RRDC REGIONAL RURAL DEVELOPMENT CENTERS

Co-Sponsored by

You are Here!

Jenny Nixon and Connie Hancock UNL Extension Educators

•  If you haven’t already done so, enter your name/email address into the chat box

•  Session will be recorded

•  Feel free to type questions/comments

•  Evaluation @ http://tinyurl.com/ETCMar2011

YouAreHere!MapsforBusiness

Presentedby:

JennyNixon‐jnixon1@unl.eduConnieHancock‐chancock1@unl.edu

UniversityofNebraska‐LincolnExtensionEducators

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It'sNotaGameofHideandSeek

LocalSearch?

•  Morethan54%ofAmericansnowsearchonlineforbusinessinformaGonversustradiGonalphonebooks.(comScore)

•  82%ofonlinelocalsearchersfollowupviaanin‐storevisit.(TMP/comScore)

•  25%ofonlinebusinesslisGngsareinaccurate,makingitharderforconsumerstocontactandfindthem.(SearchEngineGuide)

GoogleLocalSearch

GooglePlacePages

RankingFactors

•  LocaGon–  Address–  Proximity–  BusinessProfile–  Consistency

•  Relevancy–  Keywordinbusinessname–  SEOFactors

•  Prominence–  CitaGons–  ReviewsandRaGngs–  MyMapsandUserContent

hZp://www.smallbusinesssem.com/10LikelyElementsofGoogle’sLocalSearchAlgorithm

LocaHon/Distance

•  Address•  Proximity

•  BusinessProfile•  Consistency

Address

Proximity

•  ProximitytolocaGon– HotelnearCapital– RestaurantnearMountRushmore

BusinessProfile&PlacePage

Consistency

Relevance

•  Categories•  Keywordinbusinessname

•  SEOfactors

BusinessCategory

KeywordUsage

SEO

•  AgeofPlacePage•  AgeofDomainName

S=SearchE=EngineO=OpGmizaGon

Prominence

•  CitaGons•  ReviewsandRaGngs•  MyMapsandUserContent

CitaHon

•  #of‘menGons’ofbusinesselsewhere– Blogs– Tweets– FacebookPosts– Otherwebsites– Etc.

•  ValidaGonofbusinessname,addressandphonenumber

ReviewsandRaHngs

ClaimYour“Bubble”

**MusthaveaGoogleAccountYoudon’tneedagmailemailaccount

SearchforyourbusinessonGoogleMaps.

IfYourBusinessHasNoPlacePage

•  CreatealisGngatgoogle.com/places

ClaimYourLisHng•  Clickon“moreinfo”toviewyourGooglePlacePage

• Clickon“BusinessOwner?”toclaimyourlisGng.

ClaimYourLisHng

EditandVerifyYourPlacePageLisHng

UseDashboardFeatures

•  Status•  Impressions

•  AcGons•  Topsearchqueries•  SourceofdrivingdirecGonrequests•  QRCode

BusinessStatus

ImpressionsandAcHons

TopSearchQueries

SourceofDrivingDirecHonRequests

QRCode

What'sthatbarcode?Thisuniquebarcode(knownasaQRcode)letscustomersinstantlylearnmoreaboutabusiness,byvisiGngamobileversionofthebusiness'PlacePageonanysupportedphone.

CustomizeYourPlacePage

– Applyprintableoffersandcoupons

MyMaps/UserContent

•  MyMaps–addlocaGons/businesses•  UserContent–geotaggedphotosofabusiness

CreateYourOwnMap

•  hZp://maps.google.com/

EditMap

•  3edittools– Hand‐selectandedityourmapdetails

– Balloon‐addaplacemark– Linetool‐drawaline

•  Drawaline•  Drawalinealongaroad•  Drawashape

EmbedYourMap

•  Selectthe“Link”intheupperrighthandcornerofyourmap.

•  ChoosethelinkURLortheHTMLcodetoembedinyourwebsite.

WhichDoYouPrefer?

Geotagging

•  TheprocessofaddinggeographicalidenGficaGonmetadatatovariousmediasuchasphotographs,givinggeotaggedphotographs.Wikipedia.com

•  FindsawidevarietyoflocaGon‐specificinformaGon.–  ImagestakennearagivenlocaGon– LocaGon‐basednews,websites,orotherresources– LocaGonofagivenpictureorothermedia

UpdateAllMaps

•  Bing•  ExpressUpdate/Yahoo•  Mapquest

ClaimYourBingMapBubble

•  FirstsearchforyourbusinessatBingLocal.•  Ifyourbusinessislisted,clickonit,thenclick“ChangeyourbusinesslisGng”undertheheading“UpdateThisLisGng”.

•  Ifyourbusinessisnotlisted,justgototheBingLocalLisGngCentertocreatealisGng.

ClaimYourInformaHononExpressUpdate

•  ExpressUpdateisthesourceofbusinessinformaGonforseveralsitesandproductsincludingMapQuest

•  TochangeyourbusinessinformaGonyouwillneedtohaveanExpressUpdateaccount.

CorrectMapQuestMappingErrors

•  Itispossible•  YoumustsubmitaMapQuest“BusinessLocaGonMarkerForm”whichincludesscreenshotsofwhereyourbusinessmarkeriscurrentlyandwhereitshouldbelocated.

YouAreHere!

XYourBusinessPlacePage

April 14, 2011 - 2:00pm (ET) - Targeting Regional Economic Development in a World of Clusters

•  Evaluation @ http://tinyurl.com/ETCMar2011