By: Shogheeg Apkarian, Hanna Fenta, Rafael Otero, Tejas Patel, & Julia Wood

SafeHearts Saves Lives

Mission & Values- To educate our cardiovascular disease (CVD) patients about

their medications and disease states.- To reduce overall rate of deaths caused by CVD. - To provide ultimate convenience by having on-site and home

visit counseling. - Home visits will assure proper storage conditions of medications, along with home safety and accessibility issues.- To uphold patient privacy by adhering to all HIPAA rules and regulations.

StatisticsAccording to The Heart Foundation:

- Heart disease is the number one cause of death for both men and women in the United States, claiming approximately 1 million lives annually.

- Every 33 seconds someone in the United States dies from cardiovascular disease (CVD)

- By 2020, heart disease will be the leading cause of death throughout the world.

Statistics cont...- An estimated 80 million Americans have one or more types of heart disease.

- Currently about 7.9 million Americans are alive who have had a heart attack.

- Locally and statewide, African Americans, especially males, have the highest rate of death from CVDs.

- About 64.34% of the Baltimore population is comprised of African Americans.

Target Population- CVD patients

- In Baltimore area specifically African American male patients

- African Americans are more prone to CVD than other races

Overview of Services- Comprehensive Medication Review- Medication adherence counseling - Disease state management- Home visits- Make sure living area is safe for patient- On-site counseling at Safeway- Counsel on cardiovascular problems as well as other existing

medical issues- Counseling on proper diet and exercise

Promoting Healthy Lifestyle!

LocationSafeway Pharmacy2401 North Charles StreetBaltimore, MD 21218

Operations• Safeway Pharmacy Hours:• Monday – Friday: 9am-9pm• Saturday: 9am-7pm• Sunday: 10am-4pm

• SafeHearts Availability: • During normal Safeway pharmacy hours by appointment• Located in counseling rooms adjacent to pharmacy

• Scheduling Appointments:• Phone• Secretary available during normal business hours

• Online

Strengths1. Large CVD population in Baltimore.2. Our location is easily accessible by public transportation. 3. We provide at home visits. 4. Safeway has already established a strong reputation with a

large consumer base.5. Convenience of onsite counseling at time of medication pick up

Opportunities1. We are located near a few different hospitals in a densely populated

city.2. There is an overall influx of patients as a result of the Affordable Care

Act.3. The expanding roles of the pharmacists, like achieving provider status.4. We are able to expand our business to multiple locations through our

contract with Safeway. 5. Opportunity to create promotions & incentives when utilizing our

services.

Risks1. Crime & Theft

-Safeway is equipped with emergency procedures & security. -A hired security guard will join the pharmacists for home visits.

2. Loss of Power-Kareo Cloud System

3. Inadequate Funding -Out of pocket-Loans

Informatics- Kareo’s electronic health record (EHR) & Practice

management (PM) software to handle patient records, scheduling, & insurance claims.

- System is available on mobile devices so pharmacists can access information during home visits.

-Patient will also have access to view their information.

Informatics: EHR

Informatics: EHR• Advantage of EHR:• Pharmacist is able to retrieve patient information outside of

the pharmacy to provide our patients with up to date counseling.

• Patient can refer back to their profile for a summary of their counseling session.

• The data is stored remotely so their profile is safe.

Expenses• Pharmacist: $150,000/year• Administrative Assistant: $57,000/year• Security Guard: $40,000/year• Benefits: $61,750/year• Travel Expenses: $5,440/year• Other: $20,000/year

• Grand Total: $335,000/year

Income• Visits• Home: $150/hour• Safeway (onsite): $135/hour

• Safeway will receive 20% of profit in exchange for the use of their counseling rooms and access to their patient database

BudgetNET INCOME

25% Home ,75% Safeway

50% Home,50% Safeway

75% Home,25% Safeway

Year 1 $23938.176 $69985.06 $116031.9

Year 2 $47095.984 $99538.26 $151980.5

Year 3 $72910.144 $131747.8 $190585.5

Year 4 $98620.944 $163845 $229087.1

Year 5 $124331.744 $195960.2 $267588.7

Budget

1 1.5 2 2.5 3 3.5 4 4.5 5 5.50

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Net Income Trend over 5 Years

25% home; 75% Safeway

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75% home; 25% Safeway

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Advertising

Request• Management team will contribute $10,000 each• =$50,000

• Your contribution• = only $284,000

SafeHearts Saves Lives