ROYAL BUSINESS COLLEGE ,TE PUKE

PUBLIC RELATIONS

MAR 8087

Submitted To: submitted by:Margie Garcia Lakhwinder Kaur

Student Id A7394 Date 22 April 2015

INTRODUCTION

Cadbury is the most obvious organization in the chocolate making or generation in Birmingham in 1824. Cadbury Confectionery Ltd is the greater part driving performer in chocolate confectionery in New Zealand. Cadbury is a make with a broadened history in New Zealand and an over the top guarantee to creation everyone thinks lively. Cadbury is a confectionery organization claimed by Kraft Foods. Cadbury make chocolate in an alternate routes for instance chocolate bars, cakes and frozen yogurt. As Cadbury is a leading Global Confectionary with a outstanding profilto of Chocolate, Gum & Candy Brands. Cadbury is selling their products in almost every country around the world.Its one purpose to capture the spirit of what they are trying to achieve as a business.

Cadbury aims are simple these are to improve the quality of their chocolate, its target market is all age groups. From then onwards Cadbury is doing well and gaining the attractions of the customers.

As an oil, palm oil in itself is not bad that is used in Cadbury choclate. The problem with palm oil is when rainforests are destroyed to grow the oil palm plant to produce it. Unfortunately, while palm oil can be planted on land that is not forested.