RUBBER WORLD FOR CHINA

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2019 Media Planner

www.industrysourcing.cn ｜ www. Industrysourcing.com｜ www.ringierevents.cn ｜ www.ringierevents.com

Target Audience across the whole value chain

Integrated media platforms for Lead generation,

branding and networking

Reaching decision makers across the processing chain that can

connect you with the right people at the right time

in media formats that meet their needs

Informative, high value editorial content by experts that benefit

all segments of the industry delivered in all media formats

Quality Content

Events and conferences, Digital, Mobile and Social media,

Print and direct marketing , Content marketing

WeChat

Rubber World for China EVENTS – PRINT - DIGITAL – MOBILE - SOCIAL

Reaching out to China's entire Rubber community

www.rubberworld.com

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Searchable- Anytime, Anywhere on Any Device Digital ─ Print ─ Events ─ Webinars ─ Mobile ─ Social ─ Video ─ Content Marketing

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Market Introduction

As one of the main branch of rubber industry, In recent years China's tire manufacturing industry maintains a smooth and stable development. According to the published data from National Bureau of Statistics of the People's Republic of China (NBSPRC) and Trade associations, China's 2017 cumulative tires output reach over 900 million, compared with the same period in 2016 increased by 5.4%. 2018 national tires output exceeding 430 million from January to June, increased by 0.3% from the same period last year. Despite the surge in output, China is still the biggest consumer of rubber products, and the price of tyres has risen in varying degrees, thanks to industrial upgrades. China's tyre industry is gradually tearing away cheap, low-end, homogeneous labels, oriented to high-end and differentiated development. On the other hand, China's non-tire rubber industry is also experiencing the "reduction of quality" change. 2017 National Rubber Products industry-scale enterprises to reduce

the scale of 324, but the total profit has increased by 1.8%, and total export of rubber products 46.54 billion U.S. dollars, growth of 4.9%, the overall development of stable rise. Over the past year, due to the introduction of numerous national environmental policies, forcing China's rubber industry from upstream of the chemical raw materials to the downstream production of finished products has to pay attention to green, environmental protection. This has spawned countless challenges and opportunities. In the future, China's rubber enterprises will still face severe cost control problems and cleaner production problems. The rubber machinery industry, which is reversing from the downturn, has shown a new dynamism, progress in automation and intelligence is impressive and expected to provide more effective solutions to the industry.

www.rubberworld.com



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Multiple delivery channels for the magazine content : Print + E-zines + Apps + Website+ E-newsletters + Social Media + Mobile

Total Readership: 23,120

Ringier is all about media ?

Your customer is a different media consumer

than 5 years ago, not only the media channels

they use but the message content that they

respond to- Our commitment is to ensure that

we deliver your message using the

communication channels that met their needs

- with content that informs - interacts with

them and generates a response;

From WeChat to You Tube, Linkedin to Twitter,

Desktop to mobile, Print to video.

Trending right now?

Marketing solutions on Wechat- including live

seminars, live video and audio broadcast,

article placements and Mini Apps for products

and supplier sourcing.

WeChat

APP

Join the Wechat forum

Digital Editions include embedded videos and interviews from trade shows and factory visits.

Ringier plastics

In a strategic editorial partnership with Rubber World of US, a team of authoritative editorial advisors in China, Ringier's Rubber World for China has been serving the China rubber industry for 12 years, with an interactive platform such as print magazines, mobile Apps and digital E-magazines. We bring the latest technology on processes, testing, machinery and use of materials and additives to readers who are tires makers and manufacturers of all rubber products. The publication offers practical solutions for improving productivity, reducing labor cost, and turning innovations into real competitive advantages. Meanwhile, Ringier presents comprehensive content to industry players through its plastic and rubber web site with daily updates and online exclusives, including monthly e-newsletters.

www.rubberworld.com

www.industrysourcing.cn ｜ www.industrysourcing.com｜ www.ringierevents.cn ｜ www.ringierevents.com 4

READERSHIP / BUYER DEMOGRAPHICS

Published 4x a year in Simplified Chinese, Rubber World for China reaches a qualified controlled readership of 23,120(including print and digital) manufacturing decision makers who plan the purchase of machinery, materials and execute manufacturing strategies; and plant managers who evaluate and make recommendations for general machinery, as well as automations and robotics. Each subscription is requested in writing. Each reader is qualified by name, job title and industry and re-qualified annually by our call center.

4 main delivery channels for the magazine content

Print: 12,020

Digital: 11,100

Total Readership

23,120

Apps industrysourcing downloads: 98,000+

Wechat Unique Followers 5,000+

E-magazine, e-newsletters, iPad/iPhone and Android App versions.

Geographic Distribution Shangdong 1785 15% Jiangsu 1488 12% Shanghai 1430 12% Guangdong 1408 12% Zhejiang 1370 11% Beijing 597 5% North China 514 4% Hebei 510 4% Fujian 480 4% Tianjin 470 4% Chongqing/Sichuan 410 3% Rest of China 468 3% Anhui 354 3% Hunan 280 2% Hubei 266 2% Mainland 11830 98% Hong Kong 40 1% Taiwan 150 1% Total 12020 100%

Product Manufactured

Hoses, Pipes & Beltings 19%

Sealants, Insulation, Surface Materials 15%

Tires & Inner Tubes 14%

Reclaimed/Recycled Rubber Products 13%

Cable & Wire 11%

Footwear & Components 11%

Medical & Healthcare Products 10%

Miscellaneous Rubber Products 9%

Adhesives 6%

Annual Business Turnover (US$)

0-1million 4%

1.1-2.5 million 32%

2.60-5 million 33%

5.1 -10 million 23%

over 10 million 8% Job Function

GM/Owner/President 31%

Production Manager 22%

Mechanical & Design Engineer 20%

Purchasing Manager 15%

Research & Development 12%

Organization Type

State Owned 9%

Private 52%

Foreign Invested/ Joint Venture 39%

Note: adds to more than 100% due to multiple responses

Business Type

Rubber Product Manufacturers 86%

Government Agencies/Associations/Universities 4%

Design/Technical/R&D Consultants 4%

Manufacturer/Importer/Distributor/Agent of Machinery and Equipment 3%

Manufacturer/Importer /Distributor of materials, additives 3%

www.rubberworld.com



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2019 Editorial Calendar ISSUE April June August October

Ad Closing Dates Mar 15 May 20 Jul 17 Sep 9

Technology Features

Tire Making Methodology The Production of Rubber Hoses

Elastomers in Medical Applications Tear Strength

Silicone Reclaim Technology Non-dispersible Matter Test of Carbon Black

Medical TPEs Latex Coagulant

Raw Materials & Additives

Polymer Compounding Surfactants HTV Thermal Carbon Black

SPECIAL REPORTS

ChinaPlas 2019 Preview

Current Development of Rubber Machine

RubberTech China 2019 Preview

Buyer's Guide 2020 Raw Materials、Additives、Carbon Black、Tire Machine,Vulcanization、Extruding & Calendering、Cutting Machine 、MoldingMachine 、Mixing Machines, Measurement and Testing

Theme of Newsletter

January February March April May June

Tire & Rubber Recycling Rubber Belt Tire Retailing Medical Latex Tire Powder Injection

Molding

July August September October November December

Clean Production FKM Elastomers Vulcaningzing Agent Productivity SBR

Trade Shows & Ringier Conferences

• Mar. 13-14, Plastics & Rubber Processing Technology and Innovative Materials Application Summit & Expo 2019, Shanghai(Ringier Conference)

• May.15-17, the 10th China (Guangrao) International Rubber Tire & Auto Accessory Exhibition,Guangrao • May. 21-24,Chinaplas 2019, Guangzhou • July.3-6, Shanghai Automotive Manufacturing Technology & Materials Show 2019(AMTS),The 13th Shanghai International

Assembly & handling Technology Exhibition (AHTE), Shanghai • Aug, Composite Materials Innovative Application Conference 2019, Xiamen(Ringier Conference) • Aug. 8-9, Composite Materials Innovative Application Conference 2019, Suzhou(Ringier Conference) • Sep. 5-6, New Energy Vehicle Manufacturing Conference 2019, Ningbo(Ringier Conference) • Sep. 19-21, RubberTech China 2019,Shanghai • Sep.26-29, wire China 2019, Tube China 2019, Shanghai • October, Innovative Plastics Compounding and Masterbatch Technology Conference 2019, Shanghai(Ringier Conference) • Nov, Automechanika Shanghai 2019, Shanghai, Shanghai • Nov.6-9, The 21st China Plastics Expo, Yuyao • Dec, Engine Components New Technology Manufacturing Summit 2019, Suzhou(Ringier Conference)

Regular Features Industry Updates Boardroom Connection Leaders View

Business in China - the latest information about China policies, regulations and manufacturing trends Industry News - news on important events, people, companies and industry developments from China and around the world Trade Show Updates - latest news, onsite interviews and videos, and e-show daily of major trade events

Online Editorial Features—Daily updates and online exclusives

Editorial content, trade show and conference schedule subject may change without notice.

For editorial submissions and inquiries, please contact: Vivi Zeng Email: [email protected]

Follow us on Rignier Plastics wechat - Communicate with industry followers on a daily basis! Website: www.industrysourcing.cn/plastics

www.rubberworld.com

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RUBBER WORLD FOR CHINA