RSSeo-Step by Step Guide

8/9/2019 RSSeo-Step by Step Guide

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*. 4eyword density settings

Step : 0rawl the )oomla! website

Step : 5ptimi6e your )oomla! website

.1 5ptimi6e pages

.1.1 5ptimi6e titles

.1.1.1 7itle tag length

.1.1.2 Duplicate title tags

.1.2 5ptimi6e meta 8eywords

.1.3 5ptimi6e meta description

.1.3.1 eta description tag length

.1.3.2 Duplicate meta description

.1.# 5ptimi6e images

.1.#.1 mages without the height or width attribute

.1.* 4eywords density tool

.1. 5ptimi6e page speed and page loading time

.1. 5ptimi6e headings

.1.9 5ptimi6e internal lin8s

.1.9.1 Search engine friendly $Rs

.1.9.2 ,dd anchor tet to lin8s

.1.9.3 0hec8 for internal;eternal lin8s

.2 4eywords

.2.1 5ptimi6e 8eywords

.2.2 onitor 8eyword position

.3 ,dd redirects -optional

Step 9: Submit a sitemap to search engines

9.1

2
http://www.rsjoomla.com/


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9.2 /nable canonicali6ation

9.3 +enerate sitemaps with RSSeo!

9.3.1 +enerate = sitemaps

9.3.2 +enerate ?7 sitemaps

9.# Submit the sitemaps to search engines

9.#.1 Submit the sitemap to +oogle

9.#.1.1 @erify the siteownership for +oogle


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Step 1: Purchasing an RSSeo! membership

Once you have purchased an RSEvents! membership, an RSJoomla! account is automatically

created and an email is sent to you along with your account details.

Upon transaction, users have 2 ways o accessing the www.rsoomla.com account and

download RSSeo!"

#. $ogin with the user and password automatically created and sent via email, during the

transaction process, using the 0ustomer oginorm.

2. $ogin with the order number received on the user email.

ogin with the order number

Step 2: Download RSSeo!

2.1. Download the component

%o download RSSeo! you need to"

Step 1: login on http"&&www.rsoomla.comwith the user details or the order number received on

email.

Step 2: in the right side, you will ind a section dedicated to RSJoomla! customers" 0ustomer

ogin. 'lic( on@iew my downloads

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http://www.rsjoomla.com/http://www.rsjoomla.com/http://www.rsjoomla.com/http://www.rsjoomla.com/http://www.rsjoomla.com/http://www.rsjoomla.com/


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Step 3: )n the 0ustomer downloadssection are listed all the user*s memberships. 'lic( on

Downloads >> RSSeo! Files >> Component >> Download RSSeo! for Joomla! 1.5

2.2. Download RSSeo! language files+dditionally, i you need RSSeo! translated in other languages, you can download the available

RSSeo! language iles rom 0ustomer Downloads E RSSeo! Files E anguagesor create

your own language iles.

5
http://www.rsjoomla.com/customer-support/documentations/59-multi-language-support/250-creating-a-new-language-file.htmlhttp://www.rsjoomla.com/customer-support/documentations/59-multi-language-support/250-creating-a-new-language-file.htmlhttp://www.google.com/url?q=http%3A%2F%2Fwww.rsjoomla.com%2Fcustomer-support%2Fdocumentations%2F59-multi-language-support%2F250-creating-a-new-language-file.html&sa=D&sntz=1&usg=AFQjCNF2YWNbdeH9SW9QH6UDqhryhkU9WQhttp://www.rsjoomla.com/http://www.rsjoomla.com/customer-support/documentations/59-multi-language-support/250-creating-a-new-language-file.htmlhttp://www.rsjoomla.com/customer-support/documentations/59-multi-language-support/250-creating-a-new-language-file.htmlhttp://www.google.com/url?q=http%3A%2F%2Fwww.rsjoomla.com%2Fcustomer-support%2Fdocumentations%2F59-multi-language-support%2F250-creating-a-new-language-file.html&sa=D&sntz=1&usg=AFQjCNF2YWNbdeH9SW9QH6UDqhryhkU9WQ


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Step 3: nstalling RSSeo!

3.1: nstalling the component

RSSeo! installs li(e any other component trough the deault Joomla! installer.)n the bac(end panel, head to Extensions >> Install/Uninstall >> rowse RSSeo! from o"r

#omp"ter >> Upload File $ Install.

3.2 inimum re"uirements

G -ou must ensure that you have yS/$, 0$ and 1lib unctionality enabled within your3 installation.

G Please ma8e sure your hosting pro%ider allows loopbac8 connections via one o

the ollowing +pache e4tensions or unctions : cUR$ , soc(open , open ,

ile5get5contents. & RSSeo! uses the abo%e functions to connect to your websiteHs

address.

7est the connecti%ity:

RSSeo! uses any o the ollowing unctions" cURL , fsockopen , fopen , file_get_contents, rom

which only one is re6uired in order or the crawler to wor( properly.

) your hosting provider doesn*t allow these unctions, chec( the second option rom the

'Recommended wor(low(area.

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%here are 2 ways to chec( these unctions"

right after installing RSSeo!I clic8 on the '7est connecti%ity( button

in the Joomla! bac(end panel, head to Components >> RSSeo! >> Control %anel 7 on

the RSSeo! control panel, clic( on the '0hec8 0onnecti%ity(icon rom the right side

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Recommended wor8flow:

5ption 1: oopbac8 connections %ia c$RI fsoc8openI fopen or fileJgetJcontents

%his is part o the RSSeo! minimum re6uirements" to be able to run RSSeo! you must have

enabled at least one o the ollowing unctions c$R I fsoc8open I fopen I fileJgetJcontents.)n case your hosting provider doesn*t allow loopbac( connections, then head to the second

option.

5ption 2: Aour ser%er does not accept loopbac8 connectionsI but allows you to

use the eec function

any hosting providers that restrict the usage o the loopbac( connections will allow the use o

the 3eec function, to e4ecute e4ternal programs.

+lthough the installation o RSSeo! remains basically the same when using this unction, there

are some additional steps to go trough" you need to download the indeseo.phpile rom your

RSJoomla! account, un1ip it, copy the ile in the root Joomla! installation older and modiy the

crawler settings rom the Joomla! bac(end panel.

1. 8ownload the indeseo.phpile" &iew m downloads >> Component >> 'ew indexfile for (exe#( "se

2. Un1ip the downloaded ile

3. lace the inde4seo.php ile into your rootJoomla! installation older

4. +ter the RSSeo! component installation, go to 'omponents 9 RSSeo! 9 Settings 9'rawler and set the P?P commandoption as ollows"

or servers that run Linuxas an operating system, ust type in KphpK

or servers that run Windowsoperating system, type in the path to the php eecutableile :php.exe;, or e4ample" C:\php\php.exe

) the hosting provider does not allow the use o exec,you can use the third option.

5ption 3: proy c$R connect

) you can*t use neither loopbac( connections nor the e4ec unction, you can connect trough

cUR$ :re6uires the cUR$ unction to be enabled; with pro4y. %he advantage o using pro4y isthat the page content re6uests won*t be made anymore trough the loopbac( connections or the

e4ec unction, but by another server.

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http://www.php.net/manual/en/function.exec.phphttp://www.php.net/manual/en/function.exec.phphttp://www.rsjoomla.com/http://www.php.net/manual/en/function.exec.php


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3.3: nstalling the language files

%he language iles install same as the component trough the deault Joomla! installer :see the

above screenshot;, the only condition in order to wor( is to have previously installed the Joomla!

languages pac( or rontend and bac(end.

1. nstall the )oomla! languages pac8:i there aren> Install/Uninstall >> rowse t)e Joomla!

lan*"a*e files >> Upload and Install

e.g. ) you want to use RSSeo! in 8utch,

irst install the 8utch Joomla! languages pac( or rontend and bac(end, rom

http"&&oomlacode.org

nl-NL_jool!_l!ng_site.".#.$%.&ipnl-NL_jool!_l!ng_!din.".#.$%.&ip

2. nstall the RSSeo! languages pac8: :regular installation trough the Joomla! installer;a. 8ownload the RSSeo! language iles rom http"&&www.rsoomla.com 'ustomer

8ownloads :see Step 2.2 8ownload RSSeo! language iles;

b. )n the bac(end panel, head to Extensions >> Install/Uninstall >> rowse t)e

RSSeo! lan*"a*e files >> Upload

Step #: $pdate RSSeo! to a newer %ersion

RSSeo! has an +Updates,tab, especially designed to smooth the update process.

%here are 2 ways to update the RSSeo! 'omponent"

#.1 & $sing the '$pdates( tab :%o be able to receive updates directly in the Joomla! bac(end panel, you need to enter the

RSSeo! license codes.

Step 1:

%o get this license code, login to your RSJoomla! account and clic( on the $icenses lin( rom

the 'ustomer 8ownloads section

9
http://community.joomla.org/translations.htmlhttp://www.google.com/url?q=http%3A%2F%2Fjoomlacode.org%2F&sa=D&sntz=1&usg=AFQjCNEo26LMxZUKRZpoZTQQx5QFye0ezghttp://www.rsjoomla.com/http://www.rsjoomla.com/http://community.joomla.org/translations.htmlhttp://www.google.com/url?q=http%3A%2F%2Fjoomlacode.org%2F&sa=D&sntz=1&usg=AFQjCNEo26LMxZUKRZpoZTQQx5QFye0ezghttp://www.rsjoomla.com/


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Step 2:

+ter adding the domain name, a license code is generated.

'opy the license code and paste it in the RSSeo! control panel rom the bac(end Joomla!

Step 3:

=henever you want to chec( new RSSeo! updates, in the administrator panel head to

Components >> RSSeo! >> Updatesand you will be able to download the component directly

rom the bac(end.

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#.2 & $sing the default )oomla! installer:8ownload RSSeo! rom your RSJoomla! a##o"nt >> &iew m downloads.

)n the Joomla! bac(end panel head to Extensions >> Install/Uninstall >> rowse t)e RSSeo!

pa#- >> Upload.

Step *: RSSeo! settings

ath" Joomla! a#-end panel >> Components >> RSSeo! >> Settin*s

%he Settingstab represents the general RSSeo! coniguration panel. -ou can conigure here

the >Seo erormance? and the >'rawler? tab, as well as other general settings li(e heading

replacements, subdomains and cUR$.

*.1 +eneral settings

*.1.1 ,dd the license code

3ere you can add your license codegenerated in your RSJoomla! account so you can receive

updates and download new RSSeo! versions directly rom the bac(end. :@or more inormation

about the license code and the update process see Step A" Update RSSeo! to a newer version;

*.1.2 Date format -optional

RSSeo! date ormat is conigured by deault.

)n case you would li(e to modiy these settings, the date format allows you to set a single

central point o coniguration or dates that will be used throughout RSSeo!. %his is essentially a

mas( that will be applied to all RSSeo! stored dates. + complete list o usable mas( is available

here.

By deault, the d ' ( ):i mas( is used.

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http://www.php.net/manual/en/function.date.phphttp://www.rsjoomla.com/http://www.php.net/manual/en/function.date.php


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*.1.3 /nable debug

By deault this option is disabled. -ou can enable it to view potential errors or warning

messages.

*.2 'Seo Performance( settings

3ere you can conigure what SEO perormances should RSSeo! monitor in the >Seo

erormances? tab" the age Ran(, +le4a Ran( and %echnorati Ran(, Coogle -ahoo! and Bing

inde4ed pages and bac(lin(s, and the dmo1 .org site submission.

-ou can enable&disable the ollowing SEO perormances"

Use oo*le0

D when the nternational optionis selected, RSSeo! displays in the >4eywords? tab the

(eyword position as shown in the Coogle )nternational SER :search engine results

page;7

D when a ocal optionis selected :e.g.google.nl;, RSSeo! displays in the >4eywords?tab the (eyword position as shown in the Regional Coogle SER :search engine results

page;7

Enale %a*e Ran-0 displays in the >Seo erormances? tab, your website and your competitors

age Ran(

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http://www.google.com/url?q=http%3A%2F%2Fdmoz.org&sa=D&sntz=1&usg=AFQjCNG6dBiYoF19BpyJWM6X3mGz18X5Iwhttp://www.rsjoomla.com/http://www.google.com/url?q=http%3A%2F%2Fdmoz.org&sa=D&sntz=1&usg=AFQjCNG6dBiYoF19BpyJWM6X3mGz18X5Iwhttp://www.google.com/url?q=http%3A%2F%2Fdmoz.org&sa=D&sntz=1&usg=AFQjCNG6dBiYoF19BpyJWM6X3mGz18X5Iwhttp://www.google.com/url?q=http%3A%2F%2Fdmoz.org&sa=D&sntz=1&usg=AFQjCNG6dBiYoF19BpyJWM6X3mGz18X5Iw


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Enale lexa Ran-0 displays in the >Seo erormances? tab, your website and your

competitors +le4a Ran(

Enale 2e)norati Ran-0 displays in the >Seo erormances? tab, your website and your

competitors age Ran(

Enale oo*le %a*es0 displays in the >Seo erormances? tab, your website and yourcompetitors Coogle inde4ed pages

Enale 3a)oo %a*es0 displays in the >Seo erormances? tab, your website and your

competitors -ahoo! inde4ed pages

Enale in* %a*es0 displays in the >Seo erormances? tab, your and your competitors Bing

inde4ed pages

Enale oo*le a#-lin-s0 displays in the >Seo erormances? tab, the incoming lin(s to your

and your competitors websites as shown in Coogle

Enale 3a)oo a#-lin-s0 displays in the >Seo erormances? tab, the incoming lin(s to your

and your competitors websites as shown in -ahoo!

Enale in* a#-lin-s0 displays in the >Seo erormances? tab, the incoming lin(s to your and

your competitors websites as shown in Bing

Sear#) in dmo4.or*0 veriies i your website or your competitors websites have been published

in the human edited directory, dmo1.org

Lotice:

G the (eyword position may vary based on several actors" universal or local search :a

certain (eyword may be in the th position in the google.cominde4 and in the irst

google.nlposition;, personali1ed search and search engines restrictions.

*.3 0rawler settings

3ere you can conigure some general crawler settings and what onpage seo actors should

RSSeo! chec( when crawling the website pages" internal&e4ternal lin(s, titles, meta description

and meta (eywords, headings, and images.

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http://dmoz.org/http://www.google.com/http://www.google.nl/http://www.rsjoomla.com/http://dmoz.org/http://www.google.com/http://www.google.nl/


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/nable site name in title: i this option is chec(ed, it will show the site name on all website

titles.

Site name position:i the above option is enabled, it will display the site name ater or beore

the page title.

7itle separator: set the title separator character. By deault, the title separator is the pipeline

character >G?.0hec8ing if the $R is Search /ngine Friendly

0hec8ing for duplicate title tags

0hec8ing for title tag length

0hec8ing for duplicate meta description

0hec8ing for the meta description tag length

0hec8ing the number of meta 8eywords

0hec8ing for headings

0hec8ing for images

0hec8ing for images without the alt attribute

0hec8ing for images without the height or width attribute

0hec8 for internal and eternal lin8s

gnore lin8s when crawling: you can set the crawler to ignore certain lin(s by replacing UR$

characters with the HI wildcard.

e.*.to igno*e links th!t include (tmpl#omponent+ use 678tmpl#omponent6789 whe*e the

wildc!*d *epl!ces !ll ch!*!cte*s /efo*e !nd !fte* +tmpl#omponent,.

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*.# Replacement options

Joomla! uses 2 heading classes +#omponent)eadin*,and +#ontent)eadin*,to emphasi1e

te4t and important ideas across a page, instead o the html tags Kh#9, Kh29, KhL9, KhA9, Kh9

and KhM9.

%hese html tags are an important onpage seo actor, thereore it is recommended to allow

RSSeo! to replace the Joomla! heading classes with Kh#9, N , KhM9.

7ip:

D +llow RSSeo! to replace the Joomla! heading classes >#omponent)eadin*,and+#ontent)eadin*, with the html tags :)1>9 ; 9 :)

4eyword delimiters: delimiters between (eywords.

*.* Subdomains

3ere you can add any subdomains that you might have. %his enables (eyword trac(ing in the

speciied subdomains.

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*. c$R settings3ere you can set up a usage with a ro4y server. %his is particulary useul when your hosting

provider does not allow loopbac8connections. Basically this will allow RSSeo! to perorm page

re6uest via a third party server, thus bypassing the loopbac( limitation. or more inormation

about the loopbac( connections see step L.2 inimum re6uirements.

D /nable proy: yes&noD Proy ser%er: the server address o the ro4y server

D Proy port:the port that is used to ma(e the connection

D $sername

D Password

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*. 4eyword density settingsRSSeo! allows you to chec( the (eyword density or each crawled page.

/nable 8eyword density" yes&no7 enable or disable the (eyword density.

0opy page 8eywords to page density 8eywords:yes&no7 by selecting this option youcan copy the (eywords that you have set in the eta Peywords ield o each page tothe 'alculate (eyword density ield.

5%erwrite eisting 8eywords: yes&no7 overwrite e4isting (eywords in the 'alculate(eyword density ield.

Step : 0rawl the )oomla! website

ath" Joomla! a#-end panel >> Components >> RSSeo! >> Crawler

)t is recommended that this is the last step in completing your site, ater eventual, SE@

adustments.

Beore starting optimi1ing your Joomla! website or search engines, you need to crawl irst the

website pages to be able to analy1e the onpage seo actors" meta tags, titles, meta

descriptions, etc.

RSSeo! re6uires one o the ollowing 3 unctions to be able to crawl the site" c$R I

fsoc8open I fopen I fileJgetJcontents.a(e sure that you can use at least one o them in

order or the crawler to wor( properly see step L.2 inimum re6uirements.

-ou can chec( these unctions by going to Components >> RSSeo! and clic(ing the 'hec(

'onnectivity button.

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%o start crawling the website, clic( on the +Initiali4e Crawler, button.

RSSeo! oers a progress status while crawling" the current page level :see step .L 'rawler

settings; and UR$, the number o pages scanned and the number o pages let crawling or the

current level, the total number o crawled pages and the time passed since you'ontinue? and the >ause? buttons anytime during crawling.

Lotice: RSSeo! 'rawls the pages until it reaches the level conigured in the Settings tab 99

'rawler :see step .L 'rawler Settings;. %o crawl the entire website, you need to set

the 'rawl level to >Unlimited?

Step : 5ptimi6e your )oomla! website

.1 5ptimi6e pages

ath" Joomla! a#-end panel >> Components >> RSSeo! >> %a*es

RSSeo! crawls the entire website, measures the onpage seo actors :titles, meta descriptions

and (eywords, headings, images, the se UR$s, page loading time and page speed; and gives a

rating or each page in terms o seo eectiveness.

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2. title tag length

L. (eywords in title tags

1x!ples of sho*t !nd uninfo*!ti3e titles:usually one word title; that do not relect the content

o the page" +)oe+, +2*ontp!ge+, etc.

Lotice:

D Search engines value the user e4perience, so e4tremely lengthy titles and stued with

(eywords may not relect the page content and may not be useul or them.

D + title tag must be inormative and give a summary o the page content.

D + short title might be uninormative.

D + long title might be stued with unnecessary inormation or user and search engines

may truncate it :generally i it e4ceeds F characters;.

.1.1.2 Duplicate title tags

%hough Joomla! generates an insigniicant number o pages, it is best to !3oid using the s!e

title to enti*e we/siteor on large groups o pages. @or e4ample, the 3ome age content is

dierent than the 'ontact us content, so should be the title tags. +ll duplicate title tags are

displayed in RSSeo!under the ages tab, ater crawling your Joomla! website.

Lotice:

D Uni4ue title t!gs !*e ! m"stfo* 5ool!6 we/sites.

D %he title tag is the most important onpage SEO actor, so ocus on writing good title

tags that will accurately relect the content o a page. Search engines value the

importance o the title tag7

D 'hoose careully the targeted (eyword7 use research tools that suggest (eywords li(e

Coogle Suggestion %ool and %rellian (eyword discoverythat will return results based

on area and search volume, ppc campaigns7D =hen you decide what will be the targeted (eyword or a page, include it in the title tag7

D %o increase the (eyword prominence use it at the beginning o the title tag.

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https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternalhttp://www.keyworddiscovery.com/search.htmlhttp://www.rsjoomla.com/https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternalhttp://www.keyworddiscovery.com/search.html


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.1.2 5ptimi6e meta 8eywords

%he meta (eywords has lost its value in time because o the abusive usage. +lthough some

search engines still analy1e the meta (eywords tag, Coogle now completely ignores them.

7ip:

D +void (eyword stuing in the meta (eywords tag because it has a very minimal impactover the page ran(ing.

.1.3 5ptimi6e meta description

.1.3.1 eta description tag length

=eta des#riptions!*e sho*t snippets th!t se!*ch engines use in se!*ch *esults /esides title

t!gs to info* the use* !/out the p!ge content. 7 et! desc*iption t!g ust /e info*!ti3e !nd

gi3e ! su!*( of the p!ge content.

7ips:D + short meta description might be uninormative and may not convince the user to clic(

on the page.

D %hough it is not a rule, a long meta description might be stued with unnecessary

inormation or user and the search engines may truncate it.

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.1.3.2 Duplicate meta description

8( def!ult, !ll 5ool!6 p!ges h!3e the s!e et! t!gs: et! desc*iption !nd et! ke(wo*ds.

RSSeo!crawls the website and displays all duplicate meta tags and overrides the deault ones"

5ool!6 - the d(n!ic po*t!l engine !nd content !n!geent s(steandjool!, 5ool!.

%he meta descriptiontag is important or search engines because it is used as snippets in the

results page.

7ips:

D =rite an uni6ue meta description or each Joomla! pageD avoid using too many (eywords in meta description or (eywords that aren*t relevant or

the page content7 search engines value the user e4perience, so the meta descriptionsstued with (eywords may not relect the page content and may not be useul or them.

D ocus on writing good meta descriptions that will accurately relect the page content

because it could increase the users clic(trough rate7

D a well written meta description will lower the user clic(bac( rate7D choose careully the targeted (eyword and use it in meta description7

D avoid repeating the title tag in the meta description7

D avoid stuing the meta description with too many (eywords.

.1.# 5ptimi6e images

.1.#.1 mages without the height or width attribute

Set the 'widt),and the ')ei*)t,attribute or images to impro%e the user eperienceandwebsite speed.

=hen these attributes are not speciied, the browser is orced to download the image and ind

its si1e beore reading the entire content. Search engines are recommending to speciy the

width and the height attribute to optimi1e images.

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.1.#.2 mages with the 'alt( attribute

%he ?7 K,ltK attributeis another onpage ran(ing actor with a moderate importance or

search engines when evaluating the page relevance.

Using descripti%e names, along with the ?7 KaltK attributewill help search engines spiders

to better understand what the image represents.@rom the user perspecti%e, the search engines are ocusing on delivering relevant results in

their inde4.

%he search engines spiders are not perorming very well when it comes to images" they can tell

what a image is about, but they are not able to describe it accurately.

%he +lt attribute is used"

D to describe an image when search engines crawlers can*t interpret it

D to improve user e4perience" there are browsers that can*t support images, so users will

be able to read the description included in the alt attribute

D the alternative te4t will be interpreted by search engines as anchor te4t when the image

is used as a lin(

D the +lt te4t and and the ile names may increase website %isibility in ran8ingsin the

main inde4, as well as in the Coogle )mages.

+n image name that doesn


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.1. 5ptimi6e page speed and page loading time

%he Page loading timeis a rather new parameter introduced by search engines. Basically, the

user e4perience on the site is ta(en into consideration. %he aster the page loads, the better.

%he Page Si6eis a direct actor in the age loading time that should be ta(en intoconsideration. )nstead o having a rather large page loaded rom the start it is recommended to

brea( it into smaller pieces.

7ip:

D (eep page re6uests low :+J+0 scripts;, load thumbnail images instead o the whole

large image scaled down via 3%$ tags and scripts that are downloaded to a minimum.

.1. 5ptimi6e headings:

Joomla! uses 2 classes or headings" +contenthe!ding+and +coponenthe!ding+instead o the

html tags Kh#9, N, KhM9, thereore search engines spiders won*t recogni1e these classes as

headings. RSSeo!replaces them with the headings" Kh#9, Kh29, KhL9, KhA9, Kh9 or KhM9 i

the replacement options rom the >Settings? tab are enabled see step .A Replacement

options.

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7ips:

D )magine a webpage as a whitepaper and use appropriately headings and subheadingsto emphasis the subect o a page.

D 8on*t dilute the content o the page and ocus on the topic described on the primaryheading.

D when optimi1ing a Joomla! website ma(e sure that RSSeo! is conigured to replace thecontentheading and componentheading class rom Joomla! with Kh#9, N, KhM9 seestep .A Replacement options

D )nclude the targeted (eyword on headings7 try to use it at the beginning o the tag

.1.9 5ptimi6e internal lin8s

ath" Joomla! a#-end panel >> Components >> RSSeo! >> ewords >> dd Internal

n#)or lin- to.

.1.9.1 Search engine friendly $Rs

Search Engines preer pages without dynamic parameters. =hen crawling a website, the page

UR$ is the irst thing that search engines spiders are reading. + comple4 lin( with parameters:dynamic UR$; as 5ool!6 def!ult links !*e, is h!*d to *e!d /( c*!wle*s.

+ dynamic $Ris the result o speciic 6ueries made to the website database.@or e4ample"

http:;;loc!lhost;jool!;index.php@optionco_contentA3iewsectionAid?ABteid"

+ S/F $Rdoes not contain 6uery parameters as , V or W "

http:;;loc!lhost;jool!;index.php;f!4

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7ips:

D Enable search engine riendly UR$s in Joomla! by activating the SE@ option rom theJoomla! administrator panel. 5ust he!d to Site ?> loal Confi*"ration ?> SE@Settin*sand set (Sear#) En*ine Friendl URAs(option to Des.

D + SE@ UR$ will have a better clic(through rate than a dynamic UR$ in the SER:search engine results page;

.1.9.2 ,dd anchor tet to lin8s

)nternal lin(s may be optimi1ed by adding anchor te4t.

Search engines are using the anchor te4t to determine the subect o the lin(ed page, thereore

the internal anchor lin(s are considered an important onpage seo actor.

%o add internal anchor lin(s with RSSeo!, head to the >Peywords? tab, add a new (eyword and

enter the location where you would li(e to point the (eyword.

7ips:

D +dd the targeted (eywords in the anchor te4tD +void using an e4cessive internal anchor te4t lin(ing and (eyword stuing techni6ues"

you might ris( a Coogle penalty

.1.9.3 0hec8 for internal;eternal lin8s

)nternal and e4ternal lin(s are an important part o the site architecture.

Coogle*s webmaster guidelines recommends to limit the number o internal and e4ternal lin(s

on each page to #FF.

%here are L reasons why you should resume to #FF lin(s"

D 0rawling issues" an increased number o lin(s on a page may cause some diiculties

when it comes to crawling a website. %his could result in a lower number o inde4ed

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pages present in search engines inde4 page. Coogle may choose not to inde4 all these

lin(s.

D $ser eperience:although a page with a multitude o internal and e4ternal lin(s might

not be considered spammy by search engines :as long as it does not include hidden

lin(s and other blac(hat seo pratices;, users might be overwhelmed by these lin(s.

D Di%iding the Page Ran8to more than #FF lin(s.

7ip:

D Coogle*s webmaster guidelines recommends to limit the number o internal ande4ternal lin(s on each page to #FF.

.2 4eywords

.2.1 5ptimi6e 8eywords

ath" Joomla! a#-end panel >> Components >> RSSeo! >> ewords

%here are several methods used to optimi1e (eywords or search engines"

D ma(e old -ewords0

D ma(e "nderline -ewords0

D add internal an#)or lin-s0

%he '4eyword replacement( option rom the >Peywords? tab allows you to set a replacement

limit per page when applying the selected options to (eywords.

e.g.if (ouE3e selected the +=a-e eword old, option !nd the eword repla#ement +B

times,, th!n R00eo6 !kes $ ke(wo*ds /old on e!ch p!ge.

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1. 7he target attribute:

-ou can add target attributes to your (eywords to speciy where to open the lin(ed document.

e.*. t!*getF_/l!nkF

t!*getF_selfF

t!*getF_p!*entF

t!*getF_topF

2.7he )a%ascript attribute

-ou can add Javascript code to your (eywords.

e.*. on#li#-,#)an*e#ss.example9#olor9red,

3. 7he style attribute

-ou can use the >Style? attribute to style the (eywords.

e.*. st(le+font-f!il(:3e*d!n!F

st(leFcolo*:*edF

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#.7he class attribute

-ou can speciy a classname or a (eyword using the >class? attribute.

e.*. cl!ssFinte*n!l-!ncho*-linkF

.2.2 onitor 8eyword position

ath" Joomla! a#-end panel >> Components >> RSSeo! >> ewords

RSSeo! allows you to add in the >Peywords? tab one or multiple (eywords at once to monitor

and record the (eyword position in Coogle, each time you reresh the data.

%he (eyword evolution is highlighted using 2 colors" the green color indicates an improvement in

the SER :search engine results page; and the red color shows that the (eyword has dropped a

ew positions.

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Lotice:

D %he (eyword position may vary based on several actors" universal or local search :acertain (eyword may be in the th position in the google .com inde4 and in the irstgoogle .nl position;, personali1ed search and search engines restrictions.

.3 ,dd redirects -optional

ath" Joomla! a#-end panel >> Components >> RSSeo! >> Redire#ts

RSSeo! allows you to setup in the >Redirects? tab permanent :LF#; or temporary redirects :LF2;

when they are re6uired.

Step 1:

)n the >Redirects? tab, clic( on the >Xew? icon rom the right.

Step 2:

Enter the redirect lin(s.

33
http://google.com/http://google.nl/http://google.nl/http://www.rsjoomla.com/http://google.com/http://google.com/http://google.com/http://google.nl/http://google.nl/http://google.nl/


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Step 9: Submit a sitemap to search engines

ath" Joomla! a#-end panel >> Components >> RSSeo! >> Sitemap

+ter crawling and optimi1ing website pages, you can submit a sitemap to Coogle, Bing and

-ahoo!

9.1

Sitemaps are important or search engines or several reasons"

D you can inorm search engines about UR$s that may not be discoverable by crawlers in

the absence o a sitemap.

D you can help search engines to better understand the site structure :useully or large

sites or sites with dynamic content as Joomla! is ;

D you will be provided with valuable inormation when submitting the sitemap in Coogle,

-ahoo or Bing webmasters accounts " possible crawling errors, the number o inde4ed

UR$s, meta tag issues, duplicate content, etc

D the crawlers can discover new content aster, so the number o inde4ed pages and the

number o pages present in SER may increase.

9.2 /nable canonicali6ation

ath" Joomla! a#-end panel >> Extensions >> %l"*in =ana*er >> Sstem RSSeo

Beore submitting the sitemap to search engines, you need irst to enable the canonicali1ation.

%he canonicali1ation allows you to indicate search engines the preerred UR$ version" with or

without >www?.

'hoosing the preerred domain helps Coogle understand what you preer to be inde4ed and

how the lin(s will be displayed in its inde4" with www in ront o the domain or without.

Step 1:

%o enable the canonicali1ation, head to the lugin anager and loo( or the System RSSeo!

plugin. : the System RSSeo! plugin installs same time with the component ma(e sure itlugin arameters? section, set to >-es? the enable canonicali1ation option and add the

preerred domain version, with or without www.

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e.g. wit) +www,0www .mywebsite .com" it will setup a permanent redirect rom

mywebsite .com to www .mywebsite .com

wit)o"t +www,0mywebsite .com" it will setup a permanent redirect rom

www .mywebsite .com to mywebsite .com

9.3 +enerate sitemaps with RSSeo!

9.3.1 +enerate = sitemaps

ath" Joomla! a#-end panel >> Components >> RSSeo! >> Sitemap >> G=A Sitemap

Step 1:

'reate 2 4ml iles" ror.xml and sitemap.xmland place them in the root beore generating the

sitemap.

Step 2:

3ead to the >Sitemap? tab and clic( on the >Cenerate Sitemap? button.

35
http://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.rsjoomla.com/http://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com&sa=D&sntz=1&usg=AFQjCNEUaPpfb55uiTJhumgi34insNOPzwhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeAhttp://www.google.com/url?q=http%3A%2F%2Fmywebsite.com&sa=D&sntz=1&usg=AFQjCNHKOrGNQbQp3XkXxbXQ0ouoyvcpeA


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By defaultI the RSSeo! Sitemap has the following settings:

Protocol:3%% :you can choose to generate a sitemap with >http? or >https?;

0hange Fre"uency:wee(ly7 :i your website pages update wee(ly you should use wee(ly, i

your website pages update daily than you should use >daily?;.

Priority: automatic

RSSeo! calculates the appropriate priority or each page and assigns a value between F and #

:F.F, F.#, F.2, F.L, F.A, F., F.M, F., F., F.Y, #.F , meaning #.F is the highest priority level and

F.F is the lowest;.

-our home page might be e4tremely important :#.F;, while a product category page is very

important :.;, and a product detail page less so :F.M;. -ou might choose to set the importance

o other pages, such as rivacy olicy, %erms and 'onditions, 'ontact age lower still.

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9.3.2 +enerate ?7 sitemaps

ath" Joomla! a#-end panel >> Components >> RSSeo! >> Sitemap >> H2=A Sitemap

%he 3%$ sitemaps is a collection o lin(s that improve user e4perience while browsing yourwebsite.

%o generate the 3%$ sitemap, ust select the menu items that you wish to include&e4cluderom the sitemap and press the >Cenerate? button.

Publish the ?7 sitemap

%o publish the 3%$ sitemap in rontend, you need to create a RSSeo! enu item in the 'enuanager(area.

Step 1:

3ead to the =en"s >> =en" =ana*er, select the >ain enu? and clic( on the >enu )tem?icon

Step 2:

)n the +=en" Item =ana*er,9clic( on the >Xew? button rom the right panel.

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Step 3:

Select the RSSeo! enu )tem.

Step #:

+dd the menu item and the page title and clic( the >Save? button.

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)n rontend, you can also access the 3%$ sitemap by typing the direct lin("http:;;www.MMM.com;inde.php>optionNcomJrsseo.

9.# Submit the sitemaps to search engines

9.#.1 Submit the sitemap to +oogle

Beore submitting the sitemap to Coogle =ebmaster %ools, you need to veriy site ownership.

%his can be easily done with the RSSeo! System lugin :it installs same time as the

component;.

9.#.1.1 @erify the siteownership for +oogle


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Step 3:'opy the meta tag content generated in your Coogle =ebmaster %ools account.

Step #:)n the Joomla! bac(end panel, head to the +%l"*in =ana*er, >> Sstem RSSeo!, enable the

Coogle sitemap veriication and paste the meta tag content in the +Content, bo4.

a(e sure that the *oo*le?site?erifi#ation method is chec(ed.

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9.#.1.2 Submit the sitemap

%he sitemaps are located at the ollowing addresses"

http "&&www.mywebsite.com&sitemap.4ml

http "&&www .mywebsite .com &ror .4ml

%o submit the sitemap to Coogle, head to the oo*le emaster 2ools >> SiteConfi*"ration >> Sitemaps >> #li#- on t)e +S"mit a Sitemap, "tton.

+ter the website address, type sitemap.4ml as shown in the below screenshot and hit the

>Submit Sitemap? button.

9.#.2 Submit the sitemap to Aahoo!

Beore submitting the sitemap to -ahoo!, you need to veriy site ownership.

%his can be easily done with the RSSeo! System lugin :it installs same time as the

component;.

9.#.2.1 @erify the siteownership for Aahoo!

Step 1:

+ccess yourAahoo! Site /ploreraccount at the ollowing address"

https"&&sitee4plorer.search.yahoo.com and submit your website to -ahoo!

41
http://www.mywebsite.com/sitemap.xmlhttp://www.mywebsite.com/sitemap.xmlhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttps://siteexplorer.search.yahoo.com/http://www.rsjoomla.com/http://www.mywebsite.com/sitemap.xmlhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttp://www.google.com/url?q=http%3A%2F%2Fwww.mywebsite.com%2Fror.xml&sa=D&sntz=1&usg=AFQjCNH3Th4DteGo0rq-QaQ7NtefkatdVwhttps://siteexplorer.search.yahoo.com/


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Step 2:

'opy the meta tag content generated in your -ahoo! account.

Step 3:

)n the Joomla! bac(end panel, head to the +%l"*in =ana*er, >> Sstem RSSeo!, enable the-ahoo! sitemap veriication and paste the meta tag content in the +Content, bo4.

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%he sitemaps are located at the ollowing addresses"

http "&&www.IIIcom&sitemap.4ml

http "&&www .III.com &ror .4ml

%o submit the sitemap to -ahoo!"D access your Site E4plorer account https"&&sitee4plorer.search.yahoo.com

D select the website or which you want to add the sitemap

D clic( on the >@eeds? lin( rom the let menu

D you can submit eeds to -ahoo! in a sitemap.4ml and ror.4ml ormat. )n the >@eeds? bo4,

add the sitemap addresses as shown in the below screenshot.

9.#.3 Submit the sitemap to Bing

9.#.3.1 @erify the siteownership for Bing

Step 1:

+ccess your Bing


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Step 2:

'opy the meta tag content generated in your Bing =ebmaster %ools account.

Step 3:

)n the Joomla! bac(end panel, head to the +%l"*in =ana*er, >> Sstem RSSeo!, enable the

Bing sitemap veriication and paste the meta tag content in the +Content, bo4.

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%o submit an 0$based Sitemap to Bing"

Step 1:'opy and paste the entire UR$ below as a single UR$ into the address bar o yourbrowser"

)ttp0//www.in*.#om/wemaster/pin*.aspxKsitemapwww. 777.#om/sitemap.xml

Step 2:'hange 'www.MMM.com(to your domain name

Step 3:ress EX%ER

Step C : onitor and compare the S/5 performances

ath" Joomla! a#-end panel >> Components >> RSSeo! >> Seo %erforman#e

RSSeo! allows you to monitor your website seo perormances :%a*e Ran-9 lexa Ran-9

2e#)norati Ran-9 oo*le9 3a)oo! $ in* pa*es9 oo*le9 3a)oo! $ in* a#-lin-s and

t)e dmo4.or* listin*; and compare them against your competitors using the >'ompete?

integration. %he e4tension records these perormances in the >3istory? area, so you can easily

analy1e how you and your competitors evolve in time.

%a*e Ran-0the Coogle algorithm that determines a site popularity based on the number o

pages that lin( bac( to it. %he Coogle age Ran( is one o the 2FF ran(ing actors that

determines a site position in SER :search engine results page;. )n general, webmasters can

improve the ran( o their sites by increasing the number o high6uality sites that lin( to their

pages.

lexa Ran-0 the +le4a Ran( is a comple4 algorithm that uses several analytics actors :page

views and users; to estimate website traic based on the amount o users that visited a website

with the +le4a toolbar installed.

7ip:

D %he lower your7lex! R!nkis the more popular your site is.

2e#)norati Ran-0 is a site*s ran( among the %echnorati +uthority o all sites. # is the highestran(.

ndeed pages:

D oo*le %a*es0 the number o your site inde4ed pages as shown by Coogle

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D 3a)oo! %a*es0 the number o your site inde4ed pages as shown by -ahoo!

D in* %a*es0 the number o your site inde4ed pages as shown by Bing

Bac8lin8s:

G oo*le a#-lin-s0 the number o websites that lin( bac( to your site as shown by

CoogleG 3a)oo! a#-lin-s0 the number o websites that lin( bac( to your site as shown by

-ahoo!

G in* a#-lin-s0 the number o websites that lin( bac( to your site as shown by Bing

do&.o*g di*ecto*(: although is not considered a direct seo ran(ing actor,6uality directories

:human edited directory; listings are considered powerul.

C.1 ,dd new competitors

Step 1:'lic( on the >Xew? icon rom the >Seo erormances? tab to add your website or new

competitors.

Step 2:

+dd the website UR$ and save the record.

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Step 3:

'lic( on the >Reresh? lin( to process all the conigured seo perormances" the age Ran(,

+le4a Ran(, %echnorati Ran(, Coogle, -ahoo! V Bing pages, Coogle, -ahoo! V Bing bac(lin(s.

?istory:

%he >3istory? tab allows you to trac( in a simple way, your competitors evolution in time.

RSSeo! records in the >3istory? tab your competitors seo perormances each time you reresh

the data.

%he websites evolution will be highlighted in the >3istory? tab using 2 colors" the green color

indicates an improvement and the red color a decline o their online presence.

Lotice:

D + decreased +le4a Ran( shows an improvement o your site SEO perormances7 thelower your7lex! R!nkis the more popular your site is.

D Coogle, -ahoo and Bing will display a dierent number o bac(lin(s or a websitebecause o their speciic restrictions, privacy policy as well as other actors.

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0ompete:

+ter adding competitors in the >SEO erormances? tab, you can compare their online

perormance using the 'ompete tool.

%heir algorithm estimates traic and oers several analytics data about your competitors site"

uni6ue visitors, visits, page views, reerral sites, etc.

/port:

RSSeo! allows you to e4port the list with the competitors SEO perormances in a .csv ile, by

clic(ing the >E4port? button rom the right side.

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Step 1: +oogle ,nalytics ntegrationRSSeo! oers twoimportant integrations" Coogle +nalytics trac(ing and reports, bothconigurable via the +Confi*"ration, ta >> oo*le nalti#s Inte*ration.

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/nable +oogle ,nalytics reports" Xo & -es

,nalytics login:gmail account email address

,nalytics password

/nable +oogle trac8ing:Xo & -es i enabled, RSSeo! will automaticallyinclude the Coogle +nalytics trac(ing code into your site source.

+nalytics anager? tab, the three most important Coogle+nalytics reports" +&isitors,9 +2raffi# Do"r#es,9 +Content,.

1.1.1 @isitors

%his report allows you to analy1e the user behaviour by measuring speciic visitorsmetrics" visits, uni6ue visitors, pageviews, average pageviews, average time on site,bounce rate, new vs returning visitors, browser capabilities and mobile devices.

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+s general statistics, RSSeo! displays the ollowing inormation"

Zisits" Zisits represent the number o individual sessions initiated by all the

visitors to your site. ) a user is inactive on your site or LF minutes or more, any

uture activity will be attributed to a new session. Users that leave your site and

return within LF minutes will be counted as part o the original session.

$ni"ue %isitors:Uni6ue Zisitors represents the number o unduplicated:counted only once; visitors to your website over the course o a speciied timeperiod. + Uni6ue Zisitor is determined using coo(ies.

Page%iews:+ pageview is deined as a view o a page on your site that is beingtrac(ed by the +nalytics trac(ing code. ) a visitor hits reload ater reaching thepage, this will be counted as an additional pageview. ) a user navigates to adierent page and then returns to the original page, a second pageview will berecorded as well.

,%erage page%iews:%his represents the average number o pages viewed

during a visit to your site. Repeated views o a single page are counted. ,%erage time on site:%he average duration visitor sessions represented in total

seconds.

Bounce rate:Bounce rate is the percentage o singlepage visits :i.e. visits inwhich the person let your site rom the entrance page;. Bounce rate is ameasure o visit 6uality and a high bounce rate generally indicates that siteentrance :landing; pages aren*t relevant to your visitors. -ou can minimi1eBounce Rates by tailoring landing pages to each (eyword and ad that you run.$anding pages should provide the inormation and services that were promised inthe ad copy.

Lew %isits:Coogle +nalytics records a visitor as newwhen any page on your

site has been accessed or the irst time by a web browser. %his is accomplishedby setting a irstparty coo(ie on that browser. %hus, new visitors are notidentiied by the personal inormation they provide on your site, but are ratheruni6uely identiied by the web browser they used.

Besides the general statistics a New H0 Retu*ningtable is also displayed"

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7he purpose of this guide%his guide is designed to assist you, step by step, in coniguring and Joomla! ages using the

RSSeo! tool.

=e*ve also created a RSSeo! /uic( Cuide, that includes all important steps that you must ollow

to be able to 6uic(ly conigure and optimi1e your Joomla! =ebsite.

+dditionally, we*ve launched the RSJoomla! %Z 'hannelto support our components with a

series o video tutorials and presentations.

%he RSSeo! 8ocumentation can be ound here.

@or any other 6uestions, please submit a tic(et to the RSJoomla! support department.
http://www.rsjoomla.com/joomla-components/joomla-seo-sef.htmlhttp://www.rsjoomla.com/tvhttp://www.rsjoomla.com/tvhttp://www.rsjoomla.com/customer-support/documentations/67-rsseo.htmlhttp://www.rsjoomla.com/customer-support/tickets.htmlhttp://www.rsjoomla.com/joomla-components/joomla-seo-sef.htmlhttp://www.rsjoomla.com/tvhttp://www.rsjoomla.com/customer-support/documentations/67-rsseo.htmlhttp://www.rsjoomla.com/customer-support/tickets.html

Documents

RSSeo-Step by Step Guide