p o r t f o l i o o f w o r k s

2 0 1 1 - 2 0 1 2

r U t H

V A t C H E r

i N D E X o f w o r k s

D E t A i l s

E A t p l A Y G r o w

C U t l E r Y

E A t w o r k G r o w

N o A H & A l f i E

E l l i o t s

l i V E w E l l

D E s i G N f o r t H E E l D E r l Y

& t H E r o C k i N G t E A p o t

f o l k

A E s o p

w H E r E t H E w i N D b l o w s

A. london, Uk

t + 44 07779353278

E. hel lo@ruthvatcher.com

w. www.ruthvatcher.com

p r o D U C t &

f U r N i t U r E

E A t p l A Y G r o w

proDUCt DEsiGN

UsEr CENtrED DEsiGN

2011

the growing table is an educational

product designed to encourage chi ldren

to actively learn how to grow their own

food in an interior environment.

5 | 40

iN tErms of mANUfACtUriNG the table, a prototype was produced

using CNC technology and rapid prototyping

technology. Additional ly a wood lathe was used to turn the legs of the

table.

01 . images displaying render views of the table modelled in rhino and

rendered using 3D studio max

02. i l lustrations produced using rhino and Adobe i l lustrator.

functions of the table include; a herb sprouting tray, a chopping board

for food preparation, a watering pot and felt storage system. the

storage system reduces storage space and keeps the material usage to

a minimum. it is designed to store tools and acts as an alternative to

drawers and trays.

01 . sprouting tray

02. Chopping board

03. felt storage

04. watering pot

05. table surface

6 | 40

E A t p l A Y G r o w

tHE GrowiNG tAblE is designed

to encourage chi ldren to grow

their own food. the simple yet

functional design is aimed at being

placed in an interior setting such

as a kitchen or a bedroom. the

chi ld is encouraged to grow herbs

or vegetables as well as prepare

the food. simple storage solutions

such as the use of felt al low the

chi ld to store tools discretely. the

table is designed to be simple and

subtle, integrating healthy l iving

into a chi ld’s l i fe from a young age.

the table is made from oak

wood using a CNC router. the

combination of materials was

chosen so that the product remains

versati le and timeless, easi ly

becoming part of a chi ld’s dai ly

l i fe.

7 | 40

for tHis projECt i decided to

focus my research on schools and

hold intensive workshops with

chi ldren ages 7 - 13 . i visited a

series of schools to gain insight

into chi ldren’s mental ity towards

healthy eating and growing

your own food. i gathered user

research by holding workshops

about the topic of healthy l iving.

the chi ldren were encouraged

to draw their favourite healthy

food and vegetables. this gave

me insight into their enthusiasm

towards food produce. i also held

intensive workshop days whereby

the chi ldren were encouraged

to grow their own food as well

as artist ical ly create their ideal

garden.

C U t l E r Y f o r t H E E l D E r l Y

proDUCt DEsiGN

UsEr CENtrED DEsiGN

2010

this innovative range of cutlery was

designed as an alternative to the standard

cutlery for the elderly. Acting as a lever,

the user places the side of their hand on

the end of the cutlery and with the l itt le

or no force the product wil l bounce up

into their hand. through user feedback

this was proven an effective solution.

9 | 40

C U t l E r Y i N C l U s i V E D E s i G N

tHis CUtlErY wAs DEsiGNED with both an elderly and younger user in mind.

whilst observing my Grandmother prior to a project brief i was made aware of

how she found it diff icult to l i ft cutlery off the table with her fragi le hands. she

struggled to grip the cutlery to l i ft it off the table.

inspired by the form of a chopstick holder, the user can place the side of

their hand on the end of the piece of cutlery, treating it as a lever. then by

using l itt le force can pick up the cutlery. the bend at the end of the fork f its

comfortably in the hand.

the material choice shown in the renders is bamboo but would also be avai lable

in plastic which would be provided in care homes or residential homes.

01. bamboo

02. 100% recycled plastic

01. Diagram to

demonstrate motion of

cutlery when in use.

02. Diagram displaying

stacking motion.

E A t w o r k G r o w

proDUCt DEsiGN

UsEr CENtrED DEsiGN

2011

Eat work Grow is a social dining product

which encourages workers to eat healthy

and fresh ingredients at work. with the

combination of herb pot and innovative

storage container the user can create

healthy meals at work which can either be

shared or consumed individual ly.

11 | 40

E A t w o r k G r o w

tHE soCiAl bENto boX

CoNCEpt is a based on a

tradit ional form of social dining.

through a fast paced society

we have lost the importance of

taking time over lunch and other

important meals. this is evident

especial ly in the workplace where

users may lead hectic l i festyles

which wil l prevent them from:

A. Eating healthy and organic food

b. taking time over food

preparation

this concept aims to help the

user combine social dining and

healthy eating in the workplace.

this simple, functional product

aims to bring people together, by

connecting people over the off ice

through social dining.

12 | 40

E A t w o r k G r o w

tHE bENto boX uses a combination of herb garden and thermal heater to al low

the user to eat and grow their food at work. through the use of a soi l compressor

the f irst compartment can be used to grow food. Additional ly the second

compartment is a storage box for food. this pot al lows the food to be heated

by uti l is ing avai lable hot water sources such as that from a kettle, through the

innovative double walled vacuum.

A. Agree with 2 or more col leagues on the chosen ingredients for the day.

b. Use the bento box to bring food easi ly into the workplace. Use the bottom pot

to store food and heat up if necessary by using a supply of hot water.

C. Use the top pot for herbs which can be used in the lunch. this can either be

left at work or carried home safely with the use of the soi l compressor.

01 . i l lustration displaying the power of social networking and the connections

between people within a particular environment. in this case if one person knows

at least 4 people each they indirectly become connected to another 17 people.

through social media such as email or mobile application healthy l iving can be

promoted in the workplace. Due to the nature of society, people are readily able

to connect with strangers through facebook and twitter. by exploit ing these

means, products and services can promote sustainable and healthy l i festyles in

chosen environments.

01.

13 | 40

the project is about sharing

through the common practice

of eating. through user centred

research i concluded that most

workers don’t have t ime to prepare

food in the mornings for lunch

and it would be more convenient

to bring the ingredients combined

with the option to prepare at work.

“Growing herbs at work would

encourage everyone to get

together and eat at the same time

encourage people to take pride in

their food and appreciate how food

is grown. if vegetable boxes were

to be del ivered, then appropriate

cooking faci l it ies would have to

be supplied to the workplace”

financial Analyst, london

“Healthier food at work that

was not so expensive , and fruit

baskets subsidised by work would

encourage me to eat healthier in

the off ice” Copywriter, london

U s E r C E N t r E D r E s E A r C H

N o A H & A l f i E

fUrNitUrE DEsiGN

2010

Noah & Alf ie is a furniture range

developed as part of l ive design project

for mArk product, founded by john

mil ler . the project was to design and

prototype a piece of furniture suitable for

a hal lway. the brief stated the furniture

must be manufactured from wood and

respond to a user’s need.

15 | 40

N o A H & A l f i E

AlfiE

single bench and single bench with side table

Available for the single occupancy household. this single seating

unit has addit ional storage beneath to provide easy access storage

for shoes and boots. Designed with an addit ional table for keys

or l ighting options this piece of furniture can be used in a variety

of types of hal lways. the single seat without side table can be

used in conjunction with a double bench or table in relation to

the occupancy. Combined the bench and single bench provides

addit ional seating as well storage of any shoes, boots along with a

surface area for a table l ight commonly found in the hal lway.

NoAH

Double bench with central table

similar to that of the single bench, the double bench provides a

seating solution for the hal lway as well as solving the storage issue

of shoes. by providing a bench in a hal lway it al lows users to put

on their shoes whilst sitt ing down. there is also addit ional surface

space for l ighting.

side table

this table is designed to store post and keys as well as a

telephone, books and magazines.

16 | 40

01. Dark American oak

02. kvadrat fabric

avai lable in various

colour ways

E l l i o t s C A f Et A b l E w A r E

proDUCt DEsiGN

2011

the fol lowing range was developed for

El l iots Cafe in borough market, london.

the fol lowing demonstrates examples

of CAD work for the init ial concept

generation. the project is ongoing.

18 | 40

E l l i o t s C A f Eb o r o U G H m A r k E t

As A rEsUlt of AN EXHibitioN i was approached

by El l iot ’s Cafe in borough market to design

and develop a range of tableware inspired by

earthenware. the fol lowing images display the CAD

renders of the init ial ideas of products i designed

for the cafe.

the products range from storage bowls, cups and

saucers, to bread baskets and a cake stand. the

init ial brief was to keep the products simple to al low

the food to be the focal point. the cafe promotes

healthy l iving, sel l ing fresh organic produce from

local ly sourced providers. this therefore led to

a range of simple ceramic pots with natural cork

stoppers and l ids.

the CAD model and renders were completed

through a combination of programmes. i init ial ly

used rhinoceros for the 3D modell ing of the

products and then proceeded to render the models

using Autodesk 3D studio max.

19 | 40

01. bowls

the bowls are designed to hold al l mains from meat to f ish based meals, whilst the cork l id

provides heat insulation as well as a serving plate for side bread produce. Additional ly it

can be used for starter soups and the smaller bowls can be used for side dishes.

02. plates & baskets

the plates and bread baskets are designed to hold produce such as croissants and

baguettes.

03. serving bowls

Designed with tongs integrated into the bowls, these products are suitable for produce

which requires the use of serving spoons. this could be used with salads or bread based

produce. it is suitable for the communal dishes served at the cafe.

04. soup bowls

Additional bowls have been designed for main dishes of soup. the bowls contain an

internal pot which wil l store optional herbs, bread or croutons. the soup is then poured

into the outer dish.

05. small bowls and pots

smaller bowls are designed for small s ide dishes and appetisers such as ol ives and walnuts.

06. Coffee Cups

Coffee Cups with a detachable cork mats complete the set.

07. planters

planters have been designed to grow herbs and vegetables around the cafe. these can be

placed on the table or around seating areas.

l i V E w E l l

sErViCE DEsiGN

UsEr CENtrED DEsiGN

2010

live well is a service designed to

help keep off ice workers healthy in

the workplace. through uti l is ing the

current technology commonly found

in the workplace the live well pack

wil l be provided to a range of working

environments as a benefit from the

employer.

LIVE WELL

21 | 40

LIVE WELLCREATING THE

BUILDING BLOCKS FOR A HEALTHY

WORKPLACE

l i V E w E l l

liVE wEll is a service based design aimed at encouraging off ice workers to incorporate healthy l iving

into their dai ly routines at work. As most people are at work for an average of 10 hours, 5 days a week,

it is a logical place to encourage health and wellbeing as one of many tools to combat stress. Along

with encouraging general wellbeing through exercise and healthy eating, the design wil l bring awareness

of issues including repetit ive strain injury and the health benefits of eating a well balanced diet. the

motivation for live well stems from key statist ics regarding health in the workplace.

75 % of al l s ick days are due to stress and back pain

212 people were ki l led at work in 2005 due to stress and poor health

£13.4 bi l l ion is the total cost of sick leave to industry during 2006

(statist ics from HsbC data for health in the workplace 2006)

Additional ly an interview held with Angela royle, the NHs health promotion off icer based in poole,

Cornwall summarised how stress can be combated using health regimes and regular exercises. stress is

in general brought about by work however many dai ly activit ies can cause stress for some. out of 838

cases of anxiety, 98% were thought to be helped through the use of yoga.

through uti l is ing modern technology the service wil l manifest as a welcome pack for each employee.

it wil l be init iated into the employee’s work l i festyle from when they start at the company. the pack

wil l include a booklet, access to the user interface; which wil l include recipes, exercise reminders and

activit ies, downloads (iphone Application and widgets) and general information regarding wellbeing in

the workplace.

the user interface wil l encourage wellbeing through promoting exercise at periods throughout the

day. in addit ion to this, it wil l suggest lunchtime recipes and set up a community for social dining,

encouraging users to leave the off ice for their hour break with others. it wil l provide detai ls of local

healthy restaurants and cheap places to eat within a 5 mile radius. the service incorporates incentives to

be healthy through competit ions recorded on the interface. it is then the responsibi l ity of the company

manager to provide a suitable prize. suggestions may be gym vouchers, longer lunch breaks or a dinner

at a local sushi restaurant.

the project col laborated with HsbC employers in order to gather research and determine a suitable

design outcome for the project brief . in addit ion, interviews were held with local health experts at the

NHs.

22 | 40

01. website interface

the website is designed as a central interface used

for t ime tabl ing, weight control and targets for the

user. they can key in their weight along with how

healthy and active they have been. this wil l lead

to incentives led by the company such as waitrose

food vouchers or longer lunch breaks. Additional ly

downloads, onl ine recipes and healthy restaurant

and cafe mappings wil l al low the user to maintain a

healthy l i festyle through uti l is ing modern technology.

CREATING THE BUILDING BLOCKS FOR A HEALTHY WORKPLACE

NAVIGATION

FOODDRINKPLACEMOTIONMENTALITY

DOWNLOADSCONTACT

SEARCH

HELPSITEMAPTERMS OF USE

CREATING THE BUILDING BLOCKS FOR A HEALTHY WORKPLACE

LIVE WELL

ABOUT

LIVE WELL is a service provided for your workplace to encourage a healthier working environment. With the support of your employer LIVE WELL aims to promote wellbeing within your workplace. Navigate through the options in the menu bar to discover the full benefits of using this service. You may wish to download a walking map to take a walk on your lunch break or prepare a healthy recipe for lunch tomorrow.

TODAY’S RECIPE

Simple Nordic lunch recipe full of seasonal vegetables and lots of protein to keep your insides healthy

EXERCISE PER DAY

Easy but effective yoga exercises to do at your desk to prevent repetitive strain injuries

GenderWeight (kg)Height (cm)BMI

QUICK CALCULATE OF YOUR BMI

01. website interface

23 | 40

Aim to drink 6-8 glasses (1.2 litres) of water a day as well as 1 glass for each 20 mins of exercise.

Buy some potted plants for your desk as this will reduce the risk of dry throats and improve air quality.

Switch off: You have been at your computer now for an hour. You are advised to take a five minutes rest.

After work make sure you spend time on yourself. No laptop, no emails, no Blackberry. Just you.

Before work make sure you are relaxed and full of energy. 20 minutes of yoga prior work is ideal.

03. widgets

01. posters and infographics

posters and leaflets designed to raise awareness and act as a reminder wil l be

placed at

signif icant points in the off ice. the graphics are designed to be clear and

concise. As the user becomes more famil iar with live well they wil l recognise

the symbols as dai ly reminders. for example the glass may be placed by the

desks to encourage users to drink enough l iquid.

02. mobile Application

the mobile application is similar to that of the website. it would sti l l contain

al l the tools such as the bmi calculator but would be more personal ised for

the user. therefore it would include a 5 a day counter as well as a counter for

water intake. Additional ly the l ive feed of recipes is customised for the user’s

food preferences.

03. widgets

Altered depending on season and day the widgets would act as a dai ly reminder

as well as a welcome message. the user can preset the message if desired

with personal reminders for themselves or use the programmed dai ly t ips. the

‘switch off ’ widget wil l also act as a pop-up reminder set on a dai ly t imer

to appear at certain intervals throughout the working day. this is to combat

repetit ive strain injury. the widgets are optional and would be downloadable

from the live well website.

D E s i G N f o r t H E E l D E r l Y

proDUCt DEsiGN

UsEr CENtrED DEsiGN

UsEr CENtrED rEsEArCH

2011

the rocking teapot has been designed with

an elderly user in mind. tea is part of a

social r itual we perform in our society. this

was the foundation for the design which

was a result of a research project into

design for the elderly.

25 | 40

01. percentage of over 65 + in the Uk

02. 225 m elderly people out of 800 m are affected by reduced strength

throughout Europe

0 1 . U s E r C E N t r E D r E s E A r C HD E s i G N f o r t H E E l D E r l Y

“tHE CHAllENGE of designing inclusively for the whole population is not just a

matter of social urgency; we are now l iving in a world of rapidly aging populations

with a broader range of physical and cognit ive capabil it ies than ever before.”

throughout the project i worked with a selection of partners from occupational

nurses to Care homes and Nursing homes throughout Cornwall and sussex. this

includes Deerswood Care Home, a selection of Cornwall Care homes, and day centre

Age Uk. in addit ion i visited mobil ity centres in order to carry out a product analysis .

this was useful for market research and provided me with a vast knowledge in aid

products. Additional ly i also held meetings with NHs innovation and conversed with

jonathan barnett from NHs innovation. through jonathan barnett i gained contacts

with occupational nurses and therapists (ot). As part of the user centred research

phase of the project i used the fol lowing methods to gather information in relation

to problems the elderly have within the domestic environment. below is a brief

summary and outl ine of this phase of the project.

i . User centred research: User journals and cameras plus

observational day with a user

i i . Care homes visits within 5 major Cornwall Care homes

i i i . meetings with leading f igures in the industry

throughout Cornwall

iv. workshops with user groups and focus groups

v. interviews with the public

vi . product analysis at tremorvah industries and Cornwall

mobil ity centre

26 | 40

0 2 . t H E r o C k i N G t E A p o tD E s i G N p H A s Ep r o t o t Y p E

the design is based on the standard, readily avai lable kettle t ippers which acts as

an aid product for those with arthrit is or restricted strength. Although a successful

product the lack of aesthetic considerations and consideration to the stigma of the

product al lows the user to feel dependent and unable. i felt the design of this could

be improved by designing a product that encourages independence, considers abi l ity,

and maintains dignity. these three common themes are key to the project. the design

was based on the idea of improving independence with an aesthetical ly pleasing

product which aided the user while maintaining their dignity.

two products were produced and designed for the project. one is a teapot which can

hold hot l iquids and one is a jug more suitable for cooler l iquids. the prototypes are

made with a very similar concept of wooden base with a bal l bearing embedded in

the base to maintain the abi l ity to pour without l i ft ing off the table.

i N t E r i o r &

E X H i b i t i o N

f o l k C l o t H i N G s t o r E

iNtErior DEsiGN

CoNCEpt for flAGsHip storE

mUNiCH 2012

the interior is designed for folk clothing

store. the concept is based on the

appreciation of craftsmanship and subtle

attention to detai l found in folk’s clothing

ranges.

29 | 40

f o l k f l A G s H i p i N t E r i o r

DisplAYED is a rendered profi le of a design generated

for men and woman’s fashion store folk. the design is

a concept for a new store opening in munich, Germany.

the soft pastel colourways and natural materials is a

representation of folk’s f inely tuned eye for detai l and

craftsmanship displayed in their clothing range. the

interior wil l importantly keep the clothes the focal point

of the store and wil l complete the entire aesthetic of the

brand.

30 | 40

C o N C E p t

mAtEriAls iNClUDE copper

patina, stone, teak wood cladding

and porcelain hexagonal walls

t i les. Additional ly charcoal powder

coated metal piping is used for the

clothing rai ls .

01 . Copper patina

02. stone

03. teak wood

04. porcelain ti le

31 | 40

Elevation of interior for folk

Clothing store

32 | 40

s p E C i f i C A t i o N s

proDUCts iNClUDE l ighting range,

‘pleat’ from marset as well as EX.t ’s

wooden l ights, ‘blub’ . the custom made

products include a t i l l area, wall and f loor

storages and clothing rai ls which meander

around the store providing storage for the

clothes.

Additional ly for usabil ity woodnote’s

f loor seating (as shown in image to the

r ight) wil l be placed around the store to

provide seating for customers. this is

suitable for this particular environment as

it provides temporary, functional seating

as well as being aesthetical ly pleasing and

comfortable.

A E s o p E X H i b i t i o Ns t A N D

iNtErior DEsiGN

CoNCEpt for pop Up storE

soHo loNDoN

Aesop’s recently announced they are

opening a store in soho, london. As part

of their ever growing brand the exhibit ion

stand wil l act as a temporary pop up store

for Aesop, promoting products from skin

care to hair care in one structure.

34 | 40

A E s o p E X H i b i t i o N s t A N D

tHE AEsop EXHibitioN stAND is designed as a pop up stand which can be used for

Aesop promotions at trade shows and exhibit ions. Aesop are a contemporary skin care

brand with stores across Asia, Austral ia and Europe. they are renowned for their store

interiors and have a strong portfol io of interior environments.

35 | 40

C o N C E p t

“we respect those who sing,

write, cook or pursue any other

l ine of creative expression. we

enthusiastical ly encourage those

who attend to the design of al l

things large and small .”

- Aesop

36 | 40

01. stone brickwork

02. stone

03. stone

04. Canvas

05, iron framework

s p E C i f i C A t i o N s

mAtEriAls include an iron framework

combined with a canvas backdrop from

kvadrat fabrics as well as stone f looring

and product display unit .

the combination of materials works

effectively with the simple elements

of the design, retaining a sense of

minimalism and lack of excess.

w H E r E t H E w i N D b l o w s

EXHibitioN DEsiGN

2011

where the wind blows is an interactive

exhibit ion designed for part of the

container exhibit ion series for Cornwall

Design season 2011 .

“Cornwall Design season is an exploration

into how great design and creative

solutions can bring about lasting benefits

for the people in Cornwall”

38 | 40

w H E r E t H E w i N D b l o w s

i wAs iNVitED to take part in Cornwall Design

season to organise and design an instal lation as

part of the Container project.

i col laborated with local designers to create

an instal lation for Cornwall Design season in

col laboration with Dott Designs of the times.

with themes nominated by the l ikes of kevin

mcCloud, the theme delegated to the container

was ‘the f irst commercial wind farm’. we chose to

combine creativity and education through a union

of interactive instal lations including origami wind

turbines.

this was representative of the user choosing to

support wind power. it was a simple technique

which was effective in terms of user interaction.

the user can show their vote towards wind

power by creating a del icate windmil l which

was magnetical ly attached to the container. the

outcome was a beautiful col lection of si lent voices

al l supporting the use of wind power.

39 | 40

proDUCtioN of the exhibit ion

involved designing the interior of the

container as well as manufacturing

precut origami windmil ls and graphic

displays using technology such as

the CNC router, vinyl cutter and laser

cutter.

for more detai ls about Cornwall

Design season please visit

www.cornwalldesignseason.co.uk

w w w . r U t H V A t C H E r . C o m