RR Capabilities Presentation

Research Red

Introduction

Tel: +44 (0)7785 328902 [email protected] www.researchred.com

• Early development through to the post-launch phase

• Strong diagnostic and disease area expertise

• Experienced team – all projects led by Director and Medical Adviser

Strategic Market Research

Our expertise:

A qualitative research specialist in healthcare and medical

Marketing Consultancy

In-depth Analytics

We provide

• Research Red is a full service, qualitative, market research consultancy based in the UK. Our aim is to provide high quality, value for money, market research solutions.

• At Research Red, we specialize in healthcare, pharmaceutical and biotech research with extensive experience in the diagnostic area.

• Our specialized knowledge and expertise means that we can offer our clients revealing insights and deliver outstanding results fast, efficiently and cost-effectively.

• We bring fresh, inquisitive insight to exploratory, NPD, positioning and concept development research projects.

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We know there are many other consultants and agencies out there...

So why choose to work with us?

20 years of client side experience has provided us with the expertise to design projects that can provide actionable insights for implementation to a business strategy or tactical plan.

All projects will be led by a Director level researcher and a medical adviser who

will work on projects from start to completion.

Research Red provides additional value by combining both healthcare and consumer research expertise to identify alternative approaches for complex projects.

“Wendy has excellent analytical skills, understands the customer's point of view and therefore her work was a reliable basis for many successfully executed projects.” Feb 2010 Bernhard Sixt, Director Strategic Mkt Oncology, GE Healthcare and currently CEO of Agendia B.V.

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Unmet needs Treatment pathways Decision support Guidelines

Four critical areas for market access

Knowledge

Clinical

Market

Funding

Health Service

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Competitors Decision Makers Influencers Prescribers & patients SWOT

Pricing Reimbursement Budget allocation

Organisation Stakeholders Planning cycles Lobbying Regulatory framework

Our disease area/research experience

In Healthcare research we have experience in multiple disease areas :

Cardiology Nuclear Medicine

Neurology Paediatrics

Oncology Obstetrics

Radiology Gynaecology

Urology Internal Medicine

Often healthcare research focuses on the rational side of the process. We believe that there are both rational and emotional forces at work in the decision making process of doctors and other healthcare professionals. Our consumer insight expertise along with our healthcare experience provides us with a unique offer to provide deeper and more meaningful insights to our clients.

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We talk to the following influencers

There are many different types of influencers involved in prescribing a pharmaceutical product or requesting a diagnostic procedure:

• Regulatory Authorities

• Payers/Purchasers

• Opinion Leaders

• Specialists

• Primary Care Physicians

• Hospital Pharmacists

• Retail Pharmacists

• Patients

• Nurses

• Carers/Partners


Primarily we are a full service qualitative agency, offering UK and international

research. We work in branding research, positioning and strategy development,

NPD, advertising and packaging:

Methodologies include:

– Group discussions and focus groups - Conference research

– Mini groups and triads - Workshops (insight)

– Paired and individual depth interviews - Ethnographic research

– Packaging and handling research - Employee groups

– Detail Aid/Advertising

How we find the answers


We will bring it all together


Environment

Company

Product

Positioning Segmentation

Sub-markets

Market

Needs

SWOT analysis of product and market

Strategy Tactics

Quantitative research

- in conjunction with strategic partners we have expertise in analysing data to produce relevant and insightful conclusions and recommendations

Market analysis and forecasting

- Market size, potential, patient flow

Desk Research - secondary analysis

- Market structure, competitive analysis, SWOT analysis

Event management

- Venue finding, sourcing speakers, staging and managing seminars, workshops and exhibitions, corporate hospitality (see Appendix)


We also offer the following marketing services

Association Memberships

• Research Red are members of the following organisations:

– Market Research Society (MRS)

– Association for Qualitative Research (AQR)

– British Healthcare Business Intelligence Association (BHBIA)

– Independent Consultants Group (ICG)

• We are passionate about new product development, concept development and positioning/repositioning work.

• We have worked with some great brands in senior market intelligence roles providing ad hoc research for some of the UK’s biggest and most successful healthcare and consumer companies.


Research Red

Research Director Wendy Nuttall has 20 years experience working in major

international companies including, News International, The Burton Group, Amersham International/GE Healthcare, Philips Consumer Lifestyle and Pfizer Consumer Healthcare.

Wendy has extensive experience in marketing, strategic

marketing, business development, business analysis and business intelligence working at a global level.

Wendy is a highly experienced insight and market research

specialist, who prides herself on bringing fresh, inquisitive insight to exploratory NPD, positioning and concept development research projects.

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www.researchred.com

Claudio Marelli – Medical Adviser


• MD Magna cum Laude, Cardiology specialisation, 5 years of clinical practice 10 years of International experience in Research and Clinical Drug Development

• Hypertension, Heart Failure, T2D and Diagnostic Imaging agents. Inventor of 3 patents in COPD and Heart Failure

• 9 years of work on Disease and Patient’s Stratification Strategies in Cardiology, Oncology, Pulmonology, Neurology and Orthopaedics. Early Health & Personalised Medicine

• Strategic Partnerships: Nestle’ Global Research; University of Edinburgh ; University of Stanford; Texas Heart, Stem cell translational research etc.

• 9 years of BD activity : Due Diligence of new Drugs / Diagnostic opportunities for in-licensing & portfolio reviews of Companies for acquisitions

• Global Profile : honoured with Fellowship by the American College of Cardiology. Member of the UK Chapter of the ACC and Board Member of the Italian Medical Society of Great Britain

• 20 years of experience in the field of Medical Imaging and Biomarkers Extensive international network and Disease Leadership: effective interface with Health Authorities, Health Policymakers, KOLs; Invited Speaker at International Symposia. Contribution to >50 publications

• Fluent in English, French and Italian. Basic understanding of Spanish.

Medical Adviser Claudio Marelli is a physician with extensive unique experience in

Clinical Cardiology, Diagnostic Imaging, Drug Research and Development and Global Disease Strategy.

If you would like to discuss how Research Red can help you to research and analyse healthcare, pharmaceutical or biotech, please get in touch. Ask for a proposal today :

– no obligation – even if you want to use another agency – see what we can do ...

We promise to provide a detailed and competitive proposal and get back to you within 24 hours. • Email: [email protected] • Mobile: +44 (0) 7785 328902 • Skype: wendy.nuttall • Linked in: http://uk.linkedin.com/pub/wendy-nuttall/9/421/417 • Website: www.researchred.com

Contact Research Red


mailto:[email protected]

http://uk.linkedin.com/pub/wendy-nuttall/9/421/417



Documents

RR Capabilities Presentation