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The fashion industry is the 2nd most environmentally destructive industry in the world. -- Source: World Wildlife Fund
PROBLEM
• Socially/environmentally irresponsible, and economically unsustainable
• Affordable + scalable low impact solutions aren’t accessible to brands < $1 billion in revenue
• Limited number of sustainable suppliers
• 3rd party certifications can be complex and confusing
• Market Disconnect - responsible consumer habits vs. disposable fast fashion
The ones who are crazy enough to think they can change the world, are the ones that do. -- Anonymous
SOLUTION
• Facilitate circular design/merchandising, education + tools
• Align brands + retailers with effective, scalable, low impact supply chain resources
• Curate high profile roster of influential brands & retailers. Sustainability = Cool
• Execute hip, trendy, sexy & relevant consumer facing campaigns with brands + media partners
Provide Awareness + Accessibility
WHAT WE DO
Supply Chain Strategies • Fiber to Finished Goods
• End of Life + Circular Solutions
• 3rd Party Certifications
Product Innovation • New Materials R+D
• Vision + Creative Direction
• Education + Guidance
Sales & Marketing (B2B + B2C) • Channel Identification + Development
• Branding + Communication Strategies
• Brand Creation + Product Ideation
FUN FACTS
72% generation z (15-20) are willing to pay more for products and services that come from companies who are committed to positive social + environmental
impact. (nielson “green
generation” survey 11/5/15)
there are roughly 40
million garmentfactory workers worldwide, the
majority of them make less then
$3/day.(the true cost)
millennials spent 7% more than the average
american on apparel last
year. (forbes.com)
76% of the public believe
independent third-party certification is the best way to verify a product’s
social or environmental
claims. (theguardian.com)
45% of millennials
believe they can contribute to a cause they care about more
easily through a company’s program
than on their own.
(forbes.com)
it takes 700 gallons of water to produce enoughcotton to make
1 t-shirt.(world wildlife
fund)
recoverupcycled cotton uses 0 gallonsof water, no
processing or dyeingmaking it the lowest impact yarns in the
world. (recover.com)
the average american now generates 82 pounds of
textile waste each year
(the true cost)
75% ofmillennials
its either fairly or very important that a company gives back to
society instead of just making a profit.(forbes.com)
Isaac Nichelson [email protected]
Andrew Schulenburg [email protected]