our African professionals that foreign companies will find an exceptional price and quality ratio. Sahelian Air Academy offers training for all full ca-reers in aviation activity in order to make our pro-fessional agents fully operational through lessons indispensable for the implementation of specific trades of the aeronautic activities : � Aeronautic and air transport culture, � Upgrade staff surfing, � Treatment of affected stop, � Training of traffic officers, � Practice of management software of flight operations during the stopover, � Practice of the aeronautic security and safety,

TO SAHELIAN AIRTO SAHELIAN AIR :: MAKE THE AIRCRAFT AVAI-MAKE THE AIRCRAFT AVAI-

LABLE TO A LARGER OF LABLE TO A LARGER OF PEOPLE.PEOPLE.

ATLANTIX Investment LTDATLANTIX Investment LTDATLANTIX Investment LTD 6 London Street

W2 1HR LONDON (United Kingdom)

Tel : +44 207 706 9135 Mobile : +33 6 15 59 27 06

Fax : +44 207 419 5977 Email : atlantix@flysahelian.com

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