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Representative Projects
Roger Pearson
Economic
Development
Aerotropolis
/ Airport City
/ Aviation
Technology
Manufacturing
Development
Feasibility
General Industrial
Office
Commercial / Retail
Life Sciences
/ Higher Education
Sustainability in
Master Planning
Abu Dhabi, UAE 2014
Belo Horizonte, Brazil 2013 Pittsburgh, Pennsylvania 2012
Economic Development
3Representative Projects
Logistics City Master Plans, QatarEconomic Development
Site Area: 4 sites, 24.3 km2 / 6,004 acres
Client: Qatar National Logistics Task Force, Manateq Economic Zones Company
Highlight: Developing a strategy and physical facilities to streamline Qatar’s supply chain supporting FIFA 2022, post-2022 legacy, and overall quality of life
Al Karaana Master Plan
Birkat Al Awamar Master Plan Al Wakrah Entry Concept
Birkat Al Awamar Superblock Concept
Al Wakrah
Service Centre
4
STAMP Master Plan & GEIS, Genesee County, New York, USAEconomic Development
Site Area: 1,300 acres / 5.3 km2
Client: Genesee Gateway Local Development Corporation
Highlight: On 7 Oct 2015, Governor Cuomo and 1366 Technologies announced plans to construct a solar energy manufacturing facility at STAMP.
STAMP Master Plan 2012
7 Oct 2015 – 1366 Technologies AnnouncementAerial View of Master Plan
Representative Projects
STAMP Logo 2010
1366
Technologies
Site
5
Nanchang High-Tech Industrial Development Zone Master Plan, China Economic Development
Representative Projects
Site Area: 230 km2 / 56,800 acres
Client: Nanchang High-Tech Industrial Development Zone
Highlight: Fulfilled Chinese government mandate for master planning of all significant development with “Smart City” concepts and physical plan
Yao Lake Concept
High-Tech Industrial Development Zone Concept
Smart City ConceptsIndustry Pillars Analysis
6
Al Kharj Industrial City Master Plan, Al Kharj, KSAEconomic Development
Typical Industrial Area
Industrial City Entrance
Wadi ParkAKIC Master Plan 2011
Representative Projects
AKIC Site 2015
AKIC Site 2015 Site Area: 95.3 km2 / 23,549 acres
Client: MODON Saudi Industrial Property Authority
Highlight: Prepared master plan for the largest of 4 new live-work-play based industrial cities as part of a major program to diversify the Kingdom’s economy away from petrochemicals
AKIC Site 2015
7
Key Green Features: Auto Use Reduction & Minimized Land DisturbanceSustainability in Master Planning – Al Kharj Industrial City Master Plan
Representative Projects
Community centers varying in scale are distributed thru the city to minimize auto travel distances and provide options to walk or bike
Existing wadi system preserved across the site to minimize site disturbance and preserve natural stormwater drainage channels
Labor Accommodation 2 km Radii Labor AccommodationCommunity Centers
Legend
Aerotropolis / Airport City / Aviation
9
BHMR Economic Master Plan, Belo Horizonte, BrazilAerotropolis / Airport City / Aviation
Site Area: 1,368,958 acres / 5,540 km2
Client: Economic Development Secretariat, State of Minas Gerais, Brazil & World Bank
Highlight: EMP embraced by new political administration after 2014 elections and is proceeding through multiple activities with the 39 municipalities in study area
Environmental Zones
Representative Projects
BHMR Economic Vision 2014
Target Area 4 – North Logistics Gateway
Land Use Plan
“Everything Connected”
Monocentric-to-Polycentric Urban Structure
10
Pittsburgh International Airport Development Master Plan, Pennsylvania, USAAerotropolis / Airport City / Aviation
Development Master Plan 2003 & 2010
Site Area: 3,818 acres / 15.5 km2
Client: Allegheny County Airport Authority & Allegheny Conference on Community Development
Highlight: Over 2,465,500 SF / 229,052 m2 GFA new building space has been built since original 2003 master plan
Master Plan View from South
Clinton Commerce Park World Trade CenterLand Use Context Dick’s Sporting Goods
Headquarters
Representative Projects
Technology Manufacturing
12
United Microelectronics Corporation Master Plan, Tainan, TaiwanTechnology Manufacturing
Representative Projects
Site Area: 53 acres / 0.22 km2
Client: United Microelectronics Corp
Highlight: Master plan developed in short timeframe to accommodate a fengshuibased semiconductor manufacturing facility expansion on a tight, oddly shaped site.
Existing UMC FAB Facility 2012
Concept Study
UMC Master Plan 2012 UMC Site 2015
Phase 1
13
Semiconductor Campus Master Plan Update, Hillsboro, Oregon, USATechnology Manufacturing
Representative Projects
Site Area: 454 acres / 1.8 km2
Client: Confidential
Highlight: Developed wetland-restoration based master plan approved with Nationwide permits that allowed overall D1D fab programming, design, construction, and commissioning to proceed on a market-responsive schedule
Office Entry FAB & Office with Wetland “Front Yard”
Next Phase Concept 2001
Aerial View
MP Site 2015Master Plan 2001
14
Key Green Feature: Revitalized Wetland EcosystemSustainability in Master Planning – Confidential Semiconductor Campus Master Plan Update
Representative Projects
Relocated stream channel and created wetlands serve as “front yard” for office building & FAB
Stream channel returned to historic alignment from agricultural drainage ditch that had become a wetland
Wetland Mitigation Concept 2001
Wetland Mitigation Concept 2001
Wetland Channel 2015
Balanced Economic Development Wildlife Habitat
Open Space
Attractive Front Yard
15
GlobalFoundries Semiconductor Campus Master Plan, Abu Dhabi, UAETechnology Manufacturing
Site Area: 2.1 km2 / 531 acres
Client: GlobalFoundries & MubadalaDevelopment Company
Highlight: Prepared master plan for the first major semiconductor manufacturing facility in the Middle East as part of the UAE desire for economic diversification and meaningful employment of young UAE nationals
GFAD Master Plan 2010
Roadway View Towards Office and Phase 1 Fab
Representative Projects
Site Security PlanSite Circulation Plan Key GF Facility Locations
16
Dubai Silicon Oasis Master Plan, Dubai, UAETechnology Manufacturing
DSO Master Plan 2003
Site Area: 7.2 km2 / 1,766 acres
Client: Dubai Airport Free Zone Authority
Highlight: Originally master planned as a semiconductor manufacturing community, DSO has instead become a high-end e-commerce community catering to a range of office, logistics, and residential uses
Representative Projects
LogisticsOffice
Residential Center Sport Center Residential Education
DSO Land Use Plan 2003 DSO 2015
Development Feasibility
18
Redlands Property Due Diligence, Redlands, California, USADevelopment Feasibility
Representative Projects
Site Area: 300 acres / 1.2 km2
Client: Union Pacific Realty Company
Highlight: Provided UPRC senior management with high-level technical analysis to assist with land acquisition and/or development decision-making
Phase 1 Phase 2 Phase 3 Total
Onsite Costs $2,569,200 $4,698,500 $3,099,580 $10,367,280
Offsite Costs $2,980,000 $2,034,300 $1,788,700 $6,803,000
Total $5,549,200 $6,732,800 $4,888,280 $17,170,280
Cost / Net Salable Area 254.5 Acres $1.55 / SF
Cost / Gross Area 306.5 Acres $1.28 / SFConcept Plan
Return On Investment Summary
Cost Analysis Summary
19
Imperial Land Site Capacity Study, Findlay Township, Pennsylvania, USADevelopment Feasibility
Representative Projects
Site Area: 1,069 acres / 4.3 km2
Client: Allegheny Conference on Community Development / Imperial Land Corporation
Highlight: High-level site analysis and land use studies provided early rational for revising prior land uses to a more balanced and marketable mix of uses
LIGHT MANUFACTURING SITE CAPACITY DETAIL - 8 Jan 04 - Rev 3
Imperial Land Site Capacity Analysis
BUILDABLE AREA (SF) 8,677,152.00 100.00%
Acreage 199.20
LIGHT MANUFACTURING BUILDINGS
Building Footprint 75,000
Number of Levels 1
SF GFA per Building 75,000
Number of Buildings 31
Total SF GFA 2,325,000
FAR (GFA as Percent of Buildable Area) 26.79%
Building Footprint 75,000
Number of Buildings 31
Total Building Footprints (SF GFA) 2,325,000.00 26.79%
PARKING
Per Building @ 1.0 per 1,000 SF GFA (750 SF NFA) 75
Per Building Parking Area @ 400 SF per Space 30,000
Total Site @ 1.0 per 1,000 SF GFA 2,325
Total Site Parking Area @ 400 SF per Space 930,000
Per Building Surface Parking @ 100% 75
Total Site Surface Parking 2,325
Total Site Surface Parking Area @ 400 SF per Space 930,000.00 10.72%
LOADING
Per Building @ 1.0 per 13,333 SF GFA 6
Per Building Loading Area @ 9,000 SF SF per Space 50,626
Total Site @ 1.0 per 13,333 SF GFA 174
Total Site Loading Area @ 9,000 SF per Space 1,569,414.24 18.09%
DRIVEWAYS
Road Pavement @ 15% of Coverage 723,662.14 8.34%
OPEN SPACE WITHIN BUILDABLE AREA
Misc Open Space @ 20% of Coverage 964,882.85 11.12%
STORMWATER MANAGEMENT WITHIN BUILDABLE AREA
Provided at 5% Buildable Area 433,857.60 5.00%
Site Capacity Methodology
Buildable Area Plan
Alternate Land UseTownship Land Use
20
Junction/Panther Hollow Site Analysis, Pittsburgh, Pennsylvania, USADevelopment Feasibility
Promotional Video Drive-Thru
Representative Projects
Site Area: 105 acres / 0.4 km2
Client: Allegheny Conference on Community Development
Highlight: Prepared high-level analysis of the valley corridor linking the Oakland & CMU area with development sites along the Mon River to assist Oakland Investment Committee discussions
A – Institutional Urban B – Residential Urban
C – Remote & Rural D – Urban Mixed
Site Analysis
General Industrial
22
Carrier Corporation Campus Reuse Master Plan, Syracuse, New York, USAGeneral Industrial
Site Area: 257 acres / 1km2
Client: Central New York Regional Planning & Development Board / Carrier Corporation
Highlight: Reuse plan provided impetus for Carrier to invest $5 million in site redevelopment for the first time since the manufacturing peak of the 1970s
Representative Projects
Existing Conditions 2006
Carrier Reuse Master Plan 2007
Master Plan 2007 Carrier Site 2015
Main Entry Sign Site Aerial 2006 Carrier Circle View Thompson Road R&D Spine Office Reuse
23
Key Green Feature: Adaptive Reuse of Aging Industrial SiteSustainability in Master Planning – Carrier Corporation Campus Reuse Master Plan
Representative Projects
Market analysis identified market demand for development of a research park with existing Carrier R&D units as the anchor
Master plan proposed consolidation of existing Carrier R&D functions to the center of the site and development of the east and west sides as new and/or re-purposed existing building space
Financial analysis identified short and long-term redevelopment finance options for Carrier consideration
Market Demand Summary
Redevelopment Finance Options Summary
24
Trap Rock Industries Mining Reclamation Plan, Princeton, New Jersey, USAGeneral Industrial
Representative Projects
Site Area: 500 acres / 2.0 km2
Client: Trap Rock Industries
Highlight: Reclamation plan was approved by New Jersey Department of Environmental Protection and paved the way for rezoning the upper end of the site for mining
Long Range Land Use & Transport Concept Quarry Edge Noise Attenuation
Existing Conditions Phase 1 Reclamation Final Phase Reclamation
Office
26
National Reconnaissance Office Headquarters Master Plan, Fairfax, Virginia, USAOffice
Representative Projects
Site Area: 67 acres / 0.3 km2
Client: Rockwell International / Collins International Service Company
Highlight: Provided a 4-year, 1.5 million SF master plan, site design, and reforestation plan for a consolidation headquarters for satellite reconnaissance division of the CIA
NRO Master Plan
Drum Lacing
Newly Planted
1 Year Growth
Main Entrance Hardscape
Existing Site Main Entrance Hardscape
Perimeter
Reforestation
27
Innovation Ridge/MEDRAD Master Plans, Marshall Township, Pennsylvania, USA Office
Innovation Ridge/MEDRAD Master Plan 2006
2007 Ed Massery 2007 Ed Massery
MEDRAD Visualization Tech 21 Groundbreaking MEDRAD Global Center MEDRAD Interior
Innovation Ridge 2014
Representative Projects
Site Area: 223 acres / 0.9 km2
Client: CB Richard Ellis / MEDRAD
Highlight: Converted a planning process mired in community controversy into a successful stakeholder-based master plan supported and approved by the local jurisdiction and attracted a phase 1 user to construct the initial 125,000 SF office
28
Key Green Feature: Minimized Land Disturbance & Energy ConsumptionSustainability in Master Planning – Innovation Ridge / MEDRAD Master Plans
Representative Projects
Site development concept “nestled” MEDRAD into existing topography to minimize earthwork and reduce clearing/removal of existing forest cover
MEDRAD building is oriented with long facades facing north and south to minimize energy consumption and increase natural light in office work areas
The MEDRAD development received LEED Gold Certification in 2008
MEDRAD South Façade Viewed on Approach
Grading Concept Minimizes Earthwork
Long North-South Façades
North
MEDRAD photos ©2007 Ed Massery
South Façade Light Shelf
2007 Ed Massery
29
US Embassy / Consulate Master Plans, Confidential, Africa RegionOffice
Representative Projects
Consulate Site 2015
Consulate Master Plan 2005
Main CAC Consulate Garden
Aerial View
Site Area: 5 sites, 50 acres / 0.2 km2
Client: US Department of State, Overseas Buildings Operations
Highlight: In the wake of 911, prepared master plan concepts utilizing strict US State Department hardening specifications intended to significantly upgrade safety of consular facilities
Commercial / Retail
31
Bee Cave Community Advocacy, Bee Cave, Texas, USACommercial / Retail
Representative Projects
Site Area: 10,080 acres / 40.1 km2
Client: Village of Bee Cave, Citizens for a Livable Bee Cave
Highlight: Formed CLBC, defeated WalMart/Lowes, created new comp plan/development regs, changed Village governance, Hill Country Galleria lifestyle retail developed at Village center
Bee Cave Center in 2015
Comp Plan Land Uses in 2000CLBC Logo
Big-Box Retail
Lifestyle Retail
Anchor Retail
Bee Cave City Hall Hotel
32
Key Green Feature: Reduction in Energy Consumption & Auto UseSustainability in Master Planning – Bee Cave Community Advocacy
Representative Projects
One of Five Original Slides Presented to Bee Cave Board of Aldermen
33
Greenbrier TIF District Master Plan, Chesapeake, Virginia, USACommercial / Retail
Representative Projects
TIF District Land Use Plan 2006
Streetscape Signage
Stephanie Way Plaza
Cinema Plaza TIF Funding Plan Summary
Site Area: 1,900 acres / 7.7 km2
Client: City of Chesapeake, Department of Economic Development
Highlight: Developed stakeholder-based vision and implementation plan for tax-increment-financing based revitalization of an aging commercial center in this Tidewater Virginia community
34
Tri-Party Design Guidelines, San Antonio, Texas, USACommercial / Retail
Representative Projects
Site Area: 10 Principal Downtown Streets
Client: San Antonio Tri-Party
Highlight: Created stakeholder-based structure plan to coordinate the work of multiple design consultants for the upgrading of principal downtown streets as a means to enhance the Riverwalk tourist experience
Alamo Plaza
Thematic AreasThematic Area 8 in 2015 Area 8 Diagram in 1985
Life Sciences / Higher Education
36
Innovation Park, Prince William County, Virginia, USALife Sciences / Higher Education
Representative Projects
Site Area: 1,600 acres / 6.5 km2
Client: Prince William County, Department of Economic Development
Highlight: Thru early 2009, Innovation had become home to over 2,900 jobs, attracted over $725 million in third-party investment, and resulted in net income to the County of over $1.4 million
2005 Sector Plan Sector Plan Area 2015
Innovation Park
GMU
S&T
Campus
Micron
37
GMU S&T Campus Master Plan, Prince William County, Virginia, USALife Sciences / Higher Education
Representative Projects
Site Area: 134 acres / 0.5 km2
Client: George Mason University / Prince William County, Department of Economic Development
Highlight: Since beginning construction in 1995, over 562,000 SF of academic space has been built, accommodating over 2,100 students in 2013-14
Upper Quad
Lower Quad
1995 Master Plan Concept
Freedom Aquatic
& Fitness Center
Discovery
Hall
Occoquan
Building
Bull Run HallBiomedical
Research
Laboratory
Beacon
Hall
Hylton
Performing Arts
Center
Life Sciences
Laboratory
Wetland Spine
Main Entry
AcademicBuildings
Phase 1Area
EnergyCenter
Ring Road
GMU Campus
2015
Representative Projects
Roger Pearson
Economic
Development
Aerotropolis
/ Airport City
/ Aviation
Technology
Manufacturing
Development
Feasibility
General Industrial
Office
Commercial / Retail
Life Sciences
/ Higher Education
Sustainability in
Master Planning
Abu Dhabi, UAE 2014
Belo Horizonte, Brazil 2013 Pittsburgh, Pennsylvania 2012