RSAC Ad Hoc “Why Membership Matters”

Summary for RSAC Meeting

Jan 2014

Karen Copper

Ad Hoc Committee Members

Karen CopperJayant RamakrishnanLuisella GiulicchiAlexander Pechloff

Career & Workforce Development Committee Participants:

Bob Wessels

Action Item 6: Merri Sanchez is to prepare a communication to sections requesting feedback on the awards proposal. Feedback is to go through the RACs. Action 5-8-2013-4: Staff to survey/research those members who use this vehicle for membership renewal and report at August RSAC meeting. Action Closed. This action resulted from the desire to decouple the membership and conference registration. About 70% of those that join via a conference drop their membership, citing that they don’t see value in membership, they only wanted to attend the conference. With the overall membership numbers declining, now is not a good time to decouple membership and conference registration. We need to address the problem, which is showing/communicating the value of AIAA beyond the conference.

RSAC Action

Look at how/what we can use at the Forums to instill in members that Membership Matters.

Other ways to address the issue: • Sections need to start communicating why membership matters,

especially to new members. • Staff to add codes to the reports and/or the Datamaker to show how

members joined. • Include the messaging in the Membership webinar. • Staff will look for ways to communicate the message throughout the

year. • Provide the Regional Directors with the join data so they can

communicate with new members.

Task

1. Acceptance in Professional Society – credibility that distinguishes from peers

2. Competition with industry peers or other like professional peers – measurement of professional development

3. Leadership development in Professional Society speaks on individuals capability beyond workplace leadership

4. Diverse management skill development and demonstration5. Encourage pursuit of AIAA ATF and TF advancement as distinguished

capability1. Section identify individuals for nomination2. Individual pursue Nomination by Section

“Why Membership Matters” to Individuals

1. Visibility to Industry2. Individual Employee members provide credibility to Corporation3. Gain vital data, ideas, concepts, research information to Corporation

from member involvement4. Employees work to their passion5. Provides platform to reach back to their schools for increased

workforce development,6. Employee development7. Identification of niche skills leading to partnerships, supply relationship

building

“Why Membership Matters” to Corporate Members

1. Provides critical mass to do great things2. Power behind AIAA to promote aerospace policy to support the industry3. “Chamber of Commerce” for the conglomeration of congregate

membership of institute4. Maintain fiscal stability5. Provides consolidation of policy positions (committees of variant

participants) 6. Provides governments with stature and respect for promoting

aerospace across the world7. Image defined the membership

“Why Membership Matters” to the Institute

“Why Membership Matters” to Industry

1. Trade avenue2. Provides benefit to 2nd tier aerospace industry non-corporate industry

(often corporate member supply chain) with employees (AIAA members – see individual list), technology developments

3. Ensure trade balances are equitable via public policy position recommendations to governments and intra-governmental trade delegations

4. Support of R&D budgets via public policy position

“Why Membership Matters” to Academia

1. Wealth of technical storehouse of data 2. Greater individual access to peer reviewed journals, papers, data3. Honor in academia to be on a TAC or to lead a TAC4. Networking globally in aerospace education5. Student Paper Competition allows professors to train students in areas

of leadership qualities, ethics, fiscal responsibilities, organizational skills

1. Corporate/Industry/Academia not actively encouraging membership

2. Sections not actively recruiting new members3. Sections not welcoming new members 4. New members left feeling disengaged

Next Steps

Identify Concerns and Non-supportive Actions –

Resolution

Identify Proactive Remedies