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7/23/2019 Saarthi Samvad PR Consultancy
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Saarthi Samvad PR Consultancy
We know what it takes
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Introduction
Saarthi Samvad
... we know what it takes.
Our world revolves around the word Samvad meaning communication. OurSaarthi is Lord Krishna, who makes our universe move.
Saarthi Samvad - a company specializing in medical PR. Taruni Gandhi, bring withher years of experience and a vast network within the medical fraternity. TheManaging Director, Taruni Gandhi has worked with various eminent media
groups - Hindustan Times, Dainik Bhaskar, India News, Aaj Samaj DailyNewspaper, IBN7, BBC - as a Senior Health Correspondent. She is enrichedwith an impressive experience of 10 years in the medical field and is very wellversed with the pulse of the market. She has a huge database and network ofdoctors, hospitals, pharmaceutical companies and various government medicalinstitutes.
Objective:All clients are serviced and monitored uniformly and with an eye on the newest buzz
in the medical sector with an analysis on competition as well. The team has deepinsight and unmatched expertise in understanding the complexities ofcommunicating not just with the consumers but also with the medical communityas a whole. We specialize in the field of media relations, strategic imagemanagement, media monitoring (Newspapers, TV and Radio) and coverage
analysis and writing and editorial support (in English, Hindi and Punjabi).
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The health care industry is one of the worlds largest and fastest growing industries. It is going through
unprecedented change and has gained phenomenal importance in the economic growth of the country.In healthcare space, a PR agencys role is not restricted to media management alone but extends to helping
organizations in understanding and creating demand among consumers, communicating with the medical
community, for products/ services.
Effective and result-oriented marketing strategy is the key requirement for every start- up or established
business organization. In todays information driven world, companies use several tools to reach out to
their target group and PR is one and most crucial among them.
When advertisements in the newspapers, magazine and TV channels help a company make their potentialcustomers aware of their products, this tool alone cannot convince a customer to buy a product.
But the same company gets enough credibility among the customers if the newspapers, magazines or news
channels themselves write about their products, services and achievements in their news stories. Apart
from this, regular appearance of company in the editorial space of media builds the overall image of the
company which helps it winning the confidence of its customers, business associates, shareholders and
employees. Through a comprehensive and sustained PR campaign
you can leverage the media for publicity and make your presence felt to everyone, that too in a strong and
credible way.
With the years of our experience, we know what makes a product tick in the market. We know that good
marketing and PR skills can make a "superstar" out of your product. Our pockets are full of
practical/workable and innovative ideas. A customized media plan in adherence to your requirements is
the deal cincher for us.
Please feel free to call us for any further clarifications.
Why PR
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AWARENESS
CAMPAIGN
RECOGNITION
CAMPAIGN
MEDIA
CAMPAIGNS
Bridge building meetings
Media features
News based announcements
Creative Writing for Ads .
Participation in industry features and
Profiling through short filmDocumentries.
FAM trip
Media newsletter / industry updates
News based press conferences
Participation in industry features
Media Workshops / editorial
roundtable
Ideas for Media Spotlight on New Techniques and
Medicines to be launched.
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Services provided by Saarthi Samvad
ENHANCE AWARENESS AND PERSPECTIVE OF THE CLIENT AS A CREDIBLE &EXPERIENCED PLAYER
Showcase and build attraction for the CLIENTS projects:
Highlighting USPs of projects
Create excitement using events, launches, etc
Profile the leadership behind the company
Highlight the credibility & expertise of the CLIENT:
Be seen as the knowledge provider for the media:
Share information on a regular basis industry trends (regional and national), new technology etc.Be recognized as a regional/ national player.
Protect and safeguard groups reputation against vested interest/ troublemakers.
Strategic Image Management.
Message (Communication Theme) Identification and Planning.
Campaign Design, Planning & Programming.
Image Studies & Competition Analysis.
Media Relations.
Extensive media access and control (including regional & vernacular media) across the country.
Specialized team for electronic media relations.
Regular updates on media trends & movements.
Media relations support and program implementation.
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Services provided by Saarthi SamvadMedia Monitoring and Coverage Analysis
Complete activity plan with pre, in motion and post event analysis.Track of all major national & regional publications.
Key Electronic channels
Monthly and Quarterly Coverage Analysis
Seminars and Conferences
Dedicated team to track relevant eventsFacilitate participation/ Speaker placement
A Specialist Research Team
Ability to access and analyze secondary information
Monthly Round-Ups to keep you abreast with sector trends.
Writing & Editorial SupportResource cell to provide content support for Advertorials,Newsletters, Speeches, Presentations etc.
Customised USP is our forte.
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OUR Clients
Fortis Hospital, Mohali. Max Hospital, Mohali.
GH Derma Hospital, Patiala.
Dr. Umesh Jindal, Gynecologist and Obstetrician,
Sant IVF and Nursing Memorial Hospital,Chandigarh.
Dr. Manuj Wadhwa, OrthopaedicSurgeon,Chandigarh.
Dr. Ravul Jindal, Vascular Surgeon, Chandigarh. Dr. Tejinder Bhatti, Aesthetic Surgeon, Darling BudsAesthetic Clinic,Chandigarh.
Dr. Preeti Jindal, Recurrent Miscarriage Specialist,Gynecologist, Chandigarh.
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Some Clippings
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Some Clippings
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Some Clippings
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PROPOSED MEDIA PLAN FOR YOU
We shall cover the following states and their important business cities*, over
the year
I. Chandigarh
II. Punjab Patiala, Ludhiana, Jalandhar, Mansa, Bathinda and Amritsar.
III. Himachal Pradesh Simla, Nahan, Dharamshala and Solan.
IV. Uttarakhand Dehradun and Paonta Sahib.
V. Haryana Karnal, Ambala, Rohtak and Jeend.
Strategy
I. Press information notes and participation in media All awards and accolades shall bedisseminated accordingly to the media.
II. Familiarity trips once a month
III. Relationship Building Meetings once a month
IV. Camps on acidity control, weight management, dental check-ups etc (once a month)(onselected subject)
V. Press conferences minimum two in a month.
VI. Competitive Analysis
VII. Regular Knowledge Upgradation
*We intend to cover one city per month but the cities of preference may vary as per theclients requirements.
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Saarthi Samvad PR Consultancy
Thanks and Hoping for Healthy RelationshipAhead
Please feel free to enquire further
Taruni GandhiManaging Director
Saarthi Samvad
8054955443