진 주 쉘

S p e c I a l t y M o t h e r – o f – P e a r l C o m p a n y

MOTHER-of-PEARL 2p

JINJOOSHELLJINJOOSHELL 3p / HISTORY 4p / ARTWORK OF JINJOOSHELL 5p

D.I.Y. Kim Jin A 10p / D.I.Y 12p

Mother-of-pearl

8~10 century Mirror of flower and animal pattern Inlaid with Mother-of-Pearl

Goryeo 12century Lacquered Case of chrysanthemum vine pattern Inlaid with Mother-of-Pearl and Turtle Shell

Goryeo 13century Lacquered Suyra Box of chrysanthemum vine pattern Inlaid with Mother-of-Pearl

Joseon 16~17centuryLacquered Clothing Box of lotus vine pattern Inlaid with Mother-of-Pearl

Joseon 17century Lacquered Clothing Box of grape pattern Inlaid with Mother-of-Pearl

Joseon early 19~20 centuryLacquered Box of Siojansaeng pattern Inlaid with Mother-of-Pearl)

Mother-of-pearl, mysterious lights which have been handed down for 1,000 years

With its mother-of-pearl processing techniques handed down for 3 generations and endless research and development,Jinjooshell is continuously creating new traditions in the field of mother-of-pearl.

Jinjooshell

HISTORY1961 Date of establishment 1993 Lee Young-Ok took office as Representative Director2001 Changed the company name to Jinjooshell 2002 Developed mother-of-pearl nail-art designs 2002 Developed mother-of-pearl coloring techniques and Artwall 2002 Started selling nail-art products inlaid with mother-of-pearl in the domestic market

2003 Started exporting nail-art products inlaid with mother-of-pearl indirectly

2005 Small and medium industrial company exhibition in Japan2005 Participated in developing mirror stand type lip palettes inlaid with mother-of-pearl for 'LG History of fo’

2006 Launched cultural products inlaid with mother-of-pearl 2006 Won Silver Prize at the German International Invention New Product Contest

2007 Produced Coreana Zain Spetial edition High-quality essence, cream mother-of-pearl containers2007 Hwanhee was Published (Story on 14 female inventors including our Representative Director Lee Young Ok)

2008 Registered the patent for credit cards inlaid with mother-of-pearl 2008 Launched KB Kookmin Card, Star Platinum mother-of-pearl credit cards 2008 Produced a sample of LG electric home appliances2008 Launched low and high marble tables with mother-of-pearl patterns 2008 Selected as an export business of small- and medium-sized industrial companies 2008 Selected as a member of Middle East and Asia Market Development Delegation2008 Won WIPO Special Prize & Gold Prize at the International Women Invention Contest 2008 Selected as 2008 Good Design/ AIDA Australia 2008 Developed triple doors inlaid with mother-of-pearl 2008 Launched KB Kookmin Card Plustar Save mother-of-pearl credit cards

2009 Launched 3kinds of KB Kookmin Sweat Mother-of-pearl Cards2009 Launched KB Kookmin Card Max Mother-of-pearl Cards2009 Won Bronze Prize at the Thailand Invention of Smart Idea Award Contest2009 Developed surface materials/ Korea Institute of Design Promotion 2009 Selected as an export business of small and medium industry2009 Won Seoul Mayor Special Prize and Gold Prize at the International Women Invention Contest2009 Craft Trend Fair

2010 ToKyo Gift Show

KBCARD

In order for KB Kookmin Bank, the best bank in Korea, to be able to provide differentiated services to customers, Kookmin Card has met with mother-of-pearl.

Zain Spetial Edition COREANA & JINJOOSHELL

Zain is the high-class traditional oriental medicine cosmetics brand of Coreana Cosmetic Co., Ltd. We have created 'A jewel on the dressing table' introducing 'Zain special edition' decorated with natural mother-of-pearl in collaboration with Coreana.

Bland Project

Interior specialty store, Mono Collection, and Professor & furniture designer Ha Ji Hoon.They have expressed Korea's unique aesthetics in the modern sense with the use of Jinjooshell's coloring technologies.

NAIL-ART

As delicate mother-of-pearl lacquering techniques are used, Nail-Art creates a mysterious color which artificial art materials can not show.

All the products ranging from traditional artifacts to life articles will be remembered as presents matching with the appreciative eye and elegance of the persons who give them as they throw one-thousand-year-old luster.

CRAFTWORK

Kim Jin-A

Kim Jin-A

Materials

Wooden model of various shapes

Mother-of-pearl

Raw ore

Crystal

String

Accessory ring

Motive gilded with antique

D.I.Y

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Various motives are bound with thin strings to the chosen wooden model.

D.I.Y

The severed motive of mother-of-pearl is attached to the wooden model with the glue for mother-of-pearl.

D.I.Y

Chose one item between a necklace and a bag and finish by binding a string or attaching an accessory.

D.I.Y