Runway Style_Issue 1-Final

8/8/2019 Runway Style_Issue 1-Final

http://slidepdf.com/reader/full/runway-styleissue-1-final 1/90











RUNWAY STYLE MAGAZINEwww.runwaystylemag.com

Issue 1

C.E.O & Publisher

Noleet [email protected]

Co-Editor David Alverto

[email protected]

Contributing Photographers

McKinley CollinsRyan JeromeRiccardo Martini

Emanuel Ioan Neculai

Contributing Writers

David AlvertoNoleet RiceLori Seliger

Janeglila Wright

Marketing & AccountingWill Nelson

Magazine Layout & Graphic DesignDavid Alverto

Runway Style Magazine300 Renaissance Center | Atrium | Suite 3101

Downtown Detroit, Michigan 48226313.556.3224 | 313.912.0174



CONTENTS INSIDE FEATUREKaterina Bocci, The Design

2011 Bridal Collectio

INDUSTRY PROFESSIONAL HIGHLIGH

60s In Milan by Sabina ZanzotteThe premiere Italian beauty maker

TRENDFORECASTINGFrockon: Fashion Attention Spa

Killer Looks From the Runway S/S 20

EDITORIALSMy Drive, My Sty

Glamour Toujours with Dure’ Coutu

Who’s the FairestRunway Style’s fairy tale tribute to Katerina Boc

Praha Extravagan

INDUSTRY NEWSClues We Can Use From New York Fashion Week

ARTICLESLetter From The Editor

New High Fashion, Eco-Friendly Lunch B

The Power of Promotio

Long Live McQue

Makeup Artist Spotlight



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Services Include:Haircolor | Haircuts | Hair Extensions

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For more information/pictures at laurendoeshair.com& studio9salon.com

Lauren Lindner

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KE UP EXPERTS



New High-Fashion, Eco-Friendly Lunch BA local metro-Detroit single mother who has transformed an idea into a successfbusiness! Mary Lou Palazzolo has designed a stylish lunch bag made of faux Crocodile, Snskin, Ostrich and Rattlesnake vinyl called Pranzo Lunch Bags.Pranzo”, which translates “lunch” in Italian, is the perfect name to radiate her upbeat personality and Italian roots.It all began in 2005, when she realized that high-fashion, eco-friendly lunch bags for women were nowheto be found! She was determined to create the ultimate one-of-a-kind, practical lunch bag for herself andfor the many women around the world who wanted to be stylish, yet make an impact on the environment

Mary Lou did extensive research to nd the most exciting exotic faux vinyls and upscale components (all pur -chased in the United States), which makes this bag exceptional. She is now selling a beautiful product on-lin

As a single mom of two boys living and working in Michigan, Mary Lou is passionately dedito this project. Pranzo Lunch Bags was launched in 2010 with the explicit mission of informpeople to the environmental impact of using plastic bags or disposable containers. Pranzo is comitted to providing customers the highest quality products and outstanding customer service

With a air for dramatic design and durability, while saving the environment, the Pranzo Lunch Bagis the brand of choice for stylish, eco-friendly trend setters around the world. They eliminate theuse of plastic bags, paper bags and plastic water bottles. Pranzo Bags are constructed of the highesquality exotic faux vinyls in the richest colors and textures imaginable and manufactured in Rocester Hills, Michigan. While the bag is durable, easy to clean and mold resistant; it is also room

enough for a frozen boxed lunch and will hold up to four containerWith a sense of humor, positive attitude and magni cent zest for life.Mary has a classic style with a touch of pizzazz to spice things u

Each bag comes complete with:· A reusable, aluminum bottle· A large ice pack· A reusable, removable, machine washable drawstring bag with a

stylish Identi cation Tag· An adjustable, removable long strap

To order a fabulous Pranzo bag, go to www.pranzobags.com



Katerina Bocci couture Bridal designs

www.katerinabocci.com info @katerinabocci.com 586-247-3622 14239 Rick Drive, Shelby Township, Michigan 48315



Letter from the Editor

The support we have receivedfrom everyone has been amazing.We have had people from all cor-ners of the worldtelling us hereat Runway style how it is refresh-ing that a industry magazine basedout of Detroit wants to be a voiceand a platform for aspiring artists.We are happy that we can be therefor our fashion professionals.We are doing what we can to bring aware-ness to the masses so their voice will beheard where it otherwise would not.When I decided to publish a magazine, I envisioned being there for everyone and help-ing aspiring artists face the many facets that the fashion industry reveal. I have en-joyed immensely being available for people. I have learned much fromour fashion art-ists and it has inspired me to bring the best to our readers. I wish there was more ofme to go around.I am one of the friendliest people one could ever meet in the fash-ion industry. However, I am a businessperson and people should know I act accordingly.

As Runway Style expands, we are very focused on bringing the best we have to offer. In

order to make this happen, we keep regular business hours of 9am to 5pm. We set ap-pointments and have less impromptu meetings. We also have an assistant that informspeople if my appointments run over. That keeps our next appointment happy and feelinglike they are important to us. We are in constant communication with our featured fash-ion artists. Lastly, we make certain we treat in the industry with respect and diplomacy.

Although my time has become limited and I focus on being a businessperson, noth-ing at Runway Style has changed. We will continue to help bring our rising art-ists out on the world’s stage. We are humble and we know that we are all here tohelp one another in this business.

Noleet RiceC.E.O./Publisher

www.runwa st lema .com

Helping Our Fashion A



Letter from the Co-Editor

s Is What We Are AllAbout

Starting off at runway style as an intern I didn’t know what to expect. This being myrst internship I thought I would be getting coffee, washing cars, and answering phones,

you know like in the movies. I had the mind set of “What Ever It Takes”. Just breaking outof high school I wasn’t in the fashion industry yet, and I didn’t know who Noleet Rice was.

My rst day as an intern I got to meet Noleet, and the internship was nothinglike the movies. All the interns was very hands on with the projects we weregiving. At the end of the day, I was the last man standing. I was determined toshow Noleet how loyal and dedicated I am. First by doing the website withouta problem, second by doing the graphics on photos, and lastly by staying up un-til four in the morning with Noleet to get the nal layout of the magazine done.

This dedication I was showing later paid off in the end. Working for this maga-zine has exposed me to a lot of people in the industry, and everyone knows you

can’t pay for connections. I am now the Co-Editor of the magazine and I wantto thank Noleet for giving me the opportunity to be apart of something great.David Alverto Co-Editor

www.runwaystylemag.c



Photos: Ryan Jerome www.ryanjerome.com

Production & Styling: Stephan Kallaus www.stephankallaus.comHair & Make-up: Anja El Sawaf at www.agenturrouge.deModels: Isabell at www.major-models.deTobias Klanner at www.whynotmodels.comSpecial thanks: BMW Welt München www.bmw-welt.com

Glasses: FreudenhausLeather Jacket: LeeShirt: HannibalTie: Topshop

Leather Bag: Bench

MY DRIVE



MY STYLE

Jacket: Irene LuftDress: Ana Alcazar at Patina MuGloves: RoecklRing: Geträumte Taten – aes Jew



Cap: StetsonVest: SisleySunglasses: Jee ViceNecklace: Patrick Mohr

Dress: Irene LuftClutch: Longchamp

Leather Overknees: Robert Clergerie



Dress: ThoegersenShoes: Stylist’s own

Hat: StetsonSuit: HannibalShirt: D&GCuf inks: Paul SmithTie: Blick @ Off’s RosenheimLeather Portfolio: Louis VuittonShoes: Buckler



ardigan & Pants: Muchahirt: Givenchyunglasses: DJ Hell for Freudenhaushoes: Cesare Paciotti at Unique Shoes Munich

Coat: Irene LuftEarrings: Stylist’s ownShoes: Robert ClergerieHat: BenettonLeather Carry-On Luggage: LongchampLeather Travel Bag: Kate Moss for Longcha



Headpiece: Nikki MarquardtNecklace: Stylist’s ownDress: Lipsy at Symphonie MunichBoots: Baldinini at Unique ShoesMunich

Cardigan: BenchFur & Watch: Stylist’s ownJeans: Sisley

Shoes: Cesare Paciotti at Unique Shoes Munich



Glasses: FreudenhausShirt: SisleyVest: HannibalTie: Herr von Edeneans: Rich & Royal

Dress: Irene LuftLeggings: American AppLeather Gloves: RoecklShoes: Duo





Blouse: BSkirt: Iren



Vest & Pants: BenettonShirt: Herr von EdenTie: Stylist’s ownPocket Square: Tom Ford



Hello, I’m Sabina Zanzottera, hair and make-up Milan. I turned my passion ina job: (the make up). I started work at fteen years old, in a salon near Milan. ThenI went to nd a school for hairstylist and television work in the area of Milan whereI stayed for one year. For my artistic creativity, I needed more creative work, so started the Elite Fashion Academy in Milan, which gave me a lot of employment oportunities, publicity campaigns in Italy, Italian publishing and foreign big name

I have had an opportunity to with photographer Ryan Jerome. Projects we shot include

PICUP Magazine published in SpainOUCH Magazine in New YorkFaces Magazine (cover editorial) in GermanySoy Victom.com in Mexico

Doing makeup artistry has given me an opportunity to travel beautiful locations like Sw

zerland and Austria. There I shot with Mara Corsino and had the pleasure to work wihair stylist Marco Braca while shootingSangbleu.com published in Switzerland. Other industry professionals that I have had great shoots with was George Fish. We collaborateon a dynamic shoot that was published llaHIM Magazine.

Some of my best memories is when I worked with Selin Alemdar, Peterson Jessica PeppAlexander Furchino, Richard Guaty, Joseph Circhetta and stylist Monia Pedretti, GiorPesce, Jacopo Moschin, Boris Nicola Sera ni, Aldo Martinelli, Tony Meneguzzo for the pro-ject ‘Cangiari’ Vogue Italy published in collaboration with agencies Bookin, Fotoportal

4model, Photonica. Agencies are great resource for emerging make-up artists.Flashe Model Management hired me for a shoot that was later posted onMaxim.it , togetherwith fashion designer Alessia Touched. Other great opportunities I had being a make-up aist in Italy was a shoot for that was published inVogue, 2009 . Catalog work is also another waemerging make-up artists can build a great career. I had the pleasure of working for Casanova’s fashion jeans man with photographers, Biagio Di Ruocco and Robert Conrad forDeatMeat Spring/Summer 2011 catalog andCalef bedding catalog published in 2011 Dreaming.

Make-up Artist Spotlight:Sabina Zanottera



Clues We Can Use From New York Fashion Week for by Lori Seliger, NYC Editor-At-Large | Edited by Noleet Rice

It’s New York City’s single largest media event taking place during February 10th-172011. Now that it is held at Lincoln Center’s Damrosch Park, some of us are still adjuing. We have to look at the changes that were made as clues on how we can producebetter fashion shows in our local cities. For instance, the electronic code bar readersthat read the invitations and printed a little ticket was a great idea. It makes it tougherto get into shows that people are not invited to. The new plan of action in New York i

a lot less standing room tickets available and gatecrashers can forget about crashing ashow.

Lincoln center is beautiful but us yearly Fashion Week invitees all missed the fountaon the inside at Bryant Park. We recall how nice Spring Fashion Week was because ycould get around to all the different venues in the nice weather. Most industry professionals would agree that the real fashions are in the Fall Fashion Week showing FebruarOne of our favorite designers, Bootzwalla, is planning her fashion show. We can’t wa

Fashion’s Night Out in Meatpacking was like Carnival only for shopping. Professiothat have fashion shows or fashion weeks de nitely should incorporate it the same for-mat, if they haven’t already. This is a great way for industry professionals to showcasthemselves from all spectrums. The result that is to be achieved is networking, trunkshows, more work, sales or contracts, i.e. more income.

The main clue we should take from NYC fashion week is to use a lot of signage and duce some of the exclusivity. What could possibly happen is that no one knew will knowhere shows are being held or a lot of empty seats. We at Runway Style Magazine b

lieve that if we can’t see it we can’t report it.One take away that our Editor-At-Large took away when she met Gwen Stefani’s husbaGavin and he asked he comes way across the room to ask her, “What are those fabulouleather thigh highs? I want to buy a pair for my wife!”. She gave him her card and phonumber but he never called. The lesson here industry professionals is at Fashion weekdon’t be intimidated by celebrities, ask them for their contact information and followup! He most poignant thought of that day was, “Do as I say..not as I do. I always say. Syou in February Gavin!”

INDUSTRY NEWS



Just thinking about the word “blog” alone can send anyone into a digi-frenzied tizzyYour palms start sweating as one hand guides the mouse toward the Google search bawhile the other hovers over the keyboard waiting for your brain to decide what yoare going to be looking at for the next 7 seconds…providing the page downloads fenough. Have I lost any of you yet? There is so much easy access to information ,aways to create our very own special home base of information. To command the atention of others already caught up in other worlds, and draw them into yours, thatis a daunting task that takes talent, dedication, and maybe a splash of healthy ego.It’s intimidating to start out on your own, especially with so many established blogs out there. There’s also the occasional “social-networking for eve

rything” site that everyone gets caught up in, because we now have the power to let everyone know exactly which café we are taking our morning doubespresso with non-fat milk at. We are all guilty of the occasional location announcement and daily life update, and many of us have been able to make a living ouof clever 140 character statements. Take the time to nd an audience, contributefull paragraphs, visuals and stimulating content, andyou may nd this consuming to the point of cuttinginto the workweek. Melanie Pagani and JacquelineMassacci, owners of www.frockon.com, decided tojoin the bandwidth vs. attention span battle in 2008,and have managed to create and build somethingunique and personal for the “fashion lovers” niche.

FrockOn started out in Pittsburgh, PA and is now basedout of New York City. Melanie and Jacqueline garnereda following for the website through making personal connections in the surroundincommunity of Pittsburgh. They provided a web presence for independent storeowners with on-location video interviews and highlights of the store. They also parnered with local charities, donations from community business owners, and entertainment from Pittsburgh bands to create an alternative to a “night out on the town,”

Frockon.com: Fashion Attention SpanBy: Janegila Wright

www.Frockon.com

“...it was time to kick things up to a global notch...”



with proceeds bene tting the charity’s cause. frockOn followers were able tomeet outside of their digital interactive world, and step into real-world net-working, fashion-loving, and good-deeding events. It was through actual human and interpersonal connections that they found initial success. Melanie moved to New YoCity in 2009 and decided that it was time to kick things up to a global notch witthe content of the site. She worked tirelessly to nd writers in New York, otherstates, and countries that t into frockOn’s mold of personal style and ideals.

Melanie and Jacqueline were both were looking to provide distinctive insight andrefreshing perspective in the world of fashion. They wanted FrockOn to be much mothan a typical fashion/lifestyle website.

FrockOn to be much more than a typical fashion/lifestyle website. It is made up oan incredible writing team of fashion conscious professionals spread in various loctions throughout the world now. frockOn conducts in depth interviews with up ancoming designers in New York City, established stores &boutiques, and even business owners that are not ofthe fashion world. Collette, blogger of statementsin-fashion.blogspot.com, was one of the writer’s out therethat caught Melanie’s attention with her fun and en-thusiastic energy, and her exceptional sense of style.

Collette is the face of Michigan’s Runway and personal stylefor frockOn. She commands a loyal following of 605 (andcounting, which she totally sends mad love back to on thedaily), and manages to average 70-100 comments a day onher daily out t posts alone. She was also recently chosen asMTV’s style blogger of the week. Collette has interviewed,for frockOn: The Creative Director of OPI, CEO of Modcloth.com, famous blogger/Fashionista Saucy Glossie’ Miss Lind-sey Calla. She has also highlighted many local Michigan bou-tique owners about the story behind the business they built.One might ask, how does she nd the time and attentionspan to conquer all of her site hits and content production,not just for Statements In Fashion, but also for Frockon?

Q: What made you decide to start your own style blog?

A: Collette: I’ve always had a love for fashion and have been addicted to clothes for years! I love putting together unexpected looks of colors and patterns. I’m always being asked for styling advice from friends and coworkers, so I thought starting my own fashion blog would be a great way to share some of my fashion styling experiences and meet tons of fashion bloggers from around the world .

Q: How long have you been a writer, and has fashion always been your choice of subject?

A: Collette: I have been a freelance writer for about seven years. After learning more about Michigan fashion and vol-unteering at Detroit Fashion Week 2010, I knew I wanted to be more focused on fashion writing and the fashion industry.

Prior to that, I had written for my local area publication, a women’s health center, and several other online websites.



MUA: Beatriz IglesiasHair: Santi SanchezPhotographer: Joss UñacModel: Micha ThygeDresses: DURÉ COUTUREAccesories: Cuple, JdysStylist: José David Plaza (JDYS)

Special thanks: (Cazcarra) JoséMiguel, Grupo Zent & Zinnia Elegans.

GLAMOUR TOUJOURSwith Duré Coutur









ww.durecouture.net





Killer Looks From The Runway

S/S 2011

Emilio PucciGet ready or summer time in Miami,

as Pucci sends sexy garments down therunway that gives you beach eeling.

PradaModels walked down the runway

with an androgynous look dressedin Prada.

D&GD&G sends a beauti ul cheetah prindress down the runway with white lacovered all around it.

rendforecasting



Alberta FerrettiAlberta Ferretti shows oralprints through out the show

GucciGucci shows every business womanwhat the brand has to o er, withbeauti ul tailored pants, and jackets.

YSLYsl sends tailored jump suits andskirts down the runway with graand elegance .

T he designers really brought it this year or their springummer 2011 ready-to-wear collection. Every designer’s collec-on was beauti ul, rom Dolce & Gabbana beauti ul white laceowns to Fendi bright, and bold dresses. Tis year was our a-orite S/S ready-to-wear. Our avorite collection was rom Os-ar de la Renta, with his beauti ul couture pieces. We cant waitor Fall/Winter 2011,we know the designers wont disappoint us.



Vera Wang one o our avoritesshows a tight ftted dress with aJapan eel to it.

Valintino sent o ragile lace downthe runway with an elegant ow-ring lace all in one .

Vera Wang Valintino

LACE

D&G Emilio Pucci Christopher Kane

Lace is nothing new, but like all old trends theirbrought back to light. In the S/S 2011 collections

many designers used lace in their garments.

Trendforecasting

www.runwaystylemag.com



Blumarine Oscar de la Renta Roberto Cavalli Yohji Yamamoto Alexander McQue

Versace Marchesa Christian Dior

Zac Posen Erdem

Givenchy Giorgio Armani

Marchesais our avorite when it comes to award season gowns.

Get Ready For Te Award Season With Gowns o Die For.



VENTS StylStyle 2010



StylEVENTS Style 2010

ST Y LE!

Style! hosted by B.L.A.C . and WDET introduced to speakers Robin Givhan and Michel Martin. Giva 2006 Pulizer Prize recipient is currently Washington Post’s fashion editor . Martin currently hosts

National Public Radio but is best known from her time as a news correspondant onNightline on ABC ,where she won an Emmy.

The Gem Threatre in Detroit was the backdrop that provided Givhan and Martin a forum to hava very informative conversation about fashion and personal style. Givhan made strong referencethat style comes from within and not necessarily the clothes we wear. Martin gave a very livelperspective on a women’s right to choose certain styles that could others could consider controver-sal in the workplace.

Photographs by McKinley Collins



Photographer: Riccardo Demartini at www.studiosmog.comStylist: Sandra NikokoAssistant Stylist: Antonio BuattiMake Up Artist: Sabina ZanzotteraHair Stylist: Sabina ZanzotteraModel: Kitjia at 2morrow model’s milano

60 s in Milan



Missoni: BeltVintage: Jersey CoatVintage: ShoesVintage: Necklace







Coat: MissoniShirt: Emporio ArmaniSkirt: vintageBag: vintageShoes: vintage









ALEXANDER MCQUEEN will be honoured, anbrated with an exhibition at the Costume Instituteat the Metropolitan Museum of Art next spring. ThMuseum will show his pieces from the Alexander MQueen, and Givenchy archives.All of Alexander MQueen work is a piece of art, and he deserves to behonoured. McQueen has left us with his legacy anwe appreciate it. Long live McQueen.

Long Li

Fall/Winter 2002 Spring/Summer 2002 Fall/Winter 2003





Spring/Summer 2006

Spring/Summer 2008

Fall/Winter 2007

Fall/Winter 2009Fall/Winter 2008

Spring/Summer 2007



Spring/Summer 2009 Spring/Summer 2010Fall/Winter 2010

Spring Summer 2011

Sarah Burton showcased the rst fashionshow this spring since the designer Lee’sdeath in February. The collection showedmany tradmarks of McQueen, and it feltlike the brand was reborn once again.



Katerina BocciThe designer

Albanian-born Katerina Bocci is an award-winning designer whas acquired international acclaim among fashion elite and celebrities, including Aretha Franklin, Fergie and Jordin Sparks.

As a young girl, Bocci had always dreamed of becoming a fasion designer, creating dresses for her dolls. She graduated fromthe SITAM School in Padova, Italy and opened a fashion studioAlbania.

Bocci came to America in 2001and quickly became recognizfor her one-of-a-kind creations, building a faithful clientele anda prospering business.

Since launching her successful couture eveningwear collectioat the 2007 Fashion Week in New York, Katerina Bocci is expaning her pro le with the launch of her premiere bridal gown col -lection. The luxury bridal collection features exquisite fabricshand-sewn craftsmanship and innovative, sophisticated designusing 100-percent silk organza and tulle, hand-beaded laces androsettes, and Swarovski trims and stones in an array of colors.

Individuality is a key ingredient in Katerina Bocci bridal. Frobold, avant-garde gowns t for black-tie affairs to sleek, classic designs ideal for destination or outdoorweddings, Bocci’s collection encompasses each bride’s unique wedding style.

“The rst question I ask every bridal client is ‘describe the dress you dreamed of as a little girl,’” saysBocci. “I want to turn fantasy into reality for these women. This is the gown they’ll remember forever.

Bocci’s years of pattern making experience rounds out the true custom design process for awless,

form tting perfection. All of Bocci’s designs hold the bride’s exact measurements, which she eithertakes herself or are sent in by the select bridal boutiques that carry the line.

Bocci’s gowns are made in the USA and include eco-friendly materials, including 100 percent cotton comfortable dress liners.

Bocci sought to create attainable luxury, standing by her philosophy that dream dresses should be avaiable to all brides. Bocci’s collection offers a broad range of price points to accommodate brides of abudgets.



2011 BRIDALCOLLECTION

Katerina Bocci launched her 2011 luxury bridal collec-tion in October. She premièred the Katerina Bocci Brid-al Collection just last year (2009) to glowing reviews.

Bocci showcased her 2011 bridal collection at NewYork International Bridal Week at New York City’s Pier94. Her gowns was also revealed in the exclusive Wed-ding Trendspot Fashion Show. Bocci traveled to NewYork with Michigan’s Runway Spa & Salon who handledhair and makeup for several local models, includingTika Ivezaj (Victoria’s Secret Model Search Finalist) .The 2011 Katerina Bocci Bridal Collection carries on her luxury line’s tradition of using exquisite frics, hand-sewn craftsmanship and innovative and sophisticated designs. Bocci uses 100 percent sorganza and tulle in an array of whites, creams and blushes to create gowns that will encompass eacbride’s unique sense of style. Complete with hand-cut patterns, custom designs, and hand-sewn wedding dresses for the most discerning brides-to-be, Bocci’s 2011 collection showcases her creative uof hand-beaded and metallic thread laces, rosettes, and Swarovski trims and stones. Inspired by reabrides, Bocci’s 2011 collection features an array of designs, including stunning, cutting-edge gowns tfor formal affairs; sleek, classic designs t for uptown weddings; and sweet and sexy dresses perfectfor destination and outdoor ceremonies. Bocci’s years of pattern making experience rounds out thetrue custom design process for awless, form tting perfection. All of Bocci’s designs hold the bride’sexact measurements, which she either takes herself or are sent in by the select bridal boutiques thatcarry the line.

Inside Feature



Who’s The FArt Direction/Wardrobe Stylist: Noleet RiceLead Fashion Stylist: David AlvertoModels: Kelsey Lindner, Manuel Macias and Lamiya LaVioletteAssistant Stylist: Samm Yazmeen Rayne WillPhotographer: Emanuel Ioan NeculaiMakeup: Tia BallHair: Lauren LindnerEvening gowns provided by Katerina Bocci Designs | 568.247.3622Accessories provided by the Runway at GM Renaissance | 313.568.7797





























BACHRACHa man’s road to lo


http://slidepdf.com/reader/full/runway-styleissue-1-final 69/90www.bachrach.com



Art Direction/Lead Fashion Stylist: David AlvertoModels: Manuel MaciasPhotographer: Emanuel Ioan NeculaiMakeup: Tia BallHair: Lauren Lindner













The Power of Promotionby Noleet Rice

In the fashion industry, your only as good as your last collection. Your only good as your last fashion show. Your as good as your last __________. Well, y

ll in the blank. As industry professionals, we are engrossed in our craft. We tendto forget that we also need marketing to promote ourselves and our businessesThe question we need to ask ourselves as professionals is who are we marketinto? Who is our demographic? Who is our target market?

For example, if you are a designer, you have to ask yourself, are my designs bing seen by just friends and family? Are my designs being seen by consumers? buyers able to purchase pieces to keep me in business? Am I making moneygarnera pro t? Am I making enough money to produce more collections. If youare any professional in this industry, are you leaving yourself open for expansiand growth? If you are not advertising or promoting yourself, then the answer “no.”

5 WAYS TO PROMOTE

WORD OF MOUTH

This is the most economical method. “Word of Mouth” promotion is a very poerful tool. It costs nothing to have a client let others know about your businessAlways, be the best you can be on paid or unpaid projects. There may be peoplthere that can pass the word along, good or bad, about you and your business.

RADIOLet’s just say your listening to the radio and a catchy ad or jingle plays. You canget it out of your head until nally you end up buying the product or using theservice. Radio advertisement reaches an audience that may not have heard oyou and what you do. Will Nelson, Marketing Director of The F.A.C.T.S. (FashionArtists Creating Trends & Styles) Show on www.1440wdrj.com says, “Radio excellent format to advertise. For example, The F.A.C.T.S. Show has over 35,00listeners and reaches a diverse demographic of people. It is a medium whersomeone looking to advertise can be heard within his or her budget.” If you wanmore information, Will Nelson can be reached at 313.912.0174.



ONLINE OR BLOGSOnline is a strong resoure for advertisement. It’s called the world wide web fothat very reason. It reaches a large audience who are online. The challenge omarketing online is directing clients to your website or banner. There are milions of websites and pop-up ads out there. Some companies are paid to push yowebsite or product online. Their rates can be reasonable or down-right expensivIt all depends on how much advertising online you want to pay these companto produce. It is always good to connect with those sites that t the same pro leas your business. Blogs are a good tool that promotes the industry, as well as, igoods and services. Professional bloggers can be hired to write up your busin

daily, weekly or monthly.

MAGAZINES or NEWSPAPERSPrint ads in a magazine or leaves a lasting impression on people who see themThey can tear it out and post it up on a bulletin board. In magazines, prospectivclients can ip back to a page, fold it or put a marker to refer back to your advertisement. David Alverto, Co-editor of Runway Style Magazine, says “our maring department allows business to use our magazine for placing full or half paads. We keep our rates reasonable to help industry professionals use the poweof promotion to network.” To contact the marketing department at Runway StyMagazine, call 313.912.0174.

TELEVISION Commercials on television is a great tool to convince people how much they neyour service, product or brand. Developing a great slogan can give your busin“brand identity.” Commercials can get into the minds of the consumer over

period of time. The end result of an effective commericial is people will becomloyal to your business.



Coat: DesigualJewelry: Unpomela



P RAHA EXTRAVAGANZA

Photography: Ryan Jerome(www.ryanjerome.com)Production & Styling: Stephan Kallaus(www.stephankallaus.com)Hair & Make-up: Lucia SenkováModel: Khrystyna Kutsmyda(www.unique-one.com)Location: Carlo IV Boscolo Luxury Hotel Pragu



Pantsuit: HUGOBlouse: SchlüterBrooch: Chanel VintaGloves: BeckHandbag & Shoes: A



Dress: AignerEarrings: Nova IceClutch: Kate Moss for Longchamp



Coat: LacosteDress & Boots: HUGOBelt & Gloves: Patina

Stockings: Max MaraJewelry & Rose: Stylist’s own



Dress: LongchampCoat: Marlboro ClassicsHeadpiece: ALIDABangles: UnpomelaHandbag: Aigner



Dress: Marcel OstertagHeadpiece: A-ZoneShoes: Femme





Pantsuit: DAKSBlouse: BenettonEarrings: Sibley AntiquesBracelet: Nova Ice



Suit & Leather Shirt: Aigner

Sunglasses: Balenciaga VintagEarrings: Aigner VintageGloves & Bracelet: YesterdayClutch: LongchampStockings: Max MaraShoes: Robert Clergerie



Jacket: Marcel OstertagPants: ThoegersenJewelry: PatinaShoes: Robert Clergerie





Documents

Runway Style_Issue 1-Final