SAFILO  GROUP  MONTHLY  COVERAGE  REPORT  

 TO:  Antonella  Leoni,  Silvia  Rebuli,  Elena  Post,  Ileana  Baldo,  Elena  Ranzato,  Tiziana  Benedetti,  Eden  Wexler,  Kelley  Hayes,  Kim  Kaufman,  Jason  Johnson,  Elena  Post  and  Camila  Ferrazzi    CC:  Edward  de  Valle  II,  Sandra  P.  Duhamel  

FROM:  Maria  Teresa  Garcia    DATE:  August  4th,  2014    SUBJECT:    July  2014  Monthly  Coverage  Report        Below  please  find  a  comprehensive  summary  of  PR  media  coverage  obtained  and  activities  performed  by  3A  Worldwide  on  behalf  of  Safilo  Group  from  July  1,  2014  through  July  31,  2014.      TOTAL  NUMBER  OF  PRESS  CLIPS:  29  TOTAL  REACH:  17,102,077  TOTAL  AD  VALUE:  $396,588.38    PRESS  MATERIALS/  DOCUMENTS  

• Created  several  new  pitches  during  the  month  of  July;  pitches  outlined  below    

ANGLES   PITCHED   –   Created   unique   and   timely   pitches   to   communicate   with   the   media   to   garner   coverage  surrounding  Safilo  Group  and  all  its  available  brands  in  the  region.  

• Carrera  by  Jimmy  Choo  Men’s  Collection  o Carrera  6000/JCM  o Markets:  Costa  Rica,  Panama,  Colombia,  Peru  and  Chile  

 • Celebrity  Street  Syle:  Shailene  Woodley  

o Gucci  Technocolor  o Markets:  Costa  Rica,  Panama,  Colombia,  Peru  and  Chile  

 EVENTS    

• Safilo  Brazil-­‐Buyers  Getaway  –  August  3rd  thru  August  10th    o Sent  proposal  for  Safilo  Brazil  Buying  Days-­‐7/14  o Revised  proposal  sent  and  approved  on  7/23  o Coordinating  logistics  for  Brazil  group  to  arrive  first  week  of  August  

 

 • Safilo  SLA-­‐Sunny  Miami-­‐  August  18th  thru  August  29th    

o Sent  proposal  for  Safilo  SLA  Buying  Days  with  the  following:  § Hotel  Pricing  § Welcome  bag  options  § Showroom  catering  § Transportation  § Dinner  options  

o Proposal  approved  and  signed  off  on  7/29      

INTERVIEW  OPPORTUNITIES  • In  Fashion  Magazine-­‐Colombia  

o Magazine  has  offered  two  (2)  page  feature  for  Salifo  in  August  issue  o Pending  e  -­‐mail  interview  with  one  of  Safilo’s  designers    o Awaiting  interview  questions  from  fashion  editor  to  be  sent  to  Italy  

§ Circulation:  67,400  § Country:  Colombia  § About:  Magazine   specializing   in   fashion.   In   addition   find   beauty   tips,   national   and  

international  gateways,  buying  guides,  travel,  music,  movies  and  much  more.    

CELEBRITY  SEEDING  • James  Rodriguez-­‐Colombian  Soccer  Player  

o Carrera   created   four   (4)   pairs   of   personalized   sunglasses  with   name   and   jersey   of   Colombian  soccer  player  

§ Agency  received  request  on  7/16  to  find  home  address  for  sunglass  delivery    § Box  dimensions  received  on  7/17  to  create  personalized  box  for  sunglass  delivery  § Received  Carrera  high  res  logos  to  be  included  on  box  § Gift  box  was  delivered  to  the  Miami  Showroom  on  7/28  

 MISSED  OPPORTUNITIES  

• Art  Basel  2014-­‐Miami,  Florida  o Agency   presented   this   opportunity   and   Safilo  will   not  move   forward  with   this   opportunity   as  

brand  is  too  premature.      

• Latin  Grammy’s  2014-­‐Las  Vegas,  Nevada  o Agency  inquired  about  this  opportunity  but  Safilo  has  no  budget  to  participate  this  year.  

 • Miami  Swim  Week  (Mercedes  Benz)-­‐Miami,  Florida  

o Agency  sent  over  sponsorship  opportunity  to  place  Carrera  sunglasses  on  models  walking  down  the  runway  with  top  swimwear  designers-­‐Safilo  has  no  budget  for  this  sponsorship      

 • Smith  Optics  “Live  the  Brand”  Media  Day-­‐  Chile  

o Presented  media   day   proposal   to   Safilo   SLA,   proposal   was   rejected   as   this   is   not   the   brands  direction  at  the  moment      

   

 

MISCELLANEOUS  • Reviewed  editorial  calendars  for  upcoming  opportunities  • Researching  potential  sponsorship  among  the  region  for  Safilo  to  participate  in  2014    • Sent  coverage  to  Safilo  team  • Created  media  lists  for  both  editors  and  bloggers  for  summer  editorial  delivery  • Created  and  submitted  June  PR  report  on  7/8  • Created  and  submitted  Q2  report  on  7/24  • Sent  weekly  SLA  Best  Clips  to  Italy  to  be  included  on  Friday’s  Best  International  Product  Editorials    

o SLA  highlighted  in  Best  Clips  for  Esquire  Colombia’s  photoshoot  on  7/12  • Followed  up  wth  Revista  Enkdna  request  sent  over  by  Safilo  Italy  • Sent  over  updated  six-­‐month  strategy  –July  through  December  2014  on  7/22  • Sent  over  Smith  Optics  agency  inventory  on  7/30  

o Water  bottles  to  be  included  in  Sunny  Miami  Welcome  bags  o Rest  of  inventory  to  be  shipped  back  to  showroom  

 CONFIRMED  UPCOMING  COVERAGE    

• Keep  Rolling-­‐Argentina-­‐August  2014  • Velvet  Magazine-­‐Venezuela-­‐August  2014  • In  Fashion  -­‐Colombia-­‐August  2014  • Revista  Enkdna-­‐Chile-­‐August  2014  

   PRESS  COVERAGE  GRID  

JULY  2014  EDITORIAL  COVERAGE  GRID  

DATE     OUTLET  TYPE   OUTLET   HEADLINE   MARKET   CIRCULATION   PR  VALUE  

June              2014   MAGAZINE   Infashion   A  ponerse  la  

camiseta   Colombia   67,400   $30,520.00    

June              2014   MAGAZINE   Infashion   Para  ir  a  

trabajar   Colombia   67,400   $30,659.00    

July                          2014   MAGAZINE   Esquire  Colombia   No  olvide  los  

accesorios   Colombia   60,000   $32,430.00    

July                          2014   MAGAZINE   Estilo  de  Vida  

Vistazo  a  la  moda  verano  2014  

Colombia   25,000   $29,900.00    

July                          2014   MAGAZINE   Flow  Magazine   Gafas  con  

estilo  Dominican  Republic   10,000   $24,600.00    

July                          2014   MAGAZINE   Harpers  Bazaar   Imprescindibles   Pan                    

Regional   1,301,250   $33,250.00    

July                          2014   MAGAZINE   Infashion   Dior  Otoñal   Colombia   67,400   $30,270.00    

July                          2014   MAGAZINE   Oceand  Drive  Venezuela   Gucci   Venezuela   70,000   $31,100.00    

July                          5,2014   MAGAZINE   Oh!  Magazine   Un  buen  

pedicure  Dominican  Republic   111,550   $29,500.00    

 

nuevos  zapatos  

July                          10,2014   MAGAZINE   Revista  YA   Cocina  de  

Invierno   Chile   136,480   $26,300.00    

                           

July                  1,2014   ONLINE   Agenciaorbita.org  

Dior  y  Gucci  lo  mas  IN  para  las  celebridades  

Peru   445,717   $3,856.57  

July                  1,2014   ONLINE   Jcmagazine.com  

Dior  y  Gucci  lo  más  IN  para  las  celebridades  

Peru   351,157   $4,406.63  

July                  1,2014   ONLINE   Mm.com.do  

Adopta  el  estilo  de  Shailene  Woodley  

Dominican  Republic   46,631   $4,890.32  

July                  1,2014   ONLINE   SerPeruano.com  

Dior  y  Gucci  lo  más  IN  para  las  celebridades  

Peru   399,980   $3,234.78  

July                  2,2014   ONLINE   Generaccion.com  

Dior  y  Gucci  lo  más  “IN”  para  las  celebridades  

Peru   50,095   $4,602.29  

July                  2,2014   ONLINE   Santiagochic.com  

Moda  chic  Dior  y  Gucci  #celebridades  

Chile   477,527   $5,452.44  

July                  8,2014   ONLINE   Todo-­‐peru.com    

Los  famosos  se  dejan  ver  por  el  lente  de  los  paparazzi  

Peru   1,320,154   $5,209.63  

July                  9,2014   ONLINE   Oceandrive.com.pa  

Kit  Harington,  el  otoño-­‐invierno  de  Jimmy  Choo  llego  

Panama   276,491   $8,652.80  

July                  17,2014   ONLINE   4wmagazine.com  

Celebridades  con  miradas  de  lujo  

Panama   4,356,572   $7,769.67  

July                  21,2014   ONLINE   Luhho.com  

Carrera  y  Jimmy  Choo  lanzan  una  exclusiva  colección  de  gafas  para  hombre  

Andean  Region   1,102,661   $6,107.00  

July                  21,2014   ONLINE   Zafari.cl  

Lanzamiento  colección  exclusiva  de  

Chile   2,823,219   $7,847.66  

 

Gafas  Carrera  por  Jimmy  Choo  para  hombre    

July                  22,2014   ONLINE   Agenciaorbita.org  

Lanzamiento  de  una  colección  cápsula  exclusiva  de  gafas  Carrera  por  Jimmy  Choo  para  hombre  

Peru   445,717   $3,952.33  

July                  22,2014   ONLINE   Guaomag.com  

Carrera  y  Jimmy  choo  lanzan  la  colección  cápsula  de  gafas  para  hombre  

Dominican  Republic   1,751,575   $5,201.98  

July                  22,2014   ONLINE   Jcmagazine.com  

Carrera  y  Jimmy  Choo  lanzan  colección  de  gafas  para  hombre  

Peru   351,157   $4,659.99  

July                  22,2014   ONLINE   Santiagochic.com  

Carrera  y  Jimmy  choo  lanzan  la  colección  cápsula  de  #gafashombre  

Chile   477,527   $5,302.15  

July                  22,2014   ONLINE   SerPeruano.com  

Lanzamiento  de  una  colección  cápsula  exclusiva  de  gafas  Carrera  por  Jimmy  Choo  para  hombre  

Peru   399,980   $3,859.12  

July                  23,2014   ONLINE   Diariolibre.com  

Lentes  de  sol  para  hombres  con  mucho  estilo  

Dominican  Republic   40,415   $4,102.33  

July                  23,2014   ONLINE   Generaccion.com  

Carrera  y  Jimmy  Choo  lanzan  la  

Peru   50,095   $4,750.06  

 

   

 

                                                           

colección  de  cápsula  de  gafas  para  hombre    

July                  23,2014   ONLINE   Lifestyle.americaeconomia.com  

Carrera  y  Jimmy  Choo  presentan  atractiva  colección  de  lentes  para  hombres  

Chile   18,927   $4,201.63  

                Total  Reach:   17,102,077   $396,588.38  

 

                   

             

SÁFILO  GROUP  PRESS  COVERAGE  ADDENDUM  

July  1,  2014  –  July  31,  2014    

June, 2014 Circulation: 67,400

June, 2014 Circulation: 67,400

June, 2014 Circulation: 67,400

June, 2014 Circulation: 67,400

June, 2014 Circulation: 67,400

June, 2014 Circulation: 67,400

June, 2014 Circulation: 67,400

July, 2014 Circulation: 60,000

July, 2014 Circulation: 60,000

July, 2014 Circulation: 60,000

July, 2014 Circulation: 60,000

July, 2014 Circulation: 25,000

July, 2014 Circulation: 25,000

July, 2014 Circulation: 25,000

July, 2014 Circulation: 10,000

July, 2014 Circulation: 10,000

July 2014 Circulation: 1,301,250

July 2014 Circulation: 1,301,250

July 2014 Circulation: 1,301,250

July, 2014 Circulation: 67,400

July, 2014 Circulation: 67,400

July 2014 Circulation: 70,000

July 2014 Circulation: 70,000

July 5, 2014 Circulation: 111,550

July 5, 2014 Circulation: 111,550

July 10, 2014 Circulation: 136,480

July 10, 2014 Circulation: 136,480

July 1 2014 UMV: 445,717

July 1, 2014 UMV: 351,157

July 1, 2014 UMV: 46,631

July 1, 2014 UMV: 399,980

July 2, 2014 UMV: 50,095

July 2, 2014 UMV: 477,527

July 8, 2014 UMV: 1,320,154

July 9, 2014 UMV: 276,491

July 9, 2014 UMV: 276,491

July 9, 2014 UMV: 276,491

July 17, 2014 UMV: 4,356,572

July 21, 2014 UMV: 1,102,661

July 21, 2014 UMV: 1,102,661

July 21, 2014 UMV: 1,102,661

July 21, 2014 UMV: 2,823,219

July 21, 2014 UMV: 2,823,219

July 22, 2014 UMV: 445,717

July 22, 2014 UMV: 445,717

July 22, 2014 UMV: 1,751,575

July 22, 2014 UMV: 1,751,575

July 22, 2014 UMV: 351,157

July 22, 2014 UMV: 477,527

July 22, 2014 UMV: 477,527

July 22, 2014 UMV: 399,980

July 22, 2014 UMV: 399,980

July 23, 2014 UMV: 40,415

July 23, 2014 UMV: 40,415

July 23, 2014 UMV: 50,095

July 23, 2014 UMV: 50,095

July 23, 2014 UMV: 18,927

July 23, 2014 UMV: 18,927

July 23, 2014 UMV: 18,927