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Russian TV Market
The Russian TV market tops 2300+ operating TV channels.
Over 80% of Russian channels are in the hands of private companies, 13% are state-owned, and 5% have combined ownership.
Powering Informed Decisions&
Russia:Everybody is watching TV!
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TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%
75% of people are watching television at least once a day
93% of people watching television at least once a week
99% of people are watching television at least once a month
Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%
Russia:TV Channels’ audience share 13.612.7
9.8
6.4 5.74.7 4.7
3.6 3.1 2.8 2.4 2.4 2.2 1.6 1.4 1.4 1.2 1.2 1.0 0.6 0.6 0.6 0.3 0.2
CHA
NN
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IA 1
NTV
TN
TCH
AN
NEL
5C
TCRE
NTV
CEN
TER
DO
MA
SHN
YTV
3RU
SSIA
24
ZVEZ
DA
CARO
USE
L D
ISN
EYFR
IDAY
MAT
CH T
VRU
SSIA
KCZ
E TV U
MIR
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CTC
LO
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.TV
EURO
NEW
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Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%
Russia:TV program genres watched by viewers 14/15 vs 15/16
14/15
22.8%
15.4%
14.1%9.4%4.5%
4.5%3.4%
1.8%
24.1%
15/16
21.4%
15.0%
14.7%8.9%5.5%
4.6%
4.2%2.9%
23.0%
TV series
Movies
Entertainment program
News
Documentaries
Educational programs
Social, political programs
Sport programs
Other
Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%
Russia:Programming trends on TV 14/15 vs 15/16
28.1% 27.9% 23.8% 21.2%26.8% 24.6% 27.9% 27.7% 29.4% 30.5%
15.1% 14.8%14.2%
13.6%
17.2% 16.9%17.5% 17.5% 12.5% 12.2%
21.4% 20.8%19.3%
17.1%
24.3%23.7% 21.2% 20.5%
20.7% 20.3%
10.8% 10.0%
4.2%3.5%
7.3%6.8%
10.7% 9.9% 13.4% 12.5%
3.6% 4.0%
1.6%1.8%
2.5%2.9%
3.8% 4.3% 4.3% 4.6%3.2% 3.0%
3.5%
2.8%
3.6%3.4%
3.2% 2.9% 3.1% 3.0%5.4% 5.7%
2.1%
2.9%
3.4%4.4%
4.9% 5.2% 7.0% 7.1%
Все 4+Все 4+ 4-17 4-17 18-34 18-34 35-54 35-54 55+ 55+55+35-5418-344-17All 4+
Other
Sport programs
Social, Political
programs
Educational programs
Documentaries
News
Movies
TV Series
CHANNEL ONE RUSSIA
First television channel to broadcast in Russia
Leader among national broadcasrters
Over 250 million TV viewers around the world trust Channel One Russia as a prompt, reliable, and trustworthy source of information
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RUSSIA TELEVISION AND RADIO
Largest media corporation in the Russia
National TV Channels: Russia 1, Russia 2, Russia 24, Russia-K
Euronews, Russian-language edition
RTR-Planet, international Russian-language edition
93 Regional TV companies – 93 stations
5 Radio stations
10 Online Channels and web portals
11 Digital TV Channels
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NTV BROADCASTING COMPANY
Federal channel broadcasting in Moscow and throughout the country Pioneer in the post-Soviet independent television media
TNT BROADCASTING NETWORK
One of Russia’s top television networks One of the most popular entertainment channels of Russia Reaches over 100 million people throughout Russia
REN TV CHANNEL
One of the largest private federal TV channels in Russia
TV CENTER
State-run Russian TV Channel
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CTC NETWORK Leading position in the entertaining television sector
Original, catchy, stylish and dynamic content
CTC LOVE Youth drama and reality shows
Viewers from 11 to 34 years old
DOMASHNY NETWORK Targeting women aged 25-59
CHE TV (ex TV CHANNEL PERETZ)
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Pay-TV, an important part of Russian TV market
More than half of all the channels available in Russia are pay channels.
The main trend in pay-TV over the next few years will be a growing subscriber base in the digital segment and in IPTV
Largest Russian holding companies producing and distributing theme-based channels for cable and satellite broadcasting
12 channels: 365 Days TV, HD Life, Auto Plus, Fighter TV, India TV, Interesting TV, Comedia TV, Kitchen TV, La-minor TV, Series TV, STV and Russian Night TV
The audience coverage – over 101 million viewers
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Key Online/Video/VOD platforms
More than 40 VOD services available at the end of 2015
35% of all resources are English speaking and are dominated by information, music and educational content
Among key Russian online video platforms are:
IVI.RUivi.ru
TVIGLEtvigle.ru
TVZAVRtvzavr.ru
ZOOMBY.RUzoomby.ru
MEGOGOmegogo.net
World Content Market – MoscowChoose our autumn or spring market for your business:
13 – 15 November 2017 / 29 – 31 May 2018www.worldcontentmarket.com
The world's only market connecting international sellers and Russian & CIS buyers
Come to Moscow for three days of deal making with 1500+ executives
Book your meetings through a unique database with TV and digital media executives from Russia
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Export Associations Support Cooperation with government export associations, including PACT (UK), UK Embassy in Moscow (Russia), TVFI (France), Shanghai Media Group / SARFT (China), Taipei Multimedia Production Association (Taiwan), KOCCA (Korea), ICEX (Spain), etc…
International companies on the market
International companies on the market
Exhibitors from 20+European countries
Europe on the World Content Market - Moscow
France Pavilion with TVFI
20 French companies in TVFI Pavilion
United Kingdom Pavilion with UK Embassy and PACT
PACT Pavilion with 12 UK companies
Negotiations in UK Pavilion Presentation “UK projects for Russia and CIS”
UK Reception in the stunning Ambassador’s Residence
British content on Russian TV
What do Russian people think of British TV?
Russians enjoy British comedy and drama
Especially, they love British classics and everything based on British culture
As an example, they are huge fans of Arthur Conan Doyle and Sherlock Holmes
Which are the most popular British shows in Russia?
Scripted drama does very well in Russia.
Popular TV series: “Midsomer murders”, “Poirot”, “Comedy Playhouse”, “Poldark” and many others TV series “Sherlock “is a very big success on Channel One Russia
BBC’s documentaries are broadcasted on many TV Channels
BBC’s “Top Gear” show is a hit on TV3 Fremantle’s reality shows, games, formats are popular
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U.S.content on Russian TVAs to TNS Research report in 2015-2016, on Russian TV, more than 30% television content and the biggest number of movie premieres are coming from the U.S. Acquisition of high quality U.S content is an important strategy in business. The U.S. movies, primetime series, sitcoms, soap operas, reality shows, documentaries, animation aired on key TV Channels in Russia. Primetime series are popular in Russia. “Game of Throne” became the most popular TV series in Russia in 2015, followed by “The Librarians”, and by “Body of Proof”. The list of the most popular TV series also includes: "Dragons: Riders of Berk", "Vikings", "Agents of S.H.I.E.L.D", "The Mentalist", etc…
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Game of Throne VikingsThe Mentalist
Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%
Russia:Movies – production date, production country
35.9% 23.2% 5.7% 35.2%
USA RUSSIA GERMANY, USA
39.3% 31.4% 3.2% 26.0%
RUSSIA USA UK, USA
56.5% 12.9% 6.7% 23.9%
USA RUSSIA USSR Other
%6.21%3.1%6.9%5.67
СССР США ИТАЛИЯ Другие%7.8%4.68 1.4% 3.5%
USSR USA ITALY, FRANCE Other5.7%
33.2%
11.5%
26.0%
23.5%
1920 - 59
1960 - 89
1990 - 99
2000 - 09
2010 - 16
Other
Other
Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%
Russia:Movie premieres on TV
1
2
4
5
13
Number of premieres
U.S. companies in Moscow
Moscow in an important business center for many U.S companies. Moscow offices of following important U.S companies attend the World Content Market – Moscow:
DISCOVERY COMMUNICATIONSDISNEY SERVICESNBC UNIVERSALSONY PICTURES TELEVISION INTERNATIONAL NETWORKS VOSTOKSONY PICTURES TELEVISION RUSSIA VIACOM INTERNATIONAL MEDIA NETWORKSWARNER BROS. ENTERTAINMENTWARNER MUSIC RUSSIATURNER BROADCASTING SYSTEMTWENTIETH CENTURY FOX HOME ENTERTAINMENT
Latin American companies on the World Content Market - Moscow
TELEVISA INTERNACIONALTELEMUNDO INTERNACIONALTV GLOBOCARACOL INTERNACIONALTV AZTECA COMAREXRECORD TV NETWORKLATIN MEDIA CORPORATIONICAIC
Latino content on Russian TV Channels
Latin American movies, series, telenovelas and formats are very popular in Russia!
Viewers enjoy watching passion, music and culture in latino movies and drama series.
Tres veces Ana (2016)Pasion y poder (2015)
Sol Nascente (2016) Vino el amor (2016)
Vino el Amor
China on the World Content Market - MoscowOrganized by the State Council Information Office (SCIO) and the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), co-organized by Shanghai WingsMedia Co., Ltd.
The China showcase named ‘Deepen the media co-operation, establish the friendship’ was held successfully during the market.
China Showcase
Alexey Volin Vice-Minister of Telecom and Mass Communications of the Russian Federation
Igor Prokopenko, Deputy General Director of the Russian Federation TV Station REN TV
Kirill Philippov, CEO of SPB TV Russia
Deals Signing CeremonySMG (Shanghai Media and Entertainment Group) & SPB TV sign the contract for the cooperation project of deepening the broadcasting on Russian IPTV platform.Ms. He Xiaolan, Deputy President of Shanghai Oriental Pearl Media Co., Ltd. and General Manager of Shanghai WingsMedia Co., Ltd., and Kirill Philippov, CEO of SPB TV.
Dmitry Borisov, General Producer of Channel One Worldwide Russia
Korea on the World Content Market – Moscow
KOCCA Conference: “Animation Showcase”
KOCCA Pavilion with 10 Korean companies
Philippines on the World Content Market – Moscow
ABS-CBN CORPORATION
GMA WORLDWIDETV5 INTERNATIONAL
India on the World Content Market – Moscow
ZEE ENTERTAINMENT ENTERPRISES STAR INDIAINDIACAST MEDIA DISTRIBUTIONBERSERK MEDIA
Asia-Pacific content on Russian TV and New MediaViewers from Russia and Russian speaking territories enjoy watching:
• Indian, Chinese, Japanese and Korean TV movies and series • Animation from Japan, Malaysia, China, India, Korea• Documentaries from Asia-Pacific region • Game shows, reality shows, formats from Asia-Pacific region
Pokémon anime (Japan) Playful Kiss, TV series (Korea)She was Pretty, TV series (Korea)
Iss Pyaar Ko Kya Naam Doon? (What do I call this love?), TV Series (India) Saraswatichandra, TV Series (India)
Monkey King, Movie (China)
2016 and 2017 - years of cultural cooperation between China and Russia
Russia's big cinemas are releasing 5 Chinese movies each year
Russian moviegoers enjoy watching movies with a distinctive Chinese flavor
Many Russians are funs of Jackie Chan, Zhang Yimou, Feng Xiaogang, Ang Lee and Wong Kar-Wai movies.
Chinese animation blockbusters are collecting record revenues
TOP Chinese movies in Russian cinemas:
“CZ12” (Chinese Zodiac), “New Police Story”, “House of Flying Daggers”,“Kung Fu Hustle”, “Flying Swords of Dragon Gate”, “Dragon Nest”, “Legend of Kung Fu Rabbit” and many others!
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China – Russia successful cooperation examples"The Warrior's Ultimate Secret", Russian – Chinese $5-million drama, a television venture between Chinese production house Beijing Zhongbei TV Art Center and Russian REN TV Channel “Viy 2. Journey to China”, Russian-Chinese movie, is currently in coproduction between Jackie Chan's JCE Movies Ltd and Alexey Petrukin’s Russian Film Group
"Katyusha", Russian third channel, launched by Channel One Russia in China
“Attraction”, Russian sci-fi film, directed by Fyodor Bondarchuk and produced by the company behind “Stalingrad”, the highest-grossing non-U.S. foreign film in China, is currently in production, has been sold to China for a wide theatrical release in 2017
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With a fast growing Chinese industry and friendly China-Russian relations, Chinese movies and television programs have promising future in Russia!
Viy 2. Journey to China