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SABMiller plc Consumer Analyst Group of New York conference Boca Raton, Florida February 18 th , 2010

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Page 1: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

SABMiller plc

Consumer AnalystGroup of New York conference

Boca Raton, FloridaFebruary 18th, 2010

Page 2: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 2

Global review

Graham MackayCEO

Page 3: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 3

Forward looking statements

This presentation includes „forward-looking statements‟. These statements contain the words “anticipate”, “believe”, “intend”,

“estimate”, “expect” and words of similar meaning. All statements other than statements of historical facts included in this

presentation, including, without limitation, those regarding the Company‟s financial position, business strategy, plans and

objectives of management for future operations (including development plans and objectives relating to the Company‟s

products and services) are forward-looking statements. Such forward-looking statements involve known and unknown risks,

uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to

be materially different from future results, performance or achievements expressed or implied by such forward-looking

statements. Such forward-looking statements are based on numerous assumptions regarding the Company‟s present and

future business strategies and the environment in which the Company will operate in the future. These forward-looking

statements speak only as at the date of this presentation. The Company expressly disclaims any obligation or undertaking to

disseminate any updates or revisions to any forward-looking statements contained herein to reflect any change in the

Company‟s expectations with regard thereto or any change in events, conditions or circumstances on which any such

statement is based.

All references to “EBIT” in this presentation refer to earnings before interest, tax, amortization of intangible assets and

exceptional items. All references to “organic” mean as adjusted to exclude the impact of acquisitions, while all references to

“constant currency” mean as adjusted to exclude the impact of movements in foreign currency exchange rates in the

translation of our results.

Page 4: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 4

SABMiller key facts

# 1 or 2 position in > 90% of markets1

5 year revenue and EBIT CAGR of 15% and 17%

A leading Coke bottler

0

1

2

3

4

5

F'05 F'06 F'07 F'08 F'09

0

5

10

15

20

25

30

F'05 F'06 F'07 F'08 F'09

1. Countries in which SABMiller plc has a brewing presence (including Castel)

2. Market cap on February 17, 2010

Revenue $b, F05-F09 EBIT $b, F05-F09

Market equity capitalization $42.4 billion2

World’s 2nd largest brewer

Page 5: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 5

Tanzania 83%

Mozambique 97%

One of the world‟s leading brewers

North

America 30%

Colombia 98%

Peru 88%

China 20%

India 31%

Russia 5%

South Africa 89%

Italy 20%

Romania 33%

Czech 48%

Poland 44%

Key country market shares

Page 6: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 6

A balanced spread of global businesses

* Excludes contract brewing, includes soft drinks and other alcoholic beverages **Before corporate costs and excluding exceptional items and the amortisation of intangible assets (excluding software)

■ Latin America ■ Europe ■ North America

■ South Africa ■ Africa ■ Asia

Twelve months to September 30, 2009

Revenue EBITA**Volumes*

22%

22%

21%

18%

10%7%

21%

18%

17%

17%

10%

17%

30%

19%14%

21%

13%2%

Page 7: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 7

Strong portfolio of leading local brands

– Deep local heritage with leading consumer equity

– Leading market shares

– Superior profitability

Differentiated portfolio of four

international brands: Grolsch, Peroni,

Pilsner Urquell, MGD

Country Brand Rank

Poland Tyskie 1

Czech Gambrinus 1

Romania Timisoreana 1

Italy Peroni 1

South Africa Carling Black Label 1

Tanzania Safari 1

Mozambique 2M 1

Botswana St. Louis 1

Colombia Aguila 1

Peru Cristal 1

Ecuador Pilsner 1

China Snow 1

India Haywards 5000 2

An unrivalled portfolio of local power brands

Page 8: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 8

Sector-leading top line growth

-2%

0%

2%

4%

6%

8%

10%

12%

2005 2006 2007 2008 2009 CAGR

Competitor 1 Competitor 2 Competitor 3 SABMiller

Organic, constant currency revenue growth

SABMiller fiscal years, competitors‟ equivalent calendar years

Page 9: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 9

4449

65

28

31

21

2820

14

SABMiller Peer #1 Peer #2

Source: “Strategic planning tool”; team, McKinsey analysis, post FEMSA Cerveza transaction

% share of volume 2008Projected market volume growth

rate, CAGR 2009-15

Low growth markets: <2%

Medium growth markets: 2-5%

High growth markets: >5%

SABMiller is best positioned against global growth opportunities

Page 10: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 10

Beer share of alcohol is a major global growthopportunity

Source: Canadean February 2010

50%45%

30%

50%43%

36%

4%

2%

9%

11%

14%21%

68%

41%47%

30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

North America Africa Asia Latin America East Europe

Clear Beer Sorghum Beer Wine Spirits

Growing preference for beer due to societal development, category

attractiveness and availability

Page 11: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 1111

Regional overview

Page 12: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 12

Good progress towards total transformation of beer category by SABMiller

– Consumer insights and brand portfolios

– Sales and operations

Continuous gains in our share of alcohol and share of beer

Strong profit growth from revenue and cost management

Strong growth prospects in Andean region

Latin America: industry transformation delivering growth

Page 13: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 13

Europe: strong brands weathering economic storm

Weak current market fundamentals following a decade of strong growth

Further beer growth expected post-recession

Unique SABMiller focus on building and maintaining leading local power brands

– Major market share gains

– SABMiller captures a disproportionate share of key national profit pools

Solid pricing and cost efficiencies driving EBITA growth

Page 14: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 14

USA: a stronger more competitive brewer

Broad beer brand portfolio across segments

Strengthened position at retail

Focus on revenue management: industry-

leading revenue/barrel growth

Successful cost reduction

– Midway through $500m synergy program

– Additional $200m cost savings

announced

Challenging 2009/2010 industry and

economic environment, driven by

unemployment

Page 15: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 15

Africa: accelerated long-term growth

Strong beer brand portfolios

with a longer price ladder

Fuller beverage portfolios to

leverage scale in operations

Diverse geographic footprint

supporting growth

Expanded capacity is driving

profit growth, despite local

challenges

Page 16: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 16

Asia: improving profitability driven by leading Chinese position

Unrivalled national footprint in China,

differentiated by #1 Snow brand

– Over double the size of #2 brand

– Double the market‟s growth rate

– Market share growth, scale and

acquisition synergies driving

EBITA up by a third in H1 F09

Regulatory environment constraining

growth in India

Successful Australia beer JV with

Coca Cola Amatil

Page 17: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 1717

South Africa: investing for future growth

Weak economic conditions

constraining growth

Reducing operational costs

Investing in rejuvenated mainstream

brand portfolio

Building premium portfolio following

recent setbacks

Intensifying our sales and

distribution competitiveness in the

marketplace

Leveraging our c. 88% market share

Page 18: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 18

Four strategic priorities

Creating an attractive global

spread of businesses

Developing strong, relevant

brand portfolios that win in

local markets

Constantly raising the

profitability of local

businesses sustainably

Leveraging our skills and

global scale

Page 19: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 19

Strong, relevant brand portfolios that win in local markets

Page 20: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 20

Upgraded leading brands with provenance

Implementing portfolio strategies, precise

positionings and 360o

activation

Over 80% of premium opportunity is local brands

Premium mix over 8%, up from 5% in two years

– Primary focus on low/middle class consumers

– Selective outlet reach

– Packaging innovation

COL PER ECU PAN HON SAL LATAM

Premium %

of portfolio

F07 2 2 3 1 49 6 5

F09 4 11 8 2 53 6 8

Strong, relevant brand portfolios that win in the local market: Latin America

Page 21: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 21

Romania Strong brand equities key to driving

value

F08 – F10: 660bps share gain and revenue/hl CAGR of 7%

0%

2%

4%

6%

8%

10%

12%

Total Market Economy Mainstream Premium

Total Market Rest of Market SABMiller

Romania: average RSP growth by segment:

2005-2008 CAGR

Strong, relevant brand portfolios that win in the local market: Europe

Page 22: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 22

Strong, relevant brand portfolios that win in the local market: Africa

Creating and driving “Premium beer from here” across Africa

Common positionings and marketing scale benefits across countries

E.g. Mozambique: Laurentina Preta up >60%, up from 14% to 22% of volume

Zambia BotswanaAngolaUganda

Page 23: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 23

Constantly raising the

performance of local

businesses sustainably

Page 24: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 24

Unit revenue growth of 7%*

Broad cost reduction in Colombia

Distribution cost improvements

Better marketing efficiency

Working capital and CapEx

reduction

* H1 F10 on an organic constant currency basis

Constantly raising the profitability of local business sustainably: Latin America

EBITA growth of 33%*

despite lower organic

volumes

16%

18%

20%

22%

24%

-

200

400

600

800

1,000

1,200

1,400

F06 PF F07 F08 F09 F10 H1 MAT

(US$'m)

EBITA EBITA margin

LatAm EBITA and EBITA margin*

Page 25: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 25

Constantly raising the profitability of local business sustainably: MillerCoors

MillerCoors JV synergy programme on track

Significant financial benefit from synergy capture over 12 months to 9/09

– $209m in synergies, enhancing EBITA margin by c. 230 bps*

– EBITA growth of 28%*, EBITA margin up from 9.4% to 11.7%*

Remaining $290m synergies are c. 3% of MAT revenue, to enhance EBITA margin

Additional $200m in cost savings by end

2012, in line with current expectations

– c. 2% of MAT revenue

MillerCoors synergy realisation timing

* MillerCoors MAT 9/2009 versus pro forma MillerCoors MAT 9/2008

Page 26: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 26

Reallocation of CostsReal Delta Rm

Fixed Costs

Savings

Freight Fortify the

foundation

Strengthen Key

Brands

RTM Net Investment

+364

MARKET INVESTMENT

Constantly raising the profitability of local business sustainably: South Africa

Page 27: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 2727

Source: Canadean

©SABMiller plc 2009

Snow brand growth of 19%, CR Snow

share of over 20%

Expanding into upper mainstream

Continued unit revenue growth

Significant cost synergies from

previous acquisitions

Reducing raw material prices

Leveraging economies of scale

Constantly raising the profitability of local business sustainably: China

F10 H1 EBITA growth of

over 30%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2004 2005 2006 2007 2008 2009

Snow

Brand #2

Brand #3

Page 28: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 28

Leveraging scale

Page 29: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 2929

Leveraging our skills and global scale

Rapid Group top-line growth

Diversity of businesses– Dynamic growth in many markets

– New operations, e.g. Ukraine,

Vietnam, Angola, Australia

Increasing beer market

sophistication, particularly in

emerging markets– Consumers, RTM, retailers and key

accounts, supply chain

Competitive landscape

We are developing more aligned systems and capabilities to…

Leverage regional and global

scale

Sustain our industry-leading

topline growth and competitive

position

Enhance our supply chain

efficiency & effectiveness

Further reduce costs

… across procurement,

commercial operations,

finance, HR and IT…

Page 30: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 3030

Capability investments will deliver material benefits

Streamlined, simplified business management

Reduce demands on local management

teams for non-strategic activities

Globally integrated procurement and back-

office systems, enabling lower costs and

better coordination

Common front-office and supply chain

management platforms

Faster, easier sharing of information,

knowledge and best practices

Easier assimilation of acquisitions and

synergy capture

Page 31: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 3131

Procurement New procurement company; upfront investment

of c. $40m

Strategic, scale-advantaged, low-cost country

sourcing; optimally timed and sized purchases

Globally centralising the majority of current

procurement (c. $10 billion) over time

Economies of systems, skills, talent attraction

First stages of capability investments

Page 32: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 32

Income statement steady state benefits of

approx. US$300m per annum by F’14

Working capital inflow > US$350m

Future business benefits

Business capability programmeFinancial headlines

Page 33: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 33

Africa

Page 34: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 34

Africa contribution to the Group going forwards

Macro fundamentals are favourable; growth is from a low base

Entering new beverage categories to complement our leading beer positions

– Soft drinks including water

– Other non-alcoholic beverages

– A range of more affordable alcohol products

Seizing on accelerating growth opportunities

– Brand/package portfolios across broader price spectra and more consumers and occasions

– Intensified investment and sales presence in-trade

Substantial investment in production, distribution and people

SABMiller has the leading strategic positioning in Africa, with successful partnerships with Castel and The Coca-Cola Company

Page 35: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 35

Africa: GDP

90

100

110

120

130

140

150

160

170

180

190

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

World Asian NICs Sub-Saharan Africa

Real GDP growth – “a dismal decade” 1990 – 2000

“the star performer” 2001 – 2011

Source: IMF International Finance Statistics

100

110

120

130

140

150

160

170

180

190

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

USA Sub Saharan Africa LATAM

Euro Area Asian NICs

Page 36: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 36

Africa: GDP

GDP growth underpinned by improving macroeconomic fundamentals

Source: IMF International Finance Statistics

0

5

10

15

20

25

90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08

Africa trade balance 1990 – 2008 Africa debt 1990 – 2008

$bn

$bn

-40

-20

0

20

40

60

80

100

90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08

Page 37: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 37

Substantial growth potential

Data Source: (1) Plato Nov07

0

10

20

30

40

50

60

Cam

ero

on

Litre

s p

/cap

ita

950m

South Africa

Namibia

Botswana

Zim

babw

eA

ngola

Tunis

iaK

enya

Cote

d‟Ivoire

Zam

bia

Uganda

Tanzania

Mozam

biq

ue

Nig

eria

Ghana

Madagascar

DR

C

Moro

cco

Eth

iopia

Ma

law

i

Alg

eria

Egypt

Nig

er

Som

alia

Sudan

Mali

Guin

ea

Senegal

Chad

Population

Page 38: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 38

Consumer fundamentals are favourable

Robust economic fundamentals and prospects

Strong population growth

Moderate inflation

0%

1%

1%

2%

2%

3%

GDP growth F10-F13 Population growth F10-F13

Source: Economist

0%

1%

2%

3%

4%

5%

6%

Europe

North

America

LATAM

Africa

APAC

Africa

World

Page 39: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 39

Africa growth drivers

Full beverage portfolio

….not only beer

Differentiated beer portfolio

….affordability and premium opportunity

Winning at the Point of Sale

….marketing investments

Capacity and capability

….new breweries

….skills and experience in Africa

….cost optimisation

SABMiller F03 – F09 volume

5.8% CAGR (incl Castel)*

9.0%

7.4%

-1.6%

Clear Beer

Opaque Beer

CSDs

*Equity accounted volumes

Page 40: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 40

Full beverage portfolio

Market scale via production, management and distribution synergies

Countries are mostly small, consumers are relatively poor

Scale benefits from beer alone are limited

Enhancing value: scale effects of a fuller beverage portfolio

Total hls per SABMiller HUB Zambia combined EBITA margins

0

2

4

6

8

10

12

F97 F00 F02 F04 F06 F08

$U

S E

BIT

A p

er

an

nu

m

Acquisition of CSDs

US Latin America Europe South Africa Asia Africa

Page 41: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 41

Full beverage portfolio

Managed operations in 16 countries.

Castel operations in 22 countries.

SABMiller and Castel are the Coca-Cola bottler in 20 of their 36 countries.

Associate investment in EABL (Kenya) / Delta in Zimbabwe.

SABMiller Africa footprint – key partnerships

Castel

SABMiller

Associates

Mauritius

Madagascar

Comores

50%

16%

33%

Clear Beer

Opaque

CSDs

Other

SABMiller managed volumes 17mhls incl associates & Castel – 25mhls

Page 42: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 42

Differentiated beer portfolio

Affordable, mainstream & premium categories

Affordable Mainstream Premium

F05 F09

25% CAGR

5% CAGR

3% CAGR

Premium brands

Mainstream brands

Affordable brands

Page 43: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 43

135130

107100

74

5648

2M 340ml

Draught

Barons Raiz 2M 550ml Lpreta

550ml

Lprem Peroni

Differentiated beer portfolio

Mozambique‟s beer price ladder is a robust portfolio model for growth and sustainability in Africa

In Mozambique, a 340ml draught serving is < ½ the price of a full size returnable bottle, and the margins remain attractive

Driving revenue management and affordability

Indexed consumer price

Page 44: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 44

…Mainstream

Driving distinctive positioning and integrated commercial campaigns

Packaging renovations

Brand renovations

Strengthening our mainstream brands

F05 F06 F07 F08 F09

4 year

5% CAGR

Page 45: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 45

Africa premium brands: standardised positionings driving scale & efficiency

4. Preta (dark beer)

Packaging & Brew Communication

2. Maluti/ Sibebe1. Crystal Malt

3. 100% Malt

Page 46: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 46

…..Affordable

Driving affordability Eagle proposition

– Trading up homebrew drinkers into an affordable lager beer.

– Leveraging local ingredients for lower excise and sustainable economic development through local enterprise.

Affordability further enhanced through lower transactional values– small RGB

– draught servings 300ml / 500ml.

Total affordable brand volume now 1 million hls MAT with CAGR 25%.

F05 F06 F07 F08 F09 F10

341

682

787758

828

954

Page 47: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 47

…..Affordable

Opaque beer Sorghum / maize short shelf life.

25% of the price of beer per ml with strong margins.

Opportunities from brand, pack renovation.

Supply chain opportunities – $5m implemented.

0

500

1,000

1,500

2,000

2,500

3,000

Malawi Zambia Botswana Zimbabwe

hl's

'000

Traditional beer Clear beer

** Zimbabwe volume FO8

Page 48: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 48

New business

Maheu – expanding off the Trade Kings / Zambia acquisition

25% of volumes current exported:

DRC

Zimbabwe

Malawi

Mozambique

Zambia presents a platform to expand into these and other countries with local production.

Best described as a type

drinking yoghurt, but maize

based and of higher

viscosity.

DRC

Zambia

Zimbabwe

Mozambique

Page 49: SABMiller plc Consumer Analyst Group of New York … · SABMiller plc Consumer Analyst Group ... includes soft drinks and other alcoholic beverages **Before corporate costs and

CAGNY February 2010© SABMiller plc 2005 49

SABMA CSD footprint

SABMA / Castel are leading TCCC bottlers in 20 markets.

CSDs make up nearly a quarter of our SABM managed businesses.

Value sharing agreement with TCCC allows for alignment of objectives

Positive growth prospects.

Mauritius

Madagascar

Comores

Carbonated soft drinks

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Water

SABMA Water footprint

F09 – 4 Countries 35 khls

F10 – 7 Countries 1.4 mhlsMauritius

Madagascar

Comores

F09

F10

Africa water market has been growing at 17.5% CAGR

Africa water market has been growing at 17.5% CAGR10

20

30

40

50

60

01 02 03 04 05 06 07F 08F 09F 10F

mhls

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Winning in channels and with customers

Marketing spend to increase in double digits every year

Sales force

Depots

Coolers

Outlets – direct service

-

15,000

30,000

45,000

60,000

F08 F13-

200

400

600

800

F08 F13

-

20

40

60

80

F08 F13

-

15,000

30,000

45,000

60,000

F08 F13

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CAGNY February 2010© SABMiller plc 2005 52

Winning at point of sale

Direct learnings transfer

Building retailer loyalty by investing in outlet infrastructure

Enhancing retailer loyalty by investing

in outlet infrastructure in Lima

Enhancing retailer loyalty by investing

in outlet infrastructure in Tanzania

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CAGNY February 2010© SABMiller plc 2005 53

Capacity and capability

Building capacity – production Capex programme of $370m currently in

progress, expected to reduce to $200m from next year

Building capacity – people Experienced and diverse team bolstered with

senior talent development programmes

Africa specific leadership programme

F10 project include:

Angola, North Luanda 2,500 khl Mozambique, Nampula 500 khl Tanzania, Mbeya 500 khl Southern Sudan, Juba 250 khl

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CAGNY February 2010© SABMiller plc 2005 54

Enterprise development

Enterprise development driving localisation of our supply chain

Approx 82 % of raw materials in final product imported –

long supply chains offer opportunity to localise and take

out costs.

New raw materials such as cassava and sorghum.

Aim to have in excess of 45,000 small-holder farmers involved in these initiatives by F12.

Input savings and excise opportunities.

Creating win-win partnerships in Africa.

F05 F06 F07 F08

New and

existing initiatives

Feasibility stage

Future opportunities

Number of Participating Farmerswill exceed 45,000 in F12

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SABMiller Group: conclusion

Beer industry topline growth leader,

driven by our unique local commercial

and operational capabilities

Our local brand portfolios are

performing in superior fashion

Economic headwinds are continuing

with consumer indicators lagging GDP

stabilisation

SABMiller‟s medium-term growth

prospects remain strong