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This project is prepared
bySUNNY BHUSHAN
ISBE-B, FF1
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SAB MILLERSAB MILLER
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IntroductionIntroduction
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HISTORYHISTORY
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The Company was founded in South Africa in 1895 as South
African Breweries (SAB): the business operations were mainly
limited to southern Africa, where it had established a dominantposition in the market, until 1990 when it began investing in
Europe.
After listing on the London Stock Exchange in 1999 to raise
capital for acquisitions, the group purchased the Miller Brewing
Company in North America from the Altria Group in 2002, and
changed its name to SABMiller.
Following this, the groups next major acquisition was of amajor interest in Bavaria S.A., South Americas second largest
brewer and owner of the Aguila and Club Colombia brands in
2005.
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OperationsOperations
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SABMiller has grown from
its original South African
base into a global comp-any with operations in both
developed markets and in
emerging economies such
as Eastern Europe, China
and India. It is one of theworlds largest brewers,
with brewing interests and
distribution agreements across six continents. Its worldwide
portfolio of brands includes premium international beers such as
Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and
Grolsch along with leading local brands such as Aguila, Castle,
Miller Lite, Snow and Tyskie.
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SouthSouth AfricaAfricaThis is the groups most established market to date. Local subsidiary SAB
Ltds soft drink division is also the countrys largest producer of products for
the Coca-Cola Company.Brands include: Castle Lager, Grolsch, Castle Milk Stout, Hansa Marzen Gold,
Hansa Pilsener, Carling Black Label, Castle Lite, Redds, Skelters, Brutal Fruit,
Blakes & Doyle and Sarita.
Africa and AsiaAfrica and AsiaSABMillers brewing operations in Africa span 31 countries. In China,
the groups national brand in that country, Snow, is produced in
partnership with China Resources Enterprise Limited, is the leading
brand by volume in China. SABMiller is the second-largest brewer inIndia and has joint ventures in Vietnam and Australia. SABMiller
acquired the Foster's brand for the Indian and Vietnamese markets.
Brands include: N'gola, 2M, Castle Lager, Castle Milk Stout, Eagle,
Fosters, Kilimanjaro, Haywards 5000, Royal Challenge, Knock out,
Indus Pride, Snow and Zorok
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EuropeEurope
SABMillers entry into the European market began in 1995 withthe acquisition ofDreher in Hungary. The groups European
operations are mostly centred in the fast developing consumer
markets in Central and Eastern Europe (Hungary, Romania,
Poland, Czech Republic and Russia), although there areoperations in Italy, France, UK, Spain and Germany where it
imports its international brands. On 19 November 2007, the
board of Royal Grolsch NV accepted a 816 million offer for the
company by SABMiller. The takeover was completed with the
delisting of Grolsch's shares on 20 March 2008.
Brands include: Pilsner Urquell, Velkopopovick Kozel, Radegast
Nastro Azzurro, Peroni, Tyskie, Topvar, Ursus, Dreher, Grolsch and
Lech.
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ProductsProducts
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Foster'sFoster's
Foster's Lager is a uniquely Australian beer, brewedwith the finest sun-dried malted barley, the purest
water, and Foster's own specially bred 'Pride of
Ringwood' hops imported directly from Australia to give
the beer an authentic flavor. Foster's Lager Beer has
always been at the forefront of brewing technology andthe Foster's Lager brewed today is the result of over
a century of attention of the brewing art. Quality has
been the strength ofFoster's since its earliest days
and remains a paramount concern at every stage of
the beer's journey from brewery to consumer.Foster's crisp, clean flavour won it immediate
international acclaim when it was first brewed in
Melbourne in 1888. Today, more than one hundred
years later, it is still recognized as one of the world's
best beers.
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Haywards 5000Haywards 5000
Haywards 5000 is India's largest selling strongbeer brand, which perfectly combines strength
with quality credentials that meet the high
expectations of todays demanding consumers.
Launched in the year 1983, Haywards 5000 is
synonymous with strong beer in India. Haywards5000 is brewed with the choicest of malts and
hops lending itself to a unique flavour profile to
suit the Indian taste and preference. Haywards
5000 is the hallmark of original and authentic
strong beer which other beer brands aspire for.
With such credentials, it is not surprising to see
men get together over Haywards 5000. It is the
language of friendship amongst men who are
proud of their masculinity and look forward to a
great time with their
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Indus PrideIndus Pride
The taste of 100% malt can
not be explained. It has to
be experienced. Indus Pride,
a 100% malt beer, is madeusing aroma hops and the
finest malt, giving it a rich
and vibrant taste suited to
the Indian palate.Indus Pride is not just about great taste. Its about living
life to the fullest and enjoying the best life has to offer you.
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Peroni Nastro Azzurro is an intensely crisp and
refreshing lager, with an unmistakable touch
of Italian style, brewed in Italy to the original
recipe, since 1963.
Today, Peroni Nastro Azzurro has become highly
representative of classic Italian style and
culture.
This premium beer is 5.1% alcohol by volumeand expertly brewed using only the finest quality
and variety of spring barley, maize, malts and
hops and by following a meticulous production
process.
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Royal ChallengeRoyal Challenge
thethe Award winning PremiumAward winning Premium LagerLager
Launched in the year 1993, Royal Challenge
Premium Lager is the second largest selling mild
beer in India. Royal Challenge is brewed with the
choicest 6 malt barley. Its long brew durationprovides it with a distinct, smooth taste and rich
flavour. It has all the hall marks of a great beer -
Color that is golden honey, taste that is smooth
and crisp, lace that sticks to the wall of the glass.
Royal Challenge Premium Lager is the beer for thediscerning who have the confidence to make their
choices based on their superior taste and
knowledge rather than follow the crowd.
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The brand has moved from strength to strength since its
relaunch by SABMiller and has set itself on a growth momentum
that is well ahead of the mild beer industry
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THANK YOUTHANK YOU