Safety ad campaign | May 6, 2015

Print ad (4.66” x 10.458”)all print ads are roughly this size

dcstreetcar.com

Let’s admit it. It’s hard not to notice a 9 feet wide, 12 feet tall, red and yellow streetcar that weighs 33 tons. These modern, large and ultra-cool vehicles are the latest addition to the District’s roads. Whether you’re a motorist, pedestrian or cyclist, welcome them by paying attention and sharing the road.

Sharethe road

Campaign 1 (weeks of May 18 and May 25)

Safety ad campaign | May 6, 2015

Panel 1 ad opens with logo and text over background

Panel 2 streetcar elgantly moves in from left to right

Panel 3 as streetcar moves across the panel, the logo and text is erased

Panel 4 ...and replaced with the safety message

Panel 5 as streetcar vanishes, small project logo & website appear lower right

Depending on timing, ad will sequence through panels two or three times before ending on final panel.

dcstreetcar.com

Share the road

Share the road

Share the road

Online ad 728 x 90other ad sizes shown next page

Campaign 1 (weeks of May 18 and May 25)

Safety ad campaign | May 6, 2015

300 x 250 320 x 50

320 x 100

160 x 600 300 x 600

Sequencing would be as shown on previous page for 728 x 90 ad.

Any other ad sizes use similar ratios, so these designs cover nearly all ad sizes.

Content may vary slightly from ad size to ad size, but timing will be consistent in case multiple ads appear on the same page.

Other online ad sizesCampaign 1 (weeks of May 18 and May 25)

Share Share

the road

the road

Share the roadShare the road

Share the road

Safety ad campaign | May 6, 2015

dcstreetcar.com

The good news? Streetcars will carry bikes. The not so good news? Tracks are built for streetcars, not bikes. You can avoid falling and tire damage by always crossing streetcar tracks at a right angle. Before you ride, consider using the safer alternate routes on G and I Streets rather than riding along streetcar tracks.

Bike Safelycross tracks at a right angle

Print ad (4.66” x 10.458”)all print ads are roughly this size

Campaign 2 (weeks of June 1 and June 8)

Safety ad campaign | May 6, 2015

Panel 1 ad opens with logo and text over background

Panel 2 streetcar elgantly moves in from left to right

Panel 3 as streetcar moves across the panel, the logo and text is erased

Panel 4 ...and replaced with the safety message

Panel 5 as streetcar vanishes, small project logo & website appear lower right

dcstreetcar.com

at a right anglecross tracksBike Safely

at a right anglecross tracksBike Safely

at a right anglecross tracksSafely

Depending on timing, ad will sequence through panels two or three times before ending on final panel.

Online ad 728 x 90other ad sizes shown next page

Campaign 2 (weeks of June 1 and June 8)

Safety ad campaign | May 6, 2015

300 x 250 320 x 50

320 x 100

160 x 600 300 x 600

cross tracks at a right angle

cross tracks at a right angle

Sequencing would be as shown on previous page for 728 x 90 ad.

Any other ad sizes use similar ratios, so these designs cover nearly all ad sizes.

Content may vary slightly from ad size to ad size, but timing will be consistent in case multiple ads appear on the same page.

Other online ad sizesCampaign 2 (weeks of June 1 and June 8)

at a right anglecross tracks

Bike Safely Bike Safely

Bike Safelyat a right angle

at a right angle

cross tracks

cross tracks

Bike Safely

Bike Safely

Safety ad campaign | May 6, 2015

dcstreetcar.com

Want to know the right way to cross the street? Wait until traffic has stopped before crossing at designated crosswalks—and never dart out in front of an approaching streetcar or between two stopped vehicles. Crosswalks and pedestrian signals are there for you and your safety. Using them is the right way and the safe way.

Cross safelyuse crosswalks

Print ad (4.66” x 10.458”)all print ads are roughly this size

Campaign 3 (weeks of 6/15 and 6/22)

Safety ad campaign | May 6, 2015

Panel 1 ad opens with logo and text over background

Panel 2 streetcar elgantly moves in from left to right

Panel 3 as streetcar moves across the panel, the logo and text is erased

Panel 4 ...and replaced with the safety message

Panel 5 as streetcar vanishes, small project logo & website appear lower right

use crosswalks

use crosswalks

dcstreetcar.com

Cross safely

s safely

Cross safely

use crosswalks

Depending on timing, ad will sequence through panels two or three times before ending on final panel.

Online ad 728 x 90other ad sizes shown next page

Campaign 3 (weeks of 6/15 and 6/22)

Safety ad campaign | May 6, 2015

300 x 250 320 x 50

320 x 100

160 x 600 300 x 600

use crosswalks use

crosswalks

Sequencing would be as shown on previous page for 728 x 90 ad.

Any other ad sizes use similar ratios, so these designs cover nearly all ad sizes.

Content may vary slightly from ad size to ad size, but timing will be consistent in case multiple ads appear on the same page.

Other online ad sizesCampaign 3 (weeks of 6/15 and 6/22)

use crosswalksuse crosswalks

Cross safely Cross safely

Cross safelyCross safely

use crosswalksCross safely

Safety ad campaign | May 6, 2015

dcstreetcar.com

How can you stop a streetcar dead in its track, cause delays and get towed? Sloppy and improper parking. Streetcars operate on tracks and cannot go around improperly parked cars or cars double-parked on the tracks. So park your entire vehicle, including side mirrors, within the white lines. Don’t hold up the show, and don’t get towed.

Park withinthe white lines

Print ad (4.66” x 10.458”)all print ads are roughly this size

Campaign 4 (weeks of 6/29 and 7/6)

Safety ad campaign | May 6, 2015

Panel 1 ad opens with logo and text over background

Panel 2 streetcar elgantly moves in from left to right

Panel 3 as streetcar moves across the panel, the logo and text is erased

Panel 4 ...and replaced with the safety message

Panel 5 as streetcar vanishes, small project logo & website appear lower right

the white lines

the white lines

dcstreetcar.com

Park within

Park within

the white lineswithin

Depending on timing, ad will sequence through panels two or three times before ending on final panel.

Online ad 728 x 90other ad sizes shown next page

Campaign 4 (weeks of 6/29 and 7/6)

Safety ad campaign | May 6, 2015

300 x 250 320 x 50

320 x 100

160 x 600 300 x 600

the white lines

the white lines

Sequencing would be as shown on previous page for 728 x 90 ad.

Any other ad sizes use similar ratios, so these designs cover nearly all ad sizes.

Content may vary slightly from ad size to ad size, but timing will be consistent in case multiple ads appear on the same page.

Other online ad sizesCampaign 4 (weeks of 6/29 and 7/6)

the white linesthe white lines

Park within Park within

Park withinPark within

the white linesPark within