We grow brands.

2016 intropack

connecting dotsre-tool Marketing® looks at your business through a different lens. Focused on

brand identity and positioning, we assess the landscape then connect the dots (and

get you noticed) so you convert more sales.

the rtm diFFerence: disruptionour process is different. our services are different. We have one objective in mind:

separating you from the masses and positioning you as a thought leader in your space.

A couple of things you should know:

We get things done. We don’t just “talk” about it, we do it. We find ways to get you

where you want to go based upon your strategic plan.

We’re change agents. We help transform your business by focusing on development,

improvement and effectiveness.

We don’t do vanilla. if you want more of the same, we’re not your team.

there is no cookie cutter process with us. We offer a plug-and-play business model

to assist you where you need it. if you need a boost (and want to be a wee bit

disruptive about your branding) we are just the right fit for you.

Brand• Audit/Assessment

• Brand identity

• competitive intelligence

• market research

• messaging

• naming

• Positioning

• re-Brand/re-Fresh

creative• Art direction/graphic design

• Brand design

• Brand Style guidelines

• collateral

• concept development

• copywriting

• image Sourcing

• Web design

Marketing• Analysis

• Brand management

• events

• implementation/execution

• Planning

• Social media

• Strategy (sales & marketing)

• vcmo

Why re-tool Marketing

eclectic industry

re-tool Marketing® is a brand management, creative services, and marketing agency

focused on driving sales through brand leadership and marketing initiatives. We deliver

fresh ideas through inventive thought.

re-tool Marketing® is comprised of unique and creative change agents each bringing

years of dedicated experience in generating brilliant marketing solutions. our team has

extensive backgrounds from a variety of industries.

We are focused on you and your business.

We pride ourselves on becoming an extension of your team.

We want to make a difference.

We want to grow your brand.

We groW Brands

“creativity iS seeing WhAt otherS See And

thinking WhAt no one elSe hAS ever thought.”

- alBert einstein

re•invention

re•Fresh

re•vise

re•position

re•launch

the

difference

our

experience

• apparel • Beauty

• coMMunications • construction

• consulting • consuMer products

• education • entertainMent

• Financial services • health care

• legal services • ManuFacturing

• puBlishing • real estate

• recreation • retail

• Wealth ManageMent

lead change agents

KellYceo and Brand Strategist

an author, a speaker and an expert brand and marketing strategist Kelly is focused on

helping companies differentiate themselves and move the needle through strategic brand

leadership and positioning. Her focus is on growing strong brands that help attract the

right customer, gain market share, and increase revenue. a 25+ year veteran in both

marketing and sales, she has worked with Fortune 500 brands, most notably the ryland

Group, Pulte Group, re/MaX, Pearle Vision, and rollerblade. she has also worked with

Mattamy Homes, Canada’s largest homebuilder. Kelly is also the author of MOO-laH-Gy,

a brand and marketing primer for the entrepreneur.

MeliSSA (miSSe)project Manager and lead copywriter

With 12+ years managing projects and people with finesse, Melissa is rtM’s behind the

scenes details gal. she is organized and meticulous and anticipates what needs to be

accomplished before being asked. you can count on Melissa to take the initiative to ensure

that a task is done and done well. she thrives on delivering more than a client expects.

Melissa has worked for Hilton Hotels international and steptoe and Johnson, llP. Her

strength lies in multi-tasking at an indycar pace.

AMAndAcreative director and lead Graphic designer

With almost 10 years of design experience in print, brand identity and web media, amanda

is responsible for establishing the creative design direction and development for rtM.

she helps lead a team of designers on a wide range of project assignments such as brand

identities and print collateral. she has worked with Boston scientific, HandsOn thin Cities,

the new york Public library, Mn twins, target and salO. amanda is passionate about

each project and injects something new and original into each assignment in order to

create impactful and memorable work.

lead change agents

Benlead Web designer and developer

With over 13 years of experience in the web industry Ben can provide clients with a

wide variety of capabilities and web development expertise. He has worked on target

and Minneapolis international airport projects. Ben quickly adapts to the latest web

technologies and works hard to give customers great tools that help them showcase their

business brand and value via their 24/7 digital “business card”.

Julieresearch and Analysis

as a consultant for companies such as 3M, BlueCross Blueshield, Cargill, Mazda,

Walgreens, and Wolters Kluwer, Julie’s research-based insights and recommendations

have aided in determining strategic directions for marketing initiatives, new product

development, company acquisitions and relationship management programs. she has

worked worldwide with both networks of franchise owners such as Caribou Coffee and

with corporate leaders at complex organizations such as Wendy’s international.

ShAnAMarketing communications and event Manager

shana is rtM’s marketing, communications and event planning guru. as a client you can

expect ro receive consistent communication, accountability and guidance on each phase

of your marketing, media or growth plan to achieve measurable results. she has worked

with tiger Oak Publications, Minnesota Bride and southern California Meetings & events

Magazines and sykes and Company, P.a. shana provides guidance on “what’s next” to

make your experience with rtM seamless, responsibe and productive.

the SpeciAliStS • adaM graphic design

• toM graphic design

• Martin Web design/development

• Melissa tradeshow Facilitation

• eric videography

• annie Photography

design Work

Be Fore aFte r

BRAND STANDARDS

Work SAmPle: WoMen’s leadership live

The ArT Of negOTiATiOn+ The sTrATegy Of negOTiATiOn= Unprecedented resUlts• We offer a sophisticated approach directed toward our clients.

• Our emphasis is on the solution, not the challenge.

• We are broad in thinking, but narrow in focus.

• We have a deeper understanding into practical guidelines.

US™ has taken 50+ years of cost-containment experience, created a

proprietary IT management system for seamless processing, and built

long standing relationships with hospitals and clinics incorporating

“The Power of US™” program for seamless and maximum savings.

Our vision is to simplify payment systems in a very complex

healthcare industry while making the most impact in the healthcare

cost-containment arena.

Our differences.We genuinely care.• We are passionate about changing the status quo.

• We believe eye contact and a handshake still matter.

• At US™ you get to speak to a real person.

• We do what we say.

We sTAnd behind “the power of Us™.”• We work collaboratively with the 3P’s (payers, providers, patients).

• The Power of US™ combines automation coupled with personal service.

• We recognize it takes a village to optimize savings for all.

• We become your staff to free up your valuable resources to increase

your results and bottom line.

We’re A TeAM Of cost-containment veterans.• We have specialists from administration to executive leadership.

• We have a proprietary IT platform partnered with renowned IT specialists.

• US™ has 50+ years of industry experience.

• We are always pushing and striving for maximum results.

Ultimate Settlements™ (US™) mission is to make a positive contribution to

the goals of our business partners by enhancing the effectiveness and

efficiency of the fiscal revenue stream of America’s healthcare system

through vision, conception, and implementation. As a premier provider

of nationwide healthcare cost containment services, US™ believes

in performance driven fees and reality based promises. We discover

the optimized price point of non-contracted medical bills in the most

effective, efficient, and profitable manner as possible while maintaining

a commitment to integrity, profitability, and adherence to company and

regulatory guidelines that will give freedom of choice back to the patient

that will allow them to simply navigate a fair healthcare system.

Our MissiOn.

•GroupHealthInsurance

•WorkersCompensationandAutoInsurance forSelf-InsuredGroups

•TPA’s

•Accident,Sicknessand UnemploymentInsurance

•PropertyandCasualtyInsurance

•GeneralLiabilityInsurance

•Liens

•PPO/HMO/ZeroPPOAlternatives

Our beliefs.

The Art, Science, and Strategy of Negotiation Settlements; we believe in

the power of seamless, non-confrontational, and fair negotiations; not just

negotiations, but resolutions for the benefit of all without risking our unsurpassed

customer service. We believe in the power of strategy based upon more than

two decades of proven results. We believe we can help you get paid faster

through the “Power of US™ Networks” without conflicts or litigation.

Our fOcus.

J.L. (Jim) Fersch, Jr.310.704.4553 • 855.871.1787 x 110

jfersch@ultimatesettlements.comultimatesettlements.com

The Art & Strategy of Negotiation Settlements

Work SAmPle: ultiMate settleMents

365 DAYSOUR YEAR HAS BEEN FILLED WITH WONDERFULCHANGES AND WE’D LIKE TO SHARE ONE WITH YOU.

JOIN US, WON’T YOU?

Exhibiting an entrepreneurial spirit his entire life, Charlie Maxwell has an innate desire to serve people. He has been successful in fulfilling that desire by advising families, establishing and building an advisory firm and leading teams in the financial services industry for nearly 30 years.

Charlie strives to bring a unique perspective to managing wealth and growing Meristem. Leading the multi-family office he co-founded in 2003, Charlie often reflects back on the economic challenges of the past four decades to bring a historical perspective to the challenges we face today. He relishes working with existing families as well as assisting prospective client families in finding their fit at Meristem.

Under Charlie Maxwell’s direction, Meristem has developed a culture of giving back to the community. This theme is woven through his professional and personal life. As an advocate for children, Charlie serves on the Foundation Board of Children’s Hospital, co-chairing the Children’s Treatment of Eating Disorders Task Force. Charlie is also involved as an advisor to Fraser and is a partner in Social Venture Partners Minnesota. University of IowaBA, Finance (1986)

MeristemChairman & Chief Executive Officer, Partner, 2005 - present

Sage PartnershipPartner, 2003 - 2005

Advisors Financial ServicesFounder & CEO, 1999 - 2003

CIGNA Financial Advisors/Lincoln Financial GroupAdvisor, 1986 - 1999

• Certified Financial Planner, CFP® (1999)

• Multi-Family Office Roundtable• Campden Family Business Conference, Speaker

• Social Venture Partners, Minnesota Board Member• Children’s Hospital and Clinics of Minnesota Foundation, Board of Directors & Co-Chair of Eating Disorders Task Force• Fraser, Advisor to Development Committee

• Family• Golf• Travel• #1 Fan of his children’s sports teams

Charles J. Maxwell, Jr. CFP®PARTNER, CHAIRMAN & CHIEF EXECUTIVE OFFICER952.835.8270 • cmaxwell@meristemfw.com

EDUCATION

WORK EXPERIENCE

PROFESSIONAL DESIGNATIONS

PROFESSIONAL AFFILIATIONS

COMMUNITY INVOLVEMENT

INTERESTS/HOBBIES

Minnesota • Arizona • Florida888.835.2577

meristemmfo.com

Meristem's commitment to our clients and the community is three-fold.

Meristem proudly supports the efforts of Fraser in making a meaningful and lasting difference in the lives of children, adults,

and families with special needs.

Being stewards of your family's holistic financial life is what matters most.

So, whether you are building your family’s wealth, experiencing a financial milestone or preparing

for succession, we grow alongside you.

Be Fore aFte r

Work SAmPle: MeristeM FaMily Wealth

CPA

RISKMANAGEMENT& INSURANCE

TAXPLANNING

INVESTMENTADVISORY

CHARITABLE

GIVING

ASSET MANAGERS& BROKERS

ATTORNEY TRUSTEES

BANKERS &MORTGAGE BROKERS

AGENTS &BROKERS

BANKING& LENDING

ESTATEPLANNING

YOU

WHEREDIGITAL MARKETING IS DONE FOR YOU.

Marketing architects focused on strategic, innovative, and creative solutions to grow your business.

formulaica.com

PLATFORM STRATEGY

PRODUCT CREATION

FUNNEL ARCHITECTURE

EVERGREEN AUTOMATION

Get your audience to know, like, and trust you.

Generate revenue by turning your ideas into products.

We use a secret marketing software to reach and convert more of the right customer.

Be everywhere with a push of a button without being the one doing the pushing.

Work SAmPle: ForMulaica

WE CHANGE HOW

CHEFS DO BUSINESS.WE CHANGE HOW

CHEFS DO BUSINESS.

WWW.CHEFDEB.COM

USE OUR SYSTEM TO CREATE A PLAN

THAT WILL INCREASE REVENUE & VISIBILITY.

ARE YOU TIRED OF• Working crazy hours?

• Making little to no money?

• Feeling alone?

Also CEO and Founder of:

thesavorchef.com

Deb Cantrell(cell) 512-879-7751

(o�ce) 888-340-5791

more@chefdeb.com

chefdeb.com

Work SAmPle: cheF deB

CHEF DEB CANTRELL

Consultant, sought after public speaker, and mentor to culinary professionals who has worked with celebrities such as Glenn Beck, Vernon Wells, and Darren Woodson. Specializing in helping those facing food allergies, food sensitivities and/or specif-ic dietary requirements due to disease or other medical diagnosis, she created a customized meal delivery business and facilitates food sensitivity testing through global online education as part of her Culinary Medicine offerings. Trained at the Culinary Business Academy, Fort Worth Culinary Institute, and the Culinary Institute

er. Chef Deb is also the proprietor of her mentoring and coaching program designed

A dynamic and informative presenter, appearing on CBS, and various other shows, Chef Deb’s speaking engagements include these topics: “Your Bottom Line - How Your Food Choices Affect Your “Assets”, “How to Make Money in Your Sleep as a Chef” and “Success Secrets Learned the Hard Way.”

Her articles on specialized diet topics have been featured in several publications, including Indulge Magazine, Applaud for Women Magazine, Metro Woman, and the Fort Worth Business Press and she is actively involved in various charity events.

Chef Deb takes ‘Food with Purpose’ to a whole new level.

chefdeb.com (817) 277-3031

re-tool Marketing is proud to announce that chef deb

cantrell’s corporate website, Savor culinary Services was

awarded Best Website by the united States Personal chef

Association (uSPcA). Savor culinary Services was among

many submitted, with judging based on creativity, clarity,

demonstration of customer benefits and ease of navigation

as some of the criteria in the evaluation process.

Work SAmPle: savor culinary service

Work SAmPle: Bye Bye shop

Work SAmPle: k. hovnanian hoMes

STAR TRIBUNE JANUARY SUBMISSION • REVISION#1B

K.HOVNANIAN’S® FOUR SEASONS AT RUSH CREEKMaple Grove55+ active adult communitySingle-level homesFrom the upper $200s (763) 424-9991

TIMBRES AT ELM CREEKMaple GroveTownhomes from $160,995*(763) 420-0222

LIBERTY ON BLUFF CREEKChanhassenTownhomes from $169,995*(952) 556-5665

CHEVALLEChaskaSingle-level homes From the upper $200s(952) 856-2416

OPEN EVERY DAY 11:00AM–6:00PM

khov.com/mnBROKERS WELCOME

LIFE, now playing.

©2012 K. Hovnanian(R) Companies®, LLC. MN Builder License #BC543466*All prices are base prices and subject to change without notice. **Up to, but not exceeding, the above mentioned dollar value for the gym membership. No cash value will be given as an alternative.

WIN A FREE GYM MEMBERSHIP!Start 2013 o� right by gifting yourself a gym membership. To be eligible, visit any of our sales centers January 6–13 and complete an entry form. One free single 1-year gym membership valued at $1500** will be given away. You can enter as many times as you wish. Must be 18 years or older to qualify.

CASINO NIGHT AT RUSH CREEKDon't miss this once-a-year event! Saturday, January 19 from 6–10pm. Space is limited, so RSVPs are required by January 14. Call 763-424-9991 to reserve your spot.

HEALTHY HOME MAINTENANCE EVENTHow healthy is your home? Attend this informative seminar at any of our locations on January 27 from 1–3pm and receive useful tips on how to keep your home at optimal health.

JANUARY SPECIAL EVENTS!

CONTEMPORARY LIVING CAMPAIGN

MOOD:

SAMPLE PHOTOGRAPHY STYLE

“Life,” now playing.

Open every day 11:00am–6:00pm

LIBERTY ON BLUFF CREEKChanhassenDistinct townhomes from $169,995*(952) 556-5665

TIMBRES AT ELM CREEKMaple GroveDistinct townhomes from $160,995*(763) 420-0222

CHEVALLEChaska1-level single-family homes from the upper $200's(952) 856-2416

K.HOVNANIAN’S ® FOUR SEASONS AT RUSH CREEKMaple Grove1-level single-family homes for active adults in resort-style community, from the upper $200's(763) 424-9991

khov.com/mn©2012 K. Hovnanian(R) Companies®, LLC. MN Builder License #20456968*All prices are base prices and subject to change without notice.

You had me at “hello.”

Open every day 11:00am–6:00pm

LIBERTY ON BLUFF CREEKChanhassenDistinct townhomes from $169,995*(952) 556-5665

TIMBRES AT ELM CREEKMaple GroveDistinct townhomes from $160,995*(763) 420-0222

CHEVALLEChaska1-level single-family homes from the upper $200's(952) 856-2416

K.HOVNANIAN’S ® FOUR SEASONS AT RUSH CREEKMaple Grove1-level single-family homes for active adults in resort-style community, from the upper $200's(763) 424-999 1

khov.com/mn©2012 K. Hovnanian(R) Companies®, LLC. MN Builder License #20456968*All prices are base prices and subject to change without notice.

Kelly was contracted by K. Hovnanian Homes to create a new ad campaign concept. This was not a full-blown ad campaign,

but a hypothetical interpretation of a fresh new brand concept to be used as an alternative example to existing ads. The task

was to come up with something unexpected. Kelly and her team were given one day notice to produce these concepts without

any preparation, research, or marketing plan review. These concepts were produced within the same day to reflect a possible

direction focused on “contemporary living.” KHOV loved the idea and retained Kelly and her team to build out the campaign.

KHOV PROJECT: Minnesota Division Ad Campaign #1

KHOV POHS2013 Finalrev1.pdf 2 1/21/13 11:05 AM

case study

RE/MAX PROJECT: Recruitment Packet

Kelly and her team were contracted to re-Fresh the look, tone, and feel of the previously existing RE/MAX Recruitment

Packet, as a way to combat the recent launch of their competitors. The team conducted a competitive analysis and

completely rewrote the content to reflect market demand. Three designs were presented that reflect concepts such as “safe,

technology, and innovation.” The client chose innovation after hearing the rationale behind the design and direction.

STYLE 1:

remAx Project: recruitMent packet

Style 1 is considered to be close end. this would be a step forward from the current recruitment booklet. A more refined,

simplified version of what is currently in use. clean and minimal design mixed with fresh, and simple imagery to make for

a very easy to comprehend booklet.

StYle 1

STYLE 2:

remAx Project: recruitMent packet

Style 2 is a step into the modern world, it’s a “younger”, hipper take on the current booklet. Style 2 is trying to be the

new face of real estate, fast, fun and informative. Something that will easily pull in fresh, new recruits with an informative

design that doesn’t look like a real estate agency from the dinosaur era.

StYle 2

STYLE 3:

remAx Project: recruitMent packet

Style 3 is what we call “unexpected”. this is what a brand does to differentiate itself from a sea of competitors who all

look the same. With a totally fresh approach style 3 is an eye catching, breath of fresh air in an otherwise stale industry.

While still staying in line with the re/mAx results brand, the use of bold, simple, and fun illustrations will make the

prospective agent, and buyer look twice.

StYle 3

BEFORE

AFTER

WORK SAMPLE: RE/MAX RESULTS- BRAND DESIGN/DEVELOPMENT

Work SAmPle: re/Max results

We adore rich conversation regarding all things brand and

positioning. contact us to learn how we can make you or your

company stand out in a sea of the same.

let's continue the conversation

www.retoolmarketing.com facebook.com/retoolmarketing

612.889.3365 linkedin.com/in/company/re-tool-marketing

info@retoolmarketing.com