Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations

7/23/2019 Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations

1/29

Juiy =8tl 4>== ^mok = ac 47

Tavga Fadgik) Meory Dgrhs meh

[sk ac Rabgmi Fkhgm ge ^udigb Tkimtgaes

Tavgas Meory Dgrhs ,PGfmokV Tavga Meory Dgrhs'

Dy Oraup: Bmrim # Mssabgmtks

Fahuik: BAFF447; ^udigb Tkimtgaes ge Oiadmi ^rmbtgbk

Cuii Emfk Rtuhket GH

Blme Blkk Wume 22>7?4=

Xkl \gckeo Gvme 22>77;?

@wa` Rgu Fgeo Hmegki 2472>>8

Laeo ^kgqge 22>7


2/29

Juiy =8tl 4>== ^mok 4 ac 47

Tavga Fadgik) Meory Dgrhs meh

[sk ac Rabgmi Fkhgm ge ^udigb Tkimtgaes

GetrahubtgaeXlgs stuhy mttkfpts ta uehkrstmeh tlk raik pimykh dy sabgmi fkhgm ge tlk subbkss ac

Tavga Fadgiks Meory Dgrhs) meh law tlk bafpmey utgigzkh sabgmi fkhgm ms m taai ge

^udigb Tkimtgaes%

Rabgmi fkhgm gs hkcgekh ms $m oraup ac Getkrekt&dmskh mppigbmtgaes tlmt dugihs ae tlk

ghkaiaogbmi meh tkbleaiaogbmi cauehmtgaes ac _kd 4%>) wlgbl miiaws tlk brkmtgae meh

kxblmeok ac uskr&okekrmtkh baetket%$ ,@mpime # Lmkeikge) 4>>7'%

Rabgmi fkhgm meh gts rkimtkh tkbleaiaoy bme tm`k ae fmey carfs) subl ms carufs)

wkdiaos) sabgmi diaos) wg`gs) pahbmsts) plataormpl ! pgbturk slmrgeo) vghka ! muhga cgik

slmrgeo) rmtgeos) baffkets) vgkws) bigb`s) ig`ks) kfmgi) aeigek starks meh sabgmi

daa`fmr`geo ktb%

Bafpmey Lgstary

Tavga) m Cgeegsl omfk bafpmey) lmh lufdik dkogeegeos dkcark lgttgeo oiadmi

subbkss% Gt wms cauehkh ge 4>>2 ms Tkiuhk% Ge 4>>;) tlk emfk wms blmeokh ta

Tavga Fadgik% ,Tavga) Accgbgmi _kdsgtk'

Rtmr ^rahubt

Ge Hkbkfdkr 4>>7) Tavga rkikmskhMeoryDgrhscar Mppiks gAR% Gt wms Tavgas cgcty&

skbaeh prajkbt ,Rlmw) ^mtrgb`) 4>=='% Xlk omfk gs bketkrkh ae m oraup ac mvkeogeo

cigoltikss dgrhs) tlkgr adjkbtgvk dkgeo ta kigfgemtk tlgkvgeo pgos dy bmtmpuitgeo

tlkfskivks ge `mfg`mzk cmslgae% Xlk pimykr baetrais tlk meoik ac tlk bmtmpuit) meh

pagets mrk ogvke car kmbl strg`k%


3/29


Kmriy omfk gfmok ac Meory Dgrhs ,PGfmokV Tktrgkvkh craf: Blke) Drgme \) 4>=='%

Burrket omfk gfmok ac Meory Dgrhs ,PGfmokV Tktrgkvkh craf: wsm&fadgik%aro'%

Tavga Fadgiks ^udigb Tkimtgaes Baffuegbmtgae Adjkbtgvks wgtl Meory Dgrhs

=% [egquk Rkiigeo ^aget & Cue

Meory Dgrhs acckrs m skesk ac Ksbmpgsf dy drgeogeo aut tlk blgih ge us) meh

pravghgeo laurs ac cue% ,Blkslgrk) Xaf) 4>=='


4/29


4% Mhhgbtgvk Rgfpigbgty # Mbbkssgdgigty

Xlk omfk gs plysgbs&dmskh) sgfpik) ykt keomogeo% Xlkrk mrk ea ikeotly

gestrubtgaes) bafpigbmtkh piats) ar baecusgeo tutargmis meh baetrai `kys%

Omfk iamhgeo tgfks mrk kxtrkfkiy cmst% Gt gs kmsy ta pgb` up) meh bme dk

pimykh wgtlge m ckw fgeutks%

Gt mppkmis ta datl bmsumi omfkrs) meh hgk&lmrh cmes ,Blkslgrk) Xaf) 4>=='%

2% Mccarhmdik ^rgbgeo

Xrgmi vkrsgaes mrk crkk) dut tlk mbtumi omfk) saih tlrpauol Mppis Mpps Rtark)

basts aeiy [R(>%77 ,Mppik gXueks'% Mehragh vkrsgaes mrk crkk%ms tlky mrk

suppartkh dy ge&omfk mhvkrtgskfkets) wlgik ^B vkrsgaes bast [R(8%77%

8% Lufaraus meh Gbaegb

Xlk blmrmbtkrs mrk bafgbmi) meh kmsgiy rkbaoegzmdik wgtl uegquk ckmturks)

fast eatmdiy) tlk dgrhs tlgb`) crawegeo kykdraws%

^apuimrgzgeo tlk blmrmbtkrs gs ms gfpartmet ms omfk smiks) ms up ta 8>+ ac

Tavgas pracgts mrk okekrmtkh craf fkrblmehgsgeo ,Blkslgrk) Xaf) 4>=='%

Xlk gbaegb iaoa staah aut mfaeo tlk rkst ac tlk mpps ge Mppiks Mpps Rtark)

mttrmbtgeo mttketgae) meh tlus omgegeo haweiamhs ,@kehmii) ^mui) 4>=='%

Xlk saueh kcckbts mrk bmtbly) lgimrgaus meh gestmetiy rkbaoegzmdik%

Meory Dgrhs Cgkih Oughk ,PGfmokV) Tktrgkvkh craf: Xrmesfkhgm Bmfp =>=)

4>=>'%


5/29

Juiy =8tl 4>== ^mok ; ac 47

;% Baetgeuaus Tkimtgaeslgp wgtl Bustafkrs

Rabgmi fkhgm gs tlk fast kccgbgket wmy ta fmgetmge twa&wmy baffuegbmtgaes

dktwkke Tavga meh gts pudigb% Gt gs tlk bafpmeys paigby tlmt mii cme fmgis meh

suookstgaes mrk ta dk meswkrkh% Bustafkr rkimtgaes gs mfaeo tlkgr tap

prgargtgks ,Blkslgrk) Xaf) 4>=='%

Burrket rmbtgbk

=% [sk ac Rabgmi Fkhgm

Xlk omfk lms m sgoegcgbmet prkskebk ae sabgmi fkhgm ektwar`s% Cmbkdaa`

rkogstkrkh ;72)>>> Ig`ks ae tlk _g`gpkhgms Meory Dgrhs miaek% Ig`kwgsk) gt

misa rkogstkrkh fark tlme 8>>)>>> pimykrs pkr faetl wla pimy tlk argogemi

Meory Dgrhs) meh mifast ;>>)>>> car tlk Rkmsaes vkrsgae%

Mbbarhgeo ta aur survky ,Meekx D') sabgmi fkhgm mbts ms tlk skbaeh ikvki ac

baetmbt wgtl tlk omfk ,tlk cgrst dkgeo warh&ac&fautl') pravghgeo gecarfmtgae

tlrauol pkkr hgsbussgae%

Rabgmi fkhgm miiaws Tavga ta rkmbl gts tmrokt muhgkebk qugb`iy meh blkmpiy)

meh mbts ms m ckkhdmb` blmeeki% Car kxmfpik) ^udigbgty bigps mrk

hgsskfgemtkh tlrauol vghka&dramhbmstgeo wkd sgtks) ig`k WauXudk ,WauXudk'%

Ae carufs) sabgmi wkdsgtks meh diaos) pimykrs bme kxblmeok omfgeo tgps meh

rkvgkw wmi`tlrauols% Dksghks Cmbkdaa` cme pmoks) trmccgb stmtgstgbs car tlgrh&

pmrty wkd pmoks mssabgmtkh wgtl tlk omfk bme misa dk trmb`kh vgm

Cmbkdaa`s Ig`k cuebtgae ,Cmbkdaa`'% Crkk uphmtks wkrk misa meeauebkh

tlrauol sabgmi wkdsgtks%

Xlk accgbgmi Meory Dgrhs aeigek slap skiis piusl tays) ^B omfks meh bmsgeos

car kikbtraegb hkvgbks% Bustafkrs bme misa mbbkss tlgs stark tlrauol

Cmbkdaa`%


6/29


4% Aek Baetmbt) _arihwghk Hgstrgdutgae

Mppiks Mpps Rtark pimys me gfpartmet raik ge Meory Dgrhs subbkss% Tavga gs

mdik ta skburk me ueprkbkhketkh fmr`kt slmrk tlrauol Mppik miaek) wgtlaut

lmvgeo ta ekoatgmtk wgtl atlkr plaek fmeucmbturkrs) tkibas ar atlkr tlgrh&

pmrtgks ,Blkslgrk) Xaf) 4>=='%

2% Fuitg&^imtcarf Kxpmesgae

^rgar ta hkvkiapgeo tlk omfk) Tavga lmh ghketgcgkh tlmt tlk Mpps Rtark wauih

dk tlk caatlaih craf wlgbl kxpmesgaes ta atlkr pimtcarfs wgii dk imueblkh%

Argogemiiy rkikmskh car Mppiks gAR) tlk omfks papuimrgty orkw gffkeskiy%_lgik gts omfgeo pimtcarf gs stgii fmgeiy rkigmet ae Mppiks g^mh meh g^laek) gt

lms misa fmhk carmys ta baequkr atlkr fmr`kts%

Xlgs gebiuhks hksgoegeo ekw vkrsgaes car sfmrtplaek pimtcarfs ig`k Mehragh)

Ryfdgme) L^) meh Ea`gm% Skrsgaes car baesaik pimtcarfs gebiuhk Egetkeha meh

Raey ^imystmtgae) meh vkrsgaes car apkrmtgeo systkfs gebiuhk _gehaws meh

Fmbgetasl%

8% Fmgetmgegeo Burgasgty # Getkrkst

Tavga misa skk`s ta rktmge gts bustafkrs dy rkikmsgeo ekw baetket rkouimriy%

Xlgs mpprambl gebiuhks tlk rkikmsk ac tlk Meory Dgrhs Rkmsaes vkrsgae

wlgbl gs dmskh ae ckstgvk skmsaes ar laighmys%

Ge mhhgtgae) Tavga kxpiarkh tlk baebkpt ac m favgk tgk&ge dy rkikmsgeo Meory

Dgrhs Tga ge 4>==) ge baejuebtgae wgtl tlk megfmtgae cgif ac tlk smfk emfk%

Momge) tlk lypk okekrmtkh ae sabgmi fkhgm mt kmbl imuebl ikehs m lmeh ge

prafatgeo tlk omfk% ,Draghm) Tgb`) 4>=='

Xmrokt Muhgkebks # Dusgekss ^mrtekrs

=% Xmrokt MuhgkebksTavgas gegtgmi rkskmrbl ghketgcgkh tlkgr tmrokt muhgkebk ms g^laek uskrs) wlgbl)


7/29

Juiy =8tl 4>== ^mok ? ac 47

turekh aut tlmt gt wms kvkrydahy%,Blkslgrk) Xaf) 4>=='% Xlus) tlky

hksgoekh Meory Dgrhs ta mppkmi ta kvkrydahy%

4% Dusgekss ^mrtekrs

Tavgas dusgekss pmrtekrs lmvk m baffae trmgt: tlky uehkrstmeh) meh èaw

law ta tmp tlk pawkr ac sabgmi fkhgm% Car hgogtmi prahubts) sabgmi fkhgm gs m

fkmes ta me keh) meh lms rkpimbkh trmhgtgaemi fkhgm ms tlk fmge autikt car ^T

baffuegbmtgaes% ,Xm`mlmslg) Hkme) 4>=='

Tavga Fadgik meh Mhvmebks ge Rabgmi Fkhgm Xkbleaiaoy

Tkmi&Xgfk Bustafkr Ruppart ae Xwgttkr

^rkvgausiy èawe ms TavgaFadgik ge tlk Xwgttkrsplkrk ,Axcarh Hgbtgaemrgks') tlk

emfk lms dkke rkpimbkh dyMeoryDgrhs% Xlgs lkips ta cmbgigtmtk cmes ae tlk Xwgttkr

ektwar`) dy kemdigeo kmsgkr skmrblks) meh gfpravgeo bustafkr skrvgbk%

Xlkgr getkrmbtgvk rkmi&tgfk bustafkr suppart gs mvmgimdik ae kvkry war`geo hmy% Xlk

Xwgttkr ckkh gs misa dkgeo uphmtkh rkouimriy wgtl tlk imtkst fmr`ktgeo meh ^T

gecarfmtgae ,Tavga Diao) 4>=='%

Oaaoik Blrafk _kd Rtark

Meory Dgrhs gs crkkiy mvmgimdik aeigek ge lgol hkcgegtgae rksaiutgae ae tlk Oaaoik

Blrafk _kd Rtark ,Tavga Diao) 4>=='%

Meory Dgrhs ae Getkrekt XS

Taù) Geb%) tlk fmr`kt ikmhkr ge Getkrekt XS) lms rkbketiy pmrtekrkh wgtl Tavga ta

drgeo tlk Meory Dgrhs kxpkrgkebk ta Getkrekt XS ,Taù) Geb%) 4>=='% Xlk pime gs ta

acckr Meory Dgrhs omfks) me megfmtkh skrgks) meh rkimtkh fkrblmehgsk mii tlrauol

tlk Taù Blmeeki Rtark%


8/29

Juiy =8tl 4>== ^mok < ac 47

Meory Dgrhs Baa`daa`

Raae) m skic&pudigslkh cmfgiy baa`daa` baesgstgeo fmgeiy ac koo&dmskh rkbgpks wgii

dk mvmgimdik craf Mfmzae) Mppik) meh Dmreks # Eadik% Gt wgii dk saih ge datl

trmhgtgaemi dauehkh meh kikbtraegb&daa` vkrsgaes ,Sme Oravk) Jkeegckr) 4>=='%

Favgk ^mrtekrslgp # Rupkr Dawi Mhvkrtgskfket

Meory Dgrhs bmfka ge tlk baffkrbgmi carTga tlk favgk ,Tga Rupkr Dawi Mh'%

Meory Dgrhs wms ckmturkh ge m bmfka ge tlk Rupkr Dawi mhvkrtgskfket kmrigkr tlgs

ykmr ,_mrrke) Blrgstgem) 4>==') mppkmrgeo ge tlk baffkrbgmi ac tlk megfmtkh cgif)

Tga ,prahubkh dy Diuk R`y Rtuhgas'% Cmes tlmt ueiab`kh m bahk wauih dk trkmtkh ta

m Rupkr Dawi&tlkfkh ikvki ge tlk omfk% Ge mhhgtgae) pimykrs wla bafpiktkh tlmt

pmrtgbuimr omfk ikvki lmh tlk appartuegty ta wge pmssks ta mttkeh tlk Tga favgk

prkfgkrk%


9/29


R_AX Memiysgs ac Tavga Fadgik usgeo Rabgmi Fkhgm ge ^udigb Tkimtgaes

PGfmokV Tktrgkvkh craf: [sgeo Rabgmi Fkhgm car ^T

Rtrkeotls

=% _arihwghk Tkmbl # Mhvmebks ge Xkbleaiaoy

Rabgmi fkhgm gs me kcckbtgvk pimtcarf car rkmblgeo aut ta fmss muhgkebks

warihwghk% _gtl mhvmebks ge fadgik meh wkd tkbleaiaoy getkormtgeo sabgmi

fkhgm ms m taai) tlk muhgkebk paai car Tavga gs orawgeo% Xlkgr favk ta

Cmbkdaa` wgii ormet tlkf curtlkr mbbkss ta m dmsk ac ;>> fgiigae uskrs ,Aigvkras)

Iugs) 4>=='%

Orkmtkr baeekbtgvgty fkmes Tavga bme baffuegbmtk hgrkbtiy wgtl tlkgr pudigbs%

Fmrslmii FbIulme prksuppaskh tlk getkrekt meh sabgmi fkhgm ms kxtkesgaes ac

baesbgausekss) baetrmbtgeo tlk warih geta m oiadmi vgiimok ,FbIulme) Fmrslmii)

=734'%


10/29

Juiy =8tl 4>== ^mok => ac 47

4% [eaccgbgmi Mfdmssmhars

Cmes wla diaookh) twkktkh) meh pastkh mdaut Meory Dgrhs ae sabgmi fkhgm

ektwar`s dkbmfk wgiigeo) ueaccgbgmi mfdmssmhars car tlk omfk ,Aigvkras) Iugs)

4>=='% Xlgs wms crkk pudigbgty car Tavga) ae tap ac tlkgr aeigek fmr`ktgeo

bmfpmgoe%

Tavga kvke aromegzkh m _arih Meory Dgrhs Hmy car gts cmes) ae Hkbkfdkr == tl

4>=>%

2% Tkmi&Xgfk Baffuegbmtgae # Baffuegty Keomokfket

Ms eatkh mdavk) Tavga usks Rabgmi Fkhgm car bustafkr suppart meh pudigbgty%

Xlgs fkmes Tavga bme hgsskfgemtk gecarfmtgae qugb`iy) meh sabgmi fkhgms

pkkr&ta&pkkr getkrmbtgae fkmes tlkgr tmrokt muhgkebks bme okt gestmet

gecarfmtgae ms meh wlke tlky rkqugrk gt% Cmes tlmt mrk keomokh mrk misa fark

ig`kiy ta fmgetmge m iaeokr getkrkst ge Tavgas omfks%

Xmdik =%=Caur fahkis ac pudigb rkimtgaes

Mhmptkh craf Oruego meh Luet) =7


11/29

Juiy =8tl 4>== ^mok == ac 47

Ckkhdmb` omtlkrkh craf sabgmi fkhgm bafks tlrauol blmeekis subl ms diaos)

baffkets ae pasts ar vghkas) meh kfmgi% Xlgs ckkhdmb` miiaws Tavga ta

kvmiumtk tlkgr strmtkogks) meh pime cuturk fkssmoks%

Xlgs gs ge igek wgtl ekw baffuegbmtgae fahkis) subl ms tlmt prapaskh dy

Cauiokr ,Cauiokr) Hmvgs) 4>>8'%

Me Kbaiaogbmi Fahki ac tlk Baffuegbmtgae ^rabkss ,PGfmokV) Cauiokr) Hmvgs)

4>>8'%

Rubl m baffuegbmtgae fahki prkskets m bmsk wlkrkge baesufkrs meh brkmtars

lmvk m futumiiy dkekcgbgmi rkimtgaeslgp%

8% Fmr`kt Tkskmrbl

Ckkhdmb` craf bustafkrs miiaws Tavga ta kxpiark baebkpts) metgbgpmtk trkehs

meh pime hkvkiapfket ac omfks% Car kxmfpik) m ;&ykmr&aih day emfkh Ktlme

fmgikh safk Meory Dgrhs cme mrt ta Tavga) wla tlke gebarparmtkh lgs hksgoe

geta tlk omfk ,Rlmw) ^mtrgb`) 4>=='%

;% Bast&Kcckbtgvk # Fkmsurmdik

Mhvkrtgsgeo tlrauol sabgmi fkhgm gs ikss kxpkesgvk ms bafpmrkh ta trmhgtgaemi

fkhgm% [piamhgeo m WauXudk vghka ac Meory Dgrhs basts eatlgeo) meh ykt Tavga


12/29

Juiy =8tl 4>== ^mok =4 ac 47

bme kmre mhvkrtgsgeo haiimrs ms tlk vghkas baffmeh fgiigaes ac vgkws ,Blkslgrk)

Xaf) 4>=='%

Misa) wkd memiytgbs pravghk Tavga me kmsy taai ta skk gc tlkgr drmeh ar omfks

mrk ge trkeh) meh tlus) tlk pudigbs mttgtuhk tawmrhs gts drmeh baesbgausekss%

3% Barparmtk Rabgmi Tkspaesgdgigty

Ge igek wgtl tlkgr omfk) Tavga supparts tlk bmusk ac DgrhIgck Getkremtgaemi) wlgbl

gs baffgttkh ta tlk baeskrvmtgae ac brgtgbmiiy kehmeokrkh dgrhs ,DgrhIgck

Getkremtgaemi) Accgbgmi _kdsgtk'% Tavga lms lkipkh rmgsk mwmrkekss tlrauol tlkgr

wkdsgtk meh Cmbkdaa` pmok ,Tavga Diao) 4>==') meh rkwmrhs cmes dy ogvgeo

tlkf mbbkss ta m skbrkt ikvki ge tlk omfk ,Iaeo Mhk) 4>=='%

_km`ekssks

=% Igfgtmtgaes ac Xkbleaiaoy

Rabgmi fkhgm rkqugrks getkrekt ar fadgik mbbkss0 lkebk) tlask wgtlaut subl

tkbleaiaogks bmet okt gevaivkh% Xlgs paai ac pkapik lawkvkr) gs okttgeo

sfmiikr%

4% Ekkhs Baesgstkeby

Tavga wgii ekkh ta baestmetiy `kkp keomogeo tlkgr cmes) dkbmusk usgeo sabgmi

fkhgm fkmes okekrmtgeo fark kccarts ta `kkp up m baesgstket fkssmok meh

barparmtk gfmok% Lmvgeo me aeigek caiiawgeo fkmes tlky bmet hgsmppkmr

suhhkeiy%

Xlgs gs ueig`k trmhgtgaemi fkhgm) wlkrk cmgiurk ta mhvkrtgsk rkouimriy fmy eat dk

tlmt hmfmogeo ta m drmeh%


13/29

Juiy =8tl 4>== ^mok =2 ac 47

2% ^rahubt Dkgeo Fark _kii&èawe Xlme Xlk Bafpmey

^T gs tlk brkmtgae meh ghketgcgbmtgae ac m drmeh meh ghketgty% Tksuits craf aur

survky ,Meekx D' gehgbmtk tlmt Tavgas drmeh gset ms straeo ms tlk drmeh ac

tlkgr prahubt) Meory Dgrhs) tlus brkmtgeo me getkrkstgeo sgtumtgae wlkrk tlk

prahubt gs fark wkii&èawe tlme tlk bafpmey tlmt prahubkh gt%

8% Aek&Lgt _aehkr1

Xlgs brkmtks patketgmi pradikfs car Tavga) ms tlky bauih bafk ta dk èawe ms

m aek&lgt waehkr% Ge cuturk) Tavgas atlkr eae&Meory Dgrhs omfks fmy succkr

ge papuimrgty huk ta tlk wkmèkss ac tlk bafpmey drmeh%

Tavgas fmemokfket lms rkmigzkh tlgs) meh tlus) mrk war`geo ae ekw

baebkpts ,Blkslgrk) Xaf) 4>=='%

Appartuegtgks

=% ^mrtekrslgp Appartuegtgks # Barparmtk Baffuegbmtgaes

Meory Dgrhs lms dkke prmgskh ms tlk ekw Rupkr Fmrga ,Blke) Drgme \) 4>==')

meh pimes mrk ge tlk war`s ta hgvkrsgcy tlk drmeh% Gegtgmtgvks gebiuhk tlk

hkvkiapfket ac damrh omfks meh m favgk%

Dksghks Mppik meh Diuk R`y Rtuhgas) Tavga gs misa pimeegeo pmrtekrslgps wgtl

Cmbkdaa`) Fgbrasact) Oaaoik) Fmttki) Taù) Hawejay) Dmreks # Eadik) Mfmzae)

meh fark% Momge) tlksk ekw pmrtekrslgps mrk meeauebkh tlrauol sabgmi fkhgm%

Fkfdkrs acTavgas fmemokfket tkmf lmvk misa dkke gevgtkh ms spkm`krs ar

baetrgdutars ta baeckrkebks ,@kehmii) ^mui) 4>=='%

4% Cgehgeo Xmiket # Kfpiaykk Tkimtgaes

Tavga usks sabgmi fkhgm ta cgeh meh lgrk ekw kfpiaykks% Jad apkegeos mrk

pastkh ae tlkgr bafpmey wkdsgtk ,Tavga) Accgbgmi _kdsgtk'%


14/29

Juiy =8tl 4>== ^mok =8 ac 47

2% Sgrmi Fmr`ktgeo # Fkrblmehgsgeo

Meory Dgrhs lmh oaek vgrmi tlrauol sabgmi fkhgm) lkipgeo Tavga ta mblgkvk

subbkss% Ekw baesufkr rkskmrbl slaws avkr ;>+ ac Cmbkdaa` cmes meh 3>+

ac Xwgttkr caiiawkrs smy tlky mrk fark ig`kiy ta duy ar rkbaffkeh m prahubt

wlgbl lms m prkskebk ae sabgmi fkhgm ,Blmhwgb` Fmrtge Dmgiky) 4>=='%

Gfmok rktrgkvkh craf: Blmhwgb` Fmrtge Dmgiky) 4>==%

Xlrkmts

=% Gehustrgmi Kspgaemok # Gecarfmtgae Ikm`s

Bafpktgtars mrk mdik ta mbbkss gecarfmtgae) subl ms imuebl hmtks) meh

hkvkiap bauetkr&strmtkogks) subl ms imueblgeo sgfgimr prahubts%

[tgigzgeo sabgmi fkhgm misa fkmes Tavgas kfpiaykks mrk fark baeekbtkh)

meh lufmes fm`k fgstm`ks% Baecghketgmi gecarfmtgae fmy gemhvkrtketiy dk

ikm`kh aut%

4% Brgsgs # Gssuks

Dkgeo ge fark hgrkbt baetmbt fkmes tlmt wlke m brgsgs strg`k) sabgmi fkhgm wgii

fmoegcy tlk gfpmbt) ms gecarfmtgae sprkmhs rmpghiy% ^aar fmemokfket meh

baffuegbmtgae hurgeo m brgsgs bauih tmregsl Tavgas rkputmtgae%


15/29

Juiy =8tl 4>== ^mok =; ac 47

2% Bapyrgolt Gecrgeokfket

[emutlargzkh rkpigbmtgae ac Tavgas fkrblmehgsk bafpktks car pracgts% ^grmtkh

vkrsgaes ac piusl tays meh tkk&slgrts mrk mirkmhy dkgeo saih ge starks mbarss

tlk warih%

8% Jmgi&Drkm`geo

Xlgs gs m tkblegbmi iaaplaik tlmt miiaws mppigbmtgaes ta dk gestmiikh ae gAR car

crkk% Xlgs misa rkhubks tlk rkvkeuk car Tavga%


16/29

Juiy =8tl 4>== ^mok =3 ac 47

Bmsk Rtuhy: M Bafpmrgsae Dktwkke Tavga Fadgik vs% Zyeom

Bafpmey Hksbrgptgae

Zyeom gs meatlkr omfk hkvkiapkr car sabgmi ektwar`s% Xlkgr omfks mrk hksgoekh car

Cmbkdaa`) FyRpmbk) Fadgik Hkvgbks ,gAR ! Mehragh') Wmlaa) ar ms stmeh&miaek

drawskr omfks% Xlgs fuitg&pimtcarf mpprambl miiaws Zyeom ta rkmbl m wghk muhgkebk)

wgtl up ta 424 fgiigae faetliy mbtgvk uskrs ,Zyeom) Accgbgmi _kdsgtk'%

Xlgs fm`ks Zyeom tlk eufdkr aek bafpmey ge aeigek meh sabgmi omfk hkvkiapfket

,Xm`mlmslg) Hkme) 4>=='% Mbbarhgeo ta m rkbket stuhy) caur ac Zyeom/s omfks)

emfkiy) BgtySgiik) CmrfSgiik) Zyeom â`kr) meh CraetgkrSgiik) mrk tlk fast wghkiy

pimykh omfks ae Cmbkdaa` ,Oimsskr) MJ) 4>=='%

Zyeoms BKA meh cauehkr) Fmr` ^gebus) mttrgdutks lgs bafpmeys subbkss ta

brkmtgeo sgfpik omfks tlmt pkapik ig`k dut bme kmsgiy skt msghk ,Orass) Hauo) 4>=>')

meh tlk baebkpt ac Crkkfguf ,Dayh K%D%) 4>=>') wlkrk omfks mrk crkk dut uskrs

lmvk tlk aptgae ta purblmsk vgrtumi baetket ta kelmebk tlkgr pkrsaemi omfgeo

kxpkrgkebk ,Lkict) Fgouki) 4>=>'%

Bafpmrgsaes dktwkke Zyeom meh Tavga ge Xlkgr [smok ac Rabgmi Fkhgm ge

ûdigb Tkimtgaes

=% Rabgmi Fkhgm îmtcarfs) Mhvkrtgsgeo # Drmehgeo

Ms eatkh mdavk) Tavga utgigzks Mppiks gAR ektwar` kxtkesgvkiy ge tlkgr imuebl ac

Meory Dgrhs) dkcark drmeblgeo aut geta atlkr fadgik pimtcarfs) meh cgemiiy) ta

sabgmi ektwar`s subl ms Cmbkdaa`%

Ge baetrmst) Zyeom utgigzks tlk vgrmi emturk ac Cmbkdaa`s ektwar`) dkcark carmogeo

geta tlk fadgik pimtcarf fmr`kt% Xlky utgigzks omfk gevgtmtgaes) ms wkii ms aeigek

ge&omfk mhvkrtgsgeo meh mutafmtgb omfk uphmtks ta pimykrs crgkehs ,Orass)

Hauo) 4>=>'% Zyeoms subbkss wgtl fuitgpik omfks drgeos gts drmeh emfk geta tlk

carkcraet ac pudigb baesbgausekss mfaeo sabgmi fkhgm%

4% Omfks Hkvkiapkh


17/29

Juiy =8tl 4>== ^mok =? ac 47

_lgik Tavga lms hkvkiapkh avkr ;> omfks) gt gs `eawe aeiy car Meory Dgrhs meh

gts rkimtkh spge&accs% Zyeom) lawkvkr) lms hkvkiapkh just avkr 8> omfks) dut lms

mirkmhy mblgkvkh subbkss wgtl =2 tgtiks%

Zyeoms omfks mrk misa mvmgimdik ae datl fadgik pimtcarfs meh sabgmi ektwar`s%

Tavga imos dklgeh ms tlkgr omfk gs aeiy just dkgeo rkikmskh car Cmbkdaa`%

2% Xmrokt Muhgkebks

Tavga lms tm`ke m aek dgrh `gii fmey pgos mpprambl wgtl Meory Dgrhs) bimgfgeo

tlmt tlkgr omfk gs car kvkrydahy%

Lawkvkr) Zyeom lms hkvkiapkh tlkgr omfks mraueh m baffae tlkfk% Kmbl

omfk lms m spkbgcgb tlkfk ig`k Bgty Dugihgeo ,BgtySgiik') Cmrfgeo ,CmrfSgiik')

Fgigtmry Rtrmtkoy ,Kfpgrks # Miigks') Cgsl Tkmrgeo ,CgslSgiik' ar Omeostkr ,Fmcgm

_mrs'% Xlgs brkmtks fmss&mppkmi ta kmbl spkbgcgb tmrokt muhgkebks%

8% Bustafkr Ckkhdmb`

Datl Tavga meh Zyeom lmvk mbtgvk cme dmsks wlgbl tlky baffuegbmtk rkouimriy

wgtl% Meory Dgrhs lms m cme sgtk ,Meory Dgrhs Ekst') wlgik Zyeom lms fuitgpik cme

sgtks car kmbl ac gts omfks%


18/29

Juiy =8tl 4>== ^mok =< ac 47

Baebiusgae

Tavga Fadgik lms fmhk kxtkesgvk usk ac sabgmi fkhgm ge tlkgr pudigb rkimtgaes kccarts)

meh tlgs lms lkipkh tlkgr stmr prahubt) Meory Dgrhs) ta mblgkvk warihwghk rkbaoegtgae%

_lgik atlkr omfk hkvkiapkrs fmy lmvk uskh trmhgtgaemi fkhgm blmeekis dkcark

drmeblgeo aut geta sabgmi fkhgm) Tavga lms tm`ke tlk appasgtk mpprambl) utgigzgeo

sabgmi fkhgm blmeekis dkcark oageo geta trmhgtgaemi fkhgm) subl ms cgif meh tkikvgsgae%

Ge tkrfs ac pudigb rkimtgaes cuebtgaes) Tavga lms hkfaestrmtkh tlk usk ac sabgmi

fkhgm ge Fmr`ktgeo) Mhvkrtgsgeo) Bustafkr Tkimtgaes) Tkskmrbl) Kvmiumtgae)

Barparmtk Rabgmi Tkspaesgdgigty) Barparmtk Baffuegbmtgaes) Gevkstar Tkimtgaes meh

Kfpiaykk Tkimtgaes%

Tavga lms misa hkfaestrmtkh oaah usk ac Getkormtkh Fmr`ktgeo Baffuegbmtgae) ms

mbrass mii fkhgm blmeekis) tlk Meory Dgrhs drmeh spkm`s wgtl aek vagbk%

Tavga pimes ta hgvkrsgcy gts Meory Dgrhs drmeh geta atlkr prahubts meh fkrblmehgsk%

Lawkvkr) gc tlky mrk ta imuebl m ekw prahubt gehkpkehket ac tlgs crmeblgsk) tlk

rkbkptgae fmy dk imb`iustkr huk ta tlk iaw vgsgdgigty ac Tavgas drmeh%

Xlkrkcark) tlky bme tm`k rkckrkebk craf Zyeom dy hkvkiapgeo omfks dmskh aespkbgcgb tlkfks) meh utgigzgeo tlk cuii patketgmi ac sabgmi fkhgm% Dkyaeh fadgik

tkbleaiaogks) Tavga wgii ekkh ta hkvkiap tlkgr drmehgeo ae sabgmi ektwar`geo sgtks)

meh kvketumiiy tlrauol atlkr fmss fkhgm blmeekis taa%

"""

_arh Bauet: ,4)7>3 warhs'


19/29

Juiy =8tl 4>== ^mok =7 ac 47

Meekx M: Tkckrkebks # Mttrgdutgae

=% Meory Dgrhs Ekst% _kd Rgtk% Tktrgkvkh Juiy =4tl 4>==) craf

lttp:!!www%meorydgrhsekst%baf!

4% Mppik gXueks% _kd Rgtk% Tktrgkvkh Juiy >3tl 4>==) craf

lttp:!!gtueks%mppik%baf!us!mpp!meory&dgrhs!gh2824>>3;31ft6==)

craflttp:!!www%dgrhigck%aro!

8% Dayh K%D%) 4>=>% ,Crkkfguf Ruffgt' Xlrkk Ikssaes ae Fm`geo tlk

Crkkfguf Fahki _ar`) craf _arh^rkss BKA) Fmrbl 43tl4>=>% _kd

Habufket% Tktrgkvkh Juiy =>tl 4>==) craflttp:!!sabgmitgfks%baf!crkkfguf&

suffgt&tlrkk&ikssaes&ae&fm`geo&tlk&crkkfguf&fahki&war`&craf&warhprkss&

bkaQd;44>3

;% Draghm) Tgb`) 4>==% Meory Dgrhs Rkmsaes bkikdrmtks suffkr wgtl pgo uphmtk)

Juek 47tl 4>==% _kd Habufket% Tktrgkvkh Juiy >?tl 4>==) craf

lttp:!!rkvgkws%bekt%baf!=&=7;=4Q?&4>>?;88=&422!meory&dgrhs&skmsaes&

bkikdrmtks&suffkr&wgtl&pgo&uphmtk!

3% Blmhwgb` Fmrtge Dmgiky) 4>==% BFD Baesufkrs Keomokh Sgm Rabgmi Fkhgm

Mrk Fark Ig`kiy Xa Duy) Tkbaffkeh) Fmrbl =3tl 4>=>% PGfmokV _kd Gfmok%

Tktrgkvkh Juek =?tl 4>==) craf

lttp:!!diao%bfdgeca%baf!^artmis!?;4=?!gfmoks![&&4>=>&Ludspat&

^rkss+4>Bketkr+4>^latas&

Dastae+4>Fmr`kt+4>Tkskmrbl+4>baesufkr+4>puisk+4>&rksgzkh&3>>%ogc

?% Blke) Drgme \) 4>==% Law Meory Dgrhs Gs Dkbafgeo tlk Ekxt Rupkr Fmrga)

Jmeumry 4==% _kd Habufket% Tktrgkvkh Juek ===) craf

lttp:!!www%wgrkh%baf!omhoktimd!4>==!>=!mpp&stmrs&meory&dgrhs!mii!=
http://www.angrybirdsnest.com/http://www.angrybirdsnest.com/http://itunes.apple.com/us/app/angry-birds/id343200656?mt=8http://itunes.apple.com/us/app/angry-birds/id343200656?mt=8http://www.birdlife.org/http://www.birdlife.org/http://www.birdlife.org/http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://www.wired.com/gadgetlab/2011/01/app-stars-angry-birds/all/1http://www.wired.com/gadgetlab/2011/01/app-stars-angry-birds/all/1http://www.wired.com/gadgetlab/2011/01/app-stars-angry-birds/all/1http://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://blog.cmbinfo.com/Portals/75217/images/U--2010-Hubspot-Press%20Center%20Photos-Boston%20Market%20Research%20consumer%20pulse%20-resized-600.gifhttp://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://reviews.cnet.com/8301-19512_7-20075441-233/angry-birds-seasons-celebrates-summer-with-pig-update/http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://socialtimes.com/freemium-summit-three-lessons-on-making-the-freemium-model-work-from-wordpress-ceo_b52206http://www.birdlife.org/http://itunes.apple.com/us/app/angry-birds/id343200656?mt=8http://www.angrybirdsnest.com/


20/29

Juiy =8tl 4>== ^mok 4> ac 47

==% Law Tavga Fmhk Meory Dgrh M _geekr) Fmrbl >?tl

4>==% _kd Habufket% Tktrgkvkh Juiy >==) craf

lttp:!!www%wgrkh%ba%u`!fmomzgek!mrblgvk!4>==!>8!ckmturks!law&ravga&fmhk&

meory&dgrhs&m&wgeekr1pmok6mii

7% Cmbkdaa`% Meory Dgrhs Cmbkdaa` Baffuegty%_kd ^mok% Tktrgkvkh Juiy

>?tl 4>==) craflttp:!!www%cmbkdaa`%baf!DgrhsMeory

=>%Cmbkdaa`% Meory Dgrhs Mpps%_kd ^mok% Tktrgkvkh Juiy >?tl 4>==) craf

lttp:!!www%cmbkdaa`%baf!mpps!mppigbmtgae%plp1gh644278>2?tl 4>==) craf

lttp:!!www%cmbkdaa`%baf!mpps!mppigbmtgae%plp1gh6=37;;>

=4%Cauiokr) Hmvgs) 4>>8% Me Kbaiaogbmi Fahki ac tlk Baffuegbmtgae ^rabkss)

Mprgi =3tl 4>>8% _kd Habufket) PGfmokV _kd Gfmok% Tktrgkvkh Juiy =4tl

4>==) craf

lttp:!!hmvgs%cauiokr%geca!pmpkrs!kbaiaogbmiFahkiAcBaffuegbmtgae%ltf

=2%Oimsskr) MJ) 4>==% Xap 4;Cmbkdaa` omfks car Fmy 4>==) Fmy 2rh4>==%

_kd Habufket% Tktrgkvkh Juiy ==tl 4>==) craf

lttp:!!www%gesghksabgmiomfks%baf!4>==!>;!>2!tap&4;&cmbkdaa`&omfks&car&

fmy&4>==!

=8%Orass) Hauo) 4>=>% Xlk Cmbkdaa` omfks tlmt fgiigaes iavk ,meh lmtk')

Ckdurmry 42rh4>=>% _kd Habufket% TktrgkvkhJuiy =>tl >==) craf

lttp:!!mrtgbiks%bee%baf!4>=>&>4&42!tkbl!cmbkdaa`%omfksQ=Qfmr`&pgebus&

vghka&omfks&cmbkdaa`1Qs6^F:XKBL

=;% J) Oruego # Luet) X) =72>;2>;


21/29

Juiy =8tl 4>== ^mok 4= ac 47

=3% @mpime # Lmkeikge) 4>>7% Xlk Blmiikeoks Meh Appartuegtgks ac Rabgmi Fkhgm)

Dusgekss Largzaes ,4>=>' ;2) ;7&3==)

craflttp:!!grmefmemokrs%ekt!wp&baetket!upiamhs!4>==!>8![skrs&ac&tlk&warih&

uegtk%phc

=?%@kehmii) ^mui) 4>==% Meory Dgrhs: tlk stary dklgeh g^laek/s omfgeo

plkeafkeae) Ckdrumry >?tl4>==% _kd Habufket% Tktrgkvkh Juiy =2tl 4>==)

craflttp:!!www%tkikormpl%ba%u`!tkbleaiaoy!vghka&omfks!2=?2!Meory&

Dgrhs&tlk&stary&dklgeh&g^laeks&omfgeo&plkeafkeae%ltfi

==>% _gii Zyeom Dkbafk tlk Oaaoik ac Omfks) Juiy 48tl

4>=>% _kd Habufket% Tktrgkvkh Juiy =>tl 4>==) craf

lttp:!!www%eytgfks%baf!4>=>!>?!4;!dusgekss!4;zyeom%ltfi1Qr6=#srb6dusie#

pmokwmetkh6mii

=7%Iaeo Mhk) 4>==% Lkip car tlk _arihs Meorgkst Dgrhs) DgrhIgck%aro) Mprgi 4=st

4>==% _kd Habufket% Tktrgkvkh Juiy =2tl 4>==) craf

lttp:!!www%dgrhigck%aro!baffuegty!4>==!>8!lkip&car&tlk&warih+K4++77s&

meorgkst&dgrhs!

4>% FbIulme) Fmrslmii) =734% Xlk Outkedkro Omimxy: Xlk Fm`geo ac Xypaormplgb

Fme% [egvkrsgty ac Xaraeta ^rkss% GRDE 7?4>3>8=7% Daa`%

4=% Aigvkras) Iugs) 4>==% Xlk Meory Dgrh sabgmi fkhgm trkdublkt) Fmrbl

=>tl)4>==% _kd ^mok% Tktrgkvkh Juek 2>tl 4>==) craf

lttp:!!www%sabgmifkhgmfmr`ktgeo%baf!diao!tlk&meory&dgrhs&sabgmi&fkhgm&

trkdublkt

44% Axcarh Hgbtgaemrgks e%h%) Xwgttkrsplkrk% _kd ^mok% Tktrgkvkh Juiy >?tl 4>==)

craflttp:!!axcarhhgbtgaemrgks%baf!hkcgegtgae!Xwgttkrsplkrk
http://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://oxforddictionaries.com/definition/Twitterspherehttp://oxforddictionaries.com/definition/Twitterspherehttp://oxforddictionaries.com/definition/Twitterspherehttp://oxforddictionaries.com/definition/Twitterspherehttp://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://www.socialmediamarketing.com/blog/the-angry-birds-social-media-trebuchethttp://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.birdlife.org/community/2011/04/help-for-the-world%E2%80%99s-angriest-birds/http://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.nytimes.com/2010/07/25/business/25zynga.html?_r=1&src=busln&pagewanted=allhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://www.telegraph.co.uk/technology/video-games/8303173/Angry-Birds-the-story-behind-iPhones-gaming-phenomenon.htmlhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdfhttp://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdf


22/29

Juiy =8tl 4>== ^mok 44 ac 47

42%Tga Rupkr Dawi Mh Ckmturks Meory DgrhsLghhke Ikvki Biuks) Ckdurmry >3tl

4>==% PGfmokV _kd Gfmok% Tktrgkvkh Juiy ==tl 4>==) craf

lttp:!!fmslmdik%baf!4>==!>4!>3!rga&meory&dgrhs&supkr&dawi!

48% Taù) Geb% 4>==% Taù ^mrtekrs wgtl Tavga ta Drgeo Cgrst Meory Dgrhs

Kxpkrgkebk ta XS) Kxpmehs Getkrekt XS îmtcarf ta Gebiuhk Bmsumi Omfks)

Juek >=st4>==% _kd ^mok% Tktrgkvkh Juiy ==tl 4>==) craf

lttp:!!cgemebk%ymlaa%baf!ekws!Taù&^mrtekrs&wgtl&Tavga&ta&dw&

=;=>#%v6=

4;% Tavga) Accgbgmi _kdsgtk% _kd Rgtk% Tktrgkvkh Juiy >==) craf

lttp:!!www%ravga%baf!

43% Tavga Meory Dgrhs% PGfmokV _kd Gfmok% Tktrgkvkh Juiy =8tl 4>==) craf

lttp:!!www%ravga%baf!gfo!meorydgrhsQdgo%jpo

4?% Tavga Diao% _kd Rgtk% Tktrgkvkh Juiy >?tl 4>==) craf

lttp:!!www%ravga%baf!gehkx%plp1pmok6diao

4==% Xlk Cuturk ac Meory Dgrhs) Ckdrumry 4==% _kd

Habufket% Tktrgkvkh Juiy >== craf

lttp:!!www%omfkpra%baf!carufs!tapgb!;=27338!ohb&skssgae&meory&dgrhs&tlk&

cuturk&ac&meory&dgrhs!

47%Xm`mlmslg) Hkme) 4>==% R`ypk cauehkr) atlkrs bmtmpuit (84F ta MeoryDgrhs)

Fmrbl =>tl 4>=>% _kd Habufket% Tktrgkvkh Juiy >?tl 4>==) craf

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meory&dgrhs!1adrkc6adgesgtk

2>%Xm`mlmslg) Hkme) 4>==% Zyeom dkbafks Ea% = ge eufdkr ac aeigek omfkrs)

Juiy 2=st4>>7% _kd Habufket% Tktrgkvkh Juiy =4tl 4>==) craf
http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://finance.yahoo.com/news/Roku-Partners-with-Rovio-to-bw-1510893672.html?x=0&.v=1http://finance.yahoo.com/news/Roku-Partners-with-Rovio-to-bw-1510893672.html?x=0&.v=1http://finance.yahoo.com/news/Roku-Partners-with-Rovio-to-bw-1510893672.html?x=0&.v=1http://www.rovio.com/http://www.rovio.com/http://www.rovio.com/img/angrybirds_big.jpghttp://www.rovio.com/img/angrybirds_big.jpghttp://www.rovio.com/index.php?page=bloghttp://www.rovio.com/index.php?page=bloghttp://www.gamepro.com/forums/topic/5139664/gdc-session-angry-birds-the-future-of-angry-birds/http://www.gamepro.com/forums/topic/5139664/gdc-session-angry-birds-the-future-of-angry-birds/http://www.gamepro.com/forums/topic/5139664/gdc-session-angry-birds-the-future-of-angry-birds/http://venturebeat.com/2011/03/10/skype-founder-others-catapult-42m-to-angry-birds/?obref=obinsitehttp://venturebeat.com/2011/03/10/skype-founder-others-catapult-42m-to-angry-birds/?obref=obinsitehttp://venturebeat.com/2011/03/10/skype-founder-others-catapult-42m-to-angry-birds/?obref=obinsitehttp://venturebeat.com/2011/03/10/skype-founder-others-catapult-42m-to-angry-birds/?obref=obinsitehttp://venturebeat.com/2011/03/10/skype-founder-others-catapult-42m-to-angry-birds/?obref=obinsitehttp://www.gamepro.com/forums/topic/5139664/gdc-session-angry-birds-the-future-of-angry-birds/http://www.gamepro.com/forums/topic/5139664/gdc-session-angry-birds-the-future-of-angry-birds/http://www.rovio.com/index.php?page=bloghttp://www.rovio.com/img/angrybirds_big.jpghttp://www.rovio.com/http://finance.yahoo.com/news/Roku-Partners-with-Rovio-to-bw-1510893672.html?x=0&.v=1http://finance.yahoo.com/news/Roku-Partners-with-Rovio-to-bw-1510893672.html?x=0&.v=1http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/


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Juiy =8tl 4>== ^mok 42 ac 47

lttp:!!vketurkdkmt%baf!4>>7!>?!2=!zyeom&dkbafks&ea&=&ge&eufdkrs&ac&

aeigek&omfkrs!

2=% Xrmesfkhgm Bmfp =>=) 4>=>% Meory Dgrhs Cgkih Oughk) Hkbkfdkr >=st4>=>%

PGfmokV _kd Gfmok% Tktrgkvkh Juiy =8tl 4>==) craf

lttp:!!trmesfkhgmbmfp=>=%cgiks%warhprkss%baf!4>=>!=4!fkhgmQlttpsgwsjektpu

dQzhsbi&sbmikh=>>>%jpo

24%[sgeo Rabgmi Fkhgm car ^T) Fmy 2=st4>==% PGfmokV _kd Gfmok% Tktrgkvkh

Juek 2>tl 4>==) craflttp:!!www%rkkbkstmetae%baf!sabgmi!fkhgm&car&pr

22% Sme Oravk) Jkeegckr) 4>==% Meory Dgrhs Xa ûdigsl Baa`daa` Cuii ac Koo

Tkbgpks) Juek >==% _kd Habufket% Tktrgkvkh Juiy ==tl 4>==) craf

lttp:!!fmslmdik%baf!4>==!>3!>

28% _mrrke) Blrgstgem) 4>==% Tga Rupkr Dawi Mh Ckmturks Meory Dgrhs Lghhke

Ikvki Biuks) Ckdurmry >3tl4>==% _kd Habufket% Tktrgkvkh Juiy ==tl 4>==)

craflttp:!!fmslmdik%baf!4>==!>4!>3!rga&meory&dgrhs&supkr&dawi!

2;% wsm&fadgik%aro% PGfmokV _kd Gfmok% Tktrgkvkh Juiy =2tl 4>==) craf

lttp:!!www%wsm&fadgik%aro!sgtks!hkcmuit!cgiks!meory&dgrhs&2%JÔ

23% WauXudk Sghka) 4>==% Meory Dgrhs # Xlk Fgolty Kmoik% Tktrgkvkh Juiy =2tl

4>==) craflttp:!!www%yautudk%baf!wmtbl1v6&kygoQS&Q;a

2?% WauXudk Sghka) 4>==% Meory Dgrhs Tga Xrmgikr% Tktrgkvkh Juiy =2tl 4>==)

craflttp:!!www%yautudk%baf!wmtbl1v6&?oGpcr]hMG

2==% Meory Dgrhs Argogemi Ge&Omfk Xrmgikr% Tktrgkvkh Juiy

=2tl 4>==) craflttp:!!www%yautudk%baf!wmtbl1v6dEEzTyh=xz>

27% WauXudk Sghka) 4>==% Ea`gm Meory Dgrhs îmyoraueh% Tktrgkvkh Juiy>==) craflttp:!!www%yautudk%baf!wmtbl1v6Gapxzd\a&oo
http://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/http://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/http://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/http://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://www.reecestanton.com/social/media-for-prhttp://www.reecestanton.com/social/media-for-prhttp://www.reecestanton.com/social/media-for-prhttp://mashable.com/2011/06/08/angry-birds-cookbook/http://mashable.com/2011/06/08/angry-birds-cookbook/http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://www.wsa-mobile.org/sites/default/files/angry-birds-3.JPGhttp://www.wsa-mobile.org/sites/default/files/angry-birds-3.JPGhttp://www.youtube.com/watch?v=-eyig_V-_5ohttp://www.youtube.com/watch?v=-eyig_V-_5ohttp://www.youtube.com/watch?v=-eyig_V-_5ohttp://www.youtube.com/watch?v=-7gIpfrQdAIhttp://www.youtube.com/watch?v=-7gIpfrQdAIhttp://www.youtube.com/watch?v=-7gIpfrQdAIhttp://www.youtube.com/watch?v=bNNzRyd1xz0http://www.youtube.com/watch?v=bNNzRyd1xz0http://www.youtube.com/watch?v=bNNzRyd1xz0http://www.youtube.com/watch?v=IopxzbXo-gghttp://www.youtube.com/watch?v=IopxzbXo-gghttp://www.youtube.com/watch?v=IopxzbXo-gghttp://www.youtube.com/watch?v=IopxzbXo-gghttp://www.youtube.com/watch?v=bNNzRyd1xz0http://www.youtube.com/watch?v=-7gIpfrQdAIhttp://www.youtube.com/watch?v=-eyig_V-_5ohttp://www.wsa-mobile.org/sites/default/files/angry-birds-3.JPGhttp://mashable.com/2011/02/06/rio-angry-birds-super-bowl/http://mashable.com/2011/06/08/angry-birds-cookbook/http://www.reecestanton.com/social/media-for-prhttp://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://transmediacamp101.files.wordpress.com/2010/12/media_httpsiwsjnetpub_zdscl-scaled1000.jpghttp://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/http://venturebeat.com/2009/07/31/zynga-becomes-no-1-in-numbers-of-online-gamers/


24/29

Juiy =8tl 4>== ^mok 48 ac 47

8>% WauXudk Sghka) 4>==% X&Fadgik Meory Dgrhs Igvk% Tktrgkvkh Juiy>==)

craflttp:!!www%yautudk%baf!wmtbl1v6jzGDZ]`j3RW

8=%WauXudk Sghka) 4>==% Meory Dgrh ^kmbk Xrkmty% Tktrgkvkh Juiy>==)

craflttp:!!www%yautudk%baf!wmtbl1v6dFitviqKF;8#ckmturk6rkimtkh

84% Zyeom) Accgbgmi _kdsgtk% _kd Rgtk% Tktrgkvkh Juiy =4tl 4>== craf

lttp:!!www%zyeom%baf!
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25/29

Juiy =8tl 4>== ^mok 4; ac 47

Meekx D: Rurvky Tksuits


26/29

Juiy =8tl 4>== ^mok 43 ac 47


27/29

Juiy =8tl 4>== ^mok 4? ac 47


28/29

Juiy =8tl 4>== ^mok 4< ac 47


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Documents

Rovio Mobile, Angry Birds and the Use of Social Media in Public Relations