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SOCIETIES TO SOCIAL NETWORKSCHAPTER 5
SOCIETIES AND THEIR TRANSFORMATION
Groups- people who interact with one another and who think of themselves as belonging with each other
Society- largest group Consists of people that share a
culture and/or territory Sets stage for life experiences,
influences behavior, how we see the world
Set boundaries for our lives Technology creates changes in
society through time As society changes so does
nature and types of groups
SOCIETIES AND THEIR TRANSFORMATION
Hunting and Gathering Societies Fewest social divisions Basic social division is by sex, few other
social divisions Groups have a shaman that can
influence spiritual forces Major unit of organization is the family Most group members are related by
ancestry or marriage Family distributes food, educates
children, nurses sick, provides virtually all needs
Societies are small Groups are nomadic Place a high value on sharing food Egalitarian society They have few material possessions No rulers, decision is reached by
consensus Most leisure of all groups
SOCIETIES AND THEIR TRANSFORMATION Pastoral and Horticultural Societies 10,000 years ago groups found they could
tame, breed animals and cultivate plants Developed permanent villages, organized
by clans Domestication of plants and animals first
social revolution Dependable food supply created changes Division of labor- specialized jobs and
created a surplus of objects and this stimulated trade
Set stage for social inequality Led to feuds, war and slavery Wealth and power grew more concentrated Individuals became leaders of groups
(chiefs) More possessions led to lesser equality Where people located within society
determined what happened to them in life
SOCIETIES AND THEIR TRANSFORMATION
Agricultural Societies Invention of the plow made land
more productive, created food surplus, called agricultural revolution
Development of cities, culture (art, literature, music)
Inequality became fundamental feature of society
Some gained control over resources, to protect power they developed armies, levied taxes
Conflict theory- concentration of power and resources, oppression of people led to rise of modern state
Females became subject to males (men were farmers, took care of livestock left women subsidiary tasks) when metal became attached to plows
SOCIETIES AND THEIR TRANSFORMATION
Industrial Societies 1700’s invention of steam
engine led to Industrial Revolution
Human and animal power replaced by machines
Social inequality grew greater
Surplus was greater, huge effect on social life
Industrialists gained control of means of production (land, labor, capital)
Inequality reversed as time went on, now industrial societies enjoy a high standard of living and greater equality
SOCIETIES AND THEIR TRANSFORMATION
Postindustrial (Information) Society Fourth social revolution- Societal transformation
based on microchip technology Basic component is information and specialized
knowledge Individuals don’t produce anything, just use
information to provide services others are willing to pay for
New technology allows us to work at home, changes communication and consumer patterns
GROUPS WITHIN SOCIETY
In 1933 Emile Durkheim concluded to prevent sense of not fitting (anomie) in we needed to belong to small groups
Groups act as a buffer between individual and society, give meaning and sense of purpose
Two terms often confused with groups- aggregate and category
Aggregate consists of individuals that share same physical space, but do not see themselves as belonging together
Category- statistic, people with similar characteristics
GROUPS WITHIN SOCIETY Primary Groups- give
basic orientation to life Develop early in lifeA. Family our first primary
groupB. Provide intimate face to face
relationshipsC. Give us identity D.Essential to our well beingE. Meets a basic human need F. Values and attitudes
become part of our identityG.Difficult to separate self
from primary group
GROUPS WITHIN SOCIETY
Secondary Groups- larger and more anonymous
1. Formed with a specific goal and roles are interchangeable
2. Based on common interest, more impersonal
3. Members interact based on specific status
Fail to satisfy need for association, consequently they break down into primary groups
Primary groups serve as a buffer between us and demands secondary groups pale on us
GROUPS WITHIN SOCIETY In-groups are groups we feel
loyalty to Out- groups group toward
which one feels antagonism Identification with group gives
sense of belonging, loyalty Membership produces rivalries Consequences 1. Membership can produce
discrimination and hatred2. Identification with in-groups
basis for racial, ethnic division3. View traits of in-group as
virtues, same attributes in out-group seen as vices
4. Divides world into we and they Natural part of social life
GROUPS WITHIN SOCIETY Reference Groups Groups we use as standards
to evaluate ourselves Can be family, classmates,
co-workersA. Exert influence over our
lives by providing a yard stick
B. Operate as a form of social control, give us frame of reference for our achievements
C. We want our behavior to measure up to the groups standards, can lead to inner turmoil if they do not match
SOCIAL DIVERSITY :RACE, CLASS AND GENDER
Social diversity influences group contact, can perpetuate social inequality
Large groups turn inward -only have contact among themselves
Social diversity can promote separatismHeterogeneous groups turn
outward- internally diverse groups are more likely to interact with outsiders
Physical boundaries create social boundaries- less likely to interact with other people
SOCIAL NETWORKS Large groups break down into
cliques (internal factions within groups that interact with each other)
Form social networks (social ties radiating outward from self that link people together)
Technology has created a new type of group electronic community where members communicate about any topic
Nature of interest give them feelings of belonging together, possibly can have an equalizing effect on groups
Young, well educated, live in large cities have larger social networks
Men include more business contacts in their networks
Women include more family members in their social networks
GROUP DYNAMICS Group dynamics refer to interaction within groups, how
they influence us and how we affect groups Small groups- few members, interaction with all other
members, can be primary or secondary Group size Dyad- smallest, two people Most intense form of group interaction, if one member
decides not to participate, group collapses Triad- three people, addition of third person alters
group Interaction between first two decreases and can create
strain Stronger and more stable than dyads Tend to form coalitions that can cause instability One member also can become mediator during
disputes
GROUP DYNAMICS
As small groups become larger they become more stable but intimacy, intensity decrease
1. As they grow they develop more formal structure, leaders emerge and specialized roles develop, helps group survive over time
2. Group size diffuses responsibility
3. Speech and action becomes more formal
4. Breaks down into smaller groups for more effective communication
GROUP DYNAMICS
Leadership Leaders are people who influence
the behaviors, opinions or attitudes of others
Perceived by group members as strongly representing their values or as able to lead group out of crisis
Leaders tend to be more talkative, express determination and self confidence
Taller, better looking people often become leaders
Types of leaders Instrumental- keeps group moving
toward their goal Expressive- increases harmony,
minimizes conflict (harder to identify)
Difficult for person to be both
GROUP DYNAMICS
Leadership styles- three basic types Democratic-leads by consensus Authoritarian- leads by giving orders Laissez- faire- leads by being highly
permissive Different situations require different types of
leadership Peer pressure, and the pressure of authority
are ways groups influence our individual lives (Asch and Milgram Experiments)
GROUP DYNAMICS Power of authority and
peers can lead to groupthink
Collective tunnel vision that group members develop
There is only one right way and any different point of view in seen as disloyal
Groups surround themselves with an inner circle that reflects their own views, leaders cut off from information that does not support their opinions
To avoid groupthink they need to allow diverse opinions
TYPES OF FORMAL ORGANIZATIONS Utilitarian Organizations- pays
people for their efforts, most people have to join one to make a living
Normative organizations- pursue a goal that they think is worthwhile (community service, political party)
Coercive groups- membership is involuntary, has special physical features to separate people from society
Some can be all three for example a mental hospital coercive for a patient, utilitarian for a staff member and normative for a hospital volunteer
BUREAUCRACY Organization designed to perform a task efficiently Developed during the industrial age Six key elements1. Specialization- assigns individuals highly specialized jobs2. Hierarchy of offices- few at the top, many at the bottom3. Rules and regulations- guide operation4. Technical competence- set standards for job performance5. Impersonality- put rules ahead of personnel6. Formal written communications- heart of organization is
paperwork not people Typically individuals create informal networks of communication to
spread information quickly “grapevine”
PROBLEMS OF BUREAUCRACY
Alienation- does not respond to personal need of workers
Inefficiency and ritualism- focus on rules and regulations to the point of undermining goals (red tape)
Inertia- tendency to perpetuate themselves (creates busy work to justify existence)
CHANGING NATURE OF WORK
1. Work is opening up to more women that leads to companies striving to be more flexible and democratic
2. Technology (email) have led to less formal communication structures
3. Postindustrial society is information based and has caused other changes in nature of work organization
A. Creative autonomy- workers given creative freedom
B. Competitive work teams reduce alienation
C. Flatter organization- spreads responsibility with fewer levels in chain of command
D. Greater flexibility- respond quickly to changes
“MCDONALDIZATION” OF SOCIETY Organizational principles of
McDonalds have spread across society
“Big Box” stores, 10 minute oil changes, etc.
Large impersonal organizations Three Organizational principles1. Efficiency- done quickly
equals good2. Uniformity- designed to be
mass produced, leaves nothing to chance
3. Control- automated equipment, makes job as simple as possible, little room for employee error
System can be efficient but dehumanizing