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Embracing Change

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visits

59%revenue

65%

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+8.6 million views

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lifesavers, rubber bands, potato chips,

corn flakes, chaos theory, microwave, teflon,

pacemaker, cheese, razorwire, photography,

x-rays, weeties, shatterproof glass, dynamite,

vulcanised rubber, silly putty, scotchguard,

cholera vaccine, radium, waffle sole,

x-rays, smallpox vaccine, popsicle, america,

choc-chip cookies, raisins, champagne,

radio astronomy, sticky notes, denim,

artificial heart, margarine, sandpaper,

group therapy, karaoke etc…

Something that was supposed to happen

didn’tor something that wasn’t

supposed to happen

did

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“I had no choice but to tell the story without the shark”

Steven Spielberg

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PositiveI’m aliveThat was awesomeI’m actually quite toughMaybe dad saw that

InterestingThat felt weird

Did time slow down?Grass is scratchy

There are ants here!

NegativeMaybe I’m hurt

Maybe my bike is hurtI look like such an idiot

Maybe mum saw that

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Make Things Better

by Making Things Different

THE PRIZE

THE PRICE

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reduces bacterial count by 60%

increases bacterial count by 255%

increases bacterial count by 42%spreads bacteria 2+ metres

University of Westminster School of Biosciences 2008

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better is always

differentis NOT always

different

better (EXHIBIT A)(EXHIBIT B)(EXHIBIT C)

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your

better

product

isn‘t justabout

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CAN YOU RETHINK THE DELIVERY?

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REIMAGINE THE WORKPLACE?

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REINVENT THE EXPERIENCE?

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RETHINK THE PURPOSE?

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2

some brand new initiative

completely beyond our experience,

capacity and remit

3

something we’ve always

done well that we could readily do so much better

4

something dumb we’ve always done

…even though no-one really knows why

1

historic economic transformationthat completely

disrupts and redefines entire

industries and/or sectors

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Shorten delivery routes by 30 million miles

Reduce carbon emissions by 16,000 metric tons per year

Reduce petrol use by 1.25 million gallons per year 2004-14

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PREPARE TO STOP

EXPECT DELAYS

FAST LANEEXPRESS

LANE

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EXPRESSFAST LANEEXPECT DELAYS

PREPARETO STOP

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&+ =

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1891 1948 1991 2006

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1891 1893 1912James Naismith

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facial tissuesplaydoh

nitrous oxidebubble wrap

blutacair conditioning

gramophonemicroscope

telescopecompass

sunscreenrogaine

rocketmichelin starsteam engine

splenda

internetwheelcoca colathalidomidebotoxguinness recordsbendy strawsbeer matsdoritoschainsawsmagstripslisterinelaserchopstickstelescopeumbrella

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What if you could start again?

Imagine it’s all gone… except the need and the smartest people you’ve ever known…

What would you create from scratch?

1SQUARE

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1856 Eight Hour day

1876 Stump-jump plough

1906: Feature Film

1889 Electric Drill1882 Combine Harvester

1922: Rotary Hoe

1918: Anthrax Vaccine1928: Aerial Medical Service

1926: Heart Pacemaker

1946: Shepherd Castors

1930: Letter Sorting Machine

1950: School of the Air

1958: Global Airline

1947: Cloud Seeding

1937 Humidicrib1941: Penicillin

1933: Ute

1960: Plastic Spectacle Lenses

1958: Black Box Flight Recorder1953: Solar Water Heater

1964: Latex Gloves1961: Ultrasound

1960: Self constructing tower crane

1965: Staysharp Knife

1965: Inflatable Aircraft Escape Slide

1965: Wine Cask

1972: Orbital Internal Combustion Engine

1970: Microsurgery

1973: In-vitro Fertilisation

1973: Pop Top Can

1975: Instant Water Boiler

1974: PSZ

1976: Electronic Ignition

1978: Synroc

1979: Bionic Ear1983: Winged Keel

1979: Race Cam

1986: Gene Shears

1988: Plastic Banknotes

1988: Biological Pesticides

1990: Reader for the Blind

1992: Multi-focal Contacts

1993: Underwater Computer

1996: Anti-flu drug

1996 WiFi

2002 Spray-on-skin2008 Tank-bred tuna

1838 Pre-paid post

1856 Refrigerator

1874 Torpedo

1902 Notepad

1930 Clapperboard

1940 Zinc cream

1943 Splayd

1984 Baby capsule

irritation is the father of invention

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ORIGINALDOUBLE COATED

CLASSIC DARKCHEWY CARAMEL

RED VELVETWHITE CHOCOLATE

CAPPUCHINOCOCONUT AND LYCHEE

SALTED CARAMEL AND VANILLABLACK FOREST

HONEYCOMBCHOC ORANGE

CHOCOLATE MINTTIA MARIA

KAHLUACHOC BROWNIE

RASPBERRY WHITEPEANUT BUTTERCHOC RASPBERRYCOCONUT CREAMTOFFEE APPLEBANANAPINEAPPLEESPRESSO MARTINIVIRGIN CHOCOLICIOUS VELVET MUDSLIDESTRAWBERRY CHAMPAGNEPINA COLADAMOCHACHEESEDOUBLE CHOC VANILLASTRAWBERRYHAZELNUT CHEWY CHOC FUDGE

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1993. Chinese copies. Retail consolidation. Big box retailers. Video and computer games.

2000. ‘INNOVATION BINGE’ TRIPLES LEGO’S OFFERING. Branded electronics, amusement parks, video games, jewelry, clothing, education centers and franchise tie-ins. Bloated manufacturing and delivery costs, no added revenue. ($250,000 per mold!)

2002. ~40% Christmas stock unsold. 2003. >$300m loss.2004. < 6% of products earn anything. Failure to capture new market, loss of traditional market.

2004 EXECUTIVE INNOVATION GOVERNANCE GROUP ‘CONTROLLED INNOVATION’.Consumer Product Profitability Targets. Cost-cutting. Improving processes. Managing cash flow. Performance-related pay. Reduce product-to-market time. Sell off theme parks etc. and slow retail expansion. Cut components from ~7,000 to ~3,000.

‘The more we're true to ourselves, the better we are.‘ Jørgen Vig Knudstorp, CEO

2008 Most profitable, fastest-growing toy company in world.

Faster profit growth than Apple (2008 – 2010).Pre-tax profits quadrupled during worst years of the recession (2007-2011).

2018 Europe’s Most Trusted Brand.

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What if we do it like this?

It’s been done.It’s never been done. It’ll never work.We tried that in 1972.Not in the budget.Not in the plan.Not how we think.Not how we operate.You’re new here.

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What if we do it like this?

It’s been done.It’s never been done. It’ll never work.We tried that in 1972.Not in the budget.Not in the plan.Not how we think.Not how we operate.You’re new here.

Give me big ideas and

I’ll give you solid plans

Give me problems I’ll give

you ideas

Show me a plan and I’ll find all the

risks

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Give me problems I’ll give

you ideas

Show me a plan and I’ll find all the

risks

Give me big ideas and

I’ll give you solid plans

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Give me problems I’ll give

you ideas

Show me a plan and I’ll find all the

risks

Give me big ideas and

I’ll give you solid plans

Tell me the risks and let

me get on with it

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I D E Aimagine evaluatedevelop act

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I want challenge, freedom,

space, time and

inspiration

I want problems,

ideas, limitations, goals and

parameters

I wantplans, facts,

data, options numbers, risks and

costs

I want decisions, deadlines, resources and a little

trust

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Let’s sell them what we’ve GOT

Let’s ask them what they WANT

Let’s figure out what they NEED

Let’s know what they’ll need NEXT

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1810 1858

48years

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INTERESTEDOBSERVANT

CURIOUSCONCEPTUAL

UNORTHODOXPLAYFUL

OPEN

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