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Startups on AWS:
Running Lean & Scaling Fast
Martin Yan
AWS Greater China
Which company…
…grew to 14 million users in just over a year
…reached 150 million photos & terabytes of data
…signed up 10 million users in 12 hours after launching an Android app
…with only 3 engineers?
HOW?
“Cloud is like a fertilizer that creates
Startups”
Eric Ries, author of NY Times
bestseller “The Lean Startup”
=
These Asia startups … are getting the same… as these companies:
DURABILITY
SECURITY
SCALABILITY
RELIABILITY
AFFORDABILITY
These Asia startups benefit from AWS… just like these companies:
E-COMMERCE
CONSUMER APPS
GAMING
ENTERPRISE / SaaS
MEDIA
And all these startups…
…”are standing on the shoulders of giants”
On a global footprint
Region
US-WEST (Oregon) EU-WEST (Ireland)
ASIA PAC
(Tokyo)
ASIA PAC
(Singapore)
US-WEST (N. California)
SOUTH AMERICA (Sao
Paulo)
US-EAST (Virginia)
GOV CLOUD
ASIA PAC
(Sydney)
Availability Zone (AZ)
On a global footprint
Edge Locations
Dallas(2)
St.Louis
Miami
Jacksonville Los Angeles (2)
Palo Alto
Seattle
Ashburn(2)
Newark New York (2)
Dublin
London(2)
Amsterdam Stockholm
Frankfurt(2) Paris(2)
Singapore(2)
Hong Kong
Tokyo
Sao Paulo
South Bend
San Jose
Osaka Milan
Sydney
On a global footprint
01 02 03 04
idea demo profitability scale
How do I
develop fast
and get to
market faster?
How do I
deal with
unpredictable
demand & scale
up easily?
How do I run
lean and
continue to grow
my revenue?
Launch your infrastructure in a few clicks so you can Reduce
Time to Market
Pay only what for you use, with no commitment and lock in, so you
can Experiment More at Lower Costs
Leverage SDK’s, libraries, deployment tools and more to achieve
Shorter Development Cycles
Experiment More & Develop Faster
aws.amazon.com/code aws.amazon.com/architecture
Code, Libs, SDK’s, Architectures
Full Elasticity for Maximum Scalability
Scale to 1000s of servers in minutes
Add billions of objects with Amazon S3
Globally distribute petabytes of data
Select any level of desired throughput
Fully automate the process of scaling up & down
2GB free
millions of
users
Go global in minutes to reach a global audience Fast & Easy customer acquisition leveraging AWS content distribution
Application
"With our social game growing from 1 million to 3
million in 3 months, we can spin out more than 300
servers quickly, only managed by ONE engineer.”
Yitao Guan, CTO
You begin your Startup in a garage…
…and build a fantastic app
people love it!
and everyone wants to use it…
Now what?!
70:30
Reduce Costs & Grow revenue
Consider reserved capacity purchase options : Reserved
Instance (EC2/RDS/Elasticache), Spot instance, Cloudfront
Reserved Capacity
Leveraging our large scale, we have reduced our prices 30+
times in the last years, leading to Low Costs
AWS removes undifferentiated heavy lifting – allowing you to focus
on your business and Generate Revenue
Economies of Scale Lower variable expense than companies can achieve themselves
Reduced
Prices
More
Customers
More AWS
Usage
More Infra-
structure
Economie
s of Scale
Lower
Costs
On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
For spiky workloads,
or to define needs
Cost Optimization using different purchase models
Reserved
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
For committed
utilization
Spot
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
For time-insensitive or
transient workloads
Dedicated
Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer
For highly sensitive or
compliance related
workloads
Free Tier
Get Started on AWS
with free usage & no
commitment
For POCs and
getting started
18m users
410TB data
12 staff
• Most traffic happens in the
afternoons and evenings, so
they reduce the number of
instances at night by 40%.
• At peak traffic $52 an hour is
spent on EC2 and at night,
during off peak, the spend is
as little as $15 an hour. The
difference is an amazing 71%
$52 / hr day
$15 / hr day
To close off……
Focus on YOUR
business and idea
Not undifferentiated heavy IT lifting
We take care of…
Data centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labour
…so you don’t have to…
Buy and install new hardware
Set up and configure new
software
Build new data centers
PROMPT> ec2-run-instances ami-b232d0db -k gsg-keypair --
client-token 550e8400-e29b-41d4-a716-446655440000
Thank you!
http://aws.amazon.com/apac/awsday/taipei-zh
Martin Yan AWS Greater China
http://bit.ly/echelontw2013
