SAFETY DOESN’T HAPPEN BY ACCIDENT ANNUAL REPORT · Page 1 Introduction The mission of CDOTs Safety and ’ Traffic Engineering Branch is to “lessen the economic and social costs

Colorado Department of TransportationSafety and Traffic Engineering Branch

Final Report

SAFETY DOESN’T HAPPEN BY ACCIDENT ANNUAL REPORT

Prepared by:

Ms. Jennifer GarnerGarner Insight LLC1410 St. Paul StreetDenver, Colorado 80206

Ms. Glissen RhodeGlissen, LLC123 East 3rd Avenue, #4Denver, Colorado 80203

Draft ReportNovember 1, 2006

Disclaimer and Privacy InformationThis Publication includes documents intended for limited distribution and/or contains some personalinformation of private citizens. No part of this publication may be reproduced in any form, in an elec-tronic retrieval system or otherwise, without the written permission of the Colorado Department ofTransportation.

Contact InformationThis document may be obtained electronically or in print by contacting:

Gabriela Vidal, P.E.IIIColorado Department of TransportationSafety and Traffic Engineering Branch Manager4201 East Arkansas Avenue, 3rd FloorDenver, Colorado 80222Voice: (303) 757-9879Fax: (303) 757-9219E-mail: [email protected]

This report may be viewed on the Internet at:

http://www.dot.state.co.us/Traffic_Manuals_Guidelines/Problem_ID_and_Annual_Report.asp

Page i

Table of Contents

Colorado Department of TransportationAnnual Report FY 2006

Continued

Introduction 1

Performance Goals & Trends 3

Impaired Driving Program Overview 1406-01-11-01 DUI Enforcement Training 15

06-01-11-02 Colorado Collegiate Impaired Driv ing Prevention Initiative 17

06-01-11-03 Weld County Impaired Driv ing 19

06-01-11-05 Colorado Courage to Live 21

06-01-11-06 Summit County Impaired Driv ing Prevention Initiative 25

06-01-11-07 Drug Recognition (DRE) Training 27

06-01-11-08 DRE Tech Transfer - National DUI-DRE Conference 29

06-01-11-09 DUI Overtime Enforcement 31

06-01-11-10 Tech Transfer - Alcohol and Other Drug Counter Measures 33

06-01-11-11 DUI Checkpoint Colorado 35

06-02-21-01 Combating Aggressive Driv ing 39

06-02-21-02 Motorcycle Patrols to Deter Aggressive Driv ing 41

06-03-31-01 Team Ft. Collins Underage - Drinking Prevention Project 43

06-03-31-02 The BACCHUS NetworkTM

45

Traffic Records Program Overview 48

06-04-41-01 Traffic Records Update 49

06-04-41-02 Data Conversion and Web Application 51

06-04-41-03 CSP System Enhancement 53

06-04-41-04 Problem Identification 55

05-04-41-05 Seat Belt Survey 57

05-04-41-06 Emergency Medical Services (EMS) and Trauma 61

05-04-41-07 Impaired Driv ing Assessment 63

Roadway Safety Program Overview 66

06-05-51-01 Traffic Safety Engineering Studies 67

06-05-51-02 Signs for Small Communities 69

06-05-51-03 Traffic Engineering Seminars 71

06-03-51-04 Work Zone Seminars 73

06-03-51-05 Traffic and Highway Engineering Training 75

06-03-51-06 Maintenance Incentive Program 77

06-03-51-07 Informational Brochures and Technical Reference Materials 79

06-03-51-10 Reflective Decals for Equipment and TCDs in Work Zones 81

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Tabl

e of

Con

tent

s

Colorado Department of TransportationAnnual Report FY 2006

Occupant Protection Program Overview 84

06-06-61-01 Operation Buckle Down 87

06-06-61-02 Statewide Child Passenger Safety 89

06-06-61-03 Preventing Motor Vehicle Occupant Injuries in Mesa County 91

06-06-61-04 Latino Driv ing Safety Initiative 93

06-06-61-05 African-American Community Traffic Safety Program 97

06-06-61-06 Mesa County Occupant Protection System 99

06-06-61-07 Teen Seat Belt Education in Weld County 101

06-06-61-08 Occupant Protection Technology Transfer 103

06-06-61-09 Crossroads Turning Points, Inc. 105

06-06-61-10 Teen Traffic Safety Campaign 107

06-06-61-11 Occupant Protection Enforcement - Colorado State Patrol 109

06-06-61-12 Occupant Protection Enforcement 111

06-09-91-01 Weld County Child Passenger Safety - Catholic Charities 113

06-09-91-03 Tri-County Truck Safety Program 115

06-10-95-01 Pedestrian and Buckle-up for Love Program 117

06-10-95-03 Bicycle Helmet Safety 119

Public Information Program Overview 122

06-08-81-01 The Heat Is On! High Visibility DUI Enforcement 123

06-08-81-04 Click It or Ticket 125

06-08-81-05 Collateral Materials for Impaired Driv ing Prevention 129

06-08-81-06 Teen Driv ing 131

06-08-81-07 Child Passenger Safety 133

06-08-81-08 Motorcycle Safety 135

06-08-81-10 Alcohol Media Pool - BACCHUS 137

06-08-81-11 Occupant Protection Media Pool 139

Page 1

Introduction

The mission of CDOT’s Safety and Traffic Engineering Branch is to“lessen the economic and social costs (of traffic crashes) by continu-ing to provide safety programs designed to reduce the number andseverity of traffic crashes.” (Integrated Safety Plan, 2007-2009). Insupport of this mission, the Branch works closely with Coloradocommunities, law enforcement and traffic safety experts to designand implement projects to proactively address the state’s emergingand persistent traffic safety challenges. This report details each ofthese activities and, where possible, assesses their contribution to im-proving traffic safety in Colorado.

This report describes the Safety and Traffic Engineering Branch’s 17performance measures, provides an overview of each Program Areaand describes in detail each project that was implemented in FY2006.

AccomplishmentsIn FY 2006, the Safety and Traffic Engineering Branch continued tomake marked progress toward its goals, as indicated by its perfor-mance measures.

Statewide seat belt use in 2006 was 80.3%. CDOT grantees wrotemore than 10,000 seat belt citations during the May Mobilization.

Overtime DUI enforcement and sobriety checkpoints dedicated tothe victims of impaired drivers turned up the heat on impaireddrivers.

The Safety and Traffic Engineering Branch continued its efforts toimprove its accident records system.

AcknowledgementsThe FY 2006 Annual Report project team gratefully acknowledgesthe significant contributions of the Safety and Traffic EngineeringBranch staff and the Public Relations Office staff. The leadership ofHenry Sandoval and program managers Dwayne Wilkinson, GlennDavis, Rahim Marandi, Kirsten Jahn-Elfton and Christine Rees wasessential to the FY 2006 Annual Report process and content. Theproject team would also like to acknowledge the contributions ofMairi Nelson, Dr. Aziz Khan, David Hancock, Ilana Erez, MarioAcevedo, Rick Davis, Robin Rocke, Leslie Chase, and Carol Gould.

Introduction

The Safety and TrafficEngineering Branch’scomprehensive projectsaddressed Colorado’semerging and persistenttraffic safety challenges.{

Page Intentionally Left Blank

Page 3

Performance

Goals & Trends

CDOT’s Integrated Safety Plan details the agency’s goals and objec-tives for its traffic safety program. CDOT has set specific goals forreducing the number of fatal and injury crashes and the overall crashrate through fiscal year 2005. To accomplish this, CDOT has devel-oped 17 performance measures to track progress toward these long-term goals.

Where possible, the following goals, along with supporting graphs,demonstrate Colorado’s progress toward these goals. The most cur-rent available data is presented.

Performance Goals & Trends

{The rate of alcohol-relatedfatal crashes had trendeddown since 2001. However,additional progress must bemade for CDOT to reachits 2010 goal.

Continued

Source: Colorado Department of Transportation, Colorado Integrated Safety Plan, 2006-2008.

38.1%

37.2%40

.9%45.6%43

.1%

38.2%39

.1%40

.5%39

.0%40.7%44

.6%

29.0%29

.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcohol-Related Fatal Crashes

Goals

Goal 1. Reduce alcohol-related fatal crashes as a percentage of all fatalcrashes to 29.0% by 2010.

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oals

& T

rend

s

}Average BAC at thetime of arrest begantrending up in 2003.


Goal 2. Reduce the average BAC at time of arrest to .090 by 2010.

Note: The sum of fatal, injury and property damage-only crashes.


Goal 3. Reduce the total number of crashes per 100 million VMT to 289.7 by2010.

}In 2004, total crashesper 100 Million VMTexceeded the 2008 goal.

0.145

0.160

0.156

0.1280.1

200.134

0.1300.1

350.1

510.1

500.155

0.0900.0

95

0.00

0.02

0.04

0.06

0.08

0.10

0.12

0.14

0.16

0.18

0.20

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

BAC Level

Goals

285.429

9.3305.8

307.1

288.4

283.4

280.7

281.228

3.627

9.8 289.729

2.0

0

50

100

150

200

250

300

350

400

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Crashes per 100 Million VMTGoals

Page 5

Performance

Goals & Trends

Continued


Goal 5. Reduce the injury crash rate per 100 million VMT to 65.3 by 2010.

{If the injury crash rate contin-ues to decline, CDOT is likelyto reach its 2008 goal.

Colorado’s fatal crashesper 100 million VMTcontinues to fall. Basedon this trend, it is likely thatCDOT will meet its goals.{


Goal 4. Reduce the fatal crash rate per 100 million VMT to 1.00 by 2010.

1.15

1.151.3

11.5

01.56

1.47

1.37

1.40

1.421.5

41.62

1.01.0

0.00

0.50

1.00

1.50

2.00

2.50

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Fatal Crash Rate per 100 Million VMTGoals

69.473

.980.3

77.1

76.377

.877

.6

74.1

84.887

.3

65.367

.6

0

10

20

30

40

50

60

70

80

90

100

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Injury Crash RateGoals

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Goal 7. Continue efforts to improve data and traffic records systems and beginimplementation of traffic records assessment performed in FFY 2005. In FFY2006, create a statewide coalition of state agencies that will address each of the80 traffic records recommendations through strategic planning.


Goal 6. Actual and targeted motorcycle crashes per 1,000 motorcycle regis-trations

Goal 8. Increase seat belt usage to 85.0% by 2010.


}Since 2002, the rate ofmotorcycle crashes has beenslowly declining each year.

Each year, CDOT continuesto make progress towards

achieving its goal of anintegrated, timely and accurate

accident records system.}In 2006, statewide seatbelt use reached 80.3%.A primary seat belt law

may be needed to reach the2010 goal.}

16.017

.818

.118.219

.017

.916

.215

.014

.215.9

15.9

15.015

.0

0

10

20

30

40

50

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Motorcycle CrashesGoals

80.3%

79.2%

79.3%

77.7%

73.2%

72.1%

65.1%

65.2%66

.0%

55.6%

59.9%

55.5%

54.0%

52.0%

50.0%

44.0%

50.0%

85.0%

82.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1990199

1199

2199

3199

4199

5199

6199

7199

8199

9200

0200

1200

2200

3200

4200

5200

6200

7200

8200

9201

0

Seat Belt UsageGoals

Page 7

Performance

Goals & Trends


Goal 10. Increase the use of seat belts by front seat occupants of passen-ger cars to 88% by 2010.

{Seat belt use in Colorado’srural Eastern Regioncontinues to lag the FrontRange and West.


Goal 9. Increase seat belt usage in rural Colorado to 81.0% by 2010.

{CDOT is 5.4 percentagepoints shy of its 2010 goalof 88% of front seatoccupants of passenger carsusing seat belts.

Continued

69%

77% 81

%

81%

82%

67%

78%

77%

48%

67% 75

%

83%

65% 70

%

70% 75

%

62%

78%

74%

53% 60

%

59%

59%

69%

48%

70%

68% 71%

53% 60

%

60%

58% 65

%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Front RangeWestern RegionEastern Region

81.6%

80.7%80

.9%

74.2% 76

.6%

70.2%70

.7%71

.2%

65.3%

61.5%

61.0%

88.0%

86.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Seat Belt Use RateGoals

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Goal 11. Increase the use of seat belts by front seat occupants of lighttrucks to 72.0% by 2010.

}The use of seat belts by frontseat occupants of light trucks

remains below 70%.

}Car seat use for children dippedslightly in 2006 to 85.6%.

Goal 12. Increase car seat use for children to 92.0% by 2010.


68.7%

66.6%68

.3%

64.7%

56.4% 59

.1%

50.7%

49.8%50

.8%

41.9%

38.5%

36.1%

72.0%

70.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Seat Belt Use RateGoals

85.6%87

.0%88.5%

83.4%

79.6%

79.2%

79.3%

88.1%

79.0%

90.0% 92

.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Car Seat UseGoals

Page 9

Performance

Goals & Trends

In 2006, seat belt use bychildren was nearly 70%.Reaching the 2008 goalmay require new andexpanded efforts.{

{Underage drinking drivers’involvement in fatal crasheshas remained above 12.9%since 2000.

Continued


Goal 13. Increase seat belt use by children ages 5 to 15 to 80.0% by 2010.


Goal 14. Reduce the percentage of drivers involved in alcohol-related fatalcrashes who are under the age of 21 to 12.9% in 2010.

69.7%69

.5%71.8%

69.3%

59.7%61

.0%

43.8%46

.1%48.8%

76.5% 80

.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Seat Belt UseGoals

14.7%16

.8%

13.3%15

.9% 15.9%

12.9%16

.6%

14.1%14

.6%

8.7%11

.9% 12.9%12

.9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcohol-Related Fatal CrashesGoals

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Goal 15. Reduce the involvement in crashes of drivers ages 21 to 34 to32.0% by 2010.


Goal 16. Reduce the percentage of drivers involved in alcohol-related fatalcrashes who are between the ages of 21 and 34 to 36.7% by 2010.

}The crash involvement rateof 21 to 34 year-olds had

fallen dramatically since1996. It is likely that

CDOT will meet its goals.

}The proportion of 21 to 34year-olds involved in alcohol-

related fatal crashes hasremained fairly flat at about

40% for the last decade.

33.3%36

.0%35

.7% 37.2%40

.4%48

.6%49.1%

41.2%

68.0%

68.0%

32.0%32

.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Crash RateGoals

41.4%42

.6%40

.7%

38.6% 41

.0%40

.5%38

.6%36

.7%42.3%44

.3%46.7%

36.7%36

.7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Crash RateGoals

Page 11

Performance

Goals & Trends

Since 1995, the fatal crashrate has fallen by 23%. Ifthis trend continues, CDOTmay meet its goal of 1.35fatal crashes in 2005.{


Goal 17. Reduce fatalities per 100 million VMT to 1.00 by 2010.

1.26

1.46

1.48

1.73

1.71

1.63

1.541.6

01.6

21.711.8

3

1.00

1.00

0.00

0.50

1.00

1.50

2.00

2.50

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

FatalitiesGoals


Impaired Driving Program Overview

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}The Safety and Traffic Engineering Branch’s Impaired Driving Pro-gram funds projects that support CDOT’s efforts to meet its im-paired driving-related performance measures. Activities in the Im-paired Driving Program include impaired driving enforcement, com-munity-based prevention programs and training and technical assis-tance. The Impaired Driving Program’s projects are detailed on thefollowing pages.

Program AdminstrationThe Impaired Driving is administered by Glenn Davis, ProgramManager, with assistance from his staff Mario Acevedo, Rick Davis,Carol Gould, and Robin Rocke. This group, with the assistance fromtheir Sub-Grantees, were responsible for 21 projects with a plannedbudget totaling over $3.1 million.

Impaired Driving EnforcementIn FY 2005, the Impaired Driving Program supported lawenforcement’s overtime DUI enforcement efforts. Compared to 2004,alcohol-related crashes increased, from 37.2% to 38.1% in 2005.

Community-Based ProgramsAn example of the Impaired Driving Program’s support for com-munity-based prevention programs is the Summit County ImpairedDriving Prevention Initiative. This program used survey research withyoung adults (ages 21 to 35) to inform development of a targetedsocial norming campaign which will launch in 2007. The (Almost)Everyone’s Doing It campaign will emphasize the social norm thatmost people in this age group use designated drivers or alternativetransportation. In addition to the campaign, the Initiative works withbars and liquor retailers to provide employee training for safe ser-vice.

Underage Drinking DriversThe Impaired Driving Program supported several projects that fo-cus on underage drinking drivers. These include the college and highschool-based BACCHUS & GAMMA projects as well as tasks de-signed to help liquor store owners identify fake IDs.

Impaired Driving Program Overview

Alcohol-related crashesincreased by 2% from

2004 to 2005.

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Impaired Driving

The Transportation Safety and Traffic Engineering Branch will ad-minister and facilitate on-going impaired driving detection and judi-cial training.

GoalOffer operator and instructor programs statewide to increase knowl-edge and provide the necessary tools to the law enforcement com-munity and education professionals to improve the effectiveness ofdrug and alcohol awareness, detection and the Standardize Field So-briety Testing (SFST) program.

Strategies and Initiatives• Conduct two SFST instructor’s schools and two SFST Instruc-

tor workshops.

• Conduct two Drug Impairment for Educational Professionals(DITEP) operator programs.

• Conduct one Eight Hour Drugs That Impair Driving operatorprogram.

ResultsOn April 17, 2006 an Eight Hour Drugs That Impair Driving pro-gram was conducted at the Colorado State Patrol Training Acad-emy in Golden, Colorado. Twenty-five students representing 13 dif-ferent law enforcement agencies participated.

The first SFST Instructor class was conducted at the Denver PoliceTraining Academy. Four agencies participated: Denver Police De-

partment, Douglas CountySheriff ’s Office, El PasoCounty Sheriff ’s Office and theFirestone Police Academy.

The DITEP operators classwas offered at the LovelandPolice Department inLoveland, Colorado. Officers

from the Thornton Police Department taught the class. There were23 students in attendance representing Thompson Valley, Walt ClarkMiddle School, Loveland High School, Fort Collins Police,MountainView High School, Bill Reed Middle School, Boulder Val-ley Schools and the Poudre School District.

Project Number: 06-01

Task Number: 11-01

Planned Expenditures: $50,000.00

Actual Expenditures: $4,391.45

DUI Enforcement Training

{Four agencies wererepresented at the SFSTInstructor class.


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Impaired Driving

GoalTo support Colorado college and university peer education pro-grams in the prevention of impaired driving.

Strategies and InitiativesTo assist selected college campuses with implementing impaired driv-ing prevention and traffic safety programming to students through-out the school year by developing impaired driving prevention pro-grams, providing training for students and advisors, increasing cam-pus and community collaboration and distributing materials designedto impact the campus populations.

ResultsThe BACCHUS NetworkTM accomplished this goal by offering cam-puses comprehensive programming and leadership training to peereducators and their advisors to increase impaired driving preventionprograms during high-risk times throughout the academic year. Thefour campuses selected were Fort Lewis College, the University ofNorthern Colorado, Northeastern Junior College and Regis Univer-sity. These campuses were selected based on impaired driving ratesin the county, peer education group participation, advisor availabilityand level of grant participation with grant objectives in the past.

A total of 64 presentationsconducted at 4 campuses im-pacted 22,000 students duringthe 2006 grant period becauseof the project managed byThe BACCHUS Network™through funding from theColorado Department ofTransportation. Peer educa-tors were trained using the

Certified Peer Education curriculum developed by BACCHUS andutilized those skills during the many programs designed to preventimpaired driving. Prevention education was provided during orien-tation, welcome back weeks, National Collegiate Alcohol AwarenessWeek, Halloween, Safe Spring Break and graduation. A baseline sur-vey was conducted in the fall of 2006 on the four campuses using


Task Number: 11-02



Colorado Collegiate ImpairedDriving Prevention Initiative

{The four participatingcampuses held 64 programsreaching 22,000 students.

Continued

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the Collegiate Impaired Driving Attitude and Behavior Survey andthose results will be compared to the spring 2007 data to determinethe level of impact. Community collaboration efforts are increasingamong the selected campuses. One school worked to increase aware-ness of the safe ride program which increased ridership by 17%over the past year.

Built-in course evaluation. The Certified Peer Education trainingis evaluated with a post-test. Out of the 100 students trained at theAir Force Academy and at Regis University, 82 passed and wereawarded certification.

Self-report: Campuses receiving materials have increased knowl-edge of the dangers of impaired driving as measured by self-report-ing of activities conducted during high-risk times. The participatingcampuses completed 64 programs impacting over 22,000 studentsfrom March 10-September 30, 2006.

}Safe Ride ridershipincreased by 17% at

one participatingcampus.

Page 19

Impaired Driving

This task summarizes the purchase of a breath and blood alcoholtesting vehicle.

GoalProvide support for the purchase of a vehicle used for chemicaltesting of DUI subjects at checkpoints and saturation patrols in andaround Weld County, Larimer County and Morgan County.

Conduct training classes to at least two deputies in the operation anduse of the chemical testing van.

Conduct enforcement campaigns during CDOT approved high risktimes that will utilize the van for chemical testing of DUI subjects.

Evaluate the use and success of utilizing the van at the checkpointsand saturation patrols.

Strategies and InitiativesTimeline:• Third-quarter 2006: Vehicle ordered.

• Fourth quarter 2006: Meet with factory representatives finisheddesign on vehicle.

• Third-quarter 2007: Vehicle built and delivered. Officers aretrained in the operation and use of the vehicle.

ResultsThis project is on-time and within budget. Successful completion ofthis task will allow officers in these counties to promptly test DUIsubjects at checkpoints and saturation patrols, thereby increasing theefficiency and accuracy of this law enforcement strategy.


Task Number: 11-03



Weld County Impaired Driving

{As a result of this task,chemical testing of DUIsubjects at checkpoints andsaturation patrols will bepossible in three Coloradocounties.


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Impaired Driving

GoalColorado Courage to Live is a judicial outreach program designed topositively impact prevention efforts geared towards reducing alco-hol use in middle school populations. The intent is to add the judicialperspective to the prevention discussion, and offer specific trainingand support to high risk areas.

The overall contract objective was two-fold: to conduct a train-the-trainer session with selected teams to focus on tools and strategiesthe teams can take to their communities to build or enhance preven-tion efforts; and to provide support to the teams as they implementthe plans they developed as a result of the training. Evaluation toolshave been utilized to measure the effectiveness of both the trainingsession and the subsequent action plans.

ResultsColorado Courage to Live is in its second year as a grant project. While itis easy to measure the effectiveness of the July training session at thetime of that training, measurement of success at the community levelis a more difficult task. Because of the nature of the program, whichsupports the development of action plans to be implemented dur-ing the school year, there is a time lag in assessing the effectiveness ofthat aspect of the program. Project coordinators are just now re-ceiving results of the analysis of reports from teams that participatedin the first year of the grant.

Overall, the program seems to have been successful this year. Theavailability of crash data and alcohol-related restraint statistics fromDMV made it easy to identify high risk areas in the state. Lining-upparticipants was a little more challenging. Ideally we want teams tohave representation from the judiciary, law enforcement, and a localcoalition as well as students and a school rep. The biggest hurdle istypically getting the schools involved. This year we were lucky toestablish three of our teams based on pre-existing coalitions thatalready had strong school links: Walsenburg; Douglas County; andEl Paso County. The other two teams are less balanced (WeldCounty and Telluride), and consequently their action plans aremuch more limited.


Task Number: 11-05



Colorado Courage to Live

{Implementation results willbe reported in FY2007.

Continued

{Establishing teams in areaswith existing coalitions tiedto schools yielded strong,balanced teams.

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The 2 ½ day training session was held in Breckenridge, Coloradoon July 25, 26 and 27. According to the pre- and post-trainingsurveys conducted by OMNI Research and Training, Inc., thetraining effort was largely successful. More than two thirds of theparticipants indicated that the training met or exceeded their ex-pectations, and most indicated that they left the conference withincreased confidence, knowledge and resources to deal with un-derage drinking. The guest speakers were particularly well received,and the interactive activities and materials also received high marks.The video presentations and mock trials received the least favor-able responses, although 62% still rated them as good or excel-lent. Participants suggested that there be more time allowed forinteraction among the teams, and for developing action plans.These suggestions will be considered as the training plan for ’07-’08 is developed.

At the conclusion of the training each team submitted an actionplan indicating proposed events or activities to supplement localprevention efforts. Teams also consulted with OMNI to developevaluation strategies for their activities. Project coordinators werepleased with the enthusiasm and creativity reflected in these plans.For example, one team has already created a video featuring oneof the guest speakers from the training. Another team plans tocreate a golf cart obstacle driving course using the fatal visiongoggles. OMNI will follow-up to help evaluate effectiveness.

OMNI has just completed an analysis of the evaluation reports filedby participants in the first year of the grant. The results are encourag-ing. Four teams participated in the ’05 – ’06 training. Submitted ac-tion plans contained 15 planned activities; 10 of these were con-ducted, although one team plans to implement an activity developedin 2005 in the current school year. In fact, all of the participantsplanned to repeat their activities during the current school year to theextent funding permitted. Evaluations were conducted on half ofthese activities. They generally showed an increase in knowledge ofthe effects and consequences of under age drinking as well as moreappropriate attitudes. In addition, participants reflected satisfactionwith the activities.

Colorado Courage to Live successfully assisted the development of teamsin high risk areas of the state, who developed specific, action-ori-ented plans to address the prevention of underage alcohol consump-tion. The training sessions have been effective in providing informa-tion which has been translated into actual activities.

}Evaluation results demon-strate that the training met

or exceeded participants’expectations.

Teams trained in FY2005conducted 10 of 15

planned activities andintend to repeat activities inthe 2006-2007 school year.

Continued

}In FY2007, ColoradoCourage to Live hopes toimprove communication

between teams and projectcoordinators and to gain

more complete participationfrom schools in high-risk

areas.

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Impaired Driving

Opportunities to Strengthen the ProgramThere remain high risk areas in the state where we have not beensuccessful in establishing teams. This failure stems primarily from thereluctance of schools to become involved. To encourage involve-ment (i.e. to make the program seem less threatening), participationrequirements have been relaxed. Unfortunately, this flexibility hassometimes led to a lack of commitment on the part of participants.Conference registrations were in constant flux, and a number ofindividuals failed to appear for the July training. Two of the teamshad very limited attendance, and this hampered their ability to de-velop viable action plans.

Communication between teams and the project coordinators couldalso be improved. It is hoped that when the Colorado Courage to Liveweb page is complete, it will help in this regard. In the mean time,team leaders have been delinquent in keeping project coordinators inthe loop as their activities take place, and in coordinating evaluationefforts with OMNI.


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The overall goal of the Impaired Driving Prevention Initiative ofSummit Prevention Alliance is to reduce the number of alcohol-related crashes by increasing awareness of traffic safety and impaireddriving.

GoalTo reduce alcohol-related crashes involving young Summit Countyadults (ages 21 to 35).

Strategies and InitiativesSummit Prevention Alliance worked to increase awareness and useof alternative ride options and provided technical assistance and edu-cation to local event planners, liquor licensees and local governments.In addition, Summit Prevention Alliance conducted a baseline surveyof young adults measuring their self-reported alcohol-consumptionand impaired driving behavior.

DrinkSmart/Catch-a-RideThe Summit Prevention Allianceconducted the DrinkSmart/Catch-a-Ride promotional campaign fo-cused on reducing impaired driv-ing.

Alternative Transportation: LastResort RideDistribute free taxi vouchers toSummit County bars and restaurants.

Technical Assistance and EducationProvide TIPS and/or ServSafe certification classes (at least six) andadditional alcohol server training as requested by businesses.

SurveyDevelop and conduct a survey to collect baseline behavioral andattitudinal data as well as inform strategy for a new campaign target-ing 21 to 35 year olds.


Task Number: 11-06


Actual Expenditures: $0.00

Summit County Impaired DrivingPrevention Initiative

{A survey of 500 SummitCounty young adults (ages21 to 35) informed thedevelopment of a newcampaign for 2007 andwill be used to measureprogram results.

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ResultsDrinkSmart/Catch-a-RideWe ran our media campaign heavily around major holidays, springbreak and other events in the county. Additionally, staff were presentand distributing promotional items at several major events in Sum-mit County. Over half (53%) of young adults surveyed recalled ex-posure to a drinking and driving prevention campaign in the County.We hope to increase this number in the next year.

Last Resort RideVouchers were heavily distributed prior to the Christmas/New Yearholidays; however, utilization continues to be low (350 vouchersdistributed, 20 used). We continually hear from the restaurant own-ers/workers that this program is difficult to use due to an unreliabletaxi service in the county. Wehave had and will continue tohave discussions with ourDrunk Driving PreventionCommittee around possiblesolutions to this issue.

Technical Assistance andEducationWe received more calls fromrestaurants and business own-ers requesting individualizedtraining on responsible alcoholservice than in prior years. Sev-eral specialized trainings wereconducted by Summit Preven-tion Alliance staff in additionto 6 TIPS/ServSafe classes thatwere offered throughout theyear.

SurveyOver 500 surveys were com-pleted and a final report of thedata collected was prepared byCorona Research. The surveyresults included that 76% ofrespondents reported acting asa designated driver within thelast 12 months and that 61%of passengers changed trans-portation plans because of anintoxicated driver.

}Based on the surveyresults, a new campaign“(Almost) Everyone’sDoing It” will launch

in 2007.

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Impaired Driving

This project will continue to expand the DRE training program byfunding two in-service schools, a nine-day DRE school to train 25new DREs and a DRE Instructor school for 15 instructors.

GoalMost law enforcement officers have no training in the detection ofimpairment from drugs other than alcohol. This project will ensurethat there are trained officers available to evaluate drugged driversfor prosecution.

Strategies and InitiativesSelect qualified law enforcement officers for DRE training. Presenttwo in-service DRE trainings to current DREs.

ResultsTwenty-eight DRE Candidates were selected for the 2006 ColoradoDRE School. Thirteen DREs completed DRE Instructor Trainingand assisted in teaching in the 2006 Colorado DRE School.

The 2006 DRE School, was held at the Colorado Springs PoliceAcademy from July 31 – August 12, 2006.

The 2006 DRE School was significant due to the fact that Coloradohad one Fort Carson Military Police participant and one SouthernUte Tribal Police participant this is the first time these agencies havepredicated in the DRE program.

All DRE Candidates have completed their necessary training and arewaiting final testing in February 2007. This years Colorado DREclass was extremely successful!

This year CDOT partnered with the Colorado Drug InvestigationAssociation for their Fourth Annual Training Conference for in-ser-vice DRE training. The conference was held at the Sheraton DenverWest in Lakewood, from September 20-22, 2006. There were ap-proximately 250 officers from several different Colorado areas in-cluding 40 DREs.

There were 28 officers throughout the Colorado area who attendedthis two week training.


Task Number: 11-07



Drug Recognition (DRE) Training

{For the first time, officersfrom Military Police andTribal Police participatedin DRE training.

28 officers representing 19law enforcement agencieswere trained at the 2006DRE School.

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Colorado Agencies with DRE School Attendees:Archuleta County Sheriff (1)Arvada Police Department (1)Burlington Police Department (1)Colorado State Patrol (10)Colorado Springs Police Department (2)Denver Police Department (1)Erie Police Department (1)Fort Carson Military Police (1)Greeley Police Department (1)Lafayette Police Department (1)Longmont Police Department (2)Loveland Police Department (1)Manitou Springs Police Department (1)Northglenn Police Department (1)Park County Sheriff (1)Southern Ute Tribal – Tribal Police (1)Teller County Sheriff (1)Vail Police Department (1)Woodland Park Police Department (1)

Los Angeles DRE Evaluations. This year, 18 students, includingthree DRE Instructors went to Los Angeles, California, so that theDRE candidates can perform their evaluations with the assistance ofLos Angeles Police (LAPD) DREs. In the past, Colorado sent DREsout of state to perform their DRE evaluations. This practice wasdiscontinued until FY2006.An assessment of sendingColorado DREs out ofstate will be done in FY2007. The students and theinstructors spent five fullworkings days with LAPD’sDRE patrol team perform-ing their DRE evaluations.

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Impaired Driving

Each year, IACP, in cooperation with NHTSA, sponsors a nationaltraining conference for certified Drug Recognition Experts (DRE).Funding will cover registration and travel costs.

GoalOfficers selected will attend the conference and submit a summaryof their findings, including how they will use the training at thelocal level. The training received at this conference is the most up-to-date information available about DRE issues. This training isbrought back to Colorado by attendees and used in mandatoryin-service training. Attendees will use the information learned atthe conference to give law enforcement officers up-to-date infor-mation and methods in recognizing symptoms of drug use in thepublic.

Strategies and InitiativesSelect and send qualified professionals in the DRE field to attend theNational DUI/DRE Conference.

Select three DREs for Course manager (CM) training.

ResultsIn early 2006 CDOT selected and sent 14 qualified professionals tothe 12th Annual National DUI/DRE Conference in Kansas City,Missouri. The attendees were required to provide a summary of theconference and how they would use what they learned at the locallevel.

Attendees:• Chad Kuroda, Denver Police Department (DRE, 2005 DRE

School top student)

• Dave Pickens, Thornton Police (DRE)

• Jim Williamson (DRE Course Manager) & Kim Steen, LittletonPolice (DREs)

• Josh Warner, Mesa Co. Sheriff ’s Office (DRE Instructor )

• Craig Simpson, Colorado Springs Police (DRE Instructor)


Task Number: 11-08


Actual Expenditures $10,036.74

DRE Tech Transfer—National DUI-DRE Conference

{12 law enforcementagencies, including theColorado State Patrol wererepresented at the NationalDUI/DRE Conference.

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• Mark Ashby, Thornton Police (DRE Course Manager)

• Mark George, Boulder County Sheriff ’s Office (DRE)

• Mark Parsons, Colorado State Patrol (DRE)

• Jamie Parker, Montrose Police (DRE)

• Jim Bernardoni, Parker Police (DRE, 2004 DRE school top stu-dent)

• Sam Mitchell, Colorado State Patrol (DRE Instructor)

• Paul Heblinger, Pueblo Police (DRE Instructor)

• Steve Sisson, Longmont Police (DRE Instructor)

• Glenn Davis, CDOT (DRE Coordinator)

These observations were taken from the attendees final reports:

“I was educated in ways that I had never even thought of. Lookingoutside the box opened my eyes. The art and science of DRE recon-struction was looked at relating to the way you reconstruct an acci-dent. After attending the session I will now take an even closer lookat persons involved in single vehicle accidents.”

“The conference has made me a better trained Drug RecognitionExpert and I look forward to teaching the information on a locallevel in Parker and Douglas County.”

}“After attending thesession I will now takean even closer look at

persons involved in singlevehicle accidents.”

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Impaired Driving

The Colorado State Patrol provides overtime hours for DUI en-forcement using traffic crash prevention teams, saturation patrolsand sobriety checkpoint/saturation points.

GoalTo reduce alcohol-caused motor vehicle crashes by 5% and to in-crease the number of DUI citations by five percent statewide byJanuary 3, 2007.

Strategies and InitiativesIdentify six target areas for increased DUI patrols by April 1, 2006and forward this information to the Safety and Traffic EngineeringBranch by April 15, 2006.

Target Areas:• I-25 mile posts 214 - 219• I-25 mile posts 122 - 137• I-25 mile posts 231 - 252• I-70 mile posts 153 - 163• US 160 mile posts 202 - 215, 258 - 278• US 285 mile posts 6 -34 I-70 mile posts 248 – 262

Provide 3,229 hours of overtime on DUI enforcement using trafficcrash prevention teams by January 3, 2007.

Provide 1,500 hours of overtime at multi-agencies sobriety check-point/saturation points by January 3, 2007.

Purchase PBT devices for use in DUI enforcement. Provide person-nel as requested by CDOT to participate in public information pro-grams and media events through January 3, 2007.

Send two Colorado State Patrol representatives to the 12th annualImpaired Driving Conference in 2006 and provide two reports tothe Safety and Traffic Engineering Branch summarizing findings andactivities at this conference.


Task Number: 11-09



DUI Overtime Enforcement

{From St. Patrick’s Daythrough Halloween weekend2006, CSP made 1,379DUI arrests.

Continued

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ResultsDuring the grant period, six target roads throughout Colorado wereidentified for DUI overtime enforcement. These roads were selectedby the CSP field management teams.

Additional non-target roads were selected for evaluation purposes.These roads include eight “highway safety zones” and all other high-ways located throughout Colorado.

Between March 15, 2006 and September 30, 2006, a total of 1,838.75hours of overtime DUI saturation patrol enforcement have beenprovided in Colorado. An additional 851.25 hours were provided tosobriety checkpoints, and 16.5 hours of Drug Recognition Expert(DRE) callout services were provided as needed. CSP made 1,379DUI arrests during this period.

CSP purchased and distributed 60 Portable Breath Testing (PBT)devices to the troops.

CSP Public Affairs personnel have participated in programs and eventswhenever requested.

Captain Don Taullie and Trooper Jerald Wolff attended the 12th

annual Impaired Driving Conference.

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Impaired Driving

This task funds the attendance of traffic safety professionals at state,regional and national meetings and conferences related to DUI en-forcement and prevention. This task also supports training for judgesand prosecutors in DUI and traffic safety-related issues.

GoalTraffic safety professionals will attend meetings and conferences andsubmit a summary of their findings, including how they will use thetraining at the local level. Colorado attendees will share the informa-tion gleaned from conference attendance through in-service trainingand other training opportunities. Conference and meeting attendancewill provide Colorado professionals with up-to-date informationand methods in traffic safety.

Strategies and InitiativesProvide funding for selected attendees to attend selected meetingsand conferences.

ResultsIn April of 2006, 17 traffic safety professionals were selected toattend the Lifesavers 2006 National Conference on Highway SafetyPriorities in Austin, Texas.

The attendees represented many areas of Colorado including Den-ver, Pueblo, Greeley, Loveland, Grand Junction and various disci-plines including police departments, sheriff departments, healthcareorganizations, non-profit and charity organizations.

The Colorado State Patrol was awarded $10,000 to contract withthe Institute of Police Technology and Management to provide theTraffic Crash Reconstruction Update training for 35 Law Enforce-

ment participants. This five-day training course pro-vides the latest theories andmethodologies of crash re-construction and expandsknowledge of the prin-ciples of collision analysis.


Task Number: 11-10



Tech Transfer — Alcohol andOther Drug Counter Measures

{Over 90 people attended aninnovative training focused oncollaborative approaches toDUI enforcement in the FourCorners Region. This includedparticipation from Colorado,Arizona, New Mexico andUtah, including the NavajoNation, the Apache Nation,the Southern Ute and the UteMountain Ute Tribes.

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A two-day collaborative training effort between State Judicial, CDOTand the National Highway Traffic Safety Administration (NHTSA)took place in Cortez, Colorado, August 24-25, 2006. The trainingwas conducted by the National Drug Court Institute and sponsoredby NHTSA.

Over 90 people attended, with representation from Colorado, Ari-zona, New Mexico and Utah, including the Navajo Nation, theApache Nation, the Southern Ute and the Ute Mountain Ute Tribes.

CDOT assisted with travelcosts for nine representa-tives to attend the trainingfrom the following areas: LaPlata County, MontezumaCounty, Summit County,the Southern Ute Tribe andthe Ute Mountain Ute Tribe

The training was designedto meet the needs of the Four Corners Area to address DUI offend-ers by more effectively handling these cases through DUI Courtsand increasing collaboration between State and Tribal justice systems.The training gave teams the opportunity to work among themselves,and to plan and design with other courts that deal with many of thesame habitual offenders in their systems.

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Impaired Driving

Local law enforcement agencies will tar-get areas of the state identified by the StateLaw Enforcement Assistance Fund(LEAF) Administrator as having a higherthan expected rate of DUI fatalities in ju-risdictions where local law enforcementare not usually receiving LEAF funds.National Highway Traffic Safety Admin-istration (NHTSA) research shows that inareas where DUI checkpoints are routinelypracticed, the number of alcohol-relatedtraffic fatalities are reduced. Working co-operatively with LEAF-funded law en-forcement agencies, the targeted agencieswill conduct routine DUI checkpoints,saturation patrols and participate in thestatewide “Heat is On!” DUI enforcementcampaign.

GoalConduct DUI checkpoints and saturationpatrols, between Memorial Day and La-bor Day, with cooperation and assistancefrom LEAF agencies and the ColoradoState Patrol at target locations. Documenta 5% reduction in alcohol-related fatali-ties between Memorial Day and LaborDay from 2005 rates.

Strategies and InitiativesEleven selected Checkpoint Coloradoagencies: Aurora, Adams County, Colo-

rado Springs, Denver, Eagle County, Golden, Jefferson County,Parker, Thornton, Westminster and Weld County will:

• Conduct at least five DUI Sobriety Checkpoints and provideDUI Saturation Patrols during the program.

• Be actively involved in CDOT’s DUI enforcement/CheckpointColorado 2006 public awareness campaign.


Task Number: 11-11


Actual Expenditures $259,650.00

DUI Checkpoint Colorado

{In FY 2006, fatalitiesfrom Memorial Daythrough Labor Daydecreased by 18% from 73fatalities in 2005 to 60fatalities in 2006.

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• Report all requested data to CDOT by the times specified. Thisincludes entry of Enforcement Period Plans and Summer Check-point 2006 into the CDOT website.

• CSP will provide assistance to at least 15 checkpoints and pro-vide 2,000 hours of DUI Enforcement overtime.

ResultsCSP and Checkpoint Colorado agencies were actively involved inthe public awareness campaign and reported all data at the specifiedtimes. Fifty-four additional law enforcement agencies participated.This is a 36% increase in additional agency participation from 2005.The total number of Checkpoints has remained steady from 125 in2004 to 154 in 2005 to 150 in 2006. Evaluation data demonstratethat the number of impaired drivers is decreasing. Both arrests andfatalities are down, even though the enforcement level has remainedconstant. For example, Checkpoint arrests decreased in 2006 to 411from the 2005 total of 536, a 23% reduction in impaired driversstopped at checkpoints. The decrease in fatalities from MemorialDay through Labor Day is shown in the following exhibit.

The Checkpoint Colorado project finished its fourth year with de-creased arrest rates and a marked decrease in alcohol-related fatali-ties. Intense media campaigns appear to be resulting in increased publicawareness about the consequences of drunk driving and this has ledto a decline in the number of people engaging in drunk driving.

Alcohol-related Fatalities, Memorial Day through Labor Day

*2006 data are preliminary estimates.

85

73

60

0102030405060708090

100

2004 2005 2006*

-14% -18%

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InnovationsIn 2006, CDOT implemented acheckpoint dedication programto honor victims of drunk driv-ers. This program humanized thecheckpoints for drivers whomust go through them and in-creased news coverage ofcheckpoints and other DUI en-forcement efforts.

The first dedicated checkpointoccurred on June 30th, 2006 inhonor of Kristopher Mansfield,a senior airman in the Air Force,who was killed by a drunk driverjust weeks after returning fromduty in Iraq in 2004. During thecheckpoint, police officershanded out flyers with KrisMansfield’s photo and informa-tion about his tragic death to alldrivers passing through thecheckpoint.

Checkpoint Dedications tookplace in Jefferson County, Colo-rado Springs, Mesa County andFt. Lupton, Colorado.

{“I’ve spent most of my career inlaw enforcement to keep drugs offour streets,” said Sergeant AndyJames. The fact that my mother’slife was taken by someone high onmeth has been devastating for meand my family, but it increases myresolve to fight illegal drug use.

I hope that people who passthrough the checkpoint will bemoved by my mother’s story andthink twice before they take drugsor choose to drink and drive.”

Kris Mansfield’s parents speakat the news conference

CDOT Deputy ExecutiveDirector, Peggy Catlin and Craig

Mansfield holding the plaquepresented at the news conference

A reporteer from Telemundoinverviews Julie Legg, Kris

Mansfield’s mother

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Labor Day DUI Kick-off

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{GoalIdentify five high hazard locations and deploy traffic unit teamfor targeted enforcement to decrease aggressive driving and traf-fic crashes.

Strategies and InitiativesThe traffic unit identified five high hazard target areas for strictenforcement. Four of the five targeted areas are State Highwayintersections; the fifth is in close proximity of Golden High School.The high speeds and large quantity of cross traffic are a danger-ous mix that is sometimes fatal. The Golden Police Departmenthas made a significant effort to make these high hazard areassafer.

ResultsObservations of aggressive driving increased in the grant areasand showed that drivers were not always stopping for red lightsalong US6 from 19th Street, and on CSH 93 from its junctionwith CSH 58 north to Washington Street. In cooperation withCDOT maintenance personnel, blue tattle-tail lights were installedon the traffic light standards along this route. The departmentaggressively tackled the tasks outlined in the contract. Most crasheson State Highway 93 are low speed rear end caused by the vol-ume on the road. South Golden Road has a series of traffic circles;Golden High School is at the north end of South Golden Road.


Task Number: 21-01



Combating Aggressive Driving

Compared to 2005, crasheswere down at each targetedintersection in 2006.

Location

2005

Total

3rd Qtr 2005

to-date

3rd Qtr 2006

to-date

2005

Total

3rd Qtr 2005

to-date

3rd Qtr 2006

to-dateUS 6/Jeffco 14 14 10 601 495 347

CSH 93/58 US 6 19 19 13 112 493 436

CSH 93, Iowa/Pine Ridge 23 24 21 691 441 260

S. Golden Road 32 29 21 533 404 301

US 6 & 19th Street 17 13 10 173 332 314

Totals 105 99 75 2,110 2,165 1,658

Traffic Crash Summons


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GoalTo improve traffic safety on Colorado roadways by decreasing fataland injury crashes by 5%.

Strategies and InitiativesTo identify high-hazard target roads based on average daily traffic,number of fatal and injury crashes, number of hazardous violationsand aggressive driving. To deploy teams for selective enforcementoperations. To provide CDOT with reports and impact evaluationsincluding cost-benefit analysis, traffic crash trends, traffic volumesand citation trends.

ResultsThe Colorado State Patrol has deployed a five-officer motorcycleteam in the Denver metropolitan area. The team provides targetedenforcement and has contributed significantly to the reduction of

aggressive driving on five high-hazard roads. Thanks in part tothis team, DUI citations onthese roads have increased byapproximately 15%, and fataland injury accidents have de-creased by over 43%.


Task Number: 21-02



Motorcycle Patrols toDeter Aggressive Driving

{Fatal and injury crashes onthese targeted roads havedecreased by over 43%.


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GoalTEAM Fort Collins’ goal is to decrease underage drinking anddriving in the Fort Collins community.

Strategies and InitiativesTEAM Fort Collins mobilizes liquor retailers in the community todecrease access to alcohol to minors, engages youth in the preventionof underage drinking through mobilization and education andmentors other community organizations regarding substanceabuse issues.

TEAM Fort Collins’ efforts to decrease underage drinking and driv-ing include an array of diverse programs and activities. These includeAlcohol Free Liaison Activities such as high school homecomingand prom pledges to remain sober for the respective events, SafeHomes Directory which is a menu of interactive educational eventsfeaturing information on best practices in parenting, ActualityTM

which is a social norms public health marketing strategy that pro-motes health and well-being and prevents substance abuse amongyouth, various Newsletters keeping respective audiences informedon community issues around youth substance use, Liquor RetailerFalse ID Campaign which includes the coordinating and conven-ing of the Responsible Alcohol Retailers (RAR) group and collabo-ration with the Fort Collins Police Department to promote aware-ness, training, and proactive behavior around underage access to al-cohol.

ResultsThe CDOT funded pro-grams seem to have de-creased youth use of alcohol.TEAM Fort Collins’ActualityTM project has posi-tively impacted high schoolstudents drinking and drivingand riding as a passenger withsomeone who is drinking anddriving in that they are lesslikely to partake in the both.


Task Number: 31-01



TEAM Fort Collins Underage-Drinking Prevention Project

{Since the implementationof the social norms cam-paign, students are lesslikely to ride with animpaired driver.

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The following graphs demonstrate a steady decrease in underage useof alcohol resulting from some of the above projects.

A clear increase in students not riding with a drunk driver is evidentafter the implementation of a social norms campaign in the Springof 2003.

In addition, a logistical regression revealed a decrease in driving whileunder the influence of alcohol, controlling for grade and gender.Using Spring 2003 as a baseline, the odds ratio in Fall 2003 was 1.45(p < .01), indicating that students were almost half as likely to driveunder the influence of alcohol; this effect fell even further the fol-lowing Fall to 1.55 (p < .01). Even though maturation effects areexpected within a school year such that substance use behavior tendsto be higher in the Spring semesters, these effects were not evident atthe control site with odds ratios of 0.87 (p > .01) and 0.90 (p > .01)for the effect of never driving under the influence in the two Fallsemesters following the Spring in which baseline data was collected.

Students' Alcohol Use in Last 30 Days by Grade Level

0

10

20

30

40

50

60

70

2001 2002 2003 2004 2005 2006

School Year

6th 8th 10th 12th

Perc

enta

ge o

f St

uden

ts

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GoalThe goal of the Colorado High School Impaired Driving Preven-tion Initiative is to implement impaired driving prevention programsin Denver area high schools in order to address underage drinking,impaired driving and traffic safety problems associated with the 15-18 year old population.

Strategies and InitiativesTo assist selected high schools with implementing impaired drivingprevention and traffic safety programming to students throughoutthe school year. Provide materials and resources for high risk times,such as homecoming, prom, graduation and popular sporting events,and be a statewide resource for all Colorado High Schools that areinterested in implementing an underage drinking/traffic safety pro-gram at their school.

ResultsBACCHUS offered high schools comprehensive information, train-ing and leadership training to peer educators and their advisors inorder to assist them in implementing in-school prevention programsduring high risk times throughout the school year.

A total of 6,334 high school studentsthroughout the state received preventionprogramming. Students received trainings,programs tailored to the needs of eachschool and opportunities to learn aboutsafe driving with teens and their parents.This included a community viewing of thefilm “Smashed: Toxic Tales of Teens andAlcohol” followed by an informationalquestion and answer session. After theevent, attendees responded to a survey toassess their attitudes.

After being exposed to prevention programming:• Ninety-one percent would stop a friend from drinking and driving.

• Eighty percent reported that they are less likely to consume alco-holic beverages.

• Eighty-eight percent reported that they are less likely to ride witha friend who has been drinking


Task Number: 31-02



The BACCHUS Network™ ColoradoHigh School Impaired Driving

Prevention Initiative

{88% of teens who re-sponded to a survey reportthat, as a result of theprogram, they are less likelyto ride with a friend whohad been drinking.


Traffic Records Program Overview

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ion

It is CDOT’s Safety and Traffic Engineering Branch’s goal to pro-vide an “integrated, responsive, timely and accurate accident recordssystem”. In support of this goal, CDOT undertook several projectsin FY 2006. Each of these projects is detailed on the following pages.

Program AdministrationThe Traffic Records’ program is administered by Rahim Marandi,PE, Traffic Records Program Manager, with assistance from his staffDr. Aziz Khan, PE; Charles Keep; Carmen Gomez and KevinDietrick. This group, with assistance from the Sub-Grantees, wereresponsible for six projects with a planned budget of $551,000.

Enhancing the Traffic Records SystemCDOT continues to work with its data partners to improve theaccident record system. For example, the on-going project, TrafficRecords Update, facilitated key stakeholder input and continued torefine the strategy for implementing an automated road coding

Data Collection and AnalysisCDOT’s Traffic Records activities include tasks designed to providethe Branch with timely and accurate data for measuring performanceand more strategically allocating resources to address both persistentand emerging traffic safety problems. These tasks include the annualSeat Belt Survey and the Problem Identification Report.

AssessmentCDOT staff and numerous representatives from state and local agen-cies and subject matter experts participated in the 2005 ImpairedDriving Assessment. The three-day assessment resulted in 81 rec-ommendations to improve the impaired driving program. Thestate Traffic Records Committee and the Colorado DUI TaskForce are currently reviewing the assessment recommendations.

Traffic Records Program Overview

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Traffic Records

This task ensures that CDOT’s Accident Data Management Unit isable process the data supplied by the Department of Revenue in amore accurate manner so accident information can be processedmore quickly and effectively.

GoalTotal automation of the road coding process using data suppliedfrom the Department of Revenue.

Strategies and InitiativesUse the expertise of the traffic records staff to make sure the auto-mation process captures all required information.

To create and update application software to automate and stan-dardize CDOT’s task of updating, managing and maintainingthe Accident Data from the Department of Revenue.

ResultsRick Waddell and Stephanie Olson were retained to do the com-puter programming that is necessary for the project. Corrections tothe automated system were made using suggestions from staffmembers. This is an on-going project


Task Number: 41-01



Traffic Records Update

{This on-going project willresult in total automationof the road coding process.


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Traffic Records

This project will develop upgrades to the Motor Vehicle Divisionaccident records system and enhance the capabilities for the elec-tronic transfer of data to CDOT and ensure compatibility withCDOT’s existing Oracle database structure. This project began in FY2004.

GoalImplement an enhanced crash records system and to improvethe data transfer process.

Strategies and InitiativesThe capability to research specific prevention areas, such as eld-erly drivers, teenage drivers, the effect of the graduated licensinglaw, variations in pre-hospital time and high-risk drivers will en-hance the existing system.

Create a consistent, standard transfer file structure for all importedaccident reports in the Motor Vehicle database system imple-menting EARS XML Import (EARS-XML) process.

ResultsThe project achieved the upgrades to the Motor Vehicle Divisionaccident records system and enhanced the capabilities for theelectronic transfer of data to CDOT.


Task Number: 41-02

Planned Expenditures: $0.00


Data Conversion and Web Application

{The project enhanced thecapabilities for electronictransfer of data to CDOT.

This project was funded inFY 2005 allocations andis now complete.


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Traffic Records

Improving access to the accident data transfer system by creating astandard transfer file structure that will allow for State Troopers toelectronically enter information into mobile computers that will trans-fer data directly to the Department of Revenue, Motor Vehicle Divi-sion and the Judicial branch.

GoalTo implement a pilot program to transfer accident data and infor-mation electronically.

Strategies and InitiativesCreate a consistent, standard transfer file structure for all importedaccident reports in the Motor Vehicle database system imple-menting EARS XML Import (EARS-XML) process. Continuethe development of a pilot project with the Colorado State Patrolwhere officers will enter the Uniform Summons & Complaint orPenalty Assessment directly into mobile data computers and trans-fer the information electronically to the Department of Revenue,Motor Vehicle Division and the Judicial Department

ResultsThis task saw no progress in FY 2006. All money was rolled to FY2007 and the task will continue to be developed in 2007.


Task Number: 41-03



CSP System Enhancement

{No progress was made inFY 2006. The task willbe developed in FY 2007.


Page 55

Traffic Records

This task supports the research needed to develop programs andprojects for CDOT’s Safety and Traffic Engineering Branch.

GoalSupport CDOT’s goals through the analysis of traffic trends andinform program and project development.

Strategies and InitiativesDevelop the FY 2006 Annual Report and evaluation of CDOT’sHighway Safety Programs.

Prepare the FY 2007 Problem Identification report.

ResultsThe FY 2007 Problem Identification Report and the FY 2006Annual Report were completed by the University of Colorado,Garner Insight and Glissen, LLC. Analyses in the Problem Iden-tification report explored the role of age and gender in trafficcrashes as well as demographic and geographic factors associatedwith impaired driving, occupant protection and bicycle and pe-destrian crashes.


Task Number: 41-04



Problem Identification

{These reports were completed.


Page 57

Traffic Records

Between September 2005 and August 2006, the Institute of Trans-portation Management conducted four seat belt surveys for theSafety and Engineering Branch at the Colorado Department ofTransportation. The four projects provided statewide informa-tion on seat belt usage for drivers and front seat passengers aswell as the utilization of child safety restraint systems.

GoalThe goal for the projects was to provide an accurate estimate ofactual seat belt usage and child safety restraint systems for the Stateof Colorado for different age groups in order to assist in futuretransportation safety program decisions.

Strategies and InitiativesThe primary focus of the initiatives was to learn the level of seat beltusage in the State of Colorado for adults and teenage drivers andoutboard front seat passengers. Seat belt usage for juveniles (ages 5-15) and child safety restraint systems (newborn through age 4) werealso important elements of the overall initiative.

A major component of the strategy for the conduct of the studieswas to design and implement a survey methodology that providedrepresentative samples and accurate data collection leading to aweighted estimate of actual seat belt usage. Retired Colorado StatePatrolmen constituted the majority of observers and were trained inappropriate methods of data collection. The number and locationof sites for observations were selected by using census tract dataand vehicle miles traveled for the Eastern Plains, Front Range andWestern Slope Regions. By conducting the Pre-mobilization, Adultand Juvenile Surveys at approximately the same time of year asprevious surveys, comparative analyses became more relevant.Consistency and accuracy in methodological approaches and datacollection were emphasized as a critical part of the strategic planfor conducting the studies.


Task Number: 41-05



Seat Belt Survey

Continued

Page 58

Traf

fic R

ecor

ds

ResultsThe Youth Survey, focused upon teenage drivers (16-19) and frontseat passengers, was conducted from September 12-23, 2005.

The study included 214 sites over 19 counties. The overall seat beltusage estimate was 70.4%. It is interesting to note that the resultsreflected similar patterns of usage as the adult survey for the variousvehicle types except all estimates were approximately 10 points lower.Just as with the Adult Survey, the seat belt usage in trucks was thelowest at 57%.

The Pre-Mobilization Survey was conducted from May 7-13, 2006.The objective of this study was to collect statewide data before anenforcement wave. Data were collected at 71 sites across the state.The overall estimated usage rate of 76.6% was a slight improvementover the 2005 result of 75.4%.

The Adult Survey was conducted immediately following the enforce-ment wave. The study began on June 4 and ran through June 17,2006 and included 382 sites in 25 counties. The overall estimate of80.3% was the highest recorded usage rate for the State and wasnearly a full percentage point improvement over last year’s 79.2%rate. The Eastern Plains had a usage rate of 71.2%, the Front Rangewas at 82.7%, and the Western Slope was 78.3%. As in years past,trucks had the lowest usage rate of all vehicle types with a 60.7%estimate.

The Juvenile Survey was designed to collect data on seat belt usagefor juveniles (age 5-15) and child restraint safety systems usage (new-born through age 4). The study was conducted from June 18 – July1, 2006 at 50 sites in 20 counties.

The child safety restraint safety system usage for 2006 was 85.5%,approximately 1.5% lower than in 2005. Juvenile seat belt usage, how-ever, improved from 67.6% in 2005 to 69.7% in 2006.

The exhibits on the following pages present time series occupantprotection use data.

Future NeedsGiven the number and frequency of requests for county data byvarious agencies in the state, it is the intention of the Institute to adjustthe methodology to emphasize county census tract data and vehiclemiles traveled versus the focus upon the three different regions.The basic research design will not change and will meet the require-ments for conducting seat belt surveys as established by NHTSA.

Continued

Page 59

Traffic Records

Source: Colorado Department of Transportation from the Institute of Transportation Manage-ment Annual Seat Belt Survey, 1996-2006.

Seat Belt Use in the Front Range, Western and Eastern Regions


Actual and Targeted Seat Belt Use Rate by Children Ages 5 to 15

69%

77% 81

%

81%

82%

83%

62%

75%

70%

70%

65%

78%

77%

78%

67%

48%

69%

59%

59%

60%

53%

74%

75%

67%

65%

58%60%

71%

68%

70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Front Range Western Region Eastern Region

80.0%76.5%69.7%67.6%72% 69%

44%46% 46%

61% 60%

37%

0%

20%

40%

60%

80%

100%

Baseline

1997

1998

2000

2001

2002

2003

2004

2005

2006

2008

2010

Actual and Targeted Car Seat Use Rate by Children


90.2%90.9%85.5%87%89%

83%79%82%89% 84% 80%

71%

0%

20%

40%

60%

80%

100%

Baseline

1997

1998

2000

2001

2002

2003

2004

2005

2006

2008

2010


Page 61

Traffic Records

This tasks will expand the data linkage project begun in FY 2001.This task will add additional years of data to the existing system,refine the linkage and focus the analysis of the linked data tostrategic targeted prevention areas.

GoalTo identify specific problems and answer the questions related tothose problems.

Strategies and InitiativesThe capability to research specific prevention areas, such as eld-erly drivers, teen age drivers, the effect of the graduated licensinglaw, variations in pre-hospital time and high-risk drivers will en-hance the already existing system.

ResultsThis task saw no progress in FY 2006. All money was rolled to FY2007 and the task will continue to be developed in 2007.


Task Number: 41-06



Emergency Medical Services(EMS) and Trauma

{This project will be imple-mented in FY 2007.


Page 63

Traffic Records

This project will update Colorado Department of Transportation’sStrategic Plan for the Impaired Driving Program, the CurrentSystems Report and the Action Plan to comply with proposedfunding requirements of NHTSA and FHWA. This assessmentwill enable CDOT’s Impaired Driving Unit to improve their abil-ity to target and serve those areas that have been identified asneeding improvement in the state.

GoalAssess Colorado’s Impaired Driving Program.

Strategies and InitiativesTraffic Safety Professionals from around the nation with expertise inCriminal Justice, Judicial, Driver’s Licensing and Rehabilitation willassess CDOT’s Impaired Driving Program. Information will be pre-sented to the assessors from Colorado Traffic Safety Professionals inthe same disciplines.

ResultsAt the end of the three dayAssessment, 81 recommen-dations were assigned; thirtyare a priority. The recom-mendations are currently be-ing evaluated and assessed byCDOT and its various part-ners and committees, includ-ing the State Traffic RecordsAssessment Committee andthe Colorado DUI TaskForce.


Task Number: 41-07



Impaired Driving Assessment

{CDOT’s Impaired DrivingProgram was assessed andrecommendations for itsimprovement were made.


Roadway Program Overview

Page 66

Road

way

Saf

ety

CDOT’s Roadway Safety Program supports the Safety and TrafficEngineering Branch’s goals of reducing overall crash rates, and injuryand fatal crash rates. Most of the program’s resources are channeledto the small towns that most greatly need this assistance.

Program AdministrationThe Roadway Safety Program is administered by Dwayne Wilkinson,P.E., Program Manager, with assistance from his staff George Atencio,Randy Reyes, P.E. and Katie Dawson, P.E.. This group, with assis-tance from the Sub-Grantees, was responsible for eight projects witha planned budget of about $335,000.

Enhancing Roadway SafetyTasks that result in increased roadway safety in small communitiessupport CDOT’s efforts to reduce both overall crashes and the se-verity of crashes. In 2006, two Roadway Safety tasks enhanced road-way safety. Traffic Safety Engineering Studies were begun in fivesmall Colorado towns. Through the Signs for Small Communitiestask more than 383 signs were posted in seven small towns to im-prove roadway Safety.

Technical AssistanceThe Roadway Safety Program supported several tasks to train trafficsafety professionals and to provide individuals responsible for trafficsafety with updated materials regarding current engineering practices.More than 101 individuals from small towns received informationalmaterials through the Informational Brochures and Technical Refer-ence task.

TrainingThe Roadway Safety Program sponsored several training sessionsfor traffic safety Professionals. For example, Traffic Engineering Semi-nars trained more than 100 individuals on the basics of traffic con-trol and safety.

Roadway Program Overview

}The Roadway Safetyprogram’s integrated

approach emphasizessafety improvements in

small towns.

Page 67

Roadway Safety

This task provides traffic safety engineering studies for approximatelysix towns with population below 20,000.

GoalReduce statewide crash rates by evaluating and providing recom-mendations for improvements on local roads and roadsides.

Strategies and InitiativesTowns are selected based uponcrash history. Those towns withthe greatest potential for acci-dent reduction are then re-quested to participate in a study.The study process begins withtown officials providing inputon what the traffic and safetyissues are in their community viaa “kick-off meeting”. Then theconsultant or CDOT engineer-ing team begins the analysis oflocal roadways. Specifically, thestudies focus on problem iden-tification and resolution in thefollowing areas: signing, pave-ment markings, parking, trafficflow, school zones, speed zones,railroad crossings, constructionwork zones, accident historyand roadside obstacles. Thedraft of the report is reviewedby local officials and CDOTstaff. This review process allowsCDOT to build its relationshipwith the local officials. This in-teraction with the local agencyresults in a Traffic Safety studywith recommendations that arebased upon accepted traffic en-gineering practices and princi-pals which have local support.


Task Number: 51-01



Traffic Safety Engineering Studies

{An evaluation of pastTraffic Safety Studies hasbeen initiated to guage theprogram’s effectiveness.

Continued

Page 68

Road

way

Saf

ety

Results

Traffic Safety Engineering Studies were started for five towns(Aspen, Breckenridge, Durango, Greenwood Village andSheridan). In addition an evaluation of past studies was initiated.This study will be used to determine the effectiveness of theprogram and amend the future process to better meet our goals.

Page 69

Roadway Safety

As a complement to the traffic safetyengineering town studies (Project 06-05, Task 51-01), CDOT encouragesthe studied communities to apply forfunding to purchase essential regu-latory and warning road signs andsign supports.

GoalReplace essential regulatory and criti-cal warning signs as an effort to re-duce crashes within the community.Physically worn-out and in poorcondition or non-standard signscontribute to the degradation ofroadway traffic safety on local road-ways.

Strategies and InitiativesFund the purchase of certain essen-tial road signs based on the resultsof traffic and highway engineeringstudies. As part of the study, con-duct an evaluation of the conditionand appropriate-ness of the signswithin the town. Signs that are de-termined to be deficient or requiredare eligible for replacement funds.

ResultsSign orders were completed for thefollowing town studies conductedduring the 2005 fiscal year (Craig,Eaton, Erie, Federal Heights,Granada, Las Animas, Lamar). Ap-proximately 220 Regulatory Signs,108 Warning Signs, and 55 SchoolSigns were delivered. In addition, 40sign posts were delivered for thetown of Granada in FY 2006.


Task Number: 51-02



Signs For Small Communities

{A total of 353 signsand 40 sign posts weredelivered to sevenColorado communities.

Non-standard signin School Zone

Sign that needsto be replaced


Page 71

Roadway Safety

CDOT’s Traffic and Safety Engineering Seminars continue toprovide education in the basics of traffic control and safety toindividuals who are responsible for traffic decisions within theircommunity. The Traffic Engineering Seminars provide informa-tion to local agencies that may not ordinarily have access to themost current traffic and safety methods.

GoalReduce crash rates statewide, particularly on city streets and countyroads by training over 100 local agency officials who are responsiblefor traffic engineering decisions.

Strategies and InitiativesLocal Agency Outreach. Mail out over 700 letters to local agen-cies within Colorado, notifying them of the upcoming seminars.Conduct two (one-day) seminars each targeting two distinct andseparate geographical areas of the state.

ResultsTwo (one-day) seminars were conducted: one on the Front Range(Fort Collins) and one on the Western Slope (Grand Junction). Over100 local agency officials were trained by seven subject experts. Par-ticipants also received technical manuals and brochures to aid in re-ducing the risk of crashes in their communities.

The following graph presents the 2006 seminar evaluation results ofthe seminars. Nearly every question posed earned a rating between“Very Good and Excellent”. Each seminar was very well receivedand many participants expressed gratitude for the training.


Task Number: 51-03



Traffic Engineering Seminars

{Evaluation results revealthat the seminars were verywell received, earningaverage scores of “VeryGood” or “Excellent.”

0

1

2

3

4

5

Were the goals of

the course clearly

defined?

Were the course

objectives

accomplished?

Was the course

length proper for

your requirements?

Were your interests,

prior skills, and job

responsibilities

compatible with the

material and training

objectives?

Would you

favorably

recommend this

course to others?

Overall Seminar

Evaluation

Ranking Legend:

5= Excellent

4= Very Good

3= Good

2= Acceptable

1= Poor


Page 73

Roadway Safety

To improve traffic control in local roadway construction zones,CDOT contracts with the Colorado Local Technical Assistance Pro-gram (LTAP) to conduct workshops on work zone traffic controland to provide flagger certification. The sessions are offered in vari-ous locations throughout southern Colorado.

GoalConduct up to five workshops on work zone traffic control andprovide flagger certification for those who successfully complete theflagger test. These workshops will provide training to approximately75 to 100 local entity personnel.

Strategies and InitiativesBy contracting with the Colorado LTAP, CDOT provides training ata low cost through an organization that the local governments arefamiliar with. The location of the workshops rotates between thenorthern and southern portions of the state every other year. Thisprovides the training once every two years at locations convenient tothose in need of training.

ResultsFive workshops were held at the following locations. A total of85 local entity personnel were trained.• La Junta – April 10th, 2006• Alamosa – April 11th, 2006• Durango – April 12th, 2006• Montrose – April 13th, 2006 AM & PM workshops

The graphic below presents the course evaluation results. The overallworkshop rating was 3.54, between good and very good.


Task Number: 51-04



Work Zone Seminars

{Personnel who attended thetraining rated the work-shops an average of 3.54or between “Good” and“Very Good.”

0

1

2

3

4

La Junta Alamosa Durango Montrose AM Montrose PM Overall

Workshop

Evaluation

Ranking Legend:

5= Excellent

4= Very Good

3= Good

2= Acceptable

1= Poor


Page 75

Roadway Safety

A need for traffic and highway engineering training is created by therapid developments in the transportation and traffic engineering dis-cipline. In order to meet this need, at least nine transportation andtraffic engineering courses will be provided. These classes will trainbetween 300 and 450 transportation professionals.

GoalTo provide continuing education to transportation professionals inorder to enhance their knowledge and skills so they can apply this toreduce the crash and mortality rates in Colorado.

Strategies and InitiativesOffer the following training courses:• Ten courses on Traffic Control Supervision;• Two courses on Traffic Incident Management for Work Zones;• One workshop on Roadside Advertising; and• One National Highway Institute course on the Design of Safety

Appurtenances.

Results236 individual were trained at14 classes, slightly fewer than thegoal of 300 to 450 profession-als. The following graph indi-cates that these classes generallyscored between “Very Good”and “Excellent” when evalu-ated by attendees. These classeswere evaluated on a 1 to 5 scale.


Task Number: 51-05



Traffic and HighwayEngineering Training

{Attendees scored thequality of the trainingcourses an average of4.51, or between “VeryGood” and “Excellent.”

Ranking Legend:

5= Excellent

4= Very Good

3= Good

2= Acceptable

1= Poor

4.56 4.45 4.613.91

4.51

0

1

2

3

4

5

Traffic Control

Supervisor

Traffic Incident

Management for

Work Zones

Outdoor

Advertising

Workshop

NHI: Design of

Safety

Appurtenances

Overall Course

Weighted

Average


Page 77

Roadway Safety

This incentive award program rewards CDOT maintenance patrolsthat have initiated and completed noteworthy safety improvementsto the roadside that will lead to a reduction in the number and sever-ity of run-off-the-road crashes. Criterion for selection is based uponroadway safety factors.

GoalSelect and reward the improvement that will contribute the most toreducing the severity of run-of-the-road crashes.

Strategies and InitiativesThrough recognition of work that addresses run-off-the-roadcrashes, we encourage CDOT Maintenance forces to address theseroadside hazards. Removing these hazards and improving the road-side should result in a reduction of the severity and number of thesecrashes.

This program provides the 402 Roadway Safety Program staff theopportunity to work with and educate maintenance forces on whatimprovements could be made to improve roadside safety and helpsbuild upon CDOT’s Safety Culture. This is further encouraged byupper-level management by allowing the awards ceremony to takeplace at a Transportation Commission Meeting.

ResultsThis year, Patrol 46 at La Junta, Pueblo Maintenance Section 4, Re-gion 2, received the 2006 Maintenance Incentive Award for workalong SH 109 between La Junta and Kim. Safety Improvements inthe corridor included eliminating pavement edge drop-offs, slopeflattening, and removing hazards from the clear zone.

From January 1st, 2000 toDecember 31st, 2004 therewere four run-off-the-roadaccidents within the corri-dor, two property damageonly and two injury acci-dents. These improvementswill help reduce the num-ber of crashes in this area.


Task Number: 51-06



Maintenance Incentive Program

{Patrol 46 received theMaintenance IncentiveAward for their workimproving roadway safetyalong SH 109.


Page 79

Roadway Safety

This task produces, acquires, updates and reprints roadway safetyrelated brochures and technical reference materials, which are dis-tributed to those responsible for traffic control devices and opera-tions in their communities.

GoalTo provide roadway safety related materials to small towns and com-munities.

Strategies and InitiativesTo distribute this program information to the individuals whoare responsible for traffic control devices and operations we enlistthe following methods:

1. The CDOT Region Traffic Engineers and Headquarters TrafficEngineers inform local communities;

2. At 402 Roadway Safety Training attendees are informed;

3. Other CDOT Safety Program Staff inform locals;

4. Through the 402 Roadway Safety – Traffic Safety Engineer-ing Program (Town Study Program) the locals are informed;and

5. CDOT Public Information also refers local community repre-sentatives to this program.

ResultsThis year, over 70 Manuals on Uni-form Traffic Control Devices weredistributed to small communities viathe 402 Traffic Engineering Seminars,along with additional technical mate-rials. This safety program also pro-vided information to AARP, CDOTRegions and FHWA. The programalso produced 1,500 “Work ZoneSafety Guidelines for Municipalities,Utilities and Contractors” in Spanish.This guide is used extensively through-out the state on roadway construc-tion projects.


Task Number: 51-07



Informational Brochures andTechnical Reference Materials

{Spanish-language materialswere produced and distrib-uted to municipalities,utilites and contractors.


Page 81

Roadway Safety

This task develops and produces reflective decals for use as a re-minder to workers of the danger electrical power lines in work zonespose. Small reflective decals will be produced and placed on equip-ment in work zones. Larger, highly reflective decals will be placed ontraffic control devices around electrical power lines in work zones.

GoalProduce and distribute at least 1,200 large decals and 2,500 smallerdecals to CDOT Regions and Maintenance Facilities.

Strategies and InitiativesThe distribution of the decals will prompt each Region to evaluateeach job site through a site safety review to identify project specifichazards, prior to any work commencing. Decals should be placed inappropriate locations to help remind maintenance and construction

crews of the overheadpower line danger. Thesedecals should help increasethe safety within CDOTmaintenance and construc-tion zones.

ResultsThe Safety and Traffic En-gineering Branch has re-ceived 1,200 twelve by nineinch “Danger – BewareOverhead Power Lines”and 2,925 four by three inch“Danger – Beware Over-head Power Lines” decals.The Branch is currently dis-tributing the decals to theRegions.


Task Number: 51-10



Reflective Decals for Equipmentand TCDs in Work Zones

{More than 4,000 PowerLine Warning decals wereproduced. Distribution ison-going.


Page 83

Occupant Protection

Occupant Protection Program Overview

Page 84

Occ

upan

t Pro

tect

ion

The Safety and Traffic Engineering Branch’s Occupant ProtectionProgram strives to support CDOT’s goals of increasing seat belt useboth statewide and among key segments of the driving population.To help CDOT meet its goals, the Occupant Protection Programsupported several types of tasks including enforcement activities andcommunity-based social marketing tasks, including child passengersafety projects. Many of the Occupant Protection Program’s activi-ties were conducted in both English and Spanish.

The tasks supported by the Occupant Protection Program are de-tailed on the following pages. The Annual Statewide Seat Belt Sur-veys are also conducted on a yearly basis. This activity is detailed inthe Traffic Records section of this report.

Program AdministrationThe Occupant Protection Program is administered by Kirsten Jahn-Elfton, Program Manager, with assistance from her staff, Ilana Erez,Leslie Chase, David Hancock and Duke Smith. This group, withassistance from the Sub-Grantees were responsible for 18 projectswith a planned budget of $1.3 million.

Enforcement ActivitiesThe Occupant Protection Program supported law enforcement’sparticipation in the 2006 high visibility occupant protection enforce-ment waves (Operation Buckle Down). A total of 100 law enforce-ment agencies participated, representing 85% of the state’s popula-tion. During the 2006 Click It or Ticket May mobilization, the Colo-rado State Patrol issued more than 15,000 violations, including nearly3,400 seat belt citations.

Community-Based ProgramsIn 2006, the Occupant Protection Program continued its support foran innovative seat belt program targeting African-American adults inColorado’s largest cities. Since the inception of this program, theobserved seat belt use by African-American men has increased from46% in 2000 to 67% in 2006.

Occupant Protection Program Overview

}In 2006, statewide seatbelt use reached 80.3%.

Continued

Page 85

Occupant Protection

CDOT also developed an innovative Latino Driving Safety Initiative.The target audience for this campaign is Hispanics who are new to thecountry. The resulting campaign, Lucha Libre seat belt awareness reso-nated well with the target audience since Lucha Libre (Mexican wrestling)and Luchadores (wrestlers) are popular among this group. Many eventattendees were very attentive to the safety message given by the campaign’sspokesperson, El Hijo del Cinturón (The Son of Seat Belt Man).

The Mesa County Health Department conducted 13 fitting and educa-tion stations across the County. In addition to inspecting safety seat instal-lation, the project provided proper restraint systems to families in need.All of the families who participated in the program received a follow-upsurvey to evaluate their experience at the fitting station. All but two par-ents who responded were satisfied with the program and belived thattheir knowledge of child passenger safety had increased.

Occupant Protection Coalition Development and NewPartnershipsThe Occupant Protection Program developed and conducted TrafficSafety Coalition and Law Enforcement Training, so to have the state-wide community based coalitions and law enforcement agencies bettersupport and enforce the "Click It or Ticket" program. The OccupantProtection Program, with our fellow traffic safety partners, conductedchild passenger safety enforcement trainings for law enforcement andinitiated the development and distribution of the Child Passenger SafetyEnforcement Roll-call video. Nine Traffic Safety Coalitions supportedour statewide "Click It or Ticket" efforts by conducting "Super Blitz"strategies, by working with their local health care industry, law enforce-ment, community businesses, schools, faith-based organizations, and com-munity residents to get the "Click It or Ticket" messaging out into theircommunities.

The Occupant Protection Program also co-developed and is a memberof the Statewide Teen Motor Vehicle (TMV) Leadership Alliance withthe Colorado Department of Health and Environment. The Alliancefacilitates communications between all state agencies and organizationsthat address teen motor vehicle safety. The goal of the Alliance is tobetter coordinate efforts and resources, such as developing the new Gradu-ated Driver's Licensing information for teens and parents. Through theTMV Leadership Alliance, we were able to attend the National STIPDA/CDC Teen Driving Injury Prevention Roundtable Conference to discussand strategize effective teen motor vehicle safety program activities withinColorado.


Page 87

Occupant Protection

Operation Buckle Down is a major law enforcement effort sup-porting and providing for the enforcement of Colorado’s OccupantRestraint Laws. The program provides assistance, materials and sup-port for occupant protection programs.

GoalIncrease seat belt use and child passenger seat use.

Strategies and InitiativesContract with Henry “Duke” Smith to help coordinate the program.Work with law enforcement agencies to encourage their enforce-ment of Colorado’s Occupant Restraint Laws. Promote safety aware-ness using the CDOT Crash Car “Static” Display. Use “Vince &Larry” Crash Dummy Costumes to teach children the importanceof wearing seat belts.

ResultsCDOT contracted with Duke Smith to coordinate this program.More than 100 local law enforcement agencies from jurisdictionsrepresenting for 85% of the State’s population received a grant toparticipate in the campaign. These agencies agreed to:

• Provide overtime enforcement of Colorado’s child passengersafety laws through aggressive/hazardous driving contacts.

• When appropriate, notify local news media of seat belt/childrestraint use in all car crashes.

• Report enforcement activities on the CDOT website. Seat beltenforcement information by agency is available for May andFebruary Mobilizations on the CDOT website.

Each agency conducted pre- and post- local seat belt surveys tomeasure the effectiveness of the program. The pre-campaign av-erage seat belt use rate was 70.9% and the post-enforcementaverage was 77.6%, as shown in the graph on the following page.


Task Number: 61-01



Operation Buckle Down

{The post-enforcementobserved seat belt usewas 77.6%.

Continued

Page 88

Occ

upan

t Pro

tect

ion

A notice about the availability of the Vince and Larry costumes is ona website with 9News Health Fair and other safety organizations. Inthis fiscal year, the costumes were used ten times and about 20,000people had the opportunity to see them. The Pueblo County Sheriff ’soffice used the costumes at the Colorado State Fair as part of asafety display. In addition to use by elementary schools, the costumeswere also used by Life Church in Ft. Collins and the Lone Tree PoliceDepartment.

The Crash Car Static Display is eight years old which may be thereason why it was used only twice in 2006: The Youth ImprovementConference held at Auraria Campus (1,000 attendees), and at theShorter AME Church health fair.}The Crash Car

Static Display isdated and rarely used.

77.6%70.9%

0%

20%

40%

60%

80%

100%

Pre-Campaign Post-Enforcement

Page 89

Occupant Protection

The Colorado State Patrol will decrease the number of deaths andinjuries of children through a combined education and outreach pro-gram designed to increase the correct usage of occupant protectionsystems in vehicles.

GoalTo increase the car seat use for children to 92% by year 2010. Toincrease seat belt use by children ages 5-15 to 80% by 2010.

Strategies and InitiativesMaintain, as needed, the established and existing statewide fitting sta-tions in local communities. Create and maintain 15 new fitting sta-tions where car seats can be checked for proper installation and pro-vide fitting station training. Maintain statewide CPS Team ColoradoAdvisory Council to assist in determining program training needsand activities. Provide CPS training through eight statewide NHTSACPS technician training courses, ten eight-hour CPS safety technicianupdate and refresher trainings, 20 Kids in Car Seats 101, 201, 303,one-hour awareness trainings and provide law enforcement trainingresources to better enforce Colorado’s CPS laws. Post updated CPSinformation on the CPS website and maintain the toll free CPS phonenumber (1-877-LUV-TOTS). Maintain a CPS database for programinformation, such as process and observational data.

ResultsFifteen new child passenger safety fitting stations have been selectedand fitting station training was held on August 18, 2006. TwelveNHTSA child passenger safety technician classes have been conducted.

Ten 16-hour classes were conducted. Fifteen eight-hour update refresher courses were conducted. Thirty-one Advocate trainings were conducted and nine lawenforcement trainings were conducted. There are cur-rently 812 Certified Child Passenger Safety Techni-cians and 34 Child Passenger Safety Instructors inColorado.


Task Number: 61-02



Statewide Child Passenger Safety

{In 2006, seat restraintusage for children age 4 andyounger was 85.5% andseat belt use for children age5 to 15 was 69.7%.

Continued

Page 90

Occ

upan

t Pro

tect

ion

All aspects of the CPS toll free num-ber and the website have been main-tained. Upgrades to the website havehelped with data collection. 195 fit-ting station/check-up events havereported to the website. A total of4,928 child seats have been in-spected. The misuse rate reportedto the CPS website is 89% for seatsinspected with children present. Awebsite upgrade included trainingupdates, material order updates andemail groups. The CPS website hasbeen modified to include all CPSevents throughout the state. Awebsite upgrade currently designed through CDOT will addressdatabase requirements for data collection, analysis and measurement.

}89% of seatsinspected

were misused.

Page 91

Occupant Protection

The Mesa County Health Department employed two strategies toincrease teen seat belt use: engaging the teens in peer-directed activi-ties and engaging their parents in an educational class.

Goal1. Increase seat belt use by 5% at participating high schools.

2. Increase parental management of teen driving in Mesa County.

Strategies and InitiativesIn order to increase seat belt use in Mesa County teenagers, the MesaCounty Health Department organized a seat belt challenge in threelocal high schools: Central High School, Fruita Monument HighSchool and Grand Junction High School. Best-practices research wasconducted to determine strategies for designing an effective, posi-tive, peer-led program. Teen leadership groups such as the MesaCounty Teen Leadership Council, Grand Junction Youth Council,District 51 Prevention Council and student senate groups provided

input and ideas on what teenswanted in the program, and howthey would like to lead a seat beltchallenge at their school. StudentResource Officers and District 51Administration were consultedabout the program and dates forthe challenge.

The goal of increasing parentalmanagement of teen driving be-gan in fiscal year 2006. Researchwas conducted about existing pro-grams, and parents in the com-munity participated in focusgroups on educational needs andaccess to information about teach-ing teens to drive. Based on thefocus group results, a communityprogram to educate parents onteen driving was created. The pro-gram includes a guide on “Teach-


Task Number: 61-03



Preventing Motor Vehicle OccupantInjuries in Mesa County

{Best-practices research wasconducted to determine strategiesfor designing an effective,positive, peer-led program.

Local teen leadership councilsprovided input on the seat beltchallenge program design.

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ing Your Teen to Drive,” a one hour class led by the Mesa CountyHealth Department, Grand Junction Police Department and HomeLoan Insurance Company on teen driving, and a brochure with in-formation about the class. The major topics covered in the parentprogram are: Risks of Teen Driving, Understanding the GraduatedDrivers License Law, Tips on Teaching Teens to Drive, Setting Real-istic Expectations (parent-teen driving agreement), and ResourcesAvailable to Parents.

ResultsThe seat belt challenge was well received by the three high schools,the student organizers, and the school administration and is on-go-ing. The baseline observational survey of seat belt use was conductedby Mesa County Health Department volunteers on September 6,2006. The results for each high school are shown on the followingexhibit.

Each school will conduct two activities per week for four weeks, atwhich time a second observation will take place. In addition, a thirdobservation will take place in December to check for sustained use/increase. These results will be reported in the FY 2007 report.

A trophy will be presented to the school with the largest percentageincrease in seat belt use, and prizes will be awarded to the studentorganizers at each school based on the strength of the program theyled.

During fiscal year 2006, one parent class was held and five parentsparticipated. The class was very well received by parents, and they allagreed that the class should continue to be offered. At this time, weare looking for ways to better advertise the class to attract moreparents, and we anticipate that information on the class will be spreadby word of mouth.

}New outreach strategies arebeing evaluated in order to

increase parent participation inthe educational class.

82%80%80% 81%73%

63%

0%

20%

40%

60%

80%

100%

Central High

School

Fruita

Monument

Grand

Junction

DriverPassenger

Baseline seat belt surveysdemonstrate that about

80% of drivers atparticipating high schools

use a seat belt.}

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Occupant Protection

GoalAs the Hispanic population continues to grow, the low seat belt userate by Hispanics is emerging as a significant public health issue. Clearly,expanded efforts are needed to increase seat belt use within the His-panic community. The goal of CDOT’s Latino Driving Safety initia-tive is to increase awareness among Denver’s Hispanic communityof the importance of child passenger safety and seat belt use.

Strategies and InitiativesThe focus of the Latino Driving Initiative is to address occupantsafety issues within Denver’s Hispanic community by increasingchild restraint and seat belt use. Since the campaign’s inception,this has been accomplished through coalition building and com-munity outreach within the Latino community, as well as identifyingstrategies that will educate and modify behavior.

Heinrich focused on identifying Hispanic occupant-safety issues withinDenver’s Metropolitan area. To accomplish this, Heinrich partneredwith Corona Research to develop a research initiative that includedfocus groups and seat belt observational studies.

After analyzing results, Heinrich developed separate strategic His-panic educational plans to address each of the identified driving andoccupant-safety issues, which included partnerships with local non-profit organizations serving the Hispanic community; educationalsessions emphasizing child passenger safety; media; an annual car seatcheck-up event; and participation in other grassroots community events.

Heinrich teamed with several Denver-based organizations to pro-mote passenger safety and seat belt use. During the 05-06 year,partners included:• Catholic Charities of Denver• Center for Work Education and Employment (CWEE); and• Servicios de la Raza.

Through these organizations and others, ten education sessions pro-moting child passenger safety were organized for members of thecommunity.


Task Number: 61-04



Latino Driving Safety Initiative

{The target audience for thisinitiative is Hispanics whoare new to the UnitedStates.

Heinrich Hispanidaddeveloped an innovativeresearch and communitypartnership-based program.

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Heinrich, along with Explore Communications, a local media place-ment agency, developed and coordinated two media flights that in-cluded print ads, radio and outdoor. In addition to paid advertis-ing, the agency also supported CDOT’s Public Relations team’sefforts to communicate important safety initiatives via translatedpress releases, media contact recommendations and interactionswith Spanish media.

Heinrich successfully executed its second annual Día de los Niñossafety seat check-up event and distributed child safety seats to fami-lies requiring a proper safety seat.

ResultsHeinrich Hispanidad completed a successful year of outreachactivities that helped to increase awareness of the importance ofchild passenger safety and seat belt use among Denver’s Hispaniccommunity.

The mini-grant program continuesto grow as more organizations be-come involved in HeinrichHispanidad’s push to educate His-panics served by these organizations.This year, Catholic Charities of Den-ver, Center for Work Education andEmployment (CWEE), andServicios de la Raza held commu-nity education sessions and car seatcheck events to support HeinrichHispanidad and CDOT’s efforts.

Since the target audience for this initiative is Hispanics who are rela-tively new to the country and its laws surrounding child passengersafety and seat belt use, community events and educational sessionswere particularly effective. Theseevents allowed Heinrich to interactdirectly with the target audiencewithin an environment that is relaxedand inviting.

Attendees also took away the mes-sage by way of campaign materialsincluding temporary tattoos,luchador trading cards, keychains,bumper stickers, wrestler masks andautographed posters.

}“The Son of Seat BeltMan Says... First thingsfirst, always buckle yourseat belt. It’s as easy as

“Click, two three!”

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Occupant Protection

The Lucha Libre seat belt awareness campaign resonated well withthe audience, since Lucha Libre (Mexican wrestling) and Luchadores(wrestlers) are popular among this group. Many event attendees werevery attentive to the safety message given by the campaign’s spokes-person, El Hijo del Cinturón (The Son of Seat Belt Man).

The 2nd annual Día de los Niños event was a great success. Heinrichwent beyond its goal of checking 125 seats by checking 144 duringthe four-hour event. Día de los Niños also attracted the support ofseveral local corporate and community sponsors.

{El Hijo del Cinturón withmembers of the ColoradoUnited Youth soccer club at anInternational Soccer LeagueTournament in August.

Colorado’s International SoccerLeague is recognized as thestate’s top Hispanic adult soccerleague. Colorado United is theleague’s youth soccer club.

A total of 144 children were processed at the Día de los Niñossafety check. Based on forms provided by CSP technicians, mis-use of safety devices was 99.9%. More details on the event areprovided in the following exhibit.

Came in:

Harnessed seat rear facing 18

Harnessed seat front facing 47

A belt positioning booster 10

With no seat 69

Observed Errors

Selection 51

Installation 69

Harnessing 74

Proper Seats Provided:

Harnessed Seats 52

Belt positioning booster 48

Total Number of Children Processed 144

Dia de los Ninos Car Seat Check Results


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Occupant Protection

This task was created to increase safety restraint use by African-Ameri-can males and females of all ages in the metro areas of Denver andColorado Springs, Colorado.

GoalAmong the identified population, a 10% increase in seat belt use, anda 10% increase in child safety seat use over 2004 statistics.

The focus of this safety program includes vehicle occupant protec-tion within the African-American community in Denver and Colo-rado Springs. This will be accomplished through continued coalitionbuilding and coordination within the African-American communi-ties, the identification of significant strategies of education and be-havior modification and development of strategies to implementand measure those methodologies. Develop a tracking database torecord all program activities.

Strategies and InitiativesCordy and Company will identifyand provide at least five mini-grantsto existing African-American com-munity based programs or organi-zations in the Denver Metro, Colo-rado Springs and Pueblo areas topromote seat belt and proper childpassenger safety seat usage. AdviseCDOT’s media placement agency inthe development and implementa-tion of an advertising and mediaplan in support of seat belt use andcar seat usage.

ResultsFive CDOT community partnersreceived mini-grants to promote seatbelt and proper child passengersafety usage. Contractors andCDOT community partners hostedtwo seat belt checkup events in Den-


Task Number: 61-05



African-American CommunityTraffic Safety Program

{Just Say Know, a communitypartner, obtained signatures on1,100 pledge cards for seat beltsafety. Approximately 400people signed a banner inPueblo supporting “Click It OrTicket.” The effort wasconducted by communitypartner, the Pueblo Dr. MartinLuther King Jr. Museum andCultural Center.

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ver. Cordy and Company purchased16 child safety seats for distributionby Full Circle IntergenerationalProject. The FCIP has become cer-tified as a fit station in the African-American community.

The following exhibits summarizethe results of observational studiesconducted by Corona Research inDenver and Colorado Springsthroughout the course of the project.In September 2006 Corona Re-search conducted the Phase 10 of observations studies. This Phaseshould be viewed as an individual data point as opposed to the “af-ter” segment for Phase 9, since over a year passed between the twophases and the program was not in place during that entire time.

}In Denver, African-Americanmales’ seat belt usage increased

17.5% from April 2000 toSeptember 2006.

In Colorado Springs, African-American males’ seat belt usage

increased 9.0% from April2000 to September 2006. 77.9%

66.7%

71.7%

67.0%

78.5%75.6%

74.3%

72.1%

73.0%74.6%72.5%74.0%

68.9%

78.9%

61.2%60.5%63.8%

58.2%59.7%56.2%56.7%

72.9%

78.9%

71.6%

74.2%

69.9%71.1%70.9%73.9%69.6%

40%

45%

50%

55%

60%

65%

70%

75%

80%

85%

April

2000

Sept.

2000

April

2001

Sept.

2001

July

2002

Sept.

2002

April

2004

Dec.

2004

July

2005

Sept.

2006

Total All Races/Genders African-American Men African-American Women

Belt Use Rates Among African-American Drivers - Colroado Springs

77.2%

72.1%

58.6%

74.3%

73.7%64.9%65.9%65.2%66.8%63.5%63.4%

59.7%

54.1%

62.3%57.4%

48.6%48.7%46.6%52.7%42.5%

46.3%

66.7%

74.5%

65.2%62.2%60.4%59.6%

62.8%58.8%

55.7%

40%

45%

50%

55%

60%

65%

70%

75%

80%

85%

April

2000

Sept.

2000

April

2001

Sept.

2001

July

2002

Sept.

2002

April

2004

Dec.

2004

July

2005

Sept.

2006

Total All Races/Genders African-American Men African-American Women

Belt Use Rates Among African-American Drivers - Select Denver Areas

Note: The Denver-area study includes only the 80010, 80012, 80205, 80207, 80218, 80220,and 80239 Zip Codes.

Page 99

Occupant Protection

Through conducting child passenger safety fitting stations andeducation, the Mesa County Health Department will increase childpassenger safety in Mesa County.

GoalIncrease child passenger restraint use and decrease misuse of childrestraints in Mesa County.

Strategies and InitiativesThe Mesa County Health Department conducted fitting and edu-cation stations for the first time in fiscal year 2006. Fitting sta-tions provide an excellent opportunity for parents to receive propereducation about child passenger safety. In contrast with a “check-point,” the fitting station model allows for more instruction timeand less frustration for technicians. Through proper education ofparents and caregivers and provision of limited child restraints inexchange for a donation, child restraint use will increase and mis-use will decrease in Mesa County. Promotion of the fitting andeducation station is essential to ensure that the appointments areutilized, and that the community is aware of the program. Properinstruction of child passenger safety technicians is a mandatoryaspect of a fitting station.

ResultsIn fiscal year 2006, the Mesa County Health Department conducted13 fitting and education stations in three different locations. Atotal of 270 child restraints were checked by nationally certifiedchild passenger safety technicians. A total of 64 child restraints wereprovided (for a donation) to families that could not afford one. Inaddition, follow-up surveys were mailed to each family that tookpart in the fitting station. Thirty-four percent of the follow-up sur-veys were returned to the program. If needed, families were fol-lowed-up via telephone to answer any other questions and addressother concerns related to child passenger safety. The fitting stationlocated at the Mesa County Health Department is gaining recogni-tion in the community. The program added a second fitting stationeach month that rotates between Fruita and Orchard Mesa. The fit-ting and education station, including information (in English and Span-


Task Number: 61-06



Mesa CountyOccupant Protection Program

{Continued

The fitting stationapproach allows for moreinstruction time.

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ish) on dates, times, contact in-formation, and locations is pro-moted to: St. Mary’s Hospital,Primary Care Partners, FamilyPhysicians, Dino Peds, the EarlyChildhood Partnership, MesaCounty Health Departmentemployees, Mesa County De-partment of Human Servicesemployees, Grand Junction FireDepartment, Grand JunctionPolice Department, City ofFruita Police Department,Lower Valley Fire ProtectionDistrict, Mesa County Build aGeneration, D & G Auto Care,Small Wonders Preschool, andany other business, organization,or individual who may requestthe information. Informationis distributed as the dates onthe flier are updated. In addi-tion to the printed materialdistribution, earned media hasalso been available on occa-sion. For example, CelesteSchoenthaler conducted two radio interviews in September of 2006in conjunction with the Early Childhood Partnership of Mesa County.At this time, the only barrier to assisting more families is lack ofavailable volunteer time from the certified technicians. It may be nec-essary at some point to compensate technicians for their time.

}All but two parents whoresponded to the mail

survey were satisfied withthe fitting station experience

and confirmed that theirknowledge of child passen-

ger safety improved as aresult of participating.

Page 101

Occupant Protection

GoalTo increase seat belt usage by beginning drivers and teen passengersthrough a multi-faceted campaign including the Weld County Sheriff ’sOffice, parents and teens. This campaign will target elementary throughhigh school students by conducting a variety of activities to educateand reward students through education of the importance of wear-ing a seat belt.

Strategies and InitiativesCreate and distribute a letter of agreement between the Weld CountySheriff ’s Office and the parents of elementary school students stat-ing the parents agree, along with all other occupants of their vehicle,

to wear seat belts while travel-ing in a moving vehicle. TheSheriff ’s Office will host an icecream social with the classroomfrom each elementary schoolthat returns the most signed let-ters of agreement.

Monthly, the Sheriff ’s Officewill contact and reward two stu-

dents from every high school for wearing their seat belt and havingall occupants of their vehicle in seat belts. Monthly, identify driversthat are not wearing their seat belts in high school parking lots andsend a letter describing the hazards to teen drivers to the registeredowner of the vehicle.


Task Number: 61-07



Teen Seat Belt Educationin Weld County

{712 parents returnedletters of agreementstating that every vehicleoccupant would beproperly restrained.

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Produce and distribute 1,000 Span-ish speaking videos concerning seatbelt usage and children to mono-lingual parents in Weld County el-ementary schools.

Conduct at least one traffic safetypresentation in each school in WeldCounty.

ResultsEight hundred and seventy-nine let-ters were provided to elementaryschool children in five school pre-sentations. Eighty-one percent of the parents returned there letterssigned. Four classrooms had a 100% return rate and seven ice creamsocials were conducted.

All twenty-one high schools in the county were approached to par-ticipate in the seat belt safety program. Nineteen of the schools par-ticipated in the program. An initial seat belt survey revealed the seatbeltuse among high school students in Weld County was 61.7%. Anotherseat belt count is scheduled for all Weld County high schools in No-vember.

One hundred and fifty-two students were contacted in their highschool parking lots and were given a gift card for wearing their seatbelt. Five hundred and eighty-seven letters were sent to the registeredowners of vehicles observed in high school parking lots without thedriver and/or passengers wearing their seatbelts.

}19 of the County’s 21high schools participated

in the program.

Teen seat belt use in WeldCounty was 61.7% prior to

the program. A post-programsurvey will be conducted in

November 2006.

Page 103

Occupant Protection

Provide training, community outreach, coalition and program build-ing for the Traffic Safety Program. These “Technology Transfer”tasks have been designated for the Occupant Protection, Im-paired Driving and Safe Community program areas.

GoalSupport CDOT’s goals of increased use of occupant protectiondevices and the use of child safety seats.

Strategies and InitiativesFund the attendance of traffic safety professionals at national andregional conferences with occupant protection curricula. Providesupport for coalitions to conduct “Click It or Ticket” activities dur-ing the mobilization.

ResultsThis task supported the attendance of ten traffic safety professionalsto attend the 2006 National Lifesavers Conference which providedsessions in:

• Enhancing CPS Instructor effectiveness.• Implementing new ideas for the CPS Hispanic campaign.• Communicating with the media.• Using paid advertisement to promote the use of occupant

safety devices.• Creating community partnerships.

CDOT conducted a Lifesavers pre-conference meeting for all thoseattending the conference from Colorado. Colorado’s GovernorHighway Safety Representative attended the pre-conference meet-ing and sessions of the Lifesavers conference.

Nine Traffic Safety Coalitions in Colorado participated in the “ClickIt or Ticket” Coalition Training on February 5, 2006 in Denver, andseven of those coalitions participated in the 2006 May Mobilizationcampaign. The coalitions worked with various community sectors,such as health care, faith based, etc. to educate and conduct outreachfor the 2006 “Click It or Ticket” campaign.


Task Number: 61-08



Occupant ProtectionTechnology Transfer

{10 traffic safety profes-sionals attended theLifesavers Conferenceand nine traffic safetycoalitions participated in“Click It or Ticket”Coalition Training.


Page 105

Occupant Protection

This program addesses enhanced vehicle safety focused on im-paired driving and occupant protection within Latino communi-ties in and around Pueblo and the San Luis Valley. For the firsttime all aspects of traffic safety have been addressed in the Latinocommunity by this project.

Goal

Goal among the identified population, 1% decrease in trafficdeaths, 3% decreases in traffic injuries, 5% increase in seat beltuse, 5% increase in child safety seat use over 2004 statistics. Ad-dress occupant safety within the Latino community in Puebloand the San Luis Valley, with primary emphasis on increasing seat

belt use by 5% and child re-straint use by 5%.

Strategies and InitiativesDeveloped local Traffic SafetyCoalitions in t he San Luis Val-ley and Pueblo to address ve-hicle safety issues and developcommunity outreach plans.Initiatives included child safetyseat checkpoints, outreach atthe Colorado State Fair andobservational surveys of seatbelt use.

At the Colorado State Fair,volunteers assisted with theToddler Bike Safety area anddisseminated 15,000 pieces ofoccupant protection literatureto attendees.

ResultsQuantitative results are posi-tive. CTP conducted 11 childsafety seat checkpoints in


Task Number: 61-09



Crossroads Turning Points, Inc

{At checkpoints and fittingstations, a total of 341child safety seats wereinspected. Of these, 199or 58% were improperlyinstalled.

10 bilingual technicianswere trained.

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}Seat belt use increasedfrom 65% in mid-

May to 76% in earlyJune (measured at the

same locations).

Pueblo and two in the San LuisValley. Children left each check-point safer than when they ar-rived. Fitting Stations were con-ducted regularly in Pueblo andthe San Luis Valley. Seats werepurchased and distributed atcheckpoints and fitting stations.New car seat technicians weretrained, including ten bilingualtechnicians.

A total of 341 safety seats wereinspected and 58% were origi-nally improperly installed. Thepre/post observational seatbelt study showed an increasein Driver Seat Belt Use from65% to 76%, exceeding the ini-tial project goals.

The improved networking of the Pueblo Coalition members in sup-porting and advertising the occupant protection and impaired driv-ing programs is an important qualitative outcome. Working with theMigrant Coalition and Ruth Steele’s Martin Luther King Culture Cen-ter this year was a wonderful collaborative effort to improve occu-pant safety with the populations served by these organizations. Theexcellent collaboration and support from CDOT and all of ourCoalition Members made this project successful.

Page 107

Occupant Protection

The Mile-High Regional Emergency Trauma Advisory Council(MHRETAC) Teen Traffic Safety Challenge is a peer-to-peer cam-paign to increase teen seatbelt use and enhance traffic safety aware-ness at six schools of the MHRETAC region: Adams, Arapahoe,Broomfield, Denver, Douglas and Elbert counties.

GoalIncrease seat belt use by teen drivers within the MHRETAC by5% resulting in reduced teen motor vehicle fatalities and injuries.

Strategies and InitiativesThe project design is to adapt a successful safety campaign in-volving students, faculty and other resources at participatingschools of the six MHRETAC counties. The project providestools and resources to students to increase traffic safety aware-ness and empower teens to make behavioral changes.

The campaign lasts seven weeks and is a friendly challenge be-tween the high schools to increase seat belt use and knowledgeabout traffic safety and safe driving habits among teenagers. Thechallenge consists of at least three seatbelt use observations, onemandatory safety presentation at each school and submission ofa portfolio showcasing each school’s program. Students are en-couraged to schedule additional activities to enhance the learningand competition.

The first year of this grant (FY 2006) was designed as a planningand development phase including adapting materials and engag-ing schools. A project coordinator will contact schools, obtaincommitments to participate and develop a toolkit for schools touse in implementing the seat belt safety challenge.

ResultsThree schools have committed to participate in the seatbelt safetychallenge. Three pre-campaign seatbelt observations were sched-uled during the first and second weeks of October, 2006. Thecampaign toolkit is 95% complete. The seat belt safety challenge willbegin in early January 2007 and will conclude during prom season inthe spring. Despite challenges at the beginning of the grant, signifi-cant progress has been made during this project development andplanning phase of the campaign.


Task Number: 61-10



Teen Traffic Safety Campaign

{Baseline studies of seatbelt use were conducted inOctober 2006 at eachhigh school.

Three high schools willparticipate in the challenge,beginning in January 2007.


Page 109

Occupant Protection

CDOT contracted with the Colorado State Patrol to support the“Click It or Ticket” campaign. This program encourages the aggres-sive enforcement of Colorado’s occupant restraint laws.

GoalDecrease fatalities and injuries across Colorado through the increaseduse of occupant protection systems.

Strategies and InitiativesProvide overtime hours to troopers to enforce occupant restraintlaws and administer traffic citations for occupant restraint law viola-tions during the “Click It or Ticket” enforcement campaigns fromFebruary 20-March 5, 2006 and May 22-June 4, 2006. The Februarycampaign supported and focused attention on the 2006 NHTSANational Child Passenger Safety Week of February 12-18, 2006.

Collaborate with CDOT’s Public Relations Office to produce mediaprograms. Inform local news media about special safety programsand safety belt/child seat/child passenger compliance in all fatalcrashes.

Conduct safety belt usage surveys before and after statewide en-forcement waves. Provide program activity reports.

ResultsProvided overtime within theState of Colorado to enforceColorado’s occupant restraintlaws during the Click It orTicket enforcement campaignsfrom February 20-March 5,2006 and May 22-June 4, 2006.The CSP provided 2,430 over-

time hours to occupant protection enforcement during the 2006 MayMobilization wave.

The CSP participated in media events related to the May Mobiliza-tion wave. News media were notified about safety belt use in fatalcar accidents by the Colorado State Patrol’s Public Affairs Office.Data were collected from the February and May Mobilization wavesare available to the public on the CDOT website.


Task Number: 61-11



Occupant Protection Enforcement —Colorado State Patrol

{During the 2006 MayMobilization, CSP issued15,454 citations, including3,394 seat belt violationsand 304 DUI arrests.


Page 111

Occupant Protection

This task supports the efforts of local law enforcement agencies toaggressively enforce occupant protection laws as part of the “ClickIt or Ticket” campaign.

GoalIncrease the use of occupant protection restraints through enforce-ment and public education and awareness efforts.

Strategies and InitiativesWork with law enforcement agencies to enforce Colorado’s Occu-pant Restraint Laws, through overtime funding of local law enforce-ment agencies throughout the State.

Grant agencies received personal contacts and videos as part of anindoctrination and familiarization process. Agencies receiving grantsconducted observational surveys before and after the enforcementwaves to gauge the effectiveness of their efforts and submit activityreports detailing the number and types of citations and warningswere given out.

ResultsOne hundred-two Colorado agencies representing 92% of the state’spopulation committed officer hours to the 2006 May Mobilizationeffort. These agencies conducted overtime occupant protection en-forcement, notified media of occupant protection use in appropri-ate crashes and reported results to CDOT. Each agency conductedpre and post seat belt surveys to measure the effectiveness of theirenforcement efforts. These results are available by agency on theCDOT website.

The various local law en-forcement agencies con-ducted 2,354 overtimehours to occupant protec-tion enforcement during the2006 February mobilizationwave, and 4,785 overtimehours during the 2006 Maymobilization wave.


Task Number: 61-12



Occupant Protection Enforcement

{During the 2006 May Mobili-zation, participating agencieswrote 1,054 warnings and5,316 seat belt citations.

Based on seat belt surveysconducted by local agencies, seatbelt use increased by an averageof nearly 7 percentage points,from 70.7% to 77.5%.


Page 113

Occupant Protection

The Child Passenger Safety Program of Catholic Charities is de-signed to educate Hispanic families in Weld County about the im-portance of car seats for their children and educate them aboutimpaired driving to ensure safety of the driver, passengers andthe community.

GoalTo inform and educate immigrants, migrants, agricultural workersand Hispanics in Weld County on child passenger safety and drinkingand driving and driving hazards.

Promote and increase by 10% the use and proper installation ofchild passenger safety seats/occupant protection systems. Edu-cate and inform on the hazards and consequences of drinkingand driving. Provide bilingual training and education. Developand provide bilingual educational materials.

Strategies and InitiativesCar seat check-up event and information. We successfully com-pleted three Car Seat Check-Up events. We helped 113 families, in-stalled 153 car seats and confiscated 58 car seats at the Car SeatCheck-Up events. We advertised through KGRE 1450 Spanish Ra-dio, La Tribuna Spanish Newspaper, Greeley Tribune, and NorthWeld Herald. The Radio spots run in August and September. Harris& Harris Advertising, Inc. developed the advertising for two of theseevents.

Private Appointments (One-on-One). We have provided 120one-on-one educational appointments for families that need specialaccommodations. These families are unable to attend a seminar dueto conflicting schedules or are expecting parents. The technician showsthe families the various child passenger safety seats and discusses withthem the common problems encountered with each seat, which mayinclude difficulty in buckling harness, moving restraints, installationand weight and height requirements for each seat. A video demon-strating the use of each seat and possible injuries to an unrestrainedchild is shown to the family. The technician reviews the Child Passen-ger Safety Booklet/Manual with the family. The technician teachesthe family how to install the child restraint correctly in their vehicle.


Task Number: 91-01



Weld County Child Passenger SafetyProgram-Catholic Charities

{The combination of events,private appointments andgroup meetings providedflexible alternatives forimmigrants, migrants,agricultural workers andHispanics in Weld Countyto learn about childpassenger safety and theperils of impaired driving.

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Educational Seminars (Group of Parents). We provided 44 edu-cational seminars to groups of families in the community regardingthe Child Passenger Safety. The program plan is the same as theprivate appointments listed above, except it is done in a group for-mat. Handouts/brochures are given out to the families in the semi-nar. The seminars are held at Catholic Charities Plaza del Milagro.

Community Outreach Presentation. The technician conducted21 educational seminars on child passenger safety through variouscommunity outlets such as: Company Fairs, Health Fairs, Block Par-ties, Special Community Events, Schools, Child Cares and Com-munity meetings.

Drinking and Driving Education. There were seven educationalseminars on impaired driving to the migrant/immigrant communitythrough the Plaza del Sol Farm Labor Housing that were conductedfrom December 8, 2006 through March 15, 2006. The classes ad-dressed the hazards and consequences of drinking and driving. Thetarget population is young Hispanic males who live in the CatholicCharities Farm Labor Housing complexes. An average of 8 to 13attendees along with approximately 10 to 12 children attend thesepresentations. The last class was “Graduation Day” for the group.We provided a meal and gave out certificates of completion to thegroup members for attending the Driving Impaired Prevention pre-sentation.

ResultsThe project educated 314 families in private appointments, educa-tional seminars and car set events. Five hundred twenty-four car seatshave been provided and installed to families in the community. Seveneducational seminars on impaired driving were conducted. Eight to13 individuals attended and completed the seminars.}314 families in the target

audience participated in privateappointments, educational

seminars and car seat events.524 car seats were provided.

Page 115

Occupant Protection

The project will address the high rate of truck crashes in Weld,Larimer and Adams counties and the low rate of seat belt useamong truck drivers. It will support public education programs, acommunity outreach program and truck safety education andtraining for trucking companies.

GoalThe Truck Safety Program will reduce commercial vehicle-relatedcrashes and fatalities in Weld, Adams and Larimer counties, whichshow trends of high numbers of large-truck involved crashes in2006.

Strategies and Initiatives• Administer to 10-15 motor carriers in Tri-County the “Circuit

Rider” Educational/Outreach Program• Conduct 8-10 safety-related workshops and presentations for

motor carrier managers, drivers and dispatchers.• Conduct informal seat belt observational studies at 10-15 mo-

tor carriers, ports of entry, truck stops and other locations, recordand report data.

• Conduct public education presentations for community groupsand schools.

• Coordinate program efforts with other local traffic/highwaysafety projects, state, county and local agencies to implementeducational materials in conjunction with current efforts. Pro-vide outreach and support for community leaders and hard-to-reach groups.

Results• Conducted safety assessments and seat belt education with 17

motor carriers.• Provided English and Spanish program educational materials

and training courses.• Conducted 11 safety-related workshops and presentations.• Conducted 27 public education presentations for community

groups and schools.


Task Number: 91-03



Tri-County Truck Safety Program

{17 motor carriers partici-pated in safety assessmentsand seat belt education.

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}Preliminary datasuggest a significant

reduction in WeldCounty large truck

crashes in 2006.

• Coordinated distribution of logos, brochures, posters, infor-mational “fact sheets” and promotional items through a vari-ety of means, including trade shows, public safety events, pre-sentations, city/county offices and shopping malls.

• Representatives from project staff were involved in DriveSmart Weld County, AAA, P.A.R.T.Y. Programs in Larimerand Weld Counties, Tri-County Sheriff activities, Operation Life-saver and Tailgate for Safety programs.

All aspects were successfully completed. The contract is being ex-tended, in order to fully utilize the budget and to continue servicesthroughout the final quarter of 2006.

County

2004 Large Truck

Fatal Crashes

2005 Large Truck

Fatal Crashes

2006 Large Truck

Fatal CrashesLarimer County 5 2 3

Weld County 12 10 2

Adams County 5 4 0

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Occupant Protection

This program provides teachers, parents and children with pedes-trian and seat belt safety education at Denver metro area preschoolsand elementary schools, focusing on low-income neighborhoods.The dual programs assist children in learning about pedestrian safetyand the use of car seats and seatbelts through educational trainingand the distribution of safety materials. A pilot project is being con-ducted to determine the effectiveness of teaching child pedestrianand seat belt education in medical offices.

GoalTo increase the knowledge and safe pedestrian behaviors of pre K-2nd grade students in selected elementary schools in the Denver metroarea through a combination of student and parent education. In-crease parent knowledge about Colorado’s Child Passenger Safety

Law and safe pedestrian behavior throughinteracting with their child at the medicaloffice. Increase the use of booster seatsamong children in grades pre-K through2nd.

Strategies and IniativesAddress child passenger safety with par-ents, teachers and children through class-room presentations, special events, and in-teracting with them in the medical setting,with the primary emphasis on increasing

knowledge about child passenger safety and increasing the knowl-edge of children about practicing safe pedestrian behavior.

• Develop and submit a program action and media plan and cal-endar of event with the schedule of deliverables within 30 daysof receipt of contract.

• Continue and recruit new Colorado corporate sponsors, such ascommunity businesses, Sheriff ’s departments and area hospitalsto gain support for the Pedestrian and “Buckle-up for Love”programs.

• Develop and/or purchase appropriate program educational andinformational materials and incentives accordingly.


Task Number: 95-01



Pedestrian and Buckle-upfor Love Program

{800 children participatedin the 75 minute classroompresentation. 97% wereable to successfully completethe “Buckle-up for Love”activity sheet.

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1,000 diaper bags withchild passenger safety

information were distrib-uted to pregnant women or

new mothers at five medicalclinics in Denver.

• Provide pedestrian and seat belt safety educational training classesto reach at least 700 families and at least eight schools, especiallytargeting low-income neighborhood schools.

• Include information in one issue of the DOF’s Safe N’ SmartKids newsletter to discuss the importance of pedestrian safety,booster seats, car seats and overall seatbelt safety. Distribute 2,800copies of the newsletter to school teachers and day care centers.

• Train other injury prevention advocates to expand the adminis-tration of the program to at least ten or more area schools.

• Provide child passenger safety program materials for car seatevents and fitting stations that are coordinated by CPS TeamColorado, other child passenger safety programs, caregivers andhealth organizations.

ResultsA total of 800 children were impacted by the 75 minute classroompresentation in Denver metro area elementary schools. Seventy-twopercent of the teachers returned the tally sheet and survey. Ninety-seven percent of the children were able to successfully complete thebuckle up for love activity sheet and 91% of the children were ableto successfully complete the crossing the street with care activity sheet.Ninety-nine percent of the teachers surveyed rated the classroompresentation, the overall quality of the program and the children’sability to understand the concepts as excellent. Eighty-seven percentof the teachers rated the activity sheet as good.

• Seven hundred thirty-two children and their parents were im-pacted by presentations at five events.

• Two thousand three hundred Safe N’ Smart Kids™ newsletterswere sent to licensed daycares and preschools in Colorado.

• Eight hundred nine children worked with their parents on activ-ity books in five medical offices to earn a “Buddy Bear” as areminder to always buckle up in a child passenger safety seat.

• One thousand diaper bags with child passenger safety informa-tion were distributed to pregnant women or mothers with new-borns in five medical clinics inDenver.

• Thirty booster seats were dis-tributed to families in needthrough the Sunrise Clinic inGreeley Colorado.

}

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Occupant Protection

GoalTo educate students (K-12) and residents of Colorado about theimportance of helmet use through the most effective approach foreach age group and for the general Museum visitor. The DenverMuseum of Nature and Science outreach program for K-12 andportable health displays for school and community groups em-phasize the importance of protecting the brain and the role thathelmets play in preventing unintentional injuries.

Strategies and InitiativesHands-on classes, health displays at schools and organizations andFamily Helmet Days at the Museum and locations across Coloradocomprise the programs activities.

ResultsThe program reached 132% of budgeted attendance, a major suc-cess. We were able to offer hands-on classes, health displays at schoolsand organizations and four Family Helmet Days at the Museum. Wetraveled across Colorado, offering programs in thirteen counties.

The two most successful grant ac-tivities were the Youth and AdultHealth Displays and the Family Hel-met Days. The Youth and AdultHealth Displays served four timesthe budgeted goal of attendance dueto the popularity of these programs.On Family Helmet Days, familieswere introduced to the topic of hel-met safety. Families visited four sta-tions to learn about brain anatomy,brain function, brain injury andproper helmet fitting. At the finalstation, each child and adult was fit-ted with a free helmet.


Task Number: 95-03



Bicycle Helmet Safety

{On Family Helmet Days,families learned abouthelmet safety and were fittedwith a free helmet at theconclusion of the program.


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Public Information

Public Information Program Overview

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The Public Information Program (PRO) provides strategic commu-nications efforts for the Colorado Department of Transportation’sTraffic Safety Program. Two positions are funded each year withinthe PRO for this purpose. In recent years, the National HighwayTraffic Safety Administration (NHTSA) has increased its requests forstrategic communications that work with safety programs to helpreduce traffic deaths and injuries. This year, the PRO continued in itsrole in helping Colorado reach its goals of fewer traffic deaths andinjuries.

In FY 2006, the PRO provided a range of services to improve pub-lic understanding, achieve support for major safety issues and influ-ence driver behavior.

The Public Information Program’s activities are detailed on the fol-lowing pages.

Program AdministrationThe Public Information Program is administered by Stacey Stegman,Public Information Office Director, with assistance by her staff, MairiNelson, Bob Wilson, Nancy Shanks, Mindy Crane, Tara Galvez andJerry Jo Johnson. This group, with assistance from their Sub-Grant-ees, were responsible for eight projects totalling a planned budget of$1.1 million.

Summary of Strategic Communication EffortsIn FY 2006, the PRO engaged in public relations, media relationsand paid media strategies to support high visibility enforcement andcommunity-based safety programs. In addition to serving the gen-eral Colorado market, the PRO managed and guided consultantsworking to improve traffic safety in Colorado’s African-Americanand Hispanic markets. The PRO also led research and campaign de-velopment related to motorcycle safety and young drivers. The re-sults of these projects will be used to implement campaigns in FY2007.

The PRO’s public and media relations efforts directed to The Heat isOn! impaired driving program generated 369 television stories and85 radio stories, including one picked up by a national radio net-work. The PRO’s work on Click It or Ticket generated 92 televisionstories, 35 print stories and six radio stories.

Public Information Program Overview

}The combination of earnedand paid media resulted in

increased awareness oftraffic safety enforcementand traffic safety issues.

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Public Information

GoalImplement CDOT’s high-visibility DUI enforcement campaign byincreasing awareness of DUI enforcement, DUI laws and the risksassociated with impaired driving. Conduct a paid advertising cam-paign to support CDOT’s high-visibility DUI enforcement in coor-dination with the National Enforcement Crackdown.

Strategies and InitiativesThis year CDOT’s Public Relations Office (PRO) introduced twonew programs to increase awareness about impaired driving is-sues: the Latino DUI Enforcement Campaign and the SobrietyCheckpoint Dedication Program. These new programs are con-ducted in addition to the public relations, media relations andpaid advertising programs implemented by the PRO to supporthigh-visibility DUI enforcement during holiday weekends, a na-tional mobilization and a sobriety checkpoint program from Me-morial Day weekend through Labor Day weekend.

Latino DUI Enforcement CampaignThis campaign was created to reach more of the state’s Hispanicpopulation with important information about impaired driving,Colorado’s DUI laws and enforcement. According to census in-formation, 34% of Denver’s population and 17% of the state’spopulation is Hispanic. In 2005, more than 9% of the state’salcohol-related traffic fatalities were Hispanic.

The PRO worked with Webb PR and their subcontractor,Xcelente!, to create, develop and implement The Latino DUI en-forcement campaign. The campaign uses graphics and messages thatare clear and culturally relevant to the Latino market. The messagesare delivered to the media and public through news events, news

releases, educational printed materialsand community outreach at Cinco DeMayo, St. Cajetan’s Bazaar, ColoradoState Fair and El Grito, reaching an esti-mated 200,000 people. The campaignalso provides media training for Span-ish-speaking DUI officers to provideSpanish-language media and their audi-


Task Number: 81-01



The Heat is On!High-Visibility DUI Enforcement

{In 2005, 9% of the state’salcohol-related fatalitieswere Hispanics.

New programs in 2006: theLatino DUI EnforcementCampaign and the SobrietyCheckpoint DedicationProgram.

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ences with spokespersons for news stories. Four radio PSAs, includ-ing one recorded by the mother of two drunk driving victims, weredeveloped for the campaign.

Sobriety Checkpoint DedicationProgramThis program is modeled after aMaryland program. Sobriety check-points are dedicated to a victim ofdrunk driving. The program puts aface on the victims of drunk driving.Through photos and stories aboutthe victim, the public can see that im-paired driving has real consequencesthat are final and life long for every-one involved.

ResultsMedia that could be monitored showed that PRO’s news events,releases and advisories generated 369 television stories and 85 radiostories, including one story picked up by a national radio network.

The PRO placed $247,228.31 in paid media to support the NationalEnforcement Crackdown and Colorado’s DUI enforcement efforts.This included 1,239 television spots and 959 radio spots. The PROalso achieved an additional $51,131 or 20% of the total media buy inadded value.

The Latino DUI Enforcement Campaign generated enthusiasm anda positive response from Spanish language media outlets, resulting inexcellent coverage of DUI events, enforcement and issues. Both in-dividuals and organizations that came in contact with the campaignfeel it is important and appreciate that the campaign materials arepresented and distributed in Span-ish.

Media reponse to the SobrietyCheckpoint Dedication Programwas overwhelmingly positive. Bro-chures, banners and signage withphotos were used at each event. Fam-ily members of the victims attendedand spoke at the event and duringinterviews with media.

Receiving timely information about enforcement plans and commu-nications with law enforcement to attend events and media trainings.The PRO will continue to work with the Safety Office as they lookfor solutions to this issue.

}CDOT’s public relations effortsgenerated 369 television storiesand 85 radio stories, including

one picked up by a national radionetwork.

The PRO achieved and addi-tional $51,131 or 20% of thetotal media buy in added value.

}The checkpoint dedica-tions rejuvenated law

enforcement.

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Public Information

GoalImplement CDOT’s high-visibility seat belt enforcement cam-paign, including paid media, by increasing public awareness ofseat belt enforcement, seat belt laws and the risks associated withriding unrestrained in motor vehicles.

Strategies and InitiativesIn 2006, the PRO managed all of the consultants involved in theClick It or Ticket campaign, adding the consultants for the His-panic and African-American markets to those already workingwith the PRO. To ensure that all of the PRO’s consultants under-stood the campaign goals, the PRO hosted a kick-off meeting.Presentations included the history of seat belt surveys and statis-tics in the state and seat belt enforcement.

Media training in English and Spanish will increase the number oflaw enforcement spokespersons available for media interviews.Public relations, media relations and paid media strategies wereemployed to reach the Click It or Ticket campaign audiences. Areview of successful promotional ideas used by other states anda broad analysis of Colorado’s occupant statistics determined keymessages and news angles to attract media coverage.

The PRO promoted Click It or Ticket activities planned by localcoalitions funded by the Safety and Engineering Branch.

ResultsHaving the PRO manage the consultants targeting the general,Hispanic and African-American markets allowed for better coor-dination, less duplication of effort and an excellent exchange ofideas to best reach our target audiences.

For the first time the PRO conducted media training for lawenforcement for the Click It or Ticket campaign at KUSA-TV,Denver’s NBC affiliate. A reporter from Telemundo conductedthe interviews for the Spanish language training. Eight officersrepresenting six agencies were trained. Three of the officers werebilingual. Heinrich Hispanidad and Cordy & Company, the PRO’sconsultants for the Hispanic and African-American outreach efforts,provided cultural competency training for the law enforcement agen-cies.


Task Number: 81-04



Click It or Ticket

{Eight officers, includingthree bilingual officers,participated in mediatraining for Click It orTicket.

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Based on a review of CDOT’s statistics, the PRO highlighted night-time seat belt use statistics as one of the key news angles for thisyear’s campaign. Kick-off news events were held at night in Denverand Grand Junction to underscore the fact that in Colorado 71% oftraffic crash victims killed at night are not using seat belts.

Based on the research with other states, the PRO used a differentmarketing approach to launch the campaign. In Colorado’s threetelevision markets, crashed cars were positioned in high traffic areaswith police tape around them. The vehicles generated a media buzzand coverage throughout the day. It’s estimated in Denver that 10,000pedestrians walked by the display. Heinrich Hispanidad and Cordy& Company recruited leaders from the Hispanic and African-Ameri-can communities to be speakers at news events.

The PRO and its contractors worked with the Colorado Associationof School Executives and the Colorado Association of School Re-source Officers to distribute information about Click It or Ticket seatbelt enforcement to high school students. The Colorado Board ofEducation also distributed information about the campaign to 178school district superintendents, 291 public and 63 alternative seniorhigh school principals and 212,708 students in grades 9-12.

As part of the teen outreach, Heinrich Hispanidad distributed anannouncement about Click It or Ticket seat belt enforcement intendedfor live student news broadcasts to schools with a high Hispanicpopulation. Cordy & Company briefed principals in four Denverhigh schools with high African-American enrollment about Click It orTicket and distributed campaign advisories for school bulletin boards.

Cordy & Company partnered with faith-based organizations to buildawareness of the Click It or Ticket campaign through churches. Theydistributed campaign advisories in recreation centers, barber shopsand beauty salons to create an urban buzz about the campaign. Post-ers were also placed in community libraries.

Heinrich Hispanidad used streetteams to sweep Denver andplace posters in gas stations, con-venience stores, bodegas,carnicerias, panaderias and res-taurants. Heinrich also imple-mented a viral marketing tacticby distributing campaign t-shirtsin Spanish which were worn byHispanic opinion leaders to cre-ate a buzz about the campaign.

Continued

The 2006 campaignincluded a focus on night-

time seat belt statistics.

Crashed cars with seat beltstatistics stationed in high

profile locations successfullylaunched the campaign,

generating media buzz andcoverage throughout the day.

}

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Public Information

Additional notable campaign elements included:• Hispanic and African-American initiative fact sheet sent to law

enforcement agencies participating in the campaign.

• Seat belt use statistics at night.

• Produced and distributed B-roll for television stations about seatbelt enforcement.

• Prepared a key message grid for all law enforcement agencies touse in media interviews. The grid covered the topics of enforce-ment, safety, racial profiling, low usage/greatest risk, unbuckledcrash costs, Hispanic and African-American driver and passen-gers killed in 2005, unbuckled deaths, Colorado’s child passen-ger and seat belt laws and the success of Click it or Ticket inColorado.

Media that could be monitoredshowed that news events, re-leases and advisories fromCDOT’s PRO generated 92television stories, 35 print sto-ries and 6 radio stories.

The PRO placed $175,588.33in paid media to support the

Click It or Ticket enforcement campaign. This included 694 televisionspots and 827 radio spots.

Seat belt use in Colorado increased from 79.2% to 80.3%. The greatestchallenge to the PRO in increasing earned media coverage of thecampaign for the two-week enforcement period continues to be alack of information about agency grantees’ seat belt enforcementplans. The PRO will continue to work with the Safety and Engineer-ing Branch as they try to find a solution to this issue.

{News events, releases andadvisories generated 92 televi-sion stories, 35 print stories and6 radio stories.

Seat belt use increased from79.2% to 80.3%.


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Public Information

GoalDevelop, produce, review and reprint materials addressing impaireddriving prevention, Colorado laws and CDOT’s programs.

Strategies and InitiativesThe PRO developed and produced materials and reviewed and re-printed others to support public awareness of Colorado’s impaireddriving laws and CDOT’s programs to prevent impaired driving.

ResultsThe PRO produced B-roll for television stations in both English andSpanish. B-roll is video used by television stations in news stories.The B-roll shot for impaired driving this year was done with DUIofficers in the metro area. One was done with an officer who spokeSpanish and the other was done with an officer speaking English.The B-roll was delivered to television stations before a statewideDUI enforcement period.

Listed below are other materials produced or reprinted in this task:

• Cost of a DUI posters – 2,250 English and 750 Spanish

• Cost of a DUI slim jims – 4,500 English and 1,500 Spanish

• Cost of a DUI brochure – 5,000 English and 2,500 Spanish

• BAC (blood alcohol content) cards

• Reprint BAC cards – 5,000 Spanish

• The Heat Is On! banners – 10 English and 10 Spanish

• DUI Checkpoint Colorado brochures – 21,000 English and 10,500Spanish

• The Heat Is On! reflective decals – 1,000 English

• Over the Limit Under Arrest podium sign – English

• Over the Limit Under Arrest banner – 4 English

• Heat Heroes banner – English

• DRE (drug recognition expert) banner – English


Task Number: 81-05



Collateral Materials forImpaired Driving Prevention

{B-roll videos featuring aSpanish-speaking DUIofficer and an English-speaking DUI officer wereproduced and delivered totelevision stations.


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Public Information

GoalIncrease public awareness of Colorado’s Graduated Driver Licens-ing (GDL) law and the risks associated with teen drivers and passen-gers.

Strategies and InitiativesThe PRO developed a campaign that includes the many aspects ofthe GDL law and teen driving issues. The PRO, through its consult-ant Corona Research, conducted focus groups to better understandwhat teens and their parents know about Colorado’s GDL law, itsrecently adopted passenger restriction provision and whether or notthey were complying with the law. We tested newly created campaignconcepts with teens and parents to learn which ones resonated withthem and had the most impact. The PRO shared research results andcreative concepts with its partners in state and local government agen-cies, businesses and nonprofit organizations to foster and increasepartnerships around the campaign.

ResultsThe key findings from the focus groups showed a lack of knowl-edge about the specifics of the GDL law, a belief that it is not en-forced and agreement that messages about the law should be serious.

Teens and parents in rural and ur-ban settings want more informationabout the GDL law available tothem. Printed materials mailed toparents and available throughschools, a website, television andradio are some of the ways teensand parents want to receive infor-mation.

In response to the campaign slogansthat were tested, both parents andteens preferred The Driver’s Seat.

They felt that a logo should clearly tie in with the slogan. They likedthe print ad that used the headline You Rule and a driver wearing acrown as it sent the message that the driver is in charge.


Task Number: 81-06



Teen Driving

{Focus groups found thatparents and teens do notknow the GDL lawprovisions and they do notbelieve the law is enforced.

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}A new website, teen andparent brochures and a

key message guide are indevelopment.

The PRO and its consultant,Stratecom, used the research torefine the campaign logo andprint ad. In addition to thoseitems, a new website, a teen bro-chure, a parent brochure and akey message guide are in devel-opment and nearly complete.The parent brochure is paid forby the Colorado Department ofPublic Health and Environment(Health Department) and devel-oped by Stratecom. This is anexample of a partnershipforged with the PRO and the Health Department to enhance theteen driving campaign.

We also developed a plan to reach teens, parents, schools and lawenforcement with materials and information once the campaign islaunched.

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Public Information

GoalIncrease public awareness of child passenger safety programs andissues in Colorado.

Strategies and InitiativesThe PRO worked with the Safety and Engineering Branch andchild passenger safety advocates in health care and law enforce-ment to identify ways to support the child passenger safety pro-gram. Through this process, the PRO decided to produce toolsfor law enforcement and hold media events to focus on the im-portance of using child safety seats correctly. The PRO also placedpaid media to increase awareness of the following resources forparents and caregivers: fit stations, a website and a toll-free num-ber for assistance.

ResultsThe PRO and its contractor, Webb PR, wrote, developed and pro-duced a roll call video for law enforcement about Colorado’s childpassenger safety laws. The PRO also developed and produced apocket-size notebook for law enforcement officers with Colorado’soccupant protection laws from birth through adults. The PRO held

three media events to increaseawareness of proper use ofchild safety seats.

October 26, 2005 – The PRO,the Colorado State Patrol andchild passenger safety advocatesheld a media event to show thespecial steps required to safely

buckle up children wearing Halloween costumes. A new radio spotpromoting the importance of having child safety seats inspected atcheck up events and fitting stations was introduced. The event washeld at Babies R Us at Southlands Mall and received excellent mediaattendance.

February 15, 2006 – The PRO and Webb PR held a Media Car SeatChallenge during National Child Passenger Safety Week. Media rep-resentatives were challenged to attend a news event and try to install


Task Number: 81-07



Child Passenger Safety

{A Halloween media eventshowed the special stepsneeded to safely bucklechildren wearing costumes.

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}Reporters were challenged toattempt to correctly install achild safety seat. This hands-

on media event resulted inexcellent media coverage.

a child safety seat correctly. With the exception of one station, all ofDenver’s major English language and Spanish language television sta-tions participated in the event. Each reporter used a similar vehicle,safety seat and doll. A certified child safety seat technician was as-signed to each reporter to judge the installation on five points. Thehands-on event quickly showed reporters the difficulties in correctlyinstalling seats and resulted in excellent media coverage. Before thecar seat media challenge started, the PRO held a news event to an-nounce details about increased enforcement of Colorado’s child pas-senger safety laws and statistics concerning traffic crash injuries andfatalities to inappropriately restrained and unrestrained child passen-gers. Law enforcement agencies, child passenger safety advocates andgrantees working on child passenger safety projects were invited tothe event.

July 2006 – A car seat media challenge was held in Grand Junction.The PRO and its contractor, Explore Communications, placed amedia buy in September in Denver and Grand Junction. The mediabuy used radio spots that gave listeners information on where to getchild safety seats checked and resources to use seats correctly. Thebuy totaled $62,238.70. An additional $15,528 (nearly 25%) was ne-gotiated in added value to increase the value of the buy withoutspending more money.

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Public Information

GoalIncrease public awareness of motorcycle safety issues.

Strategies and InitiativesThe PRO conducted primary research on attitudes and behaviorsconcerning motorcycle safety issues with two audiences. Through itsconsultant, Corona Research, two telephone surveys were conducted.The first survey is statewide and is used to establish a baseline ofattitudes of drivers towards motorcycles. The survey covered thefollowing topics: driving habits; motorcycle safety attitudes andopinions; and demographics. The second survey contacted thosewho had a motorcycle or motor scooter larger than 49cc regis-tered in the state. The survey covered the following topics: mo-torcycle usage; training and licensing; attitudes and behavior; safetywhile riding; safety concerns and demographics.

The PRO also conducted secondary research. Through its consult-ant, Stratecom, the PRO brought together information from a vari-ety of resources and topics as background on motorcycle issues. Thetopics reviewed include those listed below:

• Motorcycle information from other states, including safety pro-grams, licensing laws and traffic laws.

• Motorcycle data from the National Highway Traffic Safety Ad-ministration.

• Motorcycle clubs, groups and stakeholders.

• Public awareness campaigns conducted by other states The PROrequested 10 years of motorcycle fatality data in Colorado fromthe Safety and Engineering Branch to analyze for trends.


Task Number: 81-08



Motorcycle Safety

{To better understandmotorcycle riders, the PROcommissioned a survey ofdrivers and motorcycle ridersand reviewed secondaryinformation related tomotorcycles.

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}Drivers and motorcyclistsalike believe that training is

the most important element forensuring motorcyclist safety.

ResultsAmong the key findings from the survey of drivers are thefollowing:

• Respondents believe that motorcycle riders are more likely todrive safely and defensively compared to drivers of vehicles.

• The majority of survey participants consider motorcycles a safemeans of transportation.

• Respondents believe that helmets and training are the most im-portant elements for ensuring motorcyclist safety.

• Respondents believe that riders of sport motorcycles are the leastsafe of all riders.

Among the key findings from the survey of motorcyclists are thefollowing:

• Respondents primarily ride for fun.

• Respondents typically learned to ride at a young age and learnedby teaching themselves or through a family member.

• The vast majority of respondents either had a license or intendedto get one.

• While many respondents would oppose a helmet law, more thanhalf indicated that they always wear a helmet.

• Respondents believed that training was the most important ele-ment of safety. Respondents indicated training for drivers andriders alike was the important safety element.

Colorado’s motorcycle fatality data show that young male riders weremost likely to die on Colorado highways. Alcohol was also involvedin many of these deaths.

The research and analysis conducted this year, will allow the PRO tocreate a public awareness campaign for motorcycle safety in the nextFederal fiscal year.

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Public Information

GoalDevelop collateral materials for the BACCHUS high school and col-lege projects and provide guidance to college alcohol-preventiongroups on how to increase their visibility on their respective cam-puses and with local media.

Strategies and InitiativesThe PRO and its consultant, Stratecom, worked with BACCHUSand Safety and Engineering Branch staff to identify their needsfor collateral materials and the role of alcohol-prevention groupson college campuses. The PRO and Stratecom included BACCHUSin the review of creative concepts for the teen campaign to gaintheir insights in developing the campaign for young drivers. Thisalso allowed the PRO and Stratecom to develop materials thatcould work for a broad teen driving campaign as well as theBACCHUS project.

ResultsBACCHUS staff liked the teen driving campaign theme, TheDriver’s Seat. They also liked the headline, You Rule, for collateralmaterials as it showed that young drivers are responsible for fol-lowing and making rules, such as, all passengers must wear seatbelts. Another headline, You Choose, was adopted to send the clearmessage that the choices drivers make have consequences. Thecollateral materials listed below were created for the high schoolproject:

• You Rule regarding seat belt use materials included 100 post-ers; 4,000 locker magnets; and one print ad for high school news-papers.


Task Number: 81-10



Alcohol Media Pool — BACCHUS

{Headlines “You Rule” and“You Choose” were adoptedto send the message to teensthat they need to make andfollow traffic safety rulesand that their choices haveconsequences.

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}Stamina. Smarts. Strategy. doorhangers carry a message to collegestudents about designating a sober

driver and other sober ride options.

• You Choose materials regarding cell phone use included: 100 post-ers; 4,000 bookmarks; and one print ad for high school newspa-pers.

For the college project, the lookand feel of the teen driving cam-paign was used on collateralmaterials. However, the mes-sages were aimed at preventingimpaired driving so new head-lines and copy were developed.The materials listed below weredeveloped and produced forcollege campuses:

5,000 door hangers for dormrooms– Headline: Stamina.Smarts. Strateg y. The doorhangers carry a message aboutdesignating a sober driver andother sober ride options andtargets new students arrivingon campus.

5,000 pledge cards – Headline:Be Smart. Be Safe. Surviving theHolidays. The pledge cardscarry messages about respon-sible drinking; respecting thosewho choose not to drink;awareness and actions to takefor alcohol poisoning; prevent-ing impaired driving; and us-ing seat belts. The pledge cardstarget all students.

The PRO and Stratecom also created media kits for campus advi-sors and peer counselors. The kits contained media advisoriesabout the campus program, fact sheets and media lists tailoredfor each campus community. Media training was also providedfor the campuses in the BACCHUS project.

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Public Information

GoalManage media funds and activities for two advertising agencies andone grantee to increase public awareness of seat belt and child pas-senger safety issues.

Strategies and InitiativesThe PRO managed media funds and activities implemented byHeinrich Hispanidad, Cordy & Co. and the Mesa County HealthDepartment. The PRO worked with all three organizations toplan and implement activities. The PRO also coordinated withthe Safety and Engineering Branch and other safety partners indeveloping all plans.

ResultsHeinrich Hispanidad – The PRO guided the development andlaunch of a new seat belt campaign for families and children calledLucha Libre. The target audiences are Spanish-speaking familiesand children. The campaign included a kick-off news event inSpanish and English, a mascot, a brochure, paid media and com-munity outreach. The PRO also placed a media buy for a printand radio campaign for child passenger safety.


Task Number: 81-11



Occupant Protection Media Pool

The Lucha Libre campaignto increase seat belt use bySpanish-speaking parentsand children launched inFY 2006.

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n }A child passenger safetycampaign targeting African-American mothers launched

in FY 2006.

Cordy & Company – The PROguided the development of childpassenger safety materials targetedto African-American women. Theeffort included a brochure, posters,a radio campaign and communityoutreach.

Mesa County Health Depart-ment – The PRO and its contrac-tor Webb PR helped the MesaCounty Health Department publi-cize their fit station. This was donethrough a car seat media challenge, paid media and flyers.


Colorado Department of TransportationSafety and Traffic Engineering Branch

Final Report

SAFETY DOESN’T HAPPEN BY ACCIDENT ANNUAL REPORT

Documents

SAFETY DOESN’T HAPPEN BY ACCIDENT ANNUAL REPORT · Page 1 Introduction The mission of CDOTs Safety and ’ Traffic Engineering Branch is to “lessen the economic and social costs