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Safe & Reliable Way of Reaching* 500 million consumers* with GDP of over USD1.8 trillion
Hazım EllialtıGroup CEO, ETİ
GLOBAL TRADE
•Realisation of the benefits of globalisation,
•Opportunity to expand trade in
goods/services,
•Expansion of international production
network.
ETİ OFFERS
Unsaturated Domestic Market
Access to Large andGrowing Neighbour Countries
Demand for Value Added Products at Reasonable Prices
TURKEY AS A GROWING MARKET
•Young and growing population,
•Increase in the number of households,
•Increase in the number of working women,
•Rapid rise in urbanisation,
•Lowering inflation; rise in per capita
income.
SIZEABLE BUT DIFFICULT MARKET
•Total retail sector of $70billion
•FMCG category of $35billion but $25billion in 200,000 small outlets.
RETAIL SECTOR – Categories($ 70 billion)
Foodstuff 48%
Cigarettes43%
Other1%
HouseholdCleaning Products
4%
Personal Hygiene7%
CONFECTIONERY Market ( $ 4 billion)
SNACKS13%
CHEWING GUM10% CHOCOLATE
7%CHOCOLATE
COVERED19%
CHOCOLATE SPREADS
7%
CANDIES5%
BISCUITS & CAKES
39%
Sizeable but Difficult
•Total retail sector of $70billion
•FMCG category of $35billion but $25billion in 200,000 small outlets.
•Biscuits, Cakes, Chocolates category of $2.5billion
• 80% of the category shared between two brands, one being ETİ.
SIZEABLE BUT DIFFICULT MARKET
SUCCESSFULL ENTRANCE REQUIRES...
•Consumer insight
•Large & effective distribution system,
•Experienced & qualified human capital
•Investment in vehicles & equipment,
•Up-to-date technological infrastructure,
TURKEY AS AN EXPORT BASE
•Export bridge to neighbouring developing countries.
•Strong distributor network both local&abroad,•High quality products,•Strong R&D able to develop value added products,•From sales/volume oriented to brand oriented,•Logistic advantages due to geographical position,•Regional know-how,•Recent experience of the similar development in terms of trade, consumption, urban development.
NORTH AFRICAMIDDLE EAST
P: 4,5 GDP:37
P:5,9GDP:34,8
P:78,9GDP:84,5
P: 8,9 GDP:14
P: 32,9GDP:92
P: 3,5 GDP:9,3
P:27GDP:286
P:27GDP:47
P:19GDP:27
P:6GDP:12
P: 2 GDP:6
P:21GDP:15
P: 72 GDP:358
BALKANS
TURKIC REP.
P:69GDP:195
EUP: 461 GDP:14.000
P:MILLIONGDP:BILLION USD
POPULATION & GDP We Serve
• NORTH AFRICA; - Population 161 MILLON - GDP 301 BILLION USD
• MIDDLE EAST;– Population 182 MILLION– GDP 834 BILLION USD
• TURKIC REPUBLICS; - Population 65 MILLION- GDP 180 BILLION USD
• BALKANS;– Population 42 MILLION– GDP 160 BILLION USD
POSSIBLE WAYS OF ENTRY
GREENFIELD ACQUISITION JV LICENSING orDISTRIBUTION
ETİ MAY WELL BE A CONSIDERABLE PARTNER FOR LICENSING AND/OR DISTRIBUTION