Ray Poynter Market Research in English Course

July 2014

Quiz 05 Question 1 Which type of processing is the fastest most energy efficient?

1) System 1

2) System 2

Question 2 Is facial coding most like?

1) Qual research

2) Quant research

Question 3 In terms of predicting behaviour, are people:

1) Better at predicting their own behaviour

2) Better at predicting other people’s behaviour

3) About the same

Question 4 Is Big Data better at describing What or Why?

1) What

2) Why

3) Both about the same

Question 5 What does MROC stand for?

1) My Research on Communities

2) Modelling Respondents’ Online Choices

3) Market Research Online Communities

Question 6 Which of the following is most typical of a research community?

1) Open community of customers

2) Private nationally representative sample

3) Private, branded community of customers

4) Marketing community of customers

Question 7 For community success, which two of the following are the most important?

1) Quality of community management

2) Lowest prices

3) Quality of analysis and reporting

4) The best software

5) None of these

Question 8 Can we ethically use anything we can find on social media?

1) Yes

2) No

Question 9 Is social media research best at answering?

1) Questions the market researcher wants to answer

2) Questions the market researcher has not even asked

Question 10 At the moment, is social media research almost free?

1. Yes

2. No

Answers 02

Part A Q1 1

Q2 1

Q3 1

Q4 1

Q5 3

Q6 3

Q7 1 and 3

Q8 2

Q9 2

Q10 2