Marketing Internship PositionResidential Life & Student Affairs

Application Deadline: Friday, April 17, 20152-3 team positions available

TITLE: Marketing Team Intern

DEPARTMENT: Student Affairs & Residential Life

REPORTS TO: Scott Shields, Coordinator of Residential Life Operations

STATUS & GRADE:

SUPERVISES:

No

EMPLOYMENT: INTERN REG. HOURS:

10-15/week

To Apply:

Please submit resume and cover letter by email to: Scott Shields, sshield@nwmissouri.edu. Materials that cannot be emailed can be dropped at the Residential Life office, 2nd floor in the Student Union.

Please include: o Unofficial copy of your student transcript.o A small portfolio including relevant graphic, writing, website design samples, and

photo/video samples. Electronic submission is acceptable. Email with your application.

POSITION SUMMARY:

Working with and overseen by the Coordinator of Residential Life Operations, the marketing team will assist in the development of and implementation of marketing and communication plans with the offices of Residential Life and Student Affairs. The team will collaborate through bringing their specific strengths and areas of interest to projects and tasks assigned by the different offices.

Specifically, the marketing team will manage social media, myNorthwest, websites, Residence Life Cinema, the creation of residence hall and Student Union public information television ads, some email, and various other publicity efforts for major events and processes put forth by the various departments within Student Affairs. A key goal for fall 2015 is the addition of video productions in support of student recruitment and retention. Evaluation and assessment of each project and overall marketing/communication efforts of these offices will be essential to making appropriate adjustments.

This internship should be seen as an opportunity for practical experience in applying skills learned in coursework and learning new skills within a team environment. Experiences will include both tangible marketing products, as well as, contributing to the development and evolution of each department’s overall marketing and communication strategy.

Selected interns will be asked to sign a statement of confidentiality. Work will be scheduled with a mix of regular office and as-needed hours, averaging 10-15 hours per week. This is an unpaid position and may be for academic credit, but is not required.

ESSENTIAL JOB FUNCTIONS:

Duties that will be managed by members of the marketing team include:

1. Implementation and evaluation of established department communication and marketing plans.

2. Manage content for department social media outlets including Facebook, Twitter, Instagram, YouTube and Pinterest.

3. Monitor social media outlets to answer questions posed by students, parents, and other constituents. Direct questions to staff as appropriate.

4. Assess additional and current social media outlets for future utilization.5. Create and maintain a communication schedule for the academic year.6. Communicate news and event announcements through all appropriate media outlets.7. Monitor social media & web usage statistics to enable improvement of publicity strategies.8. Search resources for material to post via social media channels.9. Design and deploy advertising campaigns for various events and processes including text

and graphical content.10. Manage the Residence Life Cinema channel through movie selection and posting of

intermission ads.11. Other duties as assigned.

KNOWLEDGE, SKILLS & ABILITIES:

Marketing team interns will be selected in an effort to build a team that collectively possesses the following skills. No one intern will be expected to possess all of the following skills unless specified.

Must have PC and Microsoft Office skills (required for all). Must have solid written and verbal communication skills and be able to relate to a diverse

online community (required for all). A basic understanding of roles and functions Residential Life and Student Affairs provide to

students. Ability to convey a message and communicate in short-form writing. Exercise independent judgment and initiative. Video and photography skills. Basic web page creation/development skills (knowledge of html coding not needed). Ability to design graphical content for marketing materials. Basic understanding of marketing, communication, and/or advertising skills. Ability to learn new software tools quickly.

The marketing team will be comprised of four interns. Ideally, the team will be comprised of one member with desktop publishing skills, one with social media skills, one with website skills, and a fourth member with video and photography skills.

In addition, the following factors are important to successful performance: Problem Solving. Analytical ability. Interpersonal skills. Enthusiasm for social media and marketing in general. Detail oriented. Team player. Creative with new ideas.

EDUCATION/EXPERIENCE:

Some Marketing, Public Relations, IDM, and/or Mass Media completed coursework preferred. At least one member of the marketing team living in the residence halls is preferred, but not

required. Team members must have lived on campus at some point during their college career.

Marketing team members must be familiar with the Northwest campus and what it has to offer in the way of events, organizations, and processes.

Familiarity with best practices for social media is preferred.

Disclaimer: The above information indicates the general nature and level of work performed by employees within this classification. It is not a comprehensive inventory of duties and/or responsibilities.