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SPRING 2018 NEWSLETTER
Spring is the season for flowers to bloom. It brings in freshness.....freshideas, new beads, inspiring designs. Use this season to open your minds,open your hearts and create with a passion. Speakers at the monthlymeetings are some of the most creative people in the bead industry. Youwill discover new techniques, kindle friendships, be introduced to greatdesigns, and more.
Welcome to the new location for the monthly BSNC meetings and BEadTOGETHER events. The Albany Community and Recreation Center at 1249Marin Avenue, Albany (map) will provide us with the amenities we requireto present captivating and informative monthly speakers, and quarterlyBEad TOGETHER events for members to share their beading discoveries andto be inspired. Together we can strengthen the educational mission of theBay area.
All About Softflex - Sara Oehler
On January 16, 2018, our first speaker of the year was Sara Oehler from Soft Flex. Sara has
been with the company since 1999 and is currently theirSales and Marketing Manager. In this position, she hasworked with both Jamie Hogsett and Kristen Fagan topublish two wonderful books* on how to use Soft Flex.She just moved from Arizona to Albany and lives closeto our new location. At Soft Flex, she is in charge ofdeveloping classes as well as videos which are heldevery Wednesday at 1:00 on their Facebook page. Soft Flex was the brain child of Mike Sherman and ScottClark...literally in their garage (a familiar developmentin the SF Bay area!). Mike developed a line ofawesome, yet heavy jewelry which featured largestones and elements. The only beading wire available
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back in the day was "Tiger Tail" which was priced at $3/spool. They received numerouscomplaints about the wire breaking so set out to develop their own ~ and did ~ and SoftFlex was born. The heavier .024 was developed first, as that was the weight needed to carry the heavyelements of Mike's jewelry line. The 30' was initially strung around two paint cans; but now,with modern production, it is no longer hand spooled. The wire was introduced to andsupported by their local bead stores that tried it out successfully. The rest is history...but that night, we learned things from Sara that most of us never knew.Soft Flex comes in three strengths: .014, .019, and the original .024. It has a stainlesssteel core of microwires that are non-tarnish. The nylon coating is colored, with the colornames and hues based on actual gem stones. It is hypoallergenic and color-matched toPantone.
.014 - FINE - is made for seed beads and fresh water pearls. It has 21 strands and athinner nylon coating. It comes in five colors..019 - MEDIUM - is made for general purposes: glass, mineral, and metal. It has 49strands and comes in 22 colors. (.019 is more expensive than .024 because the 49strands are taken through a draw plate to make the wire thinner).024 - HEAVY - is made for those beading elements that might have abrasive cores andfor large stones. It also has 49 strands and comes in four colors. It is especially goodfor use in making bracelets, as they get a lot of wear and tear.
The part of Sara's presentation that was of real interest was the importance of using theirfamous colored beading wire. How the color becomes an integral part of the designelement and enhances the color of the stones and gems used by the artist. Their special"Trios" are a lot of fun to experiment with, as they come in 10' spools and are colorcoordinated. All of the colors are also available in 10' spools if you want to try your hand atplaying with color. HSN (Home Shopping Network) had a problem with their jewelry breaking. They tested alltypes of beading and jewelry making products for a year starting in April 1, 2010. Soft Flexwon ~ hands down. Now they mandate that all their jewelry is strung on Soft Flex. Theyalso give written testimonial that Soft Flex is the best quality. Their other well-known product is Soft Touch. It has a softer feel and is more flexible. Where Soft Flex is made in Sonoma, Soft Touch Premium is made on the east coast. Thedifference with using this premium product is that it also comes in .010 - VERY FINE - whichis 7 strands and is most often used in stringing fine quality gems and pearls. It has a thincoating and is also used for bead weaving in off-loom techniques. A new product is Extreme Beading Wire. It is a special 1x19 micro woven alloy. It is moreexpensive but is made in 24kt gold plated, in .925 Sterling Silver and in Champagne, inwhich the copper alloy is plated with a clear nylon to show the warm color, is eco-friendlyand free of harmful metals. The Soft Flex Metallics line is made in the three major sizes, comes in copper and antiquebrass, and will not tarnish.
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Their Econoflex wire is made in China. It comes in .010, .014,and .019. It is made with 7 strands, comes in 10 colors, and thecost is normally under $5.00. Because it has fewer corestrands, it is not recommended for regular jewelry unlesscreated with multiple strands. Pro Econoflex comes in .014 and.019, is made with 49 strands and comes in the colors gold andsteel. *Two books were offered at a discount that night and were co-authored by Sara. "Seed Bead Revolution" contains 32 projectsthat are shown in two color ways each, uses the new 2-hole, 3-hole, and 4-hole beads, and are all projects can be completedin one sitting! "Show Your Colors", contains 30 beading wirejewelry projects. Both books give a great deal of informationabout Soft Flex as well as the company products and tools to use with them. The next category Sara went over were tools: Soft Flex offers crimps which are 2 timesthicker than others in the market. They are seamless, thick, strong, and come in threesizes: 1x1, 2x2 (the size most beaders use), and 3x3. Sara taught a beading class where thehosting company insisted that she use their own crimps. The projects kept breaking and itwas a total disaster until she brought in their Soft Flex crimps = success! Soft Flex also offers crimping tools. Micro, Regular, Mighty, and the new Magical Crimper. The key issue is to NOT press too hard. Press gently and go around numerous times. TheMagical Crimper makes a little rounded "bead" with four tiny corner points. The crimpersmade by both Beadsmith and Eurotool were compared to Soft Flex and Soft Flex came outon top. What surprised many of us was that Soft Flex also made Craft Wire. It comes 18 gauge to 28gauge. It is made with a copper wire base, coated in polyurethane, does not tarnish and is100% lead and nickel free. Members asked what Soft Flex could be used for other than stringing beads. We wereamazed that it is often used in looming, Kumihimo (the 10' bobbin is perfect), knotting, andmacramé. One customer even crocheted a dress with it. SoftFlex is located at 22678 Broadway (Hiway 12) in Sonoma. They are open to the publicon Wednesdays from 8:00am to 4:00 pm. Their phone numbers are: 1-866-925-FLEX (3539)or 707-938-3539. Sara also offers a video on Facebook at 1:00 pm. Check her out directlyat SaraOehler.com
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Weaving Magic One Bead at a Time - Jayashree Paramesh
On February 20, 2018, the Bead Society took a quick and colorful trip through the life ofJayashree Paramesh growing up in India and how it influenced her artistry years later.
Jay described herself as a "Spice Girl" on Planet Bead. Herpresentation gave us a whirlwind world tour of her sources ofinspiration. Most importantly, she stressed her cultural heritagein India as well as her personal heritage after India. What wereally saw was color - color - and more color --- combined withher inspired design. Amazingly, Jayashree submitted a design to Beadwork shortlyafter she began beading...and they accepted it! In 2009, shewent into Barnes & Noble and bought a beading magazine. Thenext day, she went to her local bead store in Seattle and boughtsome beads. A local artist's necklace was featured on the coverof that magazine. Of course, she had to purchase simplyeverything! She fell in love with beading and began teaching
after a couple of years. Her tutorials started appearing in bead magazines; and in onlythree years, she had her very own bracelet on the cover! We next followed her transition into today's bead world. She knew the ins and outs ofpattern making, so in 2012 she made it into Beadwork Magazine. She made and submittedtwo items. They were both accepted. The instructions into how they were to beconstructed came later. In the following two months, they accepted two more items! Jayashree was on her way in the bead world. She purchased bead books by Laura McCabe,Marcia De Coster and others , learned how to write successful beading instructions. We all agree that love of jewelry knows no boundaries. Design and workmanship crosses allcultural boundaries and most of her designs arecredited to historical influences and herinternational travels. Through her presentation, we learned how sheevolved into the noted bead artist she is today. Hernatural artistic abilities drew her to color andshapes, and she constantly sketched on napkins,receipts, anything she could get her hands on. Whenshe saw something that inspired her, she knew thatshe needed to capture it at once, lest it be lost. Her designs began with 2-3 materials in a base, and then added accents as they occurred. She often started small, creating the earrings, and then expanded up and out with herdeveloping design. She planned the main components and their assembly in order. She laidout the biggest pieces to be bezeled. She moved them around until a design symmetrydeveloped. Then, she walked away...left the room for the night. If she was still pleased bythe design when she returned in the morning the design was set......if not, she started overagain.
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Color can influence a design to either float or sink. She wasn'tsatisfied following the standardized rules she was taught inthe school, and often combined jewel tones with earth tones,adding gold and silver. Her first beading designs are usuallyexecuted in colors that compliment her skin tone. Jay willthen develop three or four kits in other color schemes. Jay's heritage has undoubtedly inspired and influenced herdesigns greatly. This heritage includes textiles, jewelry, andtextures in festival celebrations, as well as in the temples. Jay often teaches at a senior center in Seattle. Her favorite is
the Holi Festival - a celebration of color where everyone is allowed to be a child once moreby throwing bundles of pure color at each other. Jayashree explained a number of othercelebrations extolling their influences over her life with the color, designs, and decorationof each. Everyone is familiar with the Taj Mahal; but unless you have been fortunate enoughto travel there, you have not seen the beautiful wall carvings, inlaid marble, and mosaicwork. With today's movie world, Bollywood has had a large influence outside of India indance, color, jewelry, patterns and song. Even the fronts of homes are decorated. In onearea, the people awake at 4am to draw decorations onto the front walls with ricepowder...then the birds eat it, and all is right in the world once more. In 1988-1991, Jay earned a degree in design from the Parsons School of Art and Design inNew York. She learned how to coordinate clothes and jewelry into "collections" -- a fashionconcept that was not natural to her upbringing and customs learned back home in India. Shewas certainly forced to step outside her comfort zonewhile studying there. She learned how drapingvarious fabrics on dress forms reacted differently. Working with beads has the same issues, and howcombining beads with different stitches changes theshape and texture of the piece designed. Patternmaking, construction, and the engineering taught herhow to manipulate patterns which lead to finisheditems of clothing; and the finishing of the garmentsleads to her learning bead embroidery to furtherdecorate the garments. Unfortunately, learning thesetechniques in a school setting left her no time to experiment outside the class structure. Itwas over twenty years before she picked up beads again...but when she did ~ wow! Much ofher experience from that time is translated into her fashion with beads today. Jayashree constantly explores fashion magazines to explore the current designers, jewelryand accessories. There has recently been a resurgence of animal prints, Asian inspiration,and metallics. Fashion magazines illustrate the trends; and by slanting the designs shecreates to match these trends, she achieves a positive reaction culminating in happystudents and customers.
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Pantone™ publishes a Color Forecast every year to guide the industry. This year, in 2018,the color is Ultraviolet. Design houses pay thousands of dollars every year to develop stylesand patterns within the annual color realm. She uses colorboards and trends published bythese companies for inspiration. Jayashree visits the museums wherever she travels. The Renaissance and Byzantine eras
used lots of pearls, brooches, and pins; Islamic Artfeatures patterns from geometry which is found in theirdesigned tiles. All these are a rich source of inspiration.She also finds inspiration from nature, leaves, flowers,butterflies, birds, from patterns in nature and frompatterns around us in décor, fabrics and more. Jayashree brought many examples of the jewelry she hasdeveloped, allowing our members to purchase either kitsor tutorials, enabling us to then create her beautifuljewelry pieces on our own.
Contact her at: [email protected]
The Design Process and Incubating Ideas into Tangible Beadwork Designs -
Melanie Potter
Melanie Potter is the owner/artist/designer for School of Beadworkand a national/international instructor teaching unique off-loomseed bead jewelry designs. Her background in couture sewing wasa natural transition into beadwork design and construction.Melanie's presentation explained the design process for incubatingideas into tangible inspiration and methods she incorporates toexecute on these ideas to create a finished design. Melanie has a business background working in the softwareindustry. The rest of her time, she spent her artistic hours doingfine hand work stitching and sewing. Then, her daughter taughther how to do peyote ~ the rest is history and the bead world iscertainly better for it. She has now beaded for over twenty years,
and admits to literally beading all over the house as well as in her studio.
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Living in San Luis Obispo gives Melanie and Scott a central base for traveling aroundCalifornia. We were fortunate to have them here on March 20, 2018. As members of the Bead Society of Northern California, we have probably all read a tutorialor two. Melanie's presentation outlined all the planning and work thatgoes into creating successful tutorials. The entire room was amazed. She began by demonstrating her sketching process and prototypingtechniques which evolve into the finished pieces. Melanie describedthe organizational systems she uses to make her work streamlined,and efficient in selecting materials for her color palettes. Shediscussed her process of writing and illustrating her patterns thatrefines her beadwork designs. There are 5 phases of Melanie's design process:1) Requirements and inspirations;2) Ideation exploration;3) Prototype development;4) Testing to verify that the item works as intended;5) Distribution / Codify and Production
Client requirements: She works with clients (such as beading magazines) to determinetheir design vision and her deadline. Melanie carries a sketchbook and a "bullet"journal, keeping notes of any little thing that pops into her head as she walks around,goes shopping, lazes in a hammock, travels the countryside to and from teaching. Shehas found that these journals help to enrich her visualization process. . Her mainexercise is lap swimming, and she often comes up with ideas while swimming orlounging around on the patio. She also is inspired while riding her bike, and hiking.Requirements: She works out what stitch(es) she could use, and her color palette. Then, the sketching begins. She looks to nature, beads, books, movies, gain ininteraction from things around her. She does research by taking photos, gatheringreference material and articles, and consulting her extensive library of watercolorbooks and nature photos.Ideation is to discover ideas. She explores word pictures by making sketches, notesconcepts, brainstorms on a storyboard, and weaves ideas together. By having all of theideas before her, she can visualize her developing ideas, things that don't even existyet. Wild thoughts can become a thread just like yarn spins into the fabric of an idea. Melanie becomes a story teller, a poet, a weaver of colors and ideas. The clientusually has some type of idea of what they want, and Melanie needs to transform thatinto a picture.The development of a prototype is the most difficult part. She begins to work out thetextural components of the designs. She plays out the client's ideas into hersketchbook; and from there, develops the dimensional shapes into a rough design. Thedevelopment entails the most difficult parts: technicalities of its structure, thesmaller parts that will work with the center ideal, and adding the colors . She beginswith developing the smaller components, works out the basic shapes and thendetermines the beads that will draw all the elements together.Testing the prototype: She has the most fun when testing out the prototype. Shephysically makes the item and wears it all day, every day. By doing this, she can learnhow it fits on her body, if it is comfortable, and if it is structurally sound. She needs tobe very critical of this stage of development to observe all of the results ~ no matter
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how discouraging. If everything goes as planned, she then moves forward into theinstruction development. If something doesn't work as planned, she regroups anddevelops another prototype. Melanie explained how she made up one particularprototype for a client: On the first day it broke, and she fixed it. On the second day,it broke again and in the same place. Aha! Something was definitely wrong in thatstage, so she went back to work on her design board. She stopped everything andsketched out numerous ways that the breakage area could be changed and how itwould affect the overall design.Distribution and Production. While Melanie executes the prototype, she writes downeverything she does, step by step and bead by bead. She also takes photos of eachstep, paying close attention to every minute point that could or would make it easierto make the instruction a success. Melanie draws detailed illustrations of the layoutof each section and labels each part carefully. Then she proofreads every step. Whenshe feels that she has the layout finalized, the pages numbered, and each stepmatching it's picture correctly, she gives it to others to also proofread, making anycorrections or clarifications as they are found. Only then, does she make up colorprints.
When everything has been completed, Melanie finalizes the instructions. She prints outthem on paper that will fit into the kit envelope along with the packages of beadsinvolved. Then the real test begins. The beads for the kits are organized into their bags.
She then designs kits in four to five different color palettes. Oncethey are all put together, she trials the new tutorial kit in classes,examining the students' ease of understanding her tutorial andaccomplishing the finished product. The color choices are often as critical as the design itself. Shecreates the first prototype in her favorite color story, working withmuted colors, playing with the color wheel, and then inventing herown palettes using colored pencils and watercolors. The success of one design often leads to others. She examines hergoal, where she may have gone wrong in the design, and what wasshe thinking that may have caused her to go off on that tangent. Were the color combinations wrong? Was there a flaw in the design? Failure can be very discouraging, and it takes a strong person to achieve the next success.
Melanie is constantly changing her design systems. She has ahuge backup stock of beads, organized by size and color; but herworking stock is packaged in 2x2 clear bags. This way, movingcolors around from on her different work stations is much moremanageable. Her color stories are organized by tones, as color isrelative. Light shades refract onto each other and the wrongshade, even the wrong thread color, can totally affect the overalllook of a design. Then she weighs the beads used in each part of the kit. Thisallows her to order sufficient quantities to build the kits andhave enough for reorders.
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Melanie works on the instructions for a minimum of two hours per days. Under tightdeadlines and compressed schedules she can work 12 hour days writing and beading.However, she prefers working steadily at a comfortable pace. It usually takes a month toput a kit together, weighing the parts of the prototype, ordering the beads and parts
needed, and separating everything into each kit color way. This is allorganized into a spreadsheet so she can visualize and make any changes asneeded. Her work is published in a number of books and magazines includingMaster's Beadweaving, Major Works by Leading Artist, Larks, 2008. Melanie Potter is an off-loom beadwork artist innovating new designs eachyear for a number of beading venues. She and her husband Scott also run
the yearly premiere beading event, "Beads on the Vine" on the central coast of California.BOTV is celebrating its 17th anniversary! **All this goes to prove one important thing: Be nice to your bead instructor, as she has gonethrough all of the steps you have just read. Melanie's Trunk Show: Melanie and Scott brought a trunk show with them featuring her kitsand supplies, beads at a discount just for BSNC. www.melaniepotter.com www.beadsonthevine.com
BSNC Calendar of Events
May 6, 2018, 11:30am: BEad TogetherMay 11, 2018, Deadline to submit Bead Challenge EntryMay 15, 2018, 7:00pm: Speaker: Kim Fox July 17, 2018, 7:00pm: Speaker: Robert K. LiuSeptember 30, 2018, 12:00pm: Beaded Starfish ClassOctober 16, 2018, 7:00pm: Speaker: Frederick Bourguet
Chavez
BEad TOGETHER
The Next BEad Together: May 6, 11:30am.
The BEad TOGETHER is a quarterly event for beaders and their like-minded friends. This is an opportunity for people who share aninterest in beading, discovery, and sharing to come together for anafternoon. Bring a friend and project to work on, along with storiesand tasty treats to share for a memorable afternoon.
TheBead Society ofNorthern Californiais a non-profit,independent,educationalorganization forpeople interested inthe collection,history, design,production, andexhibition of beads.The Bead Society isaccepting donationsat Membership, BeadSociety of NorthernCalifornia.
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Pack your beading project and favorite food to share, then come onout to the next BEad TOGETHER. The Next BEad TOGETHER is scheduled for May 6th, 2018, 11:30-3:30 at the Albany Community Center, 1249 Marin Ave., Albany,CA. Map
For more information, please go to:BEad Together.
2018 Bead Challenge
Under The Savanna Sun
Deadline: May 11, 2018
The 2018 Annual Bead Challenge, Under theSavanna Sun, is nearing its conclusion. If youhave an entry, you will need to submit it toTeri Lawson by May 11. Judging will occur atour May monthly meeting, May 15. Please email Teriat [email protected] to make
arrangements for submitting your entry. For more information, click here.
For more informationand to readadditional articles,go to Bead Society ofNorthern California.
BSNCMembership
Become amember of theBead Society or ifyour membershipexpires in soon,please goto Membership,Bead Society ofNorthernCalifornia andlearn about thebenefits to BSNCMembers.
Join Our Mailing
List!
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Beaded Starfish Class
September 30, 2018 12:00-4:00pm
Taught by Marilyn Peters
Remember when we were young, everyone had a "Pet Rock"~ well, this class will show you how to create a "Pet BeadedStarfish". They will be complete with a little mouth and reallooking feet, in colors that you choose out of over 50choices that I offer. After completion of the pattern simplyattach a loop to make earrings, pendants or a key fob.
For more information and to register for this class, clickhere.
Monthly BSNC Meeting
Come one, come all beaders to our monthly meetings heldon the third Tuesday, except not in August or December. These meetings are open to both members and non-members, all experience and beading talents welcome. Eachmeeting focuses on a different topic and you may besurprised by the wealth of information. Each meeting includes a 30 minute social time, 7:00-7:30pm, followed by a speaker, and closing with aquestion/answer session.Meetings are held at Albany Community Center, 1249 MarinStreet, Albany, CA. Map If you are interested in speaking or would like to hear afavorite artist speak, please contact the Program Chair.
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DISCOUNTS FOR BSNC MEMBERS!The following stores offer discounts - show your current membership card
ALAMEDABead Inspirations www.BeadInspirations.com1544 Park Street Tel: 510-337-120310% discount except class fees, books,consignment jewelry & instructor materialkits. BROWNS VALLEYWild Things Beads www.WildThingsBeads.comPO Box 356 Tel: 530-743-133920% discount on Czech pressed beads and firepolish. CONCORDJust Bead It! www.JustBeadItConcord.com2051 Harrison Street, Suite C Tel:925-682-6943 DANVILLECottage Jewel www.CottageJewel.com100 Prospect Avenue Tel: 925-837-266410-15% off everything not marked net. GARBERVILLEGarden of Beadin' www.GardenofBeadin.com752 Redwood Drive Tel: 800-232-3588Fax: 707-923-9160 Email: [email protected]% off for all BSNC members, in our store orat any of our shows. Does not apply to alreadydiscounted merchandise. OAKLANDBlue Door Beads www.BlueDoorBeads.com4167 Piedmont Ave Tel: 510-652-258310% discount on classes. 15% discount on allfull price loose beads & strands. Sign up forour E-Newsletter to receive exclusive links toour TrueBlue loyalty program, offeringdiscounts and coupons.
SAN JOSESew Bedazzled1068 Lincoln Avenue Tel: 408-293-223210% discount except on classes. SANTA CRUZKiss My Glass660A 7th Avenue Tel: 831-462-307715% Discount VALLEJOBeads in Pomegranate Seeds538 C Florida Street Tel: 707-557-333710% Discount INTERNET STORES Beads On Main. At shows, will offer a 10%discount to BSNC members. Beadshaper www. Beadshaper.comcoupon code is: BSNC58713coupon 10% discount on handcrafted items boughtdirectly from Beadshaper through theBeadshaper web site and at the Beadshaperbooth at shows in Northern California. Thisdoes not apply to Beadshaper items sold at artgalleries, boutiques, or through another vender. The discount only applies toitems created by the Beadshaper. It does notapply to Beadshaper classes or itemspurchased by the Beadshaper for resale.It cannot be applied together with any otherdiscount. Natural Touch www.NaturalTouchBeads.comTel: 707-781-0808. BSNC members receive 10%off their Resin Bead Purchases. Put note incomments section of checkout or call707.781.0808 Discount does not apply to saleitems or markdowns.
Contact Information
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Bead Society Of Northern California
info@Bead Society of Northern California
Bead Society of Northern CaliforniaA nonprofit organization whose purpose is to promote the study of beads and share information about beads.
www.BeadSocietyofNorCal.org
BOARD OF DIRECTORS President TERI LAWSON [email protected] President/ JULIE HANKS [email protected] Volunteer Coordinator Secretary/ MARILYN PETERS [email protected] Program ChairTreasurer JUDY SINCLAIR [email protected] Treasurer LISA CLAXTON Newsletter Editor [email protected] Monthly Program Meetings are held on the third Tuesday of each month (exceptDecember). Meetings are free to members. Guests are welcome for a $5 donation. Annual Membership Dues which include digital mailings and meetings are $25 per year. The year begins on the month you join. Dues are accepted at monthly meetings or can bepaid online using PayPal or a credit card, or with a Membership Application printed from ourwebsite. Newsletter Advertising, Community Bulleton Board items and other Contributionsare welcome and should be sent to the Newsletter Editor,[email protected]. For more information, refer to SubmissionDeadlines & Advertising Rates.
Bead Society of Northern California, P.O. Box 9401, Berkeley, CA 94709
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