GROUP 2 SOFTDRINKS

Ajay M Varghese(FM-768)

Place seen below is outer Bangalore

Major Products in market are

• COCA COLA • PEPSI• TROPICANA• REAL • REDBULL• Frooti

• The new fake product for coca cola is a cola known as RC Cola.

• RC cola write up stating a product from USA but its actually an Indian drink

• Its available in 3 flavors which is a imitation of market products like

Coca Cola, Sprite and merinda

and is cheap • The product is manufactured in a

place in Bangalore-Mysore road.

• This drink is called TZINGA locally known as “Zinga” it’s imitation of REDBULL.

• This drink just cost 20Rs and is a Hit in market .

• It has got serious health issues and was a serious discussions in Local News channels as kids and adult are getting addicted to it.

• Still shop keepers are interested in it as they get 3Rs commission by selling one.

• My personnel experience it taste is so horrible.

• We could see the way TZINGA is promoted in rural shop

• Safal is a branded product but the packaging and style is similar to Tropicana and could be called the Indian version of Tropicana.

• It cost 100Rs

• Alpine Aqua is a local brand and has name write-up is similar to Aquafina which dose the trick for the product and is priced at 16Rs pebble is also a local brand in Package Drinking water.

• I-Chill is a new product in market a premium brand.

• Its available in lemon, grape and cola flavors

• Priced at 20 Rs• Impressive product from

Hyderabad with seal cap and brim covered by plastic cover

Competition for frootie

Frooties are sold in small pouches and is a instant hit